Ethics and Standards Committee


The CMA Ethics and Standards Committee oversees development of CMA’s framework of industry self-regulation. At the core of their work is the Canadian Marketing Code of Ethics & Standards, along with several best practices and compliance guides. The Committee provides advice to assist the public policy and advocacy work of the Association and helps to educate and promote awareness of the Code and other regulatory tools.

The Committee focuses on issues that affect trust in the marketplace, such as anti-spam (CASL), consumer protection, digital marketing practices, marketing to children and youth, deceptive advertising, fraud prevention and more.

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Chair

Kim Arsenault

Director, Client Services, Inbox Marketer a Trendline Company

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Member

Irene Daley

AVP Marketing, Canadian Tire Corporation

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Member

Filomena Henriques

Director, CASL Project & Corporate Records, Scotiabank

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Member

Barbara Robins

Vice President, Legal and Regulatory Affairs, Canada, Asia-Pacific, Latin America, The Reader's Digest Association (Canada) ULC

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Member

David Young

Principal, David Young Law

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Member

Jacques Gaboury

Vice President, Legal, Numeris

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Member

Sheridan Antoniuk

Marketing Consultant, Aviva Canada Inc.

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Member

Engy Sedki

Lead, Digital Engagement, Canada Mortgage and Housing Corporation

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Member

Alison Byczok

Director, Marketing & Communications, CNIB

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Member

Leanne Gleeson

Senior Legal Counsel, Canadian Olympic Committee

Recent Articles Authored by Committee

OPC’s new consent guidelines and what they mean to your business

The release of its new Guidelines for obtaining meaningful consent by the Office of the Privacy Commissioner of Canada (OPC) should be viewed as a salient development in a...

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GDPR’s Impact on Canadian Businesses – Preparing for EU’s New Privacy Law

The European Union (EU)'s General Data Protection Regulation (GDPR) will come into force, with significant impact on businesses around the globe...

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Major Sponsors

  • TD-800x450
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  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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