B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Council Members

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Chair

Dhaval Vediya

Senior Director, Deposits and Payment Strategy and Business Management, CIBC - Canadian Imperial Bank of Commerce

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Chair

Melissa Jung

Senior Global Leader, Sales Acceleration, Partner Managed Services, Cisco Canada

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Member

Melissa Nemec

Senior Manager, Key Partnerships & Marketing, Scotiabank

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Member

Stacey Cummings

Director, Marketing, Purolator Inc.

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Miglena Nikolova

Marketing Lead, Financial Services, IBM Canada Ltd.

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Member

Ashmita Tailor Vardy

Director, Integrated Marketing, Americas, Microsoft

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Member

Dave Burnett

CEO, AOK Marketing

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Member

Eric Tang

Executive Vice President, Managing Director, Canada, Porter Novelli

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Member

Erinn Piller

Head of Business Marketing , TikTok Canada

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Member

Mahsaw Kazemi

Senior Manager, Canada Marketing, The Trade Desk

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Member

Marc Cooper

Partner and President, Junction59

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Member

Steve Lendt

Director, Engagement & Analytics, Motum B2B

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Tristan Retelsdorf

Director, Brand & Customer Marketing , TELUS Business

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Member

Diana Brink-Gourlay

Vice President, Marketing, Aviva Canada Inc.

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Jill Knaggs

Senior Director, National Communications & Marketing, Canadian Manufacturers & Exporters

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Mary-Jane Owen

Founder & President, Asset Digital Communications

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Angela Ferreira

Marketing Manager, Demand Generation - Strategic Accounts, Introhive

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Melissa Leonetti

Manager, B2B Marketing, Mastercard Canada ULC

Recent Articles Authored by Council

The long, the short and the reality of B2B marketing: Part 2

This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.

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The long, the short and the reality of B2B marketing: Part 1

This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.

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Evolving B2B marketing strategies

This blog post explores diverse B2B marketing models, including B2C2B, B2B2C and B2H

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The impact of social media marketing in the B2B environment

It is no secret that the path to purchase is complex. This complexity is multiplied by many factors, including vertical, circumstance and individual preference.

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B2B marketing attribution: where to begin...

Attribution has always been a critical issue when it comes to marketing, and attribution for B2B is no different.

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B2B content marketing done well

A B2B Council blog post authored by Miki Velemirovich and published in March defined what good content marketing has evolved to be

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Major Sponsors

  • BMO-800x450
  • CIBC-800x450
  • Microsoft-2023