B2B Council
The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Council Members
-jpg637992492137342950.tmb-.jpg?Status=Master&sfvrsn=86958132_0)
Recent Articles Authored by Council
B2B content marketing done well
A B2B Council blog post authored by Miki Velemirovich and published in March defined what good content marketing has evolved to be
Read More
Three drivers of B2B influencer marketing
In part one of this two-part blog series, The anatomy of B2B influencer marketing, we discussed why this practice can be regarded as an explosive form of word-of-mouth marketing.
Read More
The anatomy of B2B influencer marketing
Do an online search for “business-to-business influencer marketing” and you’ll find a wide array of opinions, from proponents – often professionals of such practice – who enthusiastically share success stories from leading global brands, to opponents who think the practice is not worth the investment.
Read More
How to improve your marketing measurement and attribution strategy
Every marketer wants to know if the marketing campaigns they have been diligently building and managing are working. It’s also important for marketers to demonstrate how...
Read More
The future of B2B event marketing
Over the past two years, a great deal has been learned about the effectiveness of virtual conferences. For example, we learned that content curation is key, and...
Read More
Low code/no code programming
In the era of digital media, it seems impossible that any business, no matter the size, would lack an online presence or application. However, the pandemic revealed quite the opposite...
Read More
