B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Council Members

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Chair

Dhaval Vediya

Director, Product Management, CIBC - Canadian Imperial Bank of Commerce

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Chair

Melissa Jung

Senior Global Leader, GTM Content & Partner Marketing, Managed Services, Cisco Canada

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Member

Mahsaw Kazemi

Senior Manager, Canada Marketing, The Trade Desk

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Member

Paula Port

Vice President, Global Marketing, Destination Toronto

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Member

Miki Velemirovich

Chief Marketing Officer, Strategyzer AG

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Member

Erinn Piller

Head of Business Marketing , TikTok Canada

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Member

Dave Burnett

CEO, AOK Marketing

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Member

Eric Tang

Executive Vice President, Managing Director, Canada, Porter Novelli

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Member

Jay Badiani

CMO, IBM Canada Ltd.

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Member

Kris McGlone

Vice President, Marketing, Axonify

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Marc Cooper

Partner and President, Junction59

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Member

Melissa Nemec

Senior Manager, Key Partnerships & Marketing, Scotiabank

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Member

Robert Wyatt

Business Services Director, Optima Communications International Inc.

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Member

Steve Lendt

Director Engagement & Analytics, Motum B2B

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Tristan Retelsdorf

Director, Brand & Customer Marketing , TELUS Business

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Ashmita Tailor

Director, Integrated Marketing, Microsoft Canada

Recent Articles Authored by Council

B2B content marketing done well

A B2B Council blog post authored by Miki Velemirovich and published in March defined what good content marketing has evolved to be

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Three drivers of B2B influencer marketing

In part one of this two-part blog series, The anatomy of B2B influencer marketing, we discussed why this practice can be regarded as an explosive form of word-of-mouth marketing.

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The anatomy of B2B influencer marketing

Do an online search for “business-to-business influencer marketing” and you’ll find a wide array of opinions, from proponents – often professionals of such practice – who enthusiastically share success stories from leading global brands, to opponents who think the practice is not worth the investment.

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How to improve your marketing measurement and attribution strategy

Every marketer wants to know if the marketing campaigns they have been diligently building and managing are working. It’s also important for marketers to demonstrate how...

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The future of B2B event marketing

Over the past two years, a great deal has been learned about the effectiveness of virtual conferences. For example, we learned that content curation is key, and...

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Low code/no code programming

In the era of digital media, it seems impossible that any business, no matter the size, would lack an online presence or application. However, the pandemic revealed quite the opposite...

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Major Sponsors

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Featured Member

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