B2B Council


The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.

Council Members

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Chair

Andrew Au

President, Intercept Group

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Chair

Jeff Lancaster

Agency Lead, North America, LinkedIn Technology Canada Inc

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Member

Bianca Barbucci

Principal, STIKEMAN ELLIOTT LLP

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Member

Dave Burnett

CEO, AOK Marketing

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Member

Marc Cooper

Partner and President, Junction59

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Member

Kris McGlone

Vice President, Marketing, Axonify

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Member

Melissa Nemec

Senior Manager, Key Partnerships & Marketing, Scotiabank

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Member

Tristan Retelsdorf

Director, Brand & Customer Marketing , TELUS Business

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Member

Eric Tang

Executive Vice President, Managing Director, Canada, Porter Novelli

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Member

Dhaval Vediya

Director, Product Management, CIBC - Canadian Imperial Bank of Commerce

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Member

Marcello Gortana

Co-Founder, Tennis Inc.

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Member

Melissa Jung

Partner Marketing Leader, Cisco Canada

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Member

Robert Wyatt

Business Services Director, Optima Communications International Inc.

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Member

Steve Lendt

Director Engagement & Analytics, Motum B2B

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Member

Ashmita Tailor

Director, Integrated Marketing, Microsoft Canada

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Member

Cynthia Steele

VP, Client Strategy, Reprise Digital

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Member

Jay Badiani

CMO, IBM Canada Ltd.

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Member

Miki Velemirovich

President,

Recent Articles Authored by Council

How to improve your marketing measurement and attribution strategy

Every marketer wants to know if the marketing campaigns they have been diligently building and managing are working. It’s also important for marketers to demonstrate how...

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The future of B2B event marketing

Over the past two years, a great deal has been learned about the effectiveness of virtual conferences. For example, we learned that content curation is key, and...

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Low code/no code programming

In the era of digital media, it seems impossible that any business, no matter the size, would lack an online presence or application. However, the pandemic revealed quite the opposite...

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Content marketing vs. thought leadership

So, what makes good thought leadership? Or more importantly, what makes one a good thought leader? Here is a list of the 10 truths of thought leaders...

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Five in 25: Discussions with sales and marketing leaders

Through a series of 25-minute interviews, members of the B2B Council posed five critical questions to sales and marketing leaders across a subset of sectors to better understand the current state of sales and marketing alignment across some of Canada’s biggest organizations. Through our conversations, we uncovered four themes for sales and marketing leaders to consider.

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Future of Marketing to SMBs

Small business owners (SBOs) are often misunderstood, underappreciated, and, above all, underserved. They are different from big business leaders and deserve a very different marketing approach. This is even more...

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Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

Featured Member

canada post