Insights Council


The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.

Council Members

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Chair

Anna Conte

Associate Director, Human Insights, The Clorox Company of Canada

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Chair

Gillian MacPherson

Vice President, Product and Consumer Insights, Epsilon

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Past Chair

Scot Riches

Chief CRM Officer, RI

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Member

Vicky Freed

Managing Director, Membership and Marketing, Canadian Automobile Association

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Member

Siddhim Gupta

Head & Director, Digital Growth, Engagement & Performance Management, Scotiabank

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Member

Anne-Marie Castonguay

Vice-President, Data and Insights, LG2

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Member

Andrea Longman

Vice President of Account Management, Environics Analytics

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Member

Edward Li

Director, Business Banking, CIBC - Canadian Imperial Bank of Commerce

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Member

Emma Warrillow

SVP, Research and Data Insights, Shift Paradigm

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Member

Erin Kelly

President & CEO, Advanced Symbolics Inc.

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Member

Ersegun Kocoglu

Senior Director of Product Management and Marketing, Market Me Canada Inc.

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Member

Mo Dezyanian

President, Empathy Inc.

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Member

Richard Nestor

Associate Vice President, TD Bank Group

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Member

Stuart Shapiro

Director, Insights, Planning & Portfolio, Corby Spirit and Wine Limited

Recent Articles Authored by Council

Diversity and multiculturalism in insights and analytics

The belief at the time was that multicultural marketing would be considered successful only once people no longer felt the need to add the word “multicultural” in front of “marketing.”...

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Utilizing artificial intelligence for customer journeys

COVID-19 completely changed consumer behaviour. As the Fjord Trends 2021 report accurately notes, collective displacement left hundreds of millions of people disconnected from their familiar routines and comforts, with no end in sight.

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Integrating analytics and research

Behind the broad diversity of talent in need lies one trendy fact: data analytics and customer research need to work together to reveal...

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How to build your analytics dream team

The season has come and gone: For the last few weeks, top-level soccer has been everywhere. And while I love the sport, my favourite thing is the commercials. My all-time favourite is

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Leveraging AI for Marketing Insights

AI is a trending buzzword that everyone is talking about. We know it impacts our daily lives, but do we really know what AI is, and are we aware of how we use it can create value? There is great pote...

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Navigating human insights during a pandemic: Perspectives from CPG and research

If the pandemic has crystalized one thing for me, it’s my role as a navigator during a crisis. We’re all aware of the storm of issues that COVID has caused for data and its collection. Ou...

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Major Sponsors

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  • CIBC-800x450
  • Environics Analytics
  • Microsoft
  • TD-800x450

Featured Member

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