Insights Council
The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.
Council Members
Recent Articles Authored by Council
AI didn’t replace insight. It changed where it comes from
AI is everywhere in marketing right now. Faster analysis. More outputs. More versions. More predictions.
Read More
Beyond the score: reimagining customer advocacy for the next era of marketing
Customer loyalty looks very different now than it did even a few years ago.
Read More
How insights can shape 2026
In 2025, Canadian marketers had to navigate reluctant consumer spending, cost pressure and evolving consumer expectations.
Read More
Value of data
The concept of assigning financial value to data is not new. Back in 2017, Bill Schmarzo, former CTO of Dell EMC and recognized educator and practitioner of Big Data, authored a paper
Read More
The impact of open banking on Canadian consumers and marketing strategies
Read More
Understanding Canada’s changing media habits: Essential insights for marketers
Canada’s media habits are evolving rapidly, shaped by shifting demographics and a growing preference for digital experiences.
Read More
