Insights Council


The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to advance business strategy and decision-making.

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Chair

Gillian MacPherson

Vice President Product, Epsilon

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Chair

Peter Farfaras

Vice President, Commercial Development & Strategic Partnerships, NLogic

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Past Chair

Scot Riches

Chief CRM Officer, RI

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Member

Erin Kelly

President & CEO, Advanced Symbolics Inc.

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Member

Cheryl Radisa

Vice President, Marketing, SkipTheDishes Restaurant Services Inc.

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Member

Swathi Sadagopan

Strategy and Insights Lead, Google Inc.

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Member

Andre Beadle

Performance Marketing Manager, Rogers Communications Canada Inc.

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Member

Mo Dezyanian

President, Empathy Inc.

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Member

Edward Li

Director, Business Banking, CIBC - Canadian Imperial Bank of Commerce

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Member

Andrea Longman

Vice President of Account Management, Environics Analytics

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Member

Emma Warrillow

SVP, Data and Analytics, Trendline Interactive

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Member

Anna Conte

Associate Director, Human Insights, The Clorox Company of Canada

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Member

Lori Franze

Director of Collector Engagement, LoyaltyOne, Co.

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Member

Roy Gonsalves

SVP, Client Development, Delvinia

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Member

Richard Nestor

Associate Vice President, TD Bank Group

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Member

Ersegun Kocoglu

Managing Partner & CMO, Market Me Canada Inc.

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Member

Stuart Shapiro

Director, Insights, Planning & Portfolio, Corby Spirit and Wine Limited

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Member

Heidi Wilson

VP, Syndicated Financial Services, Ipsos Limited Partnership

Recent Articles Authored by Council

Integrating analytics and research

Behind the broad diversity of talent in need lies one trendy fact: data analytics and customer research need to work together to reveal...

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How to build your analytics dream team

The season has come and gone: For the last few weeks, top-level soccer has been everywhere. And while I love the sport, my favourite thing is the commercials. My all-time favourite is

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Leveraging AI for Marketing Insights

AI is a trending buzzword that everyone is talking about. We know it impacts our daily lives, but do we really know what AI is, and are we aware of how we use it can create value? There is great pote...

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Navigating human insights during a pandemic: Perspectives from CPG and research

If the pandemic has crystalized one thing for me, it’s my role as a navigator during a crisis. We’re all aware of the storm of issues that COVID has caused for data and its collection. Ou...

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Automation: Making consumer research possible in hours, not weeks

Companies are increasingly using automated research technologies to speed up the collection of consumer data while improving the accuracy of the results—all while saving money. It makes ad...

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Weekend Reading List: CMA Insights Council Content Round-Up

Are you on the hunt for research, inspiration or news on data and analytics? The CMA Insights Council has compiled five of their favourite articles and blog posts on topics ranging from ROI to privac...

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Major Sponsors

  • TD-800x450
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  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

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