Insights Council


The CMA Insights Council develops thought leadership for Canadian marketers on the latest in data, analytics and consumer insights to enhance and optimize their business decision-making processes.

Council Members

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Chair

Gillian MacPherson

Vice President, Epsilon Data, Digital Strategy & Product, Epsilon

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Chair

Mo Dezyanian

President, Empathy Inc.

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Member

Margaret Ngai

Head of Analytics and Technology, RI

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Member

Edward Li

Director, Business Banking, CIBC - Canadian Imperial Bank of Commerce

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Member

Emma Warrillow

SVP, Insights and Analytics, Shift Paradigm

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Member

Erin Kelly

President & CEO, Advanced Symbolics Inc.

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Member

Ersegun Kocoglu

Managing Partner, Market Me Canada Inc.

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Member

Siddhim Gupta

Head & Director, Digital Growth, Engagement & Performance Management, Scotiabank

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Member

Vicky Freed

Managing Director, Membership and Marketing, Canadian Automobile Association

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Member

Justin Abraham

Lead, Analytics & Data Science,

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Member

Noah Vardon

President, Havas Media

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Member

Vito De Filippis

SVP and Practice Leader, Environics Analytics

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Member

Ankit Wadhawan

Head of Customer Life Cycle Management & Engagement, HSBC Canada

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Member

Ritesh Singh

CEO - Canada, Icogz

Recent Articles Authored by Council

Inflation trends this holiday season

It’s October. The weather is still in the double digits. Thanksgiving just happened. Halloween is around the corner. So naturally, all marketers are thinking the same thing: Holiday predictions!

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Unveiling the human side of business

B2B marketing has been viewed by some as lacking some of the emotional aspects that are typically known to drive B2C marketing

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Using customer data responsibly

In 2021, internet users generated 79 zettabytes (79 billion terabytes) of data. In 2025, they are expected to generate a whopping 180 zettabytes of data.

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Diversity and multiculturalism in insights and analytics

The belief at the time was that multicultural marketing would be considered successful only once people no longer felt the need to add the word “multicultural” in front of “marketing.”...

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Utilizing artificial intelligence for customer journeys

COVID-19 completely changed consumer behaviour. As the Fjord Trends 2021 report accurately notes, collective displacement left hundreds of millions of people disconnected from their familiar routines and comforts, with no end in sight.

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Integrating analytics and research

Behind the broad diversity of talent in need lies one trendy fact: data analytics and customer research need to work together to reveal...

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Major Sponsors

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  • CIBC-800x450
  • Environics Analytics
  • Microsoft-2023

Featured Member

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