Marketing Talent Committee


The CMA Marketing Talent Committee develops thought leadership, tools and best practices to foster exceptional talent and elevate the ability of marketing to transform business.

Committee Members

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Chair

Darya Ilyenko

VP, People, MiQ

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Member

Chloe Mckenzie

Director, People and Culture, Salt XC

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Member

Tina Tellis

Director, Strategy, CIBC - Canadian Imperial Bank of Commerce

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Member

Raymond Ludwin

Senior Director, Promotional Marketing, Air Canada

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Member

Raunica Ahluwalia

Professor, Seneca

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Member

Jordan Swerid

Director of Field Marketing, Investors Group

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Member

Jordan Yates

Associate Director, Paid Search, Other Advertising Consultancy Inc.

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Member

Susan Oliver

SVP, Human Resources, Environics Analytics

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Member

Daniela Holmes

Senior Manager, Ad Platform Partnerships, Bell Media Inc.

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Member

Simone Hughes

Remote Sessional Lecturer, University of Calgary

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Member

Tom Mason

VP, Marketing & Channel Development, Electro - Federation Canada

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Member

Tulsi Dharel

Professor, Centennial College

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Member

Kelly Morgan

Account Director, Aber Group Inc.

Recent Articles Authored by Committee

Upskilling for marketers: Future-proofing talent

Upskilling reflects the increasing importance placed on continuous learning and skill development, particularly in the face of rapid and disruptive technological change.

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Balancing act: Navigating the hybrid work model transformation

The shift from office cubicles to kitchen counters was not just a reactionary measure to the global pandemic

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AI impact on hiring, talent, skills and roles

In today's fast-paced and digitally driven world, the process of hiring top talent has evolved significantly.

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Attracting diverse talent

Bringing diverse talent into the organization is a priority for many of us

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Staying ahead of offer rejections

Hiring after Covid feels different. On one hand – having interviews virtually is significantly more convenient for both the interviewers and the interviewees.

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Return to the office: The leadership story

For decades, employees spoke about the weather and their workloads as we rode elevators up to our floor where we worked in our cubicles. All of that changed when COVID-19 hit as the...

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