Lead your marketing career: Truths, myths, and strategies

Career growth is not just about climbing a ladder, it’s about positioning yourself for success. CMA’s Marketing Talent Committee has put together a guide that provides insights into the realities of career advancement for junior to mid-level marketers, dispelling common myths and offering actionable strategies that puts marketers in control of their professional journey.

Debunking career advancement myths

While it's easy to believe that a manager solely holds the keys to career advancement, the truth is that you, the individual, are the driver of your own career. Similarly, consistently good performance in your current role is crucial, but it's not a guaranteed ticket to promotion. This resource explores these myths and more, providing marketers with the truth about what it takes to advance their career.

Strategies for career growth

Armed with the truth about career advancement, it's time to act. The CMA’s guide outlines five key strategies that will help marketers shape their career trajectory:

• Paint a picture of your future: We'll show you how to craft a vision that not only excites you but also aligns with your organization's needs. It's about dreaming big while staying grounded.
• Build organizational allies: Success doesn't happen in a vacuum. Learn how to cultivate a network of supporters across your organization who can advocate for your growth.
• Identify organizational opportunities: Discover how to spot and seize opportunities that align your growth with your company's needs. It's about making yourself indispensable.
• Develop an action plan: Turn your career aspirations into concrete steps. We'll guide you in creating a roadmap that bridges your current position with your future goals.
• Embrace lateral moves: Sometimes, the best way up is sideways. Understand how lateral moves can broaden your skill set and open unexpected doors.

Each strategy comes with practical do’s and don’ts, outlining how marketers can implement these ideas.

A marketing career is a nuanced journey. By taking ownership and being proactive, you can position yourself for success.

This guide is a first step and companion to taking charge of your marketing career.