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Author
Florentina Stancu-Soare
Director, Public Affairs and Regulatory Standards, Canadian Marketing Association
Creating powerful brands
Investing in CX & EX Matters
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Articles Authored by me
Compliance
Tightening of deceptive marketing rules
Jul 04
Compliance
Must-know 2024 Code updates for marketers
Apr 23
Advocacy
Ontario adopts updated consumer protection law
Feb 01
Compliance
Tips to avoid deceptive marketing
Jan 17
Advocacy
Ontario’s proposed protections for consumers
Nov 21
Compliance
Eco-friendly packaging and claims
Apr 14
Compliance
The impact of Quebec’s new language law on marketing
Aug 09
Compliance
Thinking of running a promotional contest? Start here.
Jul 04
Compliance
Refresh your CASL knowledge
Jan 17
Advocacy
Compliance
Knowledge is power in the fight against fraud
Mar 25
Advocacy
Call for member feedback: Ontario Consumer Protection Act
Jan 21
Advocacy
Compliance
CMA Advocacy in Action: 2020 year in review
Dec 16
Advocacy
Compliance
CMA Advocacy in Action: Regulatory developments impacting marketing
Nov 30
Compliance
Are you ready to meet the upcoming accessibility deadlines?
Nov 11
Canada set to assume ICPEN presidency next week
Jul 03
Compliance
Advocacy
Fraud and cybercrime prevention during COVID-19 and beyond
May 21
Compliance
Navigating regulatory rules during the pandemic
Apr 23
Customer Experience
Tips for you and your customers as we approach Fraud Prevention Month (Part 1)
Feb 26
Insights
Compliance
Competition Bureau outlines strategic vision to 2024, enforcement in online marketing a key priority
Feb 24
Insights
Customer Experience
Martech
Compliance
Influencer marketing rules – a primer on what you should know
Jan 27
CMA Advocacy in Action: 2019 End of Year Wrap-Up
Dec 18
Get to know CMA’s Agency Search Toolkit and Resources
Nov 21
Compliance
Canada’s Accessibility Laws: A Jurisdictional Scan
Oct 09
Insights
Compliance
Are you collecting consumer data by offering WiFi? Keep CASL top of mind.
Oct 04
Competition Bureau Releases its Annual Plan
Aug 01
Insights
Compliance
CRTC publishes an Internet Code of Conduct for Internet Service Providers
Aug 01
Insights
Brand
Compliance
Advocacy
CMA Advocacy in Action: Mid-Year Report
Jul 31
Insights
Compliance
CMA Code of Ethics & Standards of Practice Updates – Phase 1
Jun 26
Insights
Competition Bureau Updates
May 22
Brand
Insights
Compliance
Why changes to trademark law matter and what you can do to prepare
Mar 27
Protecting personal information: cannabis retailers and purchasers take note
Jan 03
CMA Advocacy in Action: Key Developments in 2018
Dec 13
Advocacy
Compliance
CMA Advocacy in Action – Summer 2018
Jul 10
Articles Authored by me as Council member
Talent
Upskilling for marketers: Future-proofing talent
Jan 03
Talent
Balancing act: Navigating the hybrid work model transformation
Sep 13
Talent
AI impact on hiring, talent, skills and roles
Jul 13
Talent
Attracting diverse talent
May 01
Talent
Staying ahead of offer rejections
Oct 25
Talent
Return to the office: The leadership story
May 23
Talent
Professional Development
Virtual marketing interviews: Tips for candidates and hiring managers
Feb 25
Insights
Martech
Media
Compliance
OPC’s new consent guidelines and what they mean to your business
Jul 11
Compliance
GDPR’s Impact on Canadian Businesses – Preparing for EU’s New Privacy Law
Feb 28
Insights
Martech
Media
Compliance
OPC’s new consent guidelines and what they mean to your business
Jul 11
Compliance
GDPR’s Impact on Canadian Businesses – Preparing for EU’s New Privacy Law
Feb 28
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