Media Council
The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—and informs the industry in making good decisions.
Council Members
Recent Articles Authored by Council

Exploring the right to disconnect: A media agency perspective
Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.
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Optimizing media mix in Canada
This consideration of where to allocate ad spend is especially important in Canada, where we’re witnessing media spend per capita decline. This trend is unique to Canada...
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Purpose-led marketing and media investments
There is a growing awareness of the media supply chain and the impact that a brand can have based on its...
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Media measurement in Canada: Expectations and guiding principles
In this paper, we discuss the role that media measurement plays, what we should expect out of it in our market and conclude with five guiding principles for media measurement in Canada.
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Canada’s media agency selection process defined
Media is the largest line item in a marketing budget, and the effectiveness of that spend is closely tied to the quality of partnerships between marketers, creative agencies and...
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Marketing changes in 2021 require a big picture view
The challenge now is for marketers to understand the options replacing universal personal identifiers that track...
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