Media Council

The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—and informs the industry in making good decisions.

Council Members

Chair

Ishma Alexander-Huet

VP, Client Advice & Management, Head of Learning & Culture, Initiative Media Canada, Inc.

Chair

Caroline Gianias

President, Radio Connects

Member

Urania Agas

Chief Executive Officer, MediaCom Canada

Member

Azadeh Attar

Head of Industry, Brand, Pinterest

Member

Emily Baillie

Professor, Humber College School of Media Studies & Information Technology

Member

Hilary Borndahl

Founder & CEO, Miix Analytics Inc.

Member

Darryl Coburn

Senior Vice President and Practice Leader, Environics Analytics

Member

Lisa Ducharme

Director of Online Content, Aboriginal Peoples Television Network

Member

Karen Eckert

Director, Multi-Platform Sales, Canadian Broadcasting Corporation

Member

Darrick Li

VP, Business Development & Strategic Partnerships, North America, Standard Media Index

Member

Matt McGowan

Director and General Manager, Canada, Snap Inc.

Member

Christine Roche

Marketing Director, Personal Savings & Investments, RBC

Member

Scott Stewart

General Manager, Bleublancrouge Toronto

Member

Claudia Worms Sciama

Managing Director, Auto & Consumer Goods, Google Inc.

Member

Lisa Wang

Senior Manager, Enterprise Marketing Planning, CIBC - Canadian Imperial Bank of Commerce

Member

Penny Hicks

Managing Director, Client Partnerships, The Globe and Mail

Member

Julie Unsworth

Director, Corporate Marketing, Walmart Canada Corp.

Recent Articles Authored by Council

Exploring the right to disconnect: A media agency perspective

Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.

Optimizing media mix in Canada

This consideration of where to allocate ad spend is especially important in Canada, where we’re witnessing media spend per capita decline. This trend is unique to Canada...

Purpose-led marketing and media investments

There is a growing awareness of the media supply chain and the impact that a brand can have based on its...

Media measurement in Canada: Expectations and guiding principles

In this paper, we discuss the role that media measurement plays, what we should expect out of it in our market and conclude with five guiding principles for media measurement in Canada.

Canada’s media agency selection process defined

Media is the largest line item in a marketing budget, and the effectiveness of that spend is closely tied to the quality of partnerships between marketers, creative agencies and...