Media Council
The CMA Media Council shares diverse perspectives based on their wide range of experiences around issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—to empower marketers to make informed decisions.
Council Members
Recent Articles Authored by Council
Media trends to watch for in 2025
As we look ahead to 2025, the media landscape is poised for significant transformation, driven by advancements in artificial intelligence (AI) and the evolving ways consumers interact with content.
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Navigating the complexities of ROI in a dynamic media landscape
In a recent CMA Media Council meeting, industry experts delved into the challenges and opportunities surrounding return on investment (ROI) measurement in the ever-evolving media landscape
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Media trends to watch for in 2024
The 2024 Canadian media landscape presents a fascinating study in contrast and evolution, marked by economic shifts, technological innovation, a changing population base and regulatory changes, which offer both challenges and opportunities.
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Social commerce: The ultimate evolution of digital’s “shop now”
This blog post examines the opportunities that social commerce provides, and touches on what to look out for as well as the ROI myth for Canadian marketers.
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What economic uncertainty may mean for the media and advertising industry in 2023
Economic uncertainties are likely to impact many aspects of our lives in 2023.
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How brands can drive better performance
If we look at the media industry today, we can see that consumers and advertisers are at odds with one another.
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