Media Council
The CMA Media Council shares diverse perspectives based on their wide range of experiences around issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—to empower marketers to make informed decisions.
Council Members
Recent Articles Authored by Council
Social commerce: The ultimate evolution of digital’s “shop now”
This blog post examines the opportunities that social commerce provides, and touches on what to look out for as well as the ROI myth for Canadian marketers.
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What economic uncertainty may mean for the media and advertising industry in 2023
Economic uncertainties are likely to impact many aspects of our lives in 2023.
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How brands can drive better performance
If we look at the media industry today, we can see that consumers and advertisers are at odds with one another.
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Building authentic connections with multicultural Canadians and newcomers
Diversity is part of our collective Canadian identity. In fact, according to the most recent census data, one-fifth of Canada’s population is foreign-born, representing almost eight million people
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Exploring the right to disconnect: A media agency perspective
Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.
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Optimizing media mix in Canada
This consideration of where to allocate ad spend is especially important in Canada, where we’re witnessing media spend per capita decline. This trend is unique to Canada...
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