Media Council


The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media - including clients, agencies, partners, technology, broadcasters and content - and guides the industry in making good decisions.

Council Members

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Co-Chair

Ishma Alexander-Huet

VP, Client Advice & Management, Head of Learning & Culture, Initiative Media Canada, Inc.

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Co-Chair

Caroline Gianias

President, Radio Connects

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Member

Urania Agas

President, MediaCom Canada

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Member

Azadeh Attar

Head of Industry, CPG, Pinterest

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Member

Emily Baillie

Professor, Humber College School of Media Studies & Information Technology

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Member

Hilary Borndahl

Founder & CEO, Miix Analytics Inc.

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Member

Caroline Breton

SVP and Chief Client Officer, Dentsu

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Member

Darryl Coburn

Senior Vice President and Practice Leader,

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Member

Lisa Ducharme

Director of Online Content, Aboriginal Peoples Television Network

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Member

Karen Eckert

Director, Multi-Platform Sales, Canadian Broadcasting Corporation

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Member

Darrick Li

Managing Director, Standard Media Index

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Member

Matt McGowan

Director and General Manager, Canada, Snap Inc.

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Member

Christine Roche

Marketing Director, Personal Savings & Investments, RBC

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Member

Scott Stewart

General Manager, Glassroom

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Member

Claudia Sciama

Managing Director, Auto & Consumer Goods, Google Inc.

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Member

Lisa Wang

Senior Manager, Enterprise Marketing Planning, CIBC - Canadian Imperial Bank of Commerce

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Member

Penny Hicks

Managing Director, Client Partnerships, The Globe and Mail

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Member

Erika Lang

Director, National and Multi-Market Sales, Star Metro Media

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Member

Julie Unsworth

Director, Corporate Marketing, Walmart Canada Corp.

Recent Articles Authored by Council

Canada’s media agency selection process defined

Media is the largest line item in a marketing budget, and the effectiveness of that spend is closely tied to the quality of partnerships between marketers, creative agencies and...

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Marketing changes in 2021 require a big picture view

The challenge now is for marketers to understand the options replacing universal personal identifiers that track...

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Media Has a Systemic Talent Issue Pt. 1

Part 1: Thoughts from the CMA’s Media Council Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are attra...

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Cross Media Measurement: A unicorn in the making?

The topic of Cross Media Measurement (CMM) is not new, and judging by conversations with senior media executives, it is not going away anytime soon. While the media industry is not necessarily known ...

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What the future holds for media: Insights from the CMA Media Council

There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry leade...

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How is media impacted by COVID-19? Insights from the CMA Media Council

Times are changing, and they are changing quickly. In our monthly meetings, the CMA Media Council dedicates time to discuss pressing issues. In this week’s meeting, we addressed the topic on ev...

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