The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media - including clients, agencies, partners, technology, broadcasters and content - and informs the industry in making good decisions.
Recent Articles Authored by Council
Canada’s media agency selection process defined
Media is the largest line item in a marketing budget, and the effectiveness of that spend is closely tied to the quality of partnerships between marketers, creative agencies and...Read More
Marketing changes in 2021 require a big picture view
The challenge now is for marketers to understand the options replacing universal personal identifiers that track...Read More
Media Has a Systemic Talent Issue Pt. 1
Part 1: Thoughts from the CMA’s Media Council Talent in media needs to be different and adaptable. We are at the centre of the most investment for marketing dollars, yet the talent we are attra...Read More
Cross Media Measurement: A unicorn in the making?
The topic of Cross Media Measurement (CMM) is not new, and judging by conversations with senior media executives, it is not going away anytime soon. While the media industry is not necessarily known ...Read More
What the future holds for media: Insights from the CMA Media Council
There are a variety of scenarios that may play out ahead when it comes to the media industry. The CMA Media Council, comprised of buyers, planners, media producers, platforms and other industry leade...Read More
How is media impacted by COVID-19? Insights from the CMA Media Council
Times are changing, and they are changing quickly. In our monthly meetings, the CMA Media Council dedicates time to discuss pressing issues. In this week’s meeting, we addressed the topic on ev...Read More