Media Council

The CMA Media Council voices diverse opinions and perspectives around current issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—and informs the industry in making good decisions.

Council Members

Chair

Caroline Gianias

President, Radio Connects

Chair

Ishma Alexander-Huet

VP, Client Advice & Management, Head of Learning & Culture, Initiative Media Canada, Inc.

Member

Anita Boyle Evans

VP, Client Services, Numeris

Member

Ariane Friesen

Studio Leader, eCommerce & Media, The Clorox Company of Canada

Member

Ryan Rebello

VP, Global Media, Digital Marketing & CX, Spin Master Ltd

Member

Tonia Au

Associate Vice President - Media & PR, Ethnicity Multicultural Marketing Inc.

Member

Hiran Krishnalingam

Senior Account Director, Saatchi & Saatchi Advertising Inc

Member

Azadeh Attar

Head of Industry, Brand, Pinterest

Member

Christine Roche

Marketing Director, Personal Savings & Investments, RBC

Member

Claudia Worms Sciama

Managing Director, Auto & Consumer Goods, Google Inc.

Member

Darrick Li

VP, Business Development & Strategic Partnerships, North America, Standard Media Index

Member

Hilary Borndahl

Founder & CEO, Miix Analytics Inc.

Member

Julie Unsworth

Director, Corporate Marketing, Walmart Canada Corp.

Member

Penny Hicks

Managing Director, Client Partnerships, The Globe and Mail

Member

Scott Stewart

General Manager, Glassroom

Member

Urania Agas

Chief Executive Officer, MediaCom Canada

Member

Darryl Coburn

Senior Vice President and Practice Leader, Environics Analytics

Member

Lisa Ducharme

Director of Online Content, Aboriginal Peoples Television Network

Member

Matt McGowan

Director and General Manager, Canada, Snap Inc.

Recent Articles Authored by Council

How brands can drive better performance

If we look at the media industry today, we can see that consumers and advertisers are at odds with one another.

Building authentic connections with multicultural Canadians and newcomers

Diversity is part of our collective Canadian identity. In fact, according to the most recent census data, one-fifth of Canada’s population is foreign-born, representing almost eight million people

Exploring the right to disconnect: A media agency perspective

Ontario will spur a shift in our commitment to employees, while also sparking difficult conversations with our client partners.

Optimizing media mix in Canada

This consideration of where to allocate ad spend is especially important in Canada, where we’re witnessing media spend per capita decline. This trend is unique to Canada...

Purpose-led marketing and media investments

There is a growing awareness of the media supply chain and the impact that a brand can have based on its...

Media measurement in Canada: Expectations and guiding principles

In this paper, we discuss the role that media measurement plays, what we should expect out of it in our market and conclude with five guiding principles for media measurement in Canada.