Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

profile picture
Co-Chair

Geoff Linton

President, Tekside.io

profile picture
Co-Chair

Paul Lacap

Director, Digital Strategy & Engagement, University of Manitoba

profile picture
Member

Darcy Kelley

Managing Director, Omnicom Media Group

profile picture
Member

Michelle Slater

Head of Business Marketing, Twitter Canada

profile picture
Member

Stephanie Wu

Manager, AdTech and Data Strategy, BMO Bank of Montreal

profile picture
Member

Vera Cvetkovic

VP Solutions, Americas, MediaMonks Toronto Limited

profile picture
Member

Dale Port

GTM Lead, Accenture

profile picture
Member

Sajad Semsar

Director, Marketing Technology, Bell Canada

profile picture
Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

profile picture
Member

Lidia Feraco

Professor, School of Business, Conestoga College

profile picture
Member

Michael Annett

Industry Head, Financial Services, Introhive

profile picture
Member

Patrick McQuaid

VP Marketing Technology, Analytics & Insights, TD Bank Group

profile picture
Member

Isaac Adejuwon

CEO & Founder, Metricsflow Inc.

profile picture
Member

Dan Radu

President, Macro

Recent Articles Authored by Council

Maximize your potential as a marketer

Marketing and technology are not what they were 20 years ago. The advancements in technology and digital marketing stacks have been significant – so significant that some marketers might be...

Read More

Demystifying martech part II: The 5-step martech process

This article breaks down the marketing stack into five major subcategories, takes you step-by-step through the journey of a marketing campaign and offers a set of martech tools that...

Read More

Become a martech change agent

Adaptability to change is crucial in fast-moving digital marketing world driven by marketing technology (martech). In this article, I aim to empower you with the strategies to become the martech change agent in your organization.

Read More

Martech maturity and the digital hangover

It would be hard to write an article in today’s climate and not mention that these are unusual times. In this article, I address the unique challenges that organizations across...

Read More

Transparency and control are only part of the consumer privacy solution

2021 is a year of disruption in martech and is the latest in several years of major disruptions to the space. Since 2017, with the introduction of Apple's Intelligent Tracking Prevention technology in Safari, we have seen...

Read More

Martech’s relationship with internal technology teams

Martech is still a relatively new field, but it is being recognized more often through formal allocation of martech as part of a team's mandate. In this post, I will explore what this means for those...

Read More

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

CBC media solutions