Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Chair

Geoff Linton

President, Tekside.io

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Chair

Paul Lacap

Acting AVP, Marketing and Communications, University of Manitoba

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Member

Darcy Kelley

Managing Director, Omnicom Media Group

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Member

Michelle Slater

Head of Business Marketing, Twitter Canada

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Member

Stephanie Wu

Manager, AdTech and Data Strategy, BMO Financial Group

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Member

Vera Cvetkovic

VP Solutions, Americas, MediaMonks Toronto Limited

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Member

Sajad Semsar

Director, Marketing Technology, Bell Canada

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Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

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Member

Lidia Feraco

Professor, School of Business, Conestoga College

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Member

Michael Annett

Industry Head, Financial Services, Introhive

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Member

Patrick McQuaid

VP Marketing Technology, Analytics & Insights, TD Bank Group

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Member

Isaac Adejuwon

CEO & Founder, Metricsflow Inc.

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Member

Nicky Banks

Director, Consumer Channel and Partner Marketing, Microsoft Canada

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Member

Simone E Lumsden

CMO, Rogers Communications Canada Inc.

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Member

Dan Radu

President, Macro

Recent Articles Authored by Council

How do low code/no code tools impact marketing?

Canada is home to one million technology industry employees, including approximately 47,000 software engineers and 104,000 computer programmers. That translates to only...

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Martech trends

What can we expect to see in 2022? Upcoming trends and recommendations marketing leaders should adopt for martech best practices.

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Tips for planning your martech stack: A practical approach

Numerous business experts emphasize the strategic importance of building a “technology endowment” of integrated tech run by specialists, scientists and architects. So, where should companies focus in 2022?

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Martech frameworks

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The “pulse” of marketing in Canada

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Maximize your potential as a marketer

Marketing and technology are not what they were 20 years ago. The advancements in technology and digital marketing stacks have been significant – so significant that some marketers might be...

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Major Sponsors

  • BMO-800x450
  • Canada Post
  • CIBC-800x450
  • Environics Analytics
  • Microsoft

Featured Member

canada post