Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Chair

Jeff Pontes

VP, Digital Strategy & Data Analytics, Salt XC

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Chair

Michael Annett

Senior Director, Financial Services, Okta

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Past Chair

Paul Lacap

Associate Vice President, Marketing, SAIT

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Member

Corbett Fine

VP Digital Marketing, IG Wealth Management

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Member

Darcy Kelley

Managing Director, Data Solutions & Marketing Technology, Omnicom Media Group

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Member

Kenny Guest

IBM Martech Practice Executive, IBM Canada Ltd.

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Member

Patrick Fallarme

Director, Digital Marketing Technology, RBC

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Member

Sandra Pacitti

Head of Digital, PwC Management Services LP

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Member

Stephanie Wu

Senior Manager, Marketing Data Strategy and Martech Enablement, BMO Bank of Montreal

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Member

Vanda Provato

Chief Marketing & Digital Officer, LCBO

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Member

Vera Cvetkovic

Director Marketing Business Operations, Canada Post Corporation

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Member

Sanjam Hundal

VP, Client Services Lead, FCB/Six

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Member

Kevyn Murray

Senior Digital Marketing Manager, LifeLabs LP

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Member

Christy MacLeod

Chief Data & Solutions Officer, KINESSO

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Member

Shelley Cornforth

Digital Strategy Executive, 5d digital

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Member

Vassilis Douros

Head of Digital and Media Marketing, TELUS Consumer Solutions, TELUS

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Member

Mike Moussa

VP, Enterprise Digital Marketing, Canadian Tire Corporation, Forzani Group Limited

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Member

Stephen Kim

VP of Data and Analytics, JAM CRM Inc.

Recent Articles Authored by Council

Are you ready for a CDP?

Buying the newest and coolest products in the market seems like something that individuals do, but does this trend carry over into the corporate world for corporations?

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What marketers need to know about the AI and martech landscape

Each year, Scott Brinker of chiefmartec.com releases an updated graphic of the martech landscape.

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Modernizing marketing: Navigating business transformation in a digital era

In the face of rapid technological advancements and shifting consumer behaviours, the marketing industry stands at a pivotal crossroads

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Harnessing hyper-personalization in modern marketing

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Enrich CX with a passwordless future

As the digital landscape shifts towards a cookieless world and the need increases for better security for customer data, Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) are presented with a unique challenge and opportunity

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Where are you on the martech maturity curve?

After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results

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