Martech Council

The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

Chair

Geoff Linton

President, Tekside.io

Chair

Paul Lacap

Acting AVP, Marketing and Communications, University of Manitoba

Member

Anil Sankar

Director, Business Operations and Innovation, Canadian Broadcasting Corporation

Member

Erwin Rivera

VP, Digital & Technology, Mindshape Creative Marketing & Design Inc.

Member

Connie Lam

AVP, Customer Engagement Management, TD Bank Group

Member

Jeff Pontes

VP, Digital Strategy & Data Analytics, Salt XC

Member

Colleen Preisner

Senior Vice President, Managing Director, Shift Paradigm

Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

Member

Lidia Feraco

Professor, School of Business, Conestoga College

Member

Michael Annett

Industry Head, Financial Services, Introhive

Member

Stephanie Wu

Senior Manager, Marketing Data Strategy and Martech Enablement, BMO Financial Group

Member

Vera Cvetkovic

VP Solutions, Americas, MediaMonks Toronto Limited

Member

Darcy Kelley

Managing Director, , Annalect, Omnicom Media Group

Member

Sajad Semsar

Director, Marketing Technology, Bell Canada

Recent Articles Authored by Council

Marketing in the cookieless era

Signal loss and cookie deprecation pose varying challenges to marketers, as our online ecosystem has evolved around cookies in the past 20 years, particularly with respect to adtech companies, demand-side platforms and data management platforms.

A look at channel marketing technology

Many companies, especially software vendors, are shifting their focus to building growth through their partner networks. These partners are either implementers, consultants, value added resellers or distributors who are closer to the end client and can bring leads back to the vendor.

How do low code/no code tools impact marketing?

Canada is home to one million technology industry employees, including approximately 47,000 software engineers and 104,000 computer programmers. That translates to only...

Martech trends

What can we expect to see in 2022? Upcoming trends and recommendations marketing leaders should adopt for martech best practices.

Tips for planning your martech stack: A practical approach

Numerous business experts emphasize the strategic importance of building a “technology endowment” of integrated tech run by specialists, scientists and architects. So, where should companies focus in 2022?