Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council
Are you ready for a CDP?
Buying the newest and coolest products in the market seems like something that individuals do, but does this trend carry over into the corporate world for corporations?
Read MoreWhat marketers need to know about the AI and martech landscape
Each year, Scott Brinker of chiefmartec.com releases an updated graphic of the martech landscape.
Read MoreModernizing marketing: Navigating business transformation in a digital era
In the face of rapid technological advancements and shifting consumer behaviours, the marketing industry stands at a pivotal crossroads
Read MoreHarnessing hyper-personalization in modern marketing
Read MoreEnrich CX with a passwordless future
As the digital landscape shifts towards a cookieless world and the need increases for better security for customer data, Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) are presented with a unique challenge and opportunity
Read MoreWhere are you on the martech maturity curve?
After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results
Read More