Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council
How do low code/no code tools impact marketing?
Canada is home to one million technology industry employees, including approximately 47,000 software engineers and 104,000 computer programmers. That translates to only...
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Martech trends
What can we expect to see in 2022? Upcoming trends and recommendations marketing leaders should adopt for martech best practices.
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Tips for planning your martech stack: A practical approach
Numerous business experts emphasize the strategic importance of building a “technology endowment” of integrated tech run by specialists, scientists and architects. So, where should companies focus in 2022?
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Martech frameworks
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The “pulse” of marketing in Canada
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Maximize your potential as a marketer
Marketing and technology are not what they were 20 years ago. The advancements in technology and digital marketing stacks have been significant – so significant that some marketers might be...
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