Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Chair

Geoff Linton

President, Tekside.io

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Chair

Paul Lacap

Acting Executive Director, Marketing and Brand, University of Manitoba

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Member

Anil Sankar

Director, Business Operations and Innovation, Canadian Broadcasting Corporation

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Member

Erwin Rivera

VP, Digital & Technology, Mindshape Creative Marketing & Design Inc.

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Member

Chris Williams

CMO, Arima data

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Member

Connie Lam

AVP, Customer Engagement Management, TD Bank Group

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Member

Jeff Pontes

VP, Digital Strategy & Data Analytics, Salt XC

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Member

Colleen Preisner

Senior Vice President, Managing Director, Shift Paradigm

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Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

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Member

Lidia Feraco

Professor, School of Business, Conestoga College

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Member

Michael Annett

Industry Head, Financial Services, Introhive

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Member

Stephanie Wu

Senior Manager, Marketing Data Strategy and Martech Enablement, BMO Financial Group

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Member

Vera Cvetkovic

VP Solutions, Americas, MediaMonks Toronto Limited

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Darcy Kelley

Managing Director, Annalect, Omnicom Media Group

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Member

Sajad Semsar

Director, Marketing Technology, Bell Canada

Recent Articles Authored by Council

Strategic questions for developing your martech blueprint

There has been lots of change in martech over the last five years. The technology landscape continues to explode with new applications and platforms.

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Women in marketing technology

This is Part 2 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.

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From girls in STEM to women in leadership

This is Part 1 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.

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Why your martech maturity matters

Martech maturity in Canada has always been a bit of a sensitive subject for Canadian firms.

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Business transformation in 2023: Chatbots

According to Mordor Intelligence, the chatbot market is growing over 34-35 per cent between 2021 and 2026, when the market is expected to reach $102 billion.

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Marketing in the cookieless era

Signal loss and cookie deprecation pose varying challenges to marketers, as our online ecosystem has evolved around cookies in the past 20 years, particularly with respect to adtech companies, demand-side platforms and data management platforms.

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