Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
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Recent Articles Authored by Council
Strategic questions for developing your martech blueprint
There has been lots of change in martech over the last five years. The technology landscape continues to explode with new applications and platforms.
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Women in marketing technology
This is Part 2 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.
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From girls in STEM to women in leadership
This is Part 1 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.
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Why your martech maturity matters
Martech maturity in Canada has always been a bit of a sensitive subject for Canadian firms.
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Business transformation in 2023: Chatbots
According to Mordor Intelligence, the chatbot market is growing over 34-35 per cent between 2021 and 2026, when the market is expected to reach $102 billion.
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Marketing in the cookieless era
Signal loss and cookie deprecation pose varying challenges to marketers, as our online ecosystem has evolved around cookies in the past 20 years, particularly with respect to adtech companies, demand-side platforms and data management platforms.
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Featured Member
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