The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Recent Articles Authored by Council
Marketing in the cookieless era
Signal loss and cookie deprecation pose varying challenges to marketers, as our online ecosystem has evolved around cookies in the past 20 years, particularly with respect to adtech companies, demand-side platforms and data management platforms.Read More
A look at channel marketing technology
Many companies, especially software vendors, are shifting their focus to building growth through their partner networks. These partners are either implementers, consultants, value added resellers or distributors who are closer to the end client and can bring leads back to the vendor.Read More
How do low code/no code tools impact marketing?
Canada is home to one million technology industry employees, including approximately 47,000 software engineers and 104,000 computer programmers. That translates to only...Read More
What can we expect to see in 2022? Upcoming trends and recommendations marketing leaders should adopt for martech best practices.Read More
Tips for planning your martech stack: A practical approach
Numerous business experts emphasize the strategic importance of building a “technology endowment” of integrated tech run by specialists, scientists and architects. So, where should companies focus in 2022?Read More