Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council

Where are you on the martech maturity curve?
After years of convincing your organization to invest in a modern martech stack, your marketing team is finally seeing traction and early results
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Synthetic data and marketing
The map is not the territory; it’s an abstraction of reality that can help you “see” over the hill without moving
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Women in martech
This is Part 3 of a three-part blog series on the importance of increasing the representation of women in martech.
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Strategic questions for developing your martech blueprint
There has been lots of change in martech over the last five years. The technology landscape continues to explode with new applications and platforms.
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Women in marketing technology
This is Part 2 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.
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From girls in STEM to women in leadership
This is Part 1 of a three-part blog series on the importance of increasing the representation of women in martech, brought to you by the CMA’s Martech Council.
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