Martech Council

The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

Chair

Geoff Linton

President, Tekside.io

Chair

Paul Lacap

Acting AVP, Marketing and Communications, University of Manitoba

Member

Darcy Kelley

Managing Director, Omnicom Media Group

Member

Michelle Slater

Head of Business Marketing, Twitter Canada

Member

Stephanie Wu

Manager, AdTech and Data Strategy, BMO Bank of Montreal

Member

Vera Cvetkovic

VP Solutions, Americas, MediaMonks Toronto Limited

Member

Sajad Semsar

Director, Marketing Technology, Bell Canada

Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

Member

Lidia Feraco

Professor, School of Business, Conestoga College

Member

Michael Annett

Industry Head, Financial Services, Introhive

Member

Patrick McQuaid

VP Marketing Technology, Analytics & Insights, TD Bank Group

Member

Isaac Adejuwon

CEO & Founder, Metricsflow Inc.

Member

Nicky Banks

Director, Consumer Channel and Partner Marketing, Microsoft Canada

Member

Simone Lumsden

SVP & CMO, Rogers Communications Canada Inc.

Member

Dan Radu

President, Macro

Recent Articles Authored by Council

The “pulse” of marketing in Canada

Maximize your potential as a marketer

Marketing and technology are not what they were 20 years ago. The advancements in technology and digital marketing stacks have been significant – so significant that some marketers might be...

Demystifying martech part II: The 5-step martech process

This article breaks down the marketing stack into five major subcategories, takes you step-by-step through the journey of a marketing campaign and offers a set of martech tools that...

Become a martech change agent

Adaptability to change is crucial in fast-moving digital marketing world driven by marketing technology (martech). In this article, I aim to empower you with the strategies to become the martech change agent in your organization.

Martech maturity and the digital hangover

It would be hard to write an article in today’s climate and not mention that these are unusual times. In this article, I address the unique challenges that organizations across...

Transparency and control are only part of the consumer privacy solution

2021 is a year of disruption in martech and is the latest in several years of major disruptions to the space. Since 2017, with the introduction of Apple's Intelligent Tracking Prevention technology in Safari, we have seen...