AdTech Committee

The CMA Adtech Committee:

Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
Develops responses to industry and government proposals as appropriate.

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Committee Members

Chair

Drew Weicker

Vice President, Business Development, Linqia

Chair

David Kavanagh

VP, Marketing Operations & Planning, Hootsuite

Member

Tanya Stambolic

AVP, Head of Digital Acquisition, HSBC Canada

Member

Charles Beaulieu

Partner, Chief Innovation Officer, Glassroom

Member

Sach Malik

Sr. Director, Performance Marketing & Ad Products, Walmart Canada Corp.

Member

Matt Thornton

Director, Media Platforms, Google Inc.

Member

Lina Ashkar

Senior Product Manager, Personalization Platform, Cineplex Entertainment

Member

Victor Genova

Senior Director, Programmatic Media Sales & Marketing, Canada + Northeastern USA, Inuvo

Member

Jeremy Simpson

Managing Director, Investment, Omnicom Media Group

Member

Shelley West

VP of Sales, MiQ

Member

Modestos Gikizas

Sr. Director, Digital Performance Marketing, CIBC - Canadian Imperial Bank of Commerce

Recent Articles Authored by Committee

Digital Performance Trends Fueling a Measurement Re-Think

Digital performance and acquisition marketers have spent years perfecting measurement frameworks for marketing campaigns and investments.

An adtech/martech hierarchy of needs

Tips for investing in your tech stack

Taking control of your media future

Historically, advertisers have relied on their media agency of record to provide turnkey solutions that bundled all required tools. With the democratization of...

A cure for adtech complexity?

The role of CMPs in today’s changing AdTech privacy landscape

Around the world, companies are having to respond to emerging privacy regulations by changing the way they collect and process consumer data. California’s Consumer Privacy Act (CCPA), Europe’s General Data Protection Regulation (GDPR) and, more recently, China’s Personal Information Protection Law (PIPL) are just some of the regulations that have led to the need for more stringent consent practices.