AdTech Committee


The CMA Adtech Committee:

  • Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
  • Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
  • Develops responses to industry and government proposals as appropriate.

Committee Members

profile picture
Chair

Drew Weicker

Vice President, Business Development, Linqia, Inc.

profile picture
Chair

David Kavanagh

VP, Marketing Operations & Planning, Hootsuite

profile picture
Member

Tanya Stambolic

AVP, Head of Digital Acquisition, HSBC Canada

profile picture
Member

Cassandra Finn

Head of Industry, GMP Enterprise, Google Inc.

profile picture
Member

Charles Beaulieu

Partner, Chief Innovation Officer, Glassroom

profile picture
Member

Phil Hsia

Sales Manager, Snap Inc.

profile picture
Member

Sam Leung

Vice President, Aber Group Inc.

profile picture
Member

Matt Thornton

Director, Media Platforms, Google Inc.

profile picture
Member

Lina Ashkar

Personalization Platform and Enablement Lead, Cineplex Entertainment

profile picture
Member

Victor Genova

Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

profile picture
Member

Jeremy Simpson

Managing Director, Investment, Omnicom Media Group

profile picture
Member

Basil Hatto

SVP Product & Growth, Neil Patel Digital Canada

profile picture
Member

Jennifer Fields

Senior Director, Business Development, The Trade Desk

profile picture
Member

Shelley West

VP of Sales, MiQ

profile picture
Member

Modestos Gikizas

Head, Digital Product & Marketing Operations, Air Miles, LoyaltyOne, Co.

Recent Articles Authored by Committee

Balancing personalization and privacy

Marketers and advertisers everywhere are familiar with the growing tension between the demand to deliver personalized content to consumers and the need to remain compliant with emerging privacy regulations.

Read More

Embracing AI for cross-channel attribution: A potential game changer

Cross-channel attribution has been a challenge for marketers since the dawn of advertising— remember the old adage that half of your advertising worked, but the trouble was that you didn’t know which half?

Read More

Data privacy competency

For the first time in the digital age, brands are also being challenged (and rightfully so!) to be more responsible and purposeful with the data they collect and how they use that data to engage consumers and achieve their business goals.

Read More

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Across the digital marketing industry, few topics have drawn more attention in recent years than the onset of privacy-related risks to our status quo way of doing business.

Read More

Connected TV and avoiding the measurement trap

Connected TV (CTV) continues to be top of mind for marketers across Canada.

Read More

Digital Performance Trends Fueling a Measurement Re-Think

Digital performance and acquisition marketers have spent years perfecting measurement frameworks for marketing campaigns and investments.

Read More

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics

Featured Member

roku_2022