AdTech Committee
The CMA Adtech Committee:
- Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
- Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
- Develops responses to industry and government proposals as appropriate.
Committee Members
Recent Articles Authored by Committee
From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing
Across the digital marketing industry, few topics have drawn more attention in recent years than the onset of privacy-related risks to our status quo way of doing business.
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Connected TV and avoiding the measurement trap
Connected TV (CTV) continues to be top of mind for marketers across Canada.
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Digital Performance Trends Fueling a Measurement Re-Think
Digital performance and acquisition marketers have spent years perfecting measurement frameworks for marketing campaigns and investments.
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Taking control of your media future
Historically, advertisers have relied on their media agency of record to provide turnkey solutions that bundled all required tools. With the democratization of...
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A cure for adtech complexity?
Read MoreMajor Sponsors
Featured Member
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