The CMA Adtech Committee:
- Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
- Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
- Develops responses to industry and government proposals as appropriate.
Recent Articles Authored by Committee
Balancing personalization and privacy
Marketers and advertisers everywhere are familiar with the growing tension between the demand to deliver personalized content to consumers and the need to remain compliant with emerging privacy regulations.Read More
Embracing AI for cross-channel attribution: A potential game changer
Cross-channel attribution has been a challenge for marketers since the dawn of advertising— remember the old adage that half of your advertising worked, but the trouble was that you didn’t know which half?Read More
Data privacy competency
For the first time in the digital age, brands are also being challenged (and rightfully so!) to be more responsible and purposeful with the data they collect and how they use that data to engage consumers and achieve their business goals.Read More
From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing
Across the digital marketing industry, few topics have drawn more attention in recent years than the onset of privacy-related risks to our status quo way of doing business.Read More
Connected TV and avoiding the measurement trap
Connected TV (CTV) continues to be top of mind for marketers across Canada.Read More
Digital Performance Trends Fueling a Measurement Re-Think
Digital performance and acquisition marketers have spent years perfecting measurement frameworks for marketing campaigns and investments.Read More