AdTech Committee
The CMA Adtech Committee:
- Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
- Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
- Develops responses to industry and government proposals as appropriate.
Committee Members
Recent Articles Authored by Committee
Don’t overthink how to collect first-party data. Just ask.
Unless you happen to live and breathe privacy, AI and other technology reform legislations, all the recent changes have caused a lot of uncertainty in marketers lives
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Google’s shift from cookie deprecation and what it means for marketers
On July 22, 2024, Google announced that its long-awaited plan to deprecate third-party cookies is being halted in favor of a consent-driven privacy approach.
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Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs
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Embracing AI as more than a buzzword
It’s been barely a year since generative AI has taken a cultural foothold and transformed how organizations and individuals interact with the data around us.
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Opportunity on the open internet
The open internet. It’s a phrase that has become part of the discourse in AdTech, but when asked to define it, it might make even seasoned industry veterans stumble
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Balancing personalization and privacy
Marketers and advertisers everywhere are familiar with the growing tension between the demand to deliver personalized content to consumers and the need to remain compliant with emerging privacy regulations.
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