AdTech Committee


The CMA Adtech Committee:

  • Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
  • Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
  • Develops responses to industry and government proposals as appropriate.

Committee Members

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Chair

Drew Weicker

Vice President, Business Development, Linqia, Inc.

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Chair

David Kavanagh

VP, Marketing Operations & Planning, Hootsuite

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Member

Tanya Stambolic

Digital Marketing and Acquisition, RBC

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Member

Cassandra Finn

Head of Industry, GMP Enterprise, Google Inc.

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Member

Charles Beaulieu

Partner, Chief Innovation Officer, Glassroom

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Member

Phil Hsia

Sales Manager, Snap Inc.

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Member

Sam Leung

Vice President, Aber Group Inc.

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Member

Lina Ashkar

Personalization Platform and Enablement Lead, Cineplex Entertainment

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Member

Victor Genova

Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

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Member

Jeremy Simpson

Managing Director, Investment, Omnicom Media Group

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Member

Basil Hatto

SVP Product & Growth, Neil Patel Digital Canada

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Member

Jennifer Fields

Senior Director, Business Development, The Trade Desk

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Member

Shelley West

VP of Sales, MiQ

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Member

Modestos Gikizas

AVP, Marketing Technology & Digital Operations, IG Wealth Management

Recent Articles Authored by Committee

Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada

In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs

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Embracing AI as more than a buzzword

It’s been barely a year since generative AI has taken a cultural foothold and transformed how organizations and individuals interact with the data around us.

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Opportunity on the open internet

The open internet. It’s a phrase that has become part of the discourse in AdTech, but when asked to define it, it might make even seasoned industry veterans stumble

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Balancing personalization and privacy

Marketers and advertisers everywhere are familiar with the growing tension between the demand to deliver personalized content to consumers and the need to remain compliant with emerging privacy regulations.

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Embracing AI for cross-channel attribution: A potential game changer

Cross-channel attribution has been a challenge for marketers since the dawn of advertising— remember the old adage that half of your advertising worked, but the trouble was that you didn’t know which half?

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Data privacy competency

For the first time in the digital age, brands are also being challenged (and rightfully so!) to be more responsible and purposeful with the data they collect and how they use that data to engage consumers and achieve their business goals.

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Major Sponsors

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