AdTech Committee


The CMA Adtech Committee:

  • Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
  • Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
  • Develops responses to industry and government proposals as appropriate.

Committee Members

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Chair

Drew Weicker

Vice President, Business Development, Linqia, Inc.

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Chair

David Kavanagh

VP, Marketing Operations & Planning, Hootsuite

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Member

Tanya Stambolic

AVP, Head of Digital Acquisition, HSBC Canada

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Member

Charles Beaulieu

Partner, Chief Innovation Officer, Glassroom

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Member

Phil Hsia

Sales Manager, Snap Inc.

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Member

Sam Leung

Vice President, Aber Group Inc.

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Member

Sach Malik

Sr. Director, Performance Marketing & Ad Products, Walmart Canada Corp.

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Member

Matt Thornton

Director, Media Platforms, Google Inc.

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Member

Lina Ashkar

Senior Product Manager, Personalization Platform, Cineplex Entertainment

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Member

Victor Genova

Senior Director, Programmatic Media Sales & Marketing, Canada + Northeastern USA, Inuvo

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Member

Jeremy Simpson

Managing Director, Investment, Omnicom Media Group

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Member

Basil Hatto

SVP Product & Growth, Neil Patel Digital Canada

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Member

Jennifer Fields

Senior Director, Business Development, The Trade Desk

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Member

Shelley West

VP of Sales, MiQ

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Member

Modestos Gikizas

Vice President, Digital Product & Marketing Operations, LoyaltyOne, Co.

Recent Articles Authored by Committee

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Across the digital marketing industry, few topics have drawn more attention in recent years than the onset of privacy-related risks to our status quo way of doing business.

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Connected TV and avoiding the measurement trap

Connected TV (CTV) continues to be top of mind for marketers across Canada.

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Digital Performance Trends Fueling a Measurement Re-Think

Digital performance and acquisition marketers have spent years perfecting measurement frameworks for marketing campaigns and investments.

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An adtech/martech hierarchy of needs

Tips for investing in your tech stack

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Taking control of your media future

Historically, advertisers have relied on their media agency of record to provide turnkey solutions that bundled all required tools. With the democratization of...

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A cure for adtech complexity?

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