Sponsorship Council
The Sponsorship Council, a joint strategic initiative between the CMA and the SMCC, helps raise the profile of sponsorship as an integral component of the marketing mix through thought leadership, best practices and networking opportunities.
Council Members
Recent Articles Authored by Council
Do sports fans care about women’s sports?
In a recent CMA thought leader panel event titled "The Future of Branding Through Women’s Sports," industry leaders came together to debunk prevalent misconceptions and highlight the rapidly growing interest in women's sports among Canadians.
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Sponsorship during an economic downturn
According to PwC's Global CEO Survey, a staggering 73 per cent of CEOs expect a decline in global economic growth over the next year
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Sponsorship marketing: Evaluation and measurement
Sponsorship has been firmly established as an important element of the marketing mix for some time.
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What social purpose means for brands
It is seen as an ever-evolving landscape, but one thing is for certain: a brand’s purpose is an enabler and a core tenant of its value proposition – both internally and externally.
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Who is responsible for building whose brand?
The debate of who is responsible for building whose brand between properties and brands is a hot topic during any partnership negotiation..
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Corporate trade and sponsorship ROI
In a “do more with less” culture, sponsorships have come under fire due to massive disruption, financial risk management and inability to quantify return on investment (ROI)...
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