Sponsorship Council
The Sponsorship Council, a joint strategic initiative between the CMA and the SMCC, helps raise the profile of sponsorship as an integral component of the marketing mix through thought leadership, best practices and networking opportunities.
Council Members
Recent Articles Authored by Council
Key themes from this year’s Canadian Sponsorship Marketing Awards
Each year, the Canadian Sponsorship Marketing Awards (SMAs) celebrate the campaigns and sponsorships that set new benchmarks for creativity, authenticity and impact in sponsorship marketing.
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4 Nations Face-Off
For two weeks in February, 4 Nations Face-Off (4NFO) dominated sports media across North America. With over 43.9 million viewers tuning in across the continent, best-on-best hockey brought unmatched competitive edge and cultural relevancy.
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Same, same, but different
While my time at Ethnicity Matters has come to an end, upon reflection on my time, I wanted to share a bit of what I learned.
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The untapped potential of investing in women’s professional sport in Canada
The puck dropped on November 30 for the second Professional Women’s Hockey League (PWHL) season, and this season is set to be another blockbuster year
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Do sports fans care about women’s sports?
In a recent CMA thought leader panel event titled "The Future of Branding Through Women’s Sports," industry leaders came together to debunk prevalent misconceptions and highlight the rapidly growing interest in women's sports among Canadians.
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Sponsorship during an economic downturn
According to PwC's Global CEO Survey, a staggering 73 per cent of CEOs expect a decline in global economic growth over the next year
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