Sponsorship Council


The Sponsorship Council, a joint strategic initiative between the CMA and the SMCC, helps raise the profile of sponsorship as an integral component of the marketing mix through thought leadership, best practices and networking opportunities.

Council Members

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Chair

Erika DeHaas

Vice President, Marketing Communications, Sobeys

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Chair

Marijke Vandergrift

Director, Corporate Partnerships, Canadian Women and Sport

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Past Chair

Mark Palmer

Director, Corporate Sponsorships - Toronto Blue Jays, Sponsorship Marketing Council Canada

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Member

Ashley Curran

AVP, Community Impact and Sport Partnerships, Canadian Tire Corporation

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Member

Riah Sethna

Director of Partnerships, Music & Live Entertainment, Live Nation Canada, Maple Leaf Sports & Entertainment Ltd.

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Member

Alanna Rubino

Global Head of Customer Activation & Promotions, Just Eat Takeaway.com, SkipTheDishes Restaurant Services Inc.

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Member

Ben Seaton

CEO, UM Canada

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Member

Jim Kozak

Executive Vice President, Group M

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Member

Julie Garcia Sjogrim

Vice President, Corporate and Community Partnerships , SickKids Foundation

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Member

Manpreet Pandha

Senior Manager, Sponsorship and Loyalty Marketing Initiatives, BMO Bank of Montreal

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Member

Michael Smith

Group Head, Partnerships, Diamond Integrated Marketing

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Member

Mitch Sharma

Senior Manager, Sport Sponsorships, TD Bank Group

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Member

Solange Bernard

Senior Director, Marketing Communications, Tim Hortons Advertising and Promotion Fund Canada Inc.

Recent Articles Authored by Council

Sponsorship during an economic downturn

According to PwC's Global CEO Survey, a staggering 73 per cent of CEOs expect a decline in global economic growth over the next year

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Sponsorship marketing: Evaluation and measurement

Sponsorship has been firmly established as an important element of the marketing mix for some time.

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What social purpose means for brands

It is seen as an ever-evolving landscape, but one thing is for certain: a brand’s purpose is an enabler and a core tenant of its value proposition – both internally and externally.

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Who is responsible for building whose brand?

The debate of who is responsible for building whose brand between properties and brands is a hot topic during any partnership negotiation..

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Corporate trade and sponsorship ROI

In a “do more with less” culture, sponsorships have come under fire due to massive disruption, financial risk management and inability to quantify return on investment (ROI)...

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Whitepaper: Tools and tips for sponsorship effectiveness

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Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Microsoft-2023

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