Customer Experience Council
The CMA CX Council educates CMA members about customer experience and helps them drive customer centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.
Council Members
Recent Articles Authored by Council

Personalization at scale
Achieving personalization to elevate your customer experiences on a large scale may initially appear contradictory.
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Spotlight on omnichannel experience, Part 3
This is the third blog in a multi-part series presented by the CMA CX Council.
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Spotlight on omnichannel experience, Part 2
This is the second blog in a multi-part series presented by the CMA CX Council.
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Spotlight on omnichannel experience, Part 1
This is the first blog in a multi-part series presented by the CMA CX Council.
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Becoming a customer-first company
Most organizations understand the importance of customer experience (CX)
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The power of CX measurement
Welcome to the world of exceptional customer experiences! In this blog post, we'll uncover the power of measuring customer experience (CX) and how it can propel your business to new heights
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