Customer Experience Council

The CMA CX Council educates CMA members about customer experience and helps them drive customer centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.

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Council Members

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Chair

Aleena Mazhar

SVP, Managing Director, Partner, Fuse Create

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Chair

Jennifer Lang

VP, Customer Experience, Innovation & Insights, TD Bank Group

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Past Chair

Lesley Haibach

EVP, Customer Experience, Ipsos Limited Partnership

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Member

Robert Wyatt

Business Services Director, Optima Communications International Inc.

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Member

Linda Hazzan

Director, Communications, Programming & Customer Engagement, Toronto Public Library

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Member

Scott D'Cunha

Vice President, eCommerce, LCBO

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Member

Smita Challu Tulsani

Customer Strategy & MarTech Practice Leader & Director, Akcelo

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Member

Ursula Green

VP, CXO, Halmyre Strategies Inc.

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Member

Wayne Carrigan

CRO, Kinetic Commerce

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Member

Erin McKeever

Sr. Marketing Manager, eCommerce & Corporate Planning, Kruger Products L.P. / Produits Kruger s.e.c.

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Member

Paulina De la Riva

Chief Strategy Officer, Ogilvy

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Member

Sue Sharp

Partner and National Lead, Customer Experience Transformation & CMO Advisory, PwC Management Services LLP

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Member

Irene Beninato

AVP, Digital Engagement and Customer Communications, HSBC Canada

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Member

Alessandra Bisaillon

Director of Marketing and Media Relations, Farm Boy Inc.

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Member

Jeanette Kennedy

Global Marketing Lead, Microsoft Canada

Recent Articles Authored by Council

Personalization at scale

Achieving personalization to elevate your customer experiences on a large scale may initially appear contradictory.

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Spotlight on omnichannel experience, Part 3

This is the third blog in a multi-part series presented by the CMA CX Council.

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Spotlight on omnichannel experience, Part 2

This is the second blog in a multi-part series presented by the CMA CX Council.

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Spotlight on omnichannel experience, Part 1

This is the first blog in a multi-part series presented by the CMA CX Council.

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Becoming a customer-first company

Most organizations understand the importance of customer experience (CX)

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The power of CX measurement

Welcome to the world of exceptional customer experiences! In this blog post, we'll uncover the power of measuring customer experience (CX) and how it can propel your business to new heights

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Major Sponsors

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  • canada-post_2022
  • CIBC-800x450
  • Environics Analytics
  • Microsoft-2023

Featured Member

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