Customer Experience Council
The CMA CX Council educates CMA members about customer experience and helps them drive customer centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.
Council Members
Recent Articles Authored by Council
Entering the era of human experience
It is undeniable that building deeper customer understanding and empathy in decision-making is becoming a top focus for executive leadership.
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How organizational design can impact employee experience
So much has changed in our lives over the last few years, including what products and services we value, where we want to live and how we think about work.
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The elevated role of employee experience
Most people are familiar with phrases like “the customer is always right.” They’ve been around for decades – and for good reason. Happy and loyal customers remain the lifeblood of most successful businesses.
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How customer and employee experience work together
Many companies embrace the value of the customer experience (CX) and have set up comprehensive programs within their organizations to make it a focus.
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The impact of today’s trends on customer experience
With all these trends, there is an impact on customer experience (CX) realities and expectations for businesses, brands and marketers. Here are four key...
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The evolution of NPS 3.0
The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend...
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