Creativity Council
The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.
Council Members
Recent Articles Authored by Council
Creative opportunities in the age of streaming
The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.
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Is your creative team thriving in a hybrid world?
COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.
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Highlights from CES 2023
CES is a big show; this year boasting over 100,000 attendees. It’s almost impossible to view the whole experience to any great depth
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The art and science of creativity: Part 3
In this final blog, we dig into the area of bias, a topic where there is alignment amongst the contributors
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A roadmap for the industry to mitigate bias in advertising
Diversity has been established as a firm part of the narrative in the marketing industry in Canada as a force for good and a force for growth
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The art and science of creativity: Part 2
This is the second article in a three-part series from our Creativity Council. It examines the art and science of creativity from the points of view of the client, the agency, and the research expert.
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