Creativity Council


The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.

Council Members

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Chair

Bryan Kane

CEO, FCB

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Chair

Lisa Mack

Vice President, Brand Marketing, TELUS

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Member

Lori Davison

Chief Strategy Officer, Diamond

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Cynthia Steele

President, Canada, Mediabrands Content Studio, KINESSO

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Alex Shifrin

President, LP/AD

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Member

Charan Bhogal

Senior Director, Creative and Content Marketing, LCBO

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Member

Chuck Coolen

Marketing Lead, Ontario and Atlantic Canada, McDonald's Restaurants of Canada Limited

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Member

Ray McIlroy

Senior Vice President, Kaiser & Partners Inc.

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Member

Ryan Taylor

Senior Art Director, LoyaltyOne

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Stephen Kiely

CEO, Dentsu

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Fred Roberts

Creative Director, Mindshape

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Jelena Leung

Head of Marketing, Capital One

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Florencia Wells

Canada Lead, B2B Marketing & Communications, TikTok Canada

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Lauragaye Jackson

Director of International and Cultural Marketing COE, RBC

Recent Articles Authored by Council

Creative opportunities in the age of streaming

The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.

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Is your creative team thriving in a hybrid world?

COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.

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Highlights from CES 2023

CES is a big show; this year boasting over 100,000 attendees. It’s almost impossible to view the whole experience to any great depth

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The art and science of creativity: Part 3

In this final blog, we dig into the area of bias, a topic where there is alignment amongst the contributors

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A roadmap for the industry to mitigate bias in advertising

Diversity has been established as a firm part of the narrative in the marketing industry in Canada as a force for good and a force for growth

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The art and science of creativity: Part 2

This is the second article in a three-part series from our Creativity Council. It examines the art and science of creativity from the points of view of the client, the agency, and the research expert.

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