The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.
Recent Articles Authored by Council
Creative opportunities in the age of streaming
The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.Read More
Is your creative team thriving in a hybrid world?
COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.Read More
Highlights from CES 2023
CES is a big show; this year boasting over 100,000 attendees. It’s almost impossible to view the whole experience to any great depthRead More
The art and science of creativity: Part 3
In this final blog, we dig into the area of bias, a topic where there is alignment amongst the contributorsRead More
A roadmap for the industry to mitigate bias in advertising
Diversity has been established as a firm part of the narrative in the marketing industry in Canada as a force for good and a force for growthRead More
The art and science of creativity: Part 2
This is the second article in a three-part series from our Creativity Council. It examines the art and science of creativity from the points of view of the client, the agency, and the research expert.Read More