The Creativity Council provides thought leadership and best practices on the value of creativity – its many dimensions and how to nurture it – including best practices for agency and in-house creative professionals, the move to visual expression, creative technologies, the art of motivating, testing and optimizing creatively, and how creativity is viewed from the C-suite. The group may also address issues related to resources and operations, sector growth, planning and innovation.
Recent Articles Authored by Council
The art and science of creativity: Part 2
This is the second article in a three-part series from our Creativity Council. It examines the art and science of creativity from the points of view of the client, the agency, and the research expert.Read More
The art and science of creativity: three points of view
This is the first article in a three-part series from our Creativity Council on the art and science of creativity.Read More