Creativity Council

From influencers to creators: How partner content marketing is fueled by creativity

The landscape of social media marketing has undergone a significant transformation in recent years, with brands increasingly shifting their focus from traditional influencer partnerships to creator-led marketing strategies.

Embracing AI: Transforming the “unsexy” side of creativity

For years, I’ve been steeped in the hustle of creative marketing—managing increasing demand of deliverables, meeting tight deadlines, and trying to ensure brand consistency across an array of platforms.

Cannes you have your Lion and eat it too?

A survey of Canadian clients leading in-house creative agencies in a range of sectors and external agency partners, reveals the role of brand-side creative groups is changing.

Humour in creative campaigns

Creative opportunities in the age of streaming

The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.

Is your creative team thriving in a hybrid world?

COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.