Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
.tmb-profile200.png?Culture=en&sfvrsn=8dff2efd_1)
Recent Articles Authored by Council
From broadcast to belonging
How community and culture are evolving on social media in 2026 – and how brands can stay ahead
Read More
That’s not what community means
This is Part 1 of a three-part blog series on community and culture from the CMA Brand Council.
Read More
Knowledge is power; personalization requires responsibility
This is Part 3 of a blog series from the CMA Brand Council on building brand trust with personalization. Read Part 1 here: “Brand consistency in a personalized world,” and Part 2 here: “When personalization stops feeling personal.”
Read More
When personalization stops feeling personal
This is Part 2 of a three-part series from the CMA Brand Council on building brand trust with personalization.
Read More
Brand consistency in a personalized world
This is Part 1 of a three-part series from the CMA Brand Council on building brand trust with personalization. This first article sets the foundation: the risks and opportunities of personalization, and the practices to ensure personalization is aimed at building brand trust in a performance-driven world.
Read More
The founder as the brand architect
How founder behaviour designs trust, risk and brand value at scale
Read More
