The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Recent Articles Authored by Council
Protecting, preserving, propelling
You have a meaningful, purposeful brand – one that employees and customers alike love and feel a sense of belonging to and ownership for. You're all set, right?Read More
Building brand purpose, on purpose
How to live your brand values inside and outside of your organizationRead More
Brand purpose: The key to growth hacking
Not only do consumers want a brand to share their beliefs, but they’re buying brands based on beliefs. They’re willing to give...Read More
Brand purpose – a renewed hope
Brand purpose explained in its simplest form is the reason for a brand to exist beyond making money. Often mixed with brand mission and vision that define what you...Read More
Brands! Pay attention: Postings with purpose coming your wayRead More
Is your marketing organization right for an in-house agency?
In-house agencies are not a new phenomenon, however the surge in recent years is...Read More