Brand Council
The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Council Members
Recent Articles Authored by Council
Generating and maintaining employee trust
This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”
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Creating value without overspending
This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”
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Pricing power: The true ROI of branding
This blog post is part of a blog series developed by members of the CMA Brand Council on the topic of “brand as a value generator.”
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Brand as value generator
Members of the CMA Brand Council have prepared a 5-part blog series on the topic of “brand as a value generator.”
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We have the power to do good
There is an immense power that lies within the marketing industry that should be leveraged to act for the good of the environment and biodiversity.
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From “why” to “action”: Brand stewardship in large organizations
We often do extensive work to build our vision and values into an easily digestible brand framework that is shared broadly across our organization.
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Featured Member
