Brand Council


The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Council Members

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Chair

Bruce Symbalisty

Strategic Director & Partner, Reality Engine Inc.

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Chair

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Member

Alessia Grosso

VP, Strategy, Havas Media

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Josh Diamond

Partner and SVP, Diamond Integrated Marketing

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Member

Heather Anderson

Director, Purpose & Storytelling, People, Culture & Brand, CIBC - Canadian Imperial Bank of Commerce

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Cynthia Steele

President, Canada, Mediabrands Content Studio, Reprise Digital

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Marie Scully

Brand Manager, Dyson Canada Ltd.

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Member

Antoine Levasseur

Group Director, Branding and Design, lg2

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Andrew Butts

SVP Business Leadership, Cossette Communications Inc.

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Justin Haberman

Vice President, Client Services, Elemental

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Kristina Koprivica

VP, Corporate Marketing and Strategy, Kruger Products L.P. / Produits Kruger s.e.c.

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Mike Leon

Managing Director, Brand Heroes Inc.

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Peter Rodriguez

CMO, Brand Igniter Inc.

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Tulsi Dharel

Professor, Centennial College

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Member

Laura Leonard

Senior Marketing Manager, Wealth Management, Scotiabank

Recent Articles Authored by Council

The future of marketing

Members of the CMA’s Brand Council recently engaged in a group discussion, focused on the future of the marketing landscape, and exploring how the advancement of marketing tools and techniques is impacting the profession.

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Protecting, preserving, propelling

You have a meaningful, purposeful brand – one that employees and customers alike love and feel a sense of belonging to and ownership for. You're all set, right?

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Building brand purpose, on purpose

How to live your brand values inside and outside of your organization

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Brand purpose: The key to growth hacking

Not only do consumers want a brand to share their beliefs, but they’re buying brands based on beliefs. They’re willing to give...

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Brand purpose – a renewed hope

Brand purpose explained in its simplest form is the reason for a brand to exist beyond making money. Often mixed with brand mission and vision that define what you...

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Brands! Pay attention: Postings with purpose coming your way

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Major Sponsors

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Featured Member

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