The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.
Recent Articles Authored by Council
Is your marketing organization right for an in-house agency?
In-house agencies are not a new phenomenon, however the surge in recent years is...Read More
Despite pandemic challenges, the future of marketing is bright
COVID-19 has disrupted marketing plans in countless ways -- from lockdown-induced changes in strategy to last-minute changes to advertising creative -- but how has it affected the marketing industry in Canada? And what will be the pandemic’s lasting impact on marketing moving forward?Read More
Billions of tweets, lots of insight: Conversation trends of 2021
Ever wonder what you’d learn if you analyzed billions of tweets over the last two years - possibly the most tumultuous two years in memory? Well, keep reading because Twitter did just that.Read More
COVID-19 and a year of lessons learned: Perspectives from agency leaders
For marketers, the pandemic brought forward a common experience of facing new scenarios that we had never seen before. Many questions raced through our minds: How long will this last? Do we turn off our media? Is our messaging even relevant? We had no case studies, no textbooks, no precedents to follow.Read More
Embracing change: How NFPs evolved their brands during COVID-19
For many industries, the impact of COVID-19 was swift and dramatic. With this upheaval came innovation, accelerated transformation and the urgent need for adaptation. This shift has been particularly...Read More
The Story Behind CMA’s Agency Search Initiative
Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...Read More