Brand Council


The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Council Members

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Chair

Diana Conconi

Senior Vice-President and Partner, Kaiser & Partners Inc.

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Chair

Chris Brockbank

Chief Commercial Officer,

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Member

Christine Smith

Director, Marketing, Hyundai Auto Canada Corp.

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Member

Tulsi Dharel

Academic Governor, Coordinator and Professor, Centennial College

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Member

Justin Haberman

Vice President, Client Services, Elemental

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Member

Roxanna Kassam Kara

National Director, Marketing and Communications, McDonald's Restaurants of Canada Limited

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Member

Kristina Koprivica

Sr Director of Marketing, Kruger Products L.P. / Produits Kruger s.e.c.

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Member

Mike Leon

Managing Director, Brand Heroes Inc.

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Member

Pam Litt

Sr. Manager, Experiential Marketing, Canadian Olympic Committee

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Member

Julie Melanson

Senior Brand Manager, ConAgra Foods Canada Inc.

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Member

Peter Rodriguez

CMO, Brand Igniter Inc.

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Member

Dylan Gerard

Creative Director, Appnovation

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Member

Laura Leonard

Senior Marketing Manager, Scotiabank

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Member

Lori Rayner

AVP, Integrated Marketing, Planning and Performance, The Co-operators Group Ltd.

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Member

Bruce Symbalisty

Strategic Director, Reality Engine Inc.

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Member

Laura Baehr

Vice President Marketing, thinktv

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Andrew Butts

Managing Director, Neo Media World

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Member

Brian Carey

Director, Customer Marketing, Rogers Communications Canada Inc.

Recent Articles Authored by Council

Protecting, preserving, propelling

You have a meaningful, purposeful brand – one that employees and customers alike love and feel a sense of belonging to and ownership for. You're all set, right?

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Building brand purpose, on purpose

How to live your brand values inside and outside of your organization

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Brand purpose: The key to growth hacking

Not only do consumers want a brand to share their beliefs, but they’re buying brands based on beliefs. They’re willing to give...

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Brand purpose – a renewed hope

Brand purpose explained in its simplest form is the reason for a brand to exist beyond making money. Often mixed with brand mission and vision that define what you...

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Brands! Pay attention: Postings with purpose coming your way

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Is your marketing organization right for an in-house agency?

In-house agencies are not a new phenomenon, however the surge in recent years is...

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