Not-For-Profit Council
The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
Council Members
Recent Articles Authored by Council
Inclusive marketing: moving beyond representation to true accessibility
For marketing leaders, the challenge is to move beyond surface-level diversity and equity initiatives and embrace a holistic approach that integrates accessibility and authentic representation into every facet of brand strategy.
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Why not-for-profits need a smarter digital strategy now more than ever
In a time of economic uncertainty, tightening donor wallets, and shrinking public funding, not-for-profits (NFPs) are facing mounting pressure to do more with less.
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Unlocking the power of market research: NFP Council Insights
This blog dives into the key insights shared during a recent meeting with the CMA NFP Council.
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Integrating brand and fundraising in nonprofits
This is the third blog in a three-part series from members of the NFP Council on branding in the NFP space. This piece digs into brand integrations across an NFP organization, sharing some considerations to bring your NFP along in the brand journey.
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Rebranding from a nonprofit perspective
This is the second blog in a three-part series from members of the NFP Council. This piece examines the notion of rebranding along with some helpful steps in a successful rebrand in the NFP sector.
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Branding: A not-for-profit perspective
Effective branding can help nonprofits stand out in a crowded field, attract donors, engage volunteers and ultimately further their mission.
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