Not-For-Profit Council
The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
Council Members
Recent Articles Authored by Council
Branding: A not-for-profit perspective
Effective branding can help nonprofits stand out in a crowded field, attract donors, engage volunteers and ultimately further their mission.
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AI’s transformative power in marketing
Marketing is one of the areas of business operations where artificial intelligence (AI) is predicted to continue driving enormous change
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How charities can utilize emergency campaigns
This NFP Council blog post is based on a presentation that was given at AFP Congress in 2022, which was developed in partnership with Fai Hassan, Associate Director of Digital Fundraising at Public Outreach Canada.
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NFP Council’s summer 2023 reading list
Summer is almost here, and it’s the perfect time to relax and enjoy the beautiful outdoors.
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Competition versus collaboration
The Not-for-Profit (NFP) world is constantly evolving on a number of levels, and that includes the nature of competition vs. collaboration in the industry.
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Examining quiet quitting in the NFP sector
Over the past couple of years, a variety of things in the workplace have changed
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