Not-For-Profit Council


The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.

Council Members

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Chair

Kim Fletcher

Senior Vice President, Marketing and Communications, Diabetes Canada

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Chair

Mary Stranges

Vice President, Community Giving, UHN Foundation

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Member

Allen Davidov

SVP and Practice Leader, Environics Analytics

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Member

Amanda Lee

Senior Director, Aber Group Inc.

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Member

Jeremy Marten

Executive Director, Marketing & Communications, Sunnybrook Foundation

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Member

John McAlister

Director, Marketing & Communications, Campfire Circle

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Member

Kate Tippin

Director of Lazaridis External Relations, Wilfrid Laurier University

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Member

Kelly Hardy

VP, Marketing & Communications, YMCA Canada

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Member

Rochelle Trainor

Director, Brand & Digital Communications, Innovative Medicines Canada

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Member

Scott Townsend

Vice President, Brand Strategy, Marketing and Communications, Parkinson Canada

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Member

Ya Shan Waley-Horhager

Chief Marketing & Communications Officer, North York General Hospital Foundation

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Member

Kevin Andrews

Vice President, Brand & Marketing, World Vision Canada

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Member

Janine Harris

Founder and Executive Producer, Keyring Media Inc.

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Member

Meredith Ferguson

Strategy Director, Zulu Alpha Kilo Inc.

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Member

Emily Hencz-Thornton

Associate Director, Marketing and Communications, March of Dimes Canada

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Member

Andrew Butts

GM, Ontario & West, Cossette Communications Inc.

Recent Articles Authored by Council

AI’s transformative power in marketing

Marketing is one of the areas of business operations where artificial intelligence (AI) is predicted to continue driving enormous change

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How charities can utilize emergency campaigns

This NFP Council blog post is based on a presentation that was given at AFP Congress in 2022, which was developed in partnership with Fai Hassan, Associate Director of Digital Fundraising at Public Outreach Canada.

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NFP Council’s summer 2023 reading list

Summer is almost here, and it’s the perfect time to relax and enjoy the beautiful outdoors.

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Competition versus collaboration

The Not-for-Profit (NFP) world is constantly evolving on a number of levels, and that includes the nature of competition vs. collaboration in the industry.

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Examining quiet quitting in the NFP sector

Over the past couple of years, a variety of things in the workplace have changed

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Effective collaboration with diverse stakeholders: lessons learned

This is the final article in a three-part series from our NFP Council on the importance of collaboration in organizations with diverse stakeholders.

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Major Sponsors

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