Not-For-Profit Council

The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.

Council Members

Co-Chair

Tania Little

Chief Development and Partnerships Officer, Food Banks Canada

Co-Chair

Linda Hazzan

Director, Communications, Programming & Customer Engagement, Toronto Public Library

Past Chair

Brady Hambleton

Vice President, Marketing, Engagement & Analytics, Canada's Children's Hospital Foundations

Member

Liza Jerome

VP, Marketing Communications & Community Giving, Toronto General & Western Hospital Foundation

Member

John Peco

Chair, School of Marketing, George Brown College - Centre for Business

Member

Carolin Taubenesee

Executive Director of Marketing and Communications, Aboriginal Peoples Television Network

Member

Nympha Patel

Director, Membership & Database Marketing, Art Gallery of Ontario

Member

Jason Egbuna

Manager, Marketing Retention, The Princess Margaret Cancer Foundation

Member

John McAlister

Head of Marketing and Philanthropy, Outward Bound Canada

Member

Kim Fletcher

Vice President, Marketing, World Vision Canada

Member

Rachael MacKenzie-Neill

Vice President, Marketing & Development, Boys & Girls Clubs of Canada

Member

Cheryl Blackman

Director, Museums and Heritage Services, City of Toronto

Member

Allen Davidov

SVP and Practice Leader, Environics Analytics

Member

Shelley Mayer

Founder and President, Ramp Communications

Member

Brad Parry

Vice President, Marketing & Communications, Calgary Economic Development

Recent Articles Authored by Council

Communicating and measuring impact

Now, more than ever, companies and NFP organizations must consider how they serve all their stakeholders and the communities in which they operate. Establishing priorities and...

Driving success through partnerships: Marketing and sustainable development

How Sun Life is leveraging the UN Sustainable Development Goals

The UN Sustainable Development Goals (SDGs) framework is comprised of 17 goals and 169 underlying targets all aimed at ending poverty, advancing human rights and protecting...

The UN Sustainable Development Goals: An introduction for marketers

The role of marketing in legacy giving

While the pandemic has increased awareness of the role and need for wills and estate planning, it is not a topic that most people feel comfortable talking about. So how do organizations...

Unexpected partnerships lead to spectacular results

When marketers analyze the strength of a brand, we often focus our attention on determining who our competition is and the value propositions that differentiate us. In times of economic uncertainty, ...