Not-For-Profit Council
The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
Council Members
Recent Articles Authored by Council
Unlocking the power of market research: NFP Council Insights
This blog dives into the key insights shared during a recent meeting with the CMA NFP Council.
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Integrating brand and fundraising in nonprofits
This is the third blog in a three-part series from members of the NFP Council on branding in the NFP space. This piece digs into brand integrations across an NFP organization, sharing some considerations to bring your NFP along in the brand journey.
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Rebranding from a nonprofit perspective
This is the second blog in a three-part series from members of the NFP Council. This piece examines the notion of rebranding along with some helpful steps in a successful rebrand in the NFP sector.
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Branding: A not-for-profit perspective
Effective branding can help nonprofits stand out in a crowded field, attract donors, engage volunteers and ultimately further their mission.
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AI’s transformative power in marketing
Marketing is one of the areas of business operations where artificial intelligence (AI) is predicted to continue driving enormous change
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How charities can utilize emergency campaigns
This NFP Council blog post is based on a presentation that was given at AFP Congress in 2022, which was developed in partnership with Fai Hassan, Associate Director of Digital Fundraising at Public Outreach Canada.
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