2023 CMA Award Winners

On Friday, November 10th the Canadian marketing community gathered at Toronto's Westin Harbour Castle to celebrate the top marketing campaigns of the year.

BMO, in partnership with FCB, and Jems, in partnership with Dentsu Creative Canada, are among the top winners of the evening.

Throughout the evening, a series of awards were presented across six disciplines: Brand Building, Business Impact, Customer Experience, Engagement, Innovative Media, and Public Relations. Within each discipline, entries compete in one of eight categories (Automotive, Business, Consumer Products & Services, Financial, Food and Beverage, Healthcare, Retail/Consumer Businesses, and Social Causes).

View photos from the gala here.

Winners by Category

Brand Building

Award: Gold
Campaign: Uncharted Playgrounds
Client: BRP
Agency: Touché!

BRP, a world-class all-terrain vehicle producer, is facing a growth barrier due to the limited opportunities and accessibility to lands. This challenge gave birth to Uncharted Playgrounds: an online booking system that connects riders to landowners. Think Airbnb… but for off-road riders!

Credits:
Touché!
BRP

Award: Silver
Campaign: Go Beyond
Client: Chevrolet Canada
Agency: Commonwealth // McCann

Credits:
Client:
James Hodge – Brand Director
George Saratlic – National Manager, Marketing Communications
Jenna Abraham – Marketing Communications Manager
Doug Kenzie – National Marketing Manager, Chevrolet Trucks
Justin Doiron – Marketing Segment Manager, Chevrolet Trucks

Commonwealth // McCann:
Joshua Stein – Chief Creative Officer
Michael Katzikowski – VP, Creative Director, Art Director & Copywriter
Amanda ‘AJ’ Jones – Chief Strategy Officer
Sean Pitre – Copywriter
Vu Song Vu – Art Director
Mitchell Houlahan – Designer & Art Director
Rosanna Rassat – Producer
Kevin Pfuhl – SVP, Managing Director
Laura Rodriguez – VP, Group Account Director
Michelle Acosta – Account Director
Linh Vuong – Account Supervisor
Shayla Bodnar – Account Supervisor
Djonny Araki – Account Executive
Julie Van De Weghe – Account Director, Quebec
Melanie Labelle – Account Supervisor, Quebec

Steam:
Goh Iromoto – Director
Krista Marshall Jennifer Sykes - EP
Christophe Collette – DP
John Scarth – Producer
Jack & Celeste – Cast

Casting:
Shasta Lutz – Casting Director, Jigsaw Casting Inc.
Sean Milliken – Casting Director, Vancouver & Calgary

Outsider Editorial
Chris Murphy – Editor
Kelsey Dale-McGrath – Assistant Editor
Kayan Choi – Senior Producer
Kristina Anzlinger – EP

Studio Feather:
Jason Zukowski – Colourist
Rebecca-Koby Yamanaka – Colour Assist
Julian Van Mil – VFX/Finishing
Dequiera Atherton – Online Assist
Luke Bellissimo
Matt Dochstader – VFX Artists
Sonia Ruffalo – Producer
Sara Windrim – EP

OSO Audio
Harry Knazan – Creative Director
Leo Hicks – SFX
Hannah Graham – Executive Producer

Craft
Travis Wood – Head of Content
Kristina Loschiavo
Leen Tangney – Post Producers
James Bolter – Editor
Dino Cuzzolino – Audio Engineer

Carat:
Aimée Baumann – Media Account Director
Jessica Munhoz Bellisoni – Media Supervisor
Jessica Reid – Communications Planner
Parth Desai – Digital Strategist
Jennie Sanjeevi – Digital Planner

Weber Shandwick:
Gabe Mederos – VP, Social & Emerging Platforms
Alexandra Wapia – Director, Platform Strategy
Zoe Tsounis – Manager, Integrated Media

Boreal Productions Behind the Scenes Production Crew
Dane Ulsifer – Videographer
Tegan Barr – Photo + Audio

Special thanks to:
The Fortress Mountain Crew

Award: Bronze
Campaign: Welcome to Uncommon 2.0
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director: Jonathan Smith
Associate Creative Director/Art Director: Juan Torres
Associate Creative Director/Copywriter: Dane Boaz
Art Director: Erin Rodness
Copywriter: Jonathan Smith
Account Team: Corina Wilkes, Lauren Boultwood, Samantha Tang
Strategic Directors: Heather Segal, Carly Miller
Agency Producer: Risa Sone
Client: Subaru Canada
Clients: Don Durst, Cynthia Bouris, Gary Sappleton, Sara Pimentel
Media Agency: OMD
Media Team: Michelle Jairam, Natasha Cappelli
French Partner Agency: Rinaldi
Production House: Scouts Honor
Director: Mark Jenkinson
Production House Producer: Rita Popielak
Director of Photography: Ottar Gudnason
Casting Director: Jigsaw Casting – Shasta Lutz
Production House: Zulubot
Director: Gina Simone
Production House Producer: Adam Palmer, Gina Simone
Director of Photography: Lulu Wei
Editing Company: Zulubot
Editor: Max Lawlor, Brian Chambers (Smile and Wave)
Online: Felipe Chaparro
VFX: Luri Tampolski
Colourist: Alter Ego - Eric Whipp
Music House: OSO Audio, Zulubot
Audio Director: Harry Knazan
Oso Audio Executive Producer: Jane Heath
Engineer: Leo Hicks, Noah Mroueh

Business/Brand Impact

Award: Gold
Campaign: The True Urban Legend
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Subaru Crosstrek is a highly rated vehicle held back by low familiarity. We leaned into the fact that our target might not have heard of Crosstrek by making the campaign all about the mystery. By presenting Crosstrek as “the true urban legend”, we helped propel it past the competition to a 60% sales increase.

Credits:
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director /Art Director: Michael Siegers
Creative Director / Copywriter: Jonah Flynn
Art Director: Jack Hwang, Samantha Lee
Copywriter: Shelagh Moore
Account Team: Corina Wilkes, Sabrina Zavarise, Hayley Blackmore, Robin Scott
Strategy Directors: Heather Segal, Cameron Fleming, Shaunagh Farrelly
Clients: Cynthia Bouris, Gary Sappleton, Ashley Lazarus
Media Agency: OMD
Media Team: Michelle Jairam, Natasha Cappelli, Cobi Grein
Producer: Karen Blazer
Production House: Radke
Director: Guy Manwaring
Post Production Company: Zulubot
Editor: Micah Rix-Hayes
Music House: Eggplant

Award: Silver
Campaign: Sk8
Client: Turo
Agency: No Fixed Address

Credits:
Client: Turo
Madison Seeman, Senior Communications Manager, Turo Canada
Bassem El-Rahimy, Head of Marketing, Turo Canada
Cedric Mathieu, Vice President and Head of Turo in Canada
Natalia Amorim, Content Marketing Manager, Turo
Talia Poblete, Senior Brand Engagement Manager, Turo
Somto Obinna-Njoku, Acquisition Marketing Associate, Turo
Jeevithan Krishna, Senior Lifecycle Marketing Associate, Turo
Eric Steele, Brand Designer, Turo

Agency: No Fixed Address
Creative
Alexis Bronstorph, Chief Creative Officer
Kelsey Horne, Chief Creative Officer
Hayley McOstrich, Copywriter
Randelle Pogue, Art Director
Reid Plaxton, Art Director

Strategy
Zach Klein, EVP Strategy
Laith Goldie, Strategist
PR
Erin Banting, Vice President PR, NFA (Accounts & PR Lead on program)
Mackenzie Biddie, Senior Account Manager, NFA
Lindsey Hutchins, Account Executive, NFA
Manasi Sohoni, Account Coordinator, NFA
Rachael Collier, Principal, Rachael Collier PR
Jessica Spremo, Director, North Strategic
Emily Dawson, Account Executive, North Strategic
Rob Hogan, Vice President, North Strategic
Account Service
Stephanie Knowles, Account Director, NFA
Agency Producer
Will Dempster, EVP Production North America
Louanne Chan, Producer
Production
Agency Producer
Spencer J. Houghton, Integrated Producer
Production House
NFA Content
Kevin Tian, Editor
Audio
Ed Zych, Audio
Director/DOP/Colour
Nicholas Marinelli
Experiential
Activation Agency: Simon Pure
Tifany Scifo, Vice President, Simon Pure
Aoife Markey Smith, Account Coordinator, Simon Pure
Stephanie Bogias, Account Supervisor, Simon Pure
Experiential: NSJ Productions
Nicole St Jean, Principal, NSJ Productions
Machine Build
Machine Manufacturer: Porta Ice LTD.
Machine Customization: Defined Designs

Award: Bronze
Campaign: Canada's Garage
Client: Canadian Tire
Agency: Leo Burnett Toronto

Credits:
Creative Agency: Leo Burnett, Toronto
Client: Canadian Tire

Agency: Leo Burnett, Toronto
Client: Canadian Tire
Creative Agency: Leo Burnett, Toronto President: Ben Tarr
Co-Chief Creative Officers: Lisa Greenberg, Steve Persico
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
VP, Group Account Director: Shauna Paolucci
Account Director: Katherine Palka
Account Supervisor: Ashleigh Mulholland
Creative Director: Sam Cerullo
Creative Director: Andrew Hart
Senior Copywriter: Evan Wallis
Senior Art Director: Robin Soukvilay
Senior Producer: Jesse Katzev
Creative Coordinator: Andrea Goodwin

Client: Canadian Tire
SVP, Marketing and Brand: Eva Salem
VP, CTR Strategic Marketing: Irene Daley
AVP, Strategic Marketing: Ellen Bishop
Marketing Manager, Strategic Marketing: Rick Butler
Assoc. Marketing Manager, Strategic Marketing: Jonathan Flynn
Marketing Specialists, Strategic Marketing: Bianca Gharakhani, Clara Lee
Associate Manager, Digital Planning and Performance: Luna Jiao
Manager, Digital Marketing Integrations: Claudia Ortiz

Creative Agency: Martel
Présidente: Nancy Rozender
Directrice de Comotes: Christina Provencher
Co-directeur de Création: Eric Hébert
Productrice Senior: Josée Lalonde

Production: Circle Productions
Director: James Haworth
EP: Karen Tameanko
Line Producer: Erica Parks

Editorial: Saints Editorial
Editor: Melanie Hider
Assistant Editor: Jake Heise
Executive Producer: Emily McKay

Transfer: Alter Ego
Colourist: Eric Whipp
Colour Assist: Jonah Venneri
Senior Producer: Genna McAuliffe

Online: Fort York VFX
Flame Artist: Andrew Rolfe
Assistant Flame Artist: Dylan B Morgan
Executive Producer: Pallavi Joshi-Firby

Audio: Pirate Toronto
Audio Director: Vanya Drakul
Engineer: Kyle Anderson
Executive Producer: Maggie Blouin Pearl

Customer Experience

Award: Gold
Campaign: Sk8
Client: Turo
Agency: No Fixed Address

TURO SK8 - A custom ice resurfacing vehicle designed to fit in backyards and community rinks available to Canadians through the world’s largest car-sharing marketplace.

Credits:
Client: Turo
Madison Seeman, Senior Communications Manager, Turo Canada
Bassem El-Rahimy, Head of Marketing, Turo Canada
Cedric Mathieu, Vice President and Head of Turo in Canada
Natalia Amorim, Content Marketing Manager, Turo
Talia Poblete, Senior Brand Engagement Manager, Turo
Somto Obinna-Njoku, Acquisition Marketing Associate, Turo
Jeevithan Krishna, Senior Lifecycle Marketing Associate, Turo
Eric Steele, Brand Designer, Turo

Agency: No Fixed Address
Creative
Alexis Bronstorph, Chief Creative Officer
Kelsey Horne, Chief Creative Officer
Hayley McOstrich, Copywriter
Randelle Pogue, Art Director
Reid Plaxton, Art Director

Strategy
Zach Klein, EVP Strategy
Laith Goldie, Strategist
PR
Erin Banting, Vice President PR, NFA (Accounts & PR Lead on program)
Mackenzie Biddie, Senior Account Manager, NFA
Lindsey Hutchins, Account Executive, NFA
Manasi Sohoni, Account Coordinator, NFA
Rachael Collier, Principal, Rachael Collier PR
Jessica Spremo, Director, North Strategic
Emily Dawson, Account Executive, North Strategic
Rob Hogan, Vice President, North Strategic
Account Service
Stephanie Knowles, Account Director, NFA
Agency Producer
Will Dempster, EVP Production North America
Louanne Chan, Producer
Production
Agency Producer
Spencer J. Houghton, Integrated Producer
Production House
NFA Content
Kevin Tian, Editor
Audio
Ed Zych, Audio
Director/DOP/Colour
Nicholas Marinelli
Experiential
Activation Agency: Simon Pure
Tifany Scifo, Vice President, Simon Pure
Aoife Markey Smith, Account Coordinator, Simon Pure
Stephanie Bogias, Account Supervisor, Simon Pure
Experiential: NSJ Productions
Nicole St Jean, Principal, NSJ Productions
Machine Build
Machine Manufacturer: Porta Ice LTD.
Machine Customization: Defined Designs

Award: Silver
Campaign: GM LIVE
Client: General Motors
Agency: Dentsu Creative Canada

Credits:
CLIENT
General Motors
AGENCY
EVP Client Leadership: Shawn Belisle
SVP Client Leadership: Daniel Gang
SVP Experience Strategy: Christina Martucci
VP, Product Implementation: Michael Balders
VP, Delivery & Implementation: Philip Wrenbeck
Product Director: Jenn McNaughton
Tech Product Lead: Eric Pires
Executive Creative Director: Ryan Egan
Creative Director: Emma Wathan
Senior Art Director: Akbar Ahmad

Senior Copywriter: Adam Jackson

Art Director: José Zaragoza
Copywriter: Devin Atherton
UX Director: Joe Szabo
UI Designer: Vini Sampaio
Production Designer: Palak Patel
Group Account Director: David Power
Sr. Account Director: Philip Gross
Account Supervisor: Haylee Podraski
Account Supervisor: Megan Trathen
Account Supervisor: Anna Wozniak
Account Supervisor: Paula Melito
Account Executive: Madison Tate
Account Executive: Nikita Bansal
Associate Account Executive: Grant Williams
Associate Account Executive: Melika Zamani
Project Manager: Pamela Bellares
Project Manager, Integrations: Marianne Imrie

Production Manager: Sherif Taalab
Lead Producer: Ellen McLaren
Sr. Producer: Arushi Nagar
Sr. Producer: Dorville Elvey
Producer: Michael Fiore
Producer: Rochelle Vassell
Content Director: Prachi Singh
Content Author: Samhita Khanuja
Technical Director: Will Graham
Lead FE Developer: Randy Phalla
Lead BE Developer: Olivia Seo
FE Developer: Wafi Mardini
FE Developer: Adam Gustin
FE Developer: Dimitry Zoubarev
FE Developer: Evgeniia Sindiukova
BE Developer: Dennis Ljeti
BE Developer: Gabriel Keenleyside
BE Developer: Matthew Asselstine
QA: Sam Williams
QA: Kyle Eaton
Experience Director: Justin Yates
Studio Manager: Marcus Barber
Executive Producer: Jill Marklin
Sr Producer: Kevin Bender
Sr Producer: Mandy MacPherson
Sr Producer: Herbert Taylor
Sr Producer: Ashley Hughes
Sr Producer: Ali Sickles
Producer: Mary Starr
Producer: Asia Jones
Producer: Jessica Nelson
Producer: Blake Robertson
Producer: Andrew Duris
Producer: Caleb Ford
Producer: Mike Warra
Assoc Producer: Chris McEachran
Assoc Producer: Lance Knight
Assoc Producer: Lawrence Peavy

Award: Bronze
Campaign: Ignite Your Senses
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director/Art Director: Kevin Sato
Creative Director/Copywriter: Vinay Parmar
Art Directors: Randy De Melo, Mirani Bhatt
Copywriters: Karishma Wadia, Ryan Kukec
Head of Design: Stephanie Yung
Designers: Rasna Jaswal, Kevin Sato
Account Team: David Tremblay, Corina Wilkes, Maura Kelly, Hayley Blackmore, Robin Scott
Strategy Director: Carly Miller, Heather Segal, Sean Bell, Shaunagh Farrelly
Client: Subaru Canada
Clients: Don Durst, Cynthia Bouris, Gary Sappleton, Curtis Lang
Production Company: Asymetric
Director: Kacper Larski
DOP: Jeremy Snell
Post-production: Zulubot
Producers: Christine Taranco, Tom Evans, Adam Palmer, Sarah Dayus, Laura Dubcovsky, Tim Winchester, Ola Stodulska, Jason Pearson, Colleen Allen
Interactive Producer: Ece Inan
Lead AR Artist: Andrew Martin
Developers: Jake Edwards, Gillian Black
3D: Studio Soup
Colour: Connor Fischer / Alter Ego
Audio Engineer: Noah Mroueh
Editors: Jessie Posthumus, Felipe Chaparro
VFX Artists: Dan Margules, Felipe Chaparro
Motion Graphics: Cecilia Bernasch
Photographer: Patrick Tomasso
Web Developers: Ariana Emond, Kyle Collins
Retouchers: Nabil Elsaadi, Jim Tinios, Mila Lukezich
Studio Director: James Graham
Studio Artists: Jeanette Downes, Mila Lukezich, Jenny McCracken
Hot Sauce Bottler: Pepper North Artisan Foods
Film Music & Audio: SNDWRx
Composer & Engineer: Didier Tovel
Snap Lens Audio: Zulubot
Engineer: Noah Mroueh

Engagement

Award: Gold
Campaign: Sk8
Client: Turo
Agency: No Fixed Address

TURO SK8 - A custom ice resurfacing vehicle designed to fit in backyards and community rinks available to Canadians through the world’s largest car-sharing marketplace.

Credits:
Client: Turo
Madison Seeman, Senior Communications Manager, Turo Canada
Bassem El-Rahimy, Head of Marketing, Turo Canada
Cedric Mathieu, Vice President and Head of Turo in Canada
Natalia Amorim, Content Marketing Manager, Turo
Talia Poblete, Senior Brand Engagement Manager, Turo
Somto Obinna-Njoku, Acquisition Marketing Associate, Turo
Jeevithan Krishna, Senior Lifecycle Marketing Associate, Turo
Eric Steele, Brand Designer, Turo

Agency: No Fixed Address
Creative
Alexis Bronstorph, Chief Creative Officer
Kelsey Horne, Chief Creative Officer
Hayley McOstrich, Copywriter
Randelle Pogue, Art Director
Reid Plaxton, Art Director

Strategy
Zach Klein, EVP Strategy
Laith Goldie, Strategist
PR
Erin Banting, Vice President PR, NFA (Accounts & PR Lead on program)
Mackenzie Biddie, Senior Account Manager, NFA
Lindsey Hutchins, Account Executive, NFA
Manasi Sohoni, Account Coordinator, NFA
Rachael Collier, Principal, Rachael Collier PR
Jessica Spremo, Director, North Strategic
Emily Dawson, Account Executive, North Strategic
Rob Hogan, Vice President, North Strategic
Account Service
Stephanie Knowles, Account Director, NFA
Agency Producer
Will Dempster, EVP Production North America
Louanne Chan, Producer
Production
Agency Producer
Spencer J. Houghton, Integrated Producer
Production House
NFA Content
Kevin Tian, Editor
Audio
Ed Zych, Audio
Director/DOP/Colour
Nicholas Marinelli
Experiential
Activation Agency: Simon Pure
Tifany Scifo, Vice President, Simon Pure
Aoife Markey Smith, Account Coordinator, Simon Pure
Stephanie Bogias, Account Supervisor, Simon Pure
Experiential: NSJ Productions
Nicole St Jean, Principal, NSJ Productions
Machine Build
Machine Manufacturer: Porta Ice LTD.
Machine Customization: Defined Designs

Award: Silver
Campaign: Uncharted Playgrounds
Client: BRP
Agency: Touché!

Credits:
Touché!
BRP

Innovative Media

Award: Gold
Campaign: A Ford EV Production
Client: Ford Motor Company
Agency: BBDO Canada

To break free from its traditional legacy and stand out in the EV category, Ford needed an unexpected, non-traditional way of convincing people it wasn’t the automaker you thought it was. Ford partnered with an up-and-coming movie director to power an entire film production using only Ford EVs. A powerful demonstration of Ford’s EV prowess.

Credits:
Ford of Canada
Jim Hartford - VP, Marketing & Sales
Gemma Giovinazzo - Director, Marketing Communications
Kristina Webb - Primary Brand Communications Manager
Logan Traynor - Vehicle Line Specialist Mustang Mach-E/Comm Vehicles
Alexa Desjardins - Vehicle Line Marketing Manager Mustang Mach-E/Comm Vehicles
Morris Chiang - Vehicle Line Marketing Specialist F-150
Joseph Commachio - Vehicle Line Marketing Manager F-150

BBDO Canada
Max Geraldo - Chief Creative Director
Derek Blais - SVP, Executive Creative Director
Mike Schonberger - VP, Creative Director
Simon Craig - Sr. Copywriter
Emma Quiroz - Sr. Copywriter
Sarah Henderson - Chief Strategy Officer
Justin Seegobin - VP, Group Account Director
Wes Dean - Sr Account Director
Aidan Bingham - Account Executive
Beatrice Bodogh - VP, Integrated Production
Nikki Drakul - Producer
Aaron Arellano - Strategy Director
Michelle Rawlings - Senior Project Manager
Glen Cambridge - VP, Operations
Madjid Hamidi - Senior Account Director
Geneviève Milot - Senior Copywriter/Editor
Charlotte Rivard - Project Manager

Mindshare
Aaron Wills - Group Account Director
Keziah Villavicencio - Supervisor
Nikola McKinven - Media Planner
Amelia Ball - Associate
Amy Turkovich - Account Director
Dhaval Sangoi - Account Manager
Lexi McGrath - Associate Account Manager
Sambhav Sharma - Account Coordinator

Award: Silver
Campaign: 5 MINUTE CLASSICS: IONIQ 5 X AUDIBLE
Client: Hyundai Canada
Agency: INNOCEAN Canada

Credits:
Hyundai Canada
CEO: Don Romano
Marketing Director: Christine Smith
National Marketing Manager: Kristina Covello-Garcia
Senior Manager, Brand: Peter Assenza

INNOCEAN Canada
Chief Executive Officer: June Hong
Executive Creative Director: Ian MacKellar
SVP, Client Services: Tyler Brown
SVP, Media Operations: Spiro Paravantes
Media Planning Director, Digital Media: Estelle Nguyen
Creative Directors: David Strasser, Kevin Bélanger
Group Account Director: Jennifer Green
Marketing and Communications Manager: Dylan Konecny

Award: Bronze
Campaign: Sounds of Nature - – How Mazda enabled outdoor enthusiasts to experience nature using 3D audio
Client: Mazda Canada
Agency: Mindshare Canada

Credits:
Media Team:
Mathew Denomey, (Director - Performance at Neo Media World)
Laura Emary - ( Group Planning Director at Mindshare)
Sam Khavari, (Associate Director – Performance at Neo Media World)
Pratik Hatankar – (Strategy Supervisor at Neo Media World)
Patrick Mainville – (Associate Director- Performance at Neo Media World)
Stephanie Cabana – ( Planning Supervisor at Mindshare)
Josh Martin ( Associate Director Planning at Mindshare)
Xuebo Gong ( Sr Associate, Media Planning at Mindshare)
Mansi Arora – (Biddable coordinator at Neo Media World)
Deep Bhavsar – ( Associate, Strategy at Neo Media World)

Creative Team:
Kyle Carpenter (Copywriter at Wunderman Thompson Toronto)
Ari Elkouby (Chief Creative Officer at Wunderman Thompson Toronto)
Strategy Team:
Luke Johns (Communication Strategist at Wunderman Thompson Toronto)

Account Management Team:

Angela Caldwell (Account Director at Wunderman Thompson Toronto)
Marion Fayard (Account Manager at Wunderman Thompson MTL)
Luc Arbour (Account Director at Wunderman Thompson MTL)

Translation Team:
Jean Sebastien Basque (Copywriter at Wunderman Thompson MTL)
Brigitte Blue (Proofreader at Wunderman Thompson MTL)
Caroline Lemyre (Broadcast Producer at Wunderman Thompson MTL)

Public Relations

Award: Gold
Campaign: Maison Mercedes
Client: Mercedes-Benz Canada
Agency: Porter Novelli Canada, a Team X Omnicom agency

Maison Mercedes was an integrated PR and audience activation program, anchored by a Mercedes-Benz storefront. It brought together Mercedes-Benz’s most desirable vehicles and luxury retail under one roof. PR elements included a launch event, presented with CAFA; influencer activations; custom publisher content; and luxurious consumer events.

Credits:
Team X in partnership with Salt XC
Team X:
- PR: Porter Novelli Canada
- Creative: TrackDDB
- Media: OMD
Salt XC: Experiential Marketing & Retail

Award: Silver
Campaign: THE POWER OF N: HIGH PERFORMANCE PR
Client: Hyundai Canada
Agency: INNOCEAN Canada

Credits:
Hyundai Canada
CEO: Don Romano
Marketing Director: Christine Smith
National Manager, PR: Jennifer McCarthy
National Marketing Manager: Kristina Covello-Garcia
Senior Manager, Brand: Peter Assenza
Event and Sponsorships Coordinator: Nicole Tady
PR Coordinator: Trevor Vandervelde
PR Intern: Kieran Sagar
Senior Manager, Product Marketing: Ricardo Chan
Senior Product Planner: Sean Jo
Product Planner: Julian Cheng

INNOCEAN Canada
Chief Executive Officer: June Hong
Executive Creative Director: Ian MacKellar
SVP, Client Services: Tyler Brown
SVP, Media Operations: Spiro Paravantes
Creative Directors: David Strasser, Kevin Bélanger
Creative Team: Joshua Tesoro, Francesco Maletta
Group Account Director: Jennifer Green
Account Supervisor: Manasa Anjan
Marketing and Communications Manager: Dylan Konecny

Middle Child
Managing Director: Sean Citrigno
Senior PR Account Manager: Joseph Crimi
Senior Account Executive: Charlotte Hefner

MCI Group
General Manager: Richard Jenkins
Director: Pamela Baker
Senior Event Design Strategist: Jacqueline Hooper
Events Consultant: Zora Kriz

Brand Building

Award: Gold
Campaign: Tomorrow Is On
Client: Enbridge
Agency: Leo Burnett Toronto

To challenge perceptions that all energy companies are the same, Enbridge needed to veer away from the usual tropes found in the energy sector: happy families, sunny wheat fields and engineers in hard hats. Instead, they anchored the work with a decisive point of view: Tomorrow is on. And enlisted a sure-footed rooster to carry the message forward.

Credits:
Agency: Leo Burnett, Toronto
Client: Enbridge Inc.

Creative Agency: Leo Burnett, Toronto
President: Ben Tarr
Chief Creative Officers: Steve Persico, Lisa Greenberg
Chief Strategy Director: Tahir Ahmad
Managing Director, Account Services: Natasha Dagenais
Creative Director: Kohl Forsberg
Senior Art Director: Matthew McDonald
Senior Copywriter: Layton Wu
Producer: Grace Lee
VP, Co-Production Partners: Melanie Palmer and Emma Du Boisson
Group Account Director: Daniel Zimmerman
Account Director: Krzysztof Iwanicki
VP, Strategy: Ryan Roberts
Senior Vice President, Strategy Director: Juan-Pablo Camargo
Creative Coordinator: Andrea Goodwin

Production Company: Circle Productions
Director: Chris Balmond
DOP: Adam Marsden
Production Designer: Jeremy McFarlane
Executive Producer: Karen Tameanko
Producer: Amanda Field

Offline: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Calum Moore
Executive Producer: Kristina Anzlinger
Senior Producer: Kayan Choi

VFX: Postoffice Postproduction Amsterdam
VFX Supervisor: Boya Federix
Executive Producer: Guy van der Hoop

Audio: Vapor Music
Sound Supervisor: Dustin Anstey
Executive Producer: Kailee Nowosad

Client: Enbridge Inc.
Mike Fernandez: SVP, Public Affairs, Communications and Sustainability & Chief Communications Officer
Glen Whelan: Director, Enterprise Communications
Jennifer Varey: Director, Corporate Reputation & Strategy
John O'Shaughnessy: Manager, Enterprise Brand & Digital Communications
Jackie Shorman: Strategist, Enterprise Brand & Digital Communications
Melanie Worth: Senior Advisor, Enterprise Brand & Digital Communications

Award: Silver
Campaign: The Advantage You Need
Client: RE/MAX
Agency: Arrivals + Departures

Credits:
RE/MAX
Vice President, Media and Creative Strategies: Stuart Ketelsen - Executive Director, Marketing: Anthony Volpini - Vice President, Marketing and Communications: Melissa Clemance - Marketing Media Manager: Lesley Buick

Arrivals+Departures
VP Business Director: Katharine Houghton - Account Director: Rashmi Gupte - Account Executive: Sarah Cresswell - Head of Planning: Denika Angelone - Senior Strategist: Hilary Taylor - Chief Creative Officer: Jeff MacEachern - Creative Director: Jeff Collins, Anton Ratinsky - Copywriter: Max Vermeir - Art Director: Nat Black- Producer: Sharon Kosokowsky

Production Co: AdHoc - Director: Matt Pitroff - Executive Producer: Sally Legget - Editor: Leo Zaharatos - On-line facility and transfer house: theVanity
Audio House: Circonflex

Award: Bronze
Campaign: QuickBooks – On Top of Your Business (Québec French Campaign)
Client: INTUIT CANADA
Agency: HEADSPACE MARKETING

Credits:
Intuit QuickBooks
Marketing Director: Puja Subrun
Group Marketing Manager: Kelly-Ann Massingberd
Integrated Marketing Lead: Jennifer Kotsopoulos
Performance Marketing General Marketing Manager: Declan Martin
Performance Marketing, Senior Marketing Manager: Sarah Burke-Allen
Global Brand Development Director: Javier Martin
Group Marketing Manager : Joshua Briggs
Canadian Research: Anna Harhay
PR, Influencers & Organic Social: Sarah Triantafillou, Emily Stephan
Headspace Marketing
President: Éric Blais
Co-creative Directors: Isabelle Cardinal, Natalie Blouin
Sr. Project Manager: Guillaume Briand

Business/Brand Impact

Award: Gold
Campaign: Chris P
Client: McDonald's Canada
Agency: Cossette

We recruited people named Chris P to become brand ambassadors for McCrispy. Kris, Crystal, Christen, and anyone whose name sounded “crispy” — were all invited to try the McCrispy before anyone else and then endorse it on social media to their followers — creating a digital word-of-mouth campaign like no other.

Credits:
Executive Creative Director Jason Hill
Group Creative Director Alex Gadoua
Associate Creative Director Jason Soy
Associate Creative Director Zuheir Kotob
Copywriter Celine Campbell, Michael Murray
Art Director Todd McMackon
VP, Strategic Planning Amy Badun
Sr. Strategy Director Geoff Gingerich
Senior Content Strategist Kat Kleon
Senior Social Media Manager Celine Campbell
Business Director Anjelica Kapetanos
Account Supervisor Alison Still
Account Executive Rachel Edelmeier
Lead Business Director (QC) Vanessa Audigand
Account Director (QC) Natalie Azoulay
Account Advisor (QC) Victoria Boyer
Producer Lindsay Hann

Award: Silver
Campaign: Listen to the Goose
Client: Cira (Canadian Internet Registration Authority)
Agency: G&G

Credits:
Client: Canadian Internet Registration Authority (Cira)
General Manager,.CA by Cira: Marc Fares
Director, Marketing,.CA by Cira: Paul Sarkozy
Digital Marketing Manager,.CA by Cira: Meghan Graham
Senior Manager, Brand and Communications, CIRA: Spencer Callaghan
Marketing and Channel Specialist,.CA by Cira: Kira Taylor

Agency: G&G
Chief Creative Officers: Alanna Nathanson, Natalie Armata
Associate Creative Directors/Art Directors: Becky May, Dan Cantelon
Associate Creative Director/ Copywriter: Graeme Campbell
VP, Head of Strategy: Doug Potwin
VP, Business Lead: Sally McConnell
Senior Business Lead: Victoria Douglas
Account Supervisor: Natasha Deacon
Executive Producer: Rob Tunnicliff
Agency Producer: Tina Muratovic

Media: Push Media

Production House: Partners Film
Executive Producer: Gigi Realini
Producer: Jeff Schwartz
Director: Trevor Gourley

Post Production: School Editing
Executive Producer: Steve Villeseche
Editor: Lynn Sheehy

VFX & Colour: REDLAB

Music Studio: Inlaws Audio
Executive Producer: Tom Hutch
Music Director: Spencer Hall

Award: Bronze
Campaign: Raising the Bar
Client: Les Producteurs de lait du Québec
Agency: LG2

Credits:
[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Les Producteurs de lait du Québec
PRODUCTION COMPANY: Cinélande
POST-PRODUCTION COMPANY: Rodéo FX, Post 430
SOUND STUDIO / ENGINEERING: La Majeure
MEDIA AGENCY: Touché!

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
CREATIVE DIRECTION: François Sauvé, Marc-André Dandurand, Catherine Dorion
COPYWRITING: Guillaume Bergeron, Samuel Bernard, Marc-André Towner
ART DIRECTION: Mario Pesant, Philippe Leduc, Sébastien Legault
STRATEGIC PLANNING: Philippe Goudreault, Marie-Eve Gosemick, Yann Edouard Cayard
UX DESIGNER: Léna Masse, Anne-Marie Lavoie
UI DESIGNER: Sophie Giraldeau, Laurent Vénérosy
ACCOUNT SERVICES: Karine Payette, Émilie Masse, Carl Milette, Andréa Fortin, Anne-Sophie Forget, Raphaëlle Brousseau-Letellier
GROUP DIRECTOR:
PROJECT MANAGEMENT, PRODUCTION: Emmanuelle Gauthier-Laquerre
TECHNICAL DIRECTION: Romain Prache
DEVELOPERS: Romain Avalle, Rémi Clermont, Cédric Givord
AGENCY PRODUCTION: Stéphanie Gagné
GRAPHIC PRODUCTION: Frédéric St-Denis
MAC ARTISTS: Frédéric St-Denis

[Individual Credits - Production Company - Cinélande]
PRODUCER: Sophie Gérard
DIRECTOR: Jean-François Asselin
DOP: Steve Danyluk

[Individual Credits - Post-production Company - Post 430]
EDITING: Mathieu Lebel
COLORIZATION: Mathieu Lebel

[Individual Credits - Sound Studio - La Majeure]
ENGINEERING:
MUSIC:

[Individual Credits - Media - Touché!]
MEDIA DIRECTOR: Gabrielle Côté,
ASSOCIATED DIRECTOR: Guillaume Girard
MEDIA SUPERVISOR: Simon Wautier
ASSISTANT-STRATEGIST: Antony de Varennes
DIGITAL TEAM LEAD: Manndy Lachance
PLATFORM MANAGER: Lisa-Marie Côté
PLATFORM ANALYST: Yosr Bouchaala
AUDIO-VIDEO SUPERVISOR: Caroline Drouin

[Individual Credits - Client - Les Producteurs de lait du Québec]
Marketing Director: Julie Gélinas
Senior Consultant - Advertising: Sara Bujold
Digital Marketing Officer: Alyssa Chapleau

Customer Experience

Award: Gold
Campaign: Dev Zone
Client: Microsoft
Agency: Intercept

Dev Zone hosted pop-up movie nights, merging Microsoft Build highlights with Top Gun: Maverick's premiere. Developers explored innovations while enjoying the big screen. Exceeding targets with 139% registration and 173% attendance, Dev Zone's success went global, revolutionizing developer Engagement.

Credits:
Patrick Vuong, Microsoft Product Marketing Manager
Sabrina Farmin, Microsoft Senior Product Marketing Manager
Andrew Au, Intercept Strategy Lead
Richard Pay, Intercept Creative Lead
Claudia Chan, Intercept Designer
Samantha Schneider, Intercept Sr. Account Manager
Anjanaa Santhanam, Intercept Strategy Coordinator
Sam Truswell, Sr. Product Marketing Manager

Award: Silver
Campaign: Surface Show and Go
Client: Microsoft
Agency: Intercept

Credits:
Joanna Belvedere, Microsoft Partner Channel Marketing Manager
Andrew Au, Intercept Strategy Lead
Richard Pay, Intercept Creative Lead
Claudia Chan, Intercept Design Lead
Samantha Schneider, Intercept Account Manager
Dara Jacobs, Intercept Account Coordinator

Award: Bronze
Campaign: To the Cloud
Client: TD SYNNEX
Agency: Intercept

Credits:
Mary Jane Pangantihon Valdivieso, TD SYNNEX Sr. Vendor Marketing Manager
Andrew Au, Intercept Strategy Lead
Richard Pay, Intercept Creative Lead
Jessica Matteazzi, Designer
Shahnawaz Ramay, Sr. Studio Coordinator
Jennifer Jesson, Intercept Account Director
Lauren Machtinger, Intercept Senior Account Manager
Emma Crockett, Intercept Account Manager
Becca Metzdorf, Intercept Account Coordinator

Engagement

Award: Gold
Campaign: Dear Companies
Client: GSoft
Agency: LG2

GSoft launched the first B2B campaign based on “mass ultra-personalization.” By creating personalized messages for 96 Canadian companies, deployed on customized channels for each prospective client as well as for the entire business community to see, GSoft made a remarkable entry into the Ontario market.

Credits:
[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: GSoft
PRODUCTION COMPANY: Nova Film
POST-PRODUCTION COMPANY: Nova Film
SOUND STUDIO / ENGINEERING: La Majeure
AGENCE MEDIA: Dialekta

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: Nick Paget
CREATIVE DIRECTION: Martin Charron, Max Jennis
COPYWRITING: Philippe Coulombe
ART DIRECTION: Hang Tan Tang
STRATEGIC PLANNING: Arthur Rollet
ACCOUNT SERVICES: Marie-Julie Cossette, Camille Joly, Justine Guertin, Philippe Perreault
PROJECT MANAGEMENT, PRODUCTION: Cynthia Lemieux
AGENCY PRODUCTION: Geneviève Demers, Nancy McDonald
MAC ARTIST: Julie Hotte

[Individual Credits - Production/ post-production Company - Nova Film]
PRODUCER: Alexis Dubosc
DIRECTOR: David Poulin

[Individual Credits - Sound Studio - La Majeure]
ENGINEERING: Sylvain Roux

[Individual Credits - Media agency - Dialekta]
MEDIA CO-DIRECTOR: Anne-Sophie Collins
SENIOR MEDIA STRATEGIST: Florence Loranger
MEDIA STRATEGIST: Gabrielle Monssen-Comtois

[Individual Credits - Client - GSoft]
BRAND DIRECTOR: Melody Ouellette
BRAND MANAGER: Amélie Trudelle

[Individual Credits - Freelance]
COPYWRITING: Dominique Bulmer

Award: Silver
Campaign: Chris P
Client: McDonald's Canada
Agency: Cossette

Credits:
Executive Creative Director Jason Hill
Group Creative Director Alex Gadoua
Associate Creative Director Jason Soy
Associate Creative Director Zuheir Kotob
Copywriter Celine Campbell, Michael Murray
Art Director Todd McMackon
VP, Strategic Planning Amy Badun
Sr. Strategy Director Geoff Gingerich
Senior Content Strategist Kat Kleon
Senior Social Media Manager Celine Campbell
Business Director Anjelica Kapetanos
Account Supervisor Alison Still
Account Executive Rachel Edelmeier
Lead Business Director (QC) Vanessa Audigand
Account Director (QC) Natalie Azoulay
Account Advisor (QC) Victoria Boyer
Producer Lindsay Hann

Award: Bronze
Campaign: The Viewfinder
Client: Canada Post
Agency: The&Partnership and Junction59

Credits:
Client: Canada Post
•General Manager, Marketing: Danielle Doiron
•Director, Smartmail Marketing: Kristi Tomasin
•Manager, Enterprise Marketing: Daniya Hashmi

Agency: The&Partnership
•President: André Louis
•Group Strategy Director: Erika Maginn
•Strategist: Rebecca Lyttle
•Creative Director: Nabil Rachid
•Senior Copywriter: Dean Maruna
•Art Director: Adrian Cooper
•Integrated Business Lead: Sophie Mair
•Group Account Director: Ashleigh McEwan
•Account Director: Abbey Koma
•Account Manager: Marwa Eid

Agency: Junction59
•President: Marc Cooper
•Executive Creative Director: Curtis Wolowich

Agency: Tank
•VP Client Services: Lyne Mongrain
•Account Director: Anne-Louise Bélanger

Production Company: Junction59
•Producer: Ellie Lee
•Studio Production Artist: Gary Collver

Innovative Media

Award: Bronze
Campaign: Subscription Overload
Client: HP
Agency: Intercept

Credits:
Asha Girdhar, HP Global Program Manager SW & Digital Services
Andrew Au, Intercept Strategy Lead
Richard Pay, Intercept Creative Lead
Vania Putri, Intercept Designer
Anjanaa Santhanam, Intercept Strategy Coordinator
Daisy Magboo, Intercept Account Director
Dara Jacobs, Intercept Account Coordinator

Public Relations

Award: Gold
Campaign: 100 Years of Service and Trust
Client: Bennett Jones

Bennett Jones, one of Canada's premier business law firms, marked its 100-year legacy of service and trust in 2022 with an expansive integrated marketing campaign that reinforced its enduring brand identity and timeless values. Inspired by the firm's interconnected history with Canada's legal and business landscapes, the campaign showcased the firm’s continued commitment to the clients, colleagues and communities that have shaped the storied history of Bennett Jones.

Credits:
Bennett Jones
Lisa Azzuolo, Chief Marketing Officer
Amrita Kochhar, Director, Marketing and Technology
Peter Zvanitajs, Senior Communications Advisor
Maddi O'Brien, Team Lead, Creative Services
Caitlin Knutson, Team Lead, Events & National Programs
Shannon Sinclair, Senior Specialist, Marketing and Communications
Laura Lucas, Graphic Designer

Vendors/Agencies
MacKinnon Calderwood Advertising
Blue Ant
Parachute
Echo Storytelling Agency
David Batten
Roth and Ramberg
OneWest

Brand Building

Award: Gold
Campaign: Love Lives Here
Client: Pet Valu Canada Inc.
Agency: Arrivals + Departures

In an increasingly competitive category Pet Valu doubled down on their love of pets to win over the hearts and minds of pet parents. Leaning into their new creative platform, Love Lives Here, they combined emotional brand ads and meaningful brand acts to show consumers the unique experience, and expertise, they can expect at Pet Valu.

Credits:
Pet Valu:
Tanbir Grover, Chief Marketing and Digital Officer
Idan Driman, VP Marketing
Alison Preiss, Senior Integrated Marketing Manager
Jing Zhao, Senior Manager, Performance Marketing
Karen Or, Design Team Manager, Marketing
Emily Choi, Social Media Specialist

Arrivals+Departures:
VP Business Director: Katharine Houghton
Account Director: Alli Zakoor
Account Supervisor: Alex Misik
Head of Planning: Denika Angelone
Director of Planning: Nik Poon
CCO: Jeff MacEachern
Copywriter: Oliver Chiang
Art Director: Jordan Escobar
Producer: Brie Gowans

Integrated Agency Team Partners:
Beacon Strategic Communications
True Media Digital Journal Group
tempo digital
William Thomas Digital

Award: Silver
Campaign: TELUS You Deserve
Client: TELUS
Agency: Cossette

Credits:
TELUS
Rob Daintree
Director, Marketing Communications, Connected Home &
Entertainment, TELUS Consumer Solutions

Erin Isberg
Manager, Marketing Communications, Connected Home &
Entertainment, TELUS Consumer Solutions

Marian Chang
Senior Marketing Communications Manager, Connected Home & Entertainment, TELUS Consumer Solutions

Liam Withington
Senior Performance Analyst, Marketing Communications, Connected Home & Entertainment

Viriginia MacKay
Manager, Marketing, Home Solutions Marketing, Strategy & Data, TELUS Consumer Solutions

Ekam Athwal
Home Solutions Marketing, Strategy & Data, TELUS Consumer Solutions

COSSETTE
Jacob Greer
Group Creative Director

Nicole Ellerton
Group Creative Director

Robyn Smith
VP, General Manager

Anne Legrand
Group Business Director

Ann Rubenstein
Producer

Aimee Phillips
Director of Delivery

Dylan Petley
Senior Copywriter

Ben Shores
Senior Art Director

Sam Jackson
Business Director

COSSETTE MEDIA
Michelle McBeth
Group Account Director

Iain McArthur
Media Supervisor

Tracy Battin
VP, Business Leadership

Shaun Harrison
Digital Director

Doris Young
Digital Specialist

Samantha Quon
Media Supervisor

Award: Bronze
Campaign: Shark Beauty Back to Your Roots Launch Campaign
Client: Shark Canada
Agency: FleishmanHillard HighRoad

Credits:
Client team: Claire Rankine, Camille Mendiola
Planner: Megan Dolland
Designer: Neil Johnson, Banu Balachandran
Client Lead : Adrienne Connell, Mai Nguyen
PR & Social Team: Emily Schuler, Emilie Noel, Katie Radway, Emily Fava, Maddy Lodder

Business/Brand Impact

Award: Gold
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Inflation keeps rising, mortgage rates keep rising, and gas prices are off the charts. But nobody should be priced out of pizza. To fight inflation, Pizza Pizza is introducing Fixed-Rate Pizza. Across Canada, pizza lovers can lock in any XL 4-topping pizza for a fixed rate of $16.99 for a 1-year term.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter
Designer: Ana-Marija Vlahovic, Crystal Huang
Account Team: Alyssa Guttman, Erika Dafoe
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Production House: Zulubot
Producer: Tim Lynch, Sarah Dayus
Motion Editor: Miguel Natividad
Original Music: Noah Mroueh, Zulubot
Mac Artist: Jeannette Downes

Award: Silver
Campaign: The Stage Zero Collection
Client: Love & Nudes
Agency: McCann Canada

Credits:
McCann Canada
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
President: Ryan Timms
Art Director: Olivia Hashka
Copywriter: Jon Dick
Creative Director: Gail Pak
Creative Director: Mike Shuman
Copywriter: Elfreda Tetteh
Strategist: Alexandra Montgomery
Designer: Johan Hogdahl
Account Supervisor: Navjot Kaur
VP, Director of Production: Jacqueline Bellmore
Producer: Laurie Filgiano
Producer: Sharon Nelson-Bailey
Analyst, Business Insights and Data: Rachel Wilson
VP Digital Solutions: Andrew Brown
Developer: Michael Harley

Artist: Megan Campbell
Doctor:Dr. Mojola Omole

Production: Craft
Head of Content: Travis Wood
Producer, Director: Leen Tangney
Editor: Rod Reano
Animator: Jeromey Shannon
Designer: Pablo Rodriguez
Proofreader: Beverley Furer
Audio Engineer: Dino Cuzzolino
DOP: Alex Tong
AC: Praven Yoganathan

Post Production: Nice Shoes
Colourist: Tricia Hagoriles

Spark Innovations
President, Design Director: Chris Pearen
Senior Industrial Designer, Design Manager: Bartek Zalewski
Industrial Designer: Catalina Navarro
Industrial Designer: Asa Couture

Nova Product
Owner: Garry Campbell

Brand: Love & Nudes
Founder: Chantal Carter
Web Developer: Chris Twizell

PR: Weber Shandwick
SVP, Creative Strategy - Becca Young
VP, Client Expérience - Cynthia Reyes
VP, Integrated Media Strategy - Deane Code
VP, Strategic Planning - Alicia Aleksandrowicz
Associate, Client Experience - MacKenzie Sheridan
Associate, Integrated Media - Kayne Alleyne-Adams
Associate, Integrated Media - Ashley Mcfarlane
Senior Associate, Integrated Media - Krystal St. John
Associate, Integrated Media - Florencia Cassagnet
Associate, Integrated Media - Taya Lafontaine

Award: Bronze
Campaign: #KeepTheGrey
Client: Unilever (Dove)
Agency: Edelman Canada

Credits:
Global Chief Creative Officer, Judy John
Chief Creative Officer, Canada: Anthony Chelvanathan
Chief Strategy Officer, Canada: Laura Kim
VP, Creative Director: Mary Soroka
VP, Creative Director: Shauna Roe
VP, Director of Production: Tamara Sulliman
Client Lead: Danielle Bozinoff
VP, Brand: Jennifer Meehan
Head of Influencer: Sara Rezaee
Influencer Specialist: Madison Boratto
Influencer Specialist: Gabriel-Lee Steed
Earned Media Specialist: Caelan McMichael
Data Intelligence Lead: Nicholas Boles
Data Intelligence: Polina Sandomirsky
Crisis & Risk: Sofiya Yusypovych
Crisis & Risk: Greg Vanier

Editor: Anthony DeLuca

Customer Experience

Award: Gold
Campaign: Detox Your Feed
Client: Unilever Canada
Agency: Edelman Canada

Social media is becoming increasingly prominent in the lives of teen girls – and for many, that’s not a good thing. Dove knew it had a responsibility to drive awareness of the issue – and the Detox Your Feed initiative was launched to drive awareness, conversation, and to provide educational resources to young women.

Credits:
Global Chief Creative Officer, Judy John
Chief Creative Officer, Canada: Anthony Chelvanathan
Chief Strategy Officer, Canada: Laura Kim
Strategist: Anna Novack
VP, Creative Director, Canada: Leilah Ambrose
VP, Director of Production: Tamara Sulliman
Client Lead: Danielle Bozinoff
VP, Brand: Jennifer Meehan
Head of Influencer: Sara Rezaee
Influencer Specialist: Madison Boratto
Influencer Specialist: Gabriel-Lee Steed
Earned Media Specialist: Sarah Botros
Earned Media Specialist: Caelan McMichael
Data Intelligence Lead: Nicholas Boles
Data Intelligence: Polina Sandomirsky
Crisis & Risk: Sofiya Yusypovych
Crisis & Risk: Greg Vanier

Award: Silver
Campaign: Let's Go Outside
Client: Pet Valu Canada Inc.
Agency: Arrivals + Departures

Credits:
Pet Valu:
Tanbir Grover, Chief Marketing and Digital Officer
Idan Driman, VP Marketing
Alison Preiss, Senior Integrated Marketing Manager
Jing Zhao, Senior Manager, Performance Marketing
Karen Or, Design Team Manager, Marketing
Emily Choi, Social Media Specialist

Arrivals+Departures:
VP Business Director: Katharine Houghton
Account Director: Alli Zakoor
Account Supervisor: Alex Misik
Head of Planning: Denika Angelone
Director of Planning: Nik Poon
CCO: Jeff MacEachern
Copywriter: Oliver Chiang
Art Director: Jordan Escobar
Producer: Brie Gowans

Production Partners:
Production Co: Justin Poulsen Visuals
Director: Justin Poulsen
Line Producer: Narine Artinian
DOP: Zach Koski
Editor: Tom Gigliotti
Colour Transfer: Alter Ego
Colourist: Eric Whipp
Audio House: Berkeley Inc

Integrated Agency Team Partners:
Beacon Strategic Communications
True Media Digital Journal Group
tempo digital
William Thomas Digital

Award: Bronze
Campaign: Tick Adoption
Client: Elanco Canada Limited
Agency: McCann Canada

Credits:
McCann Canada
Josh Stein – Chief Creative Officer
AJ Jones – Chief Strategy Officer
Brian Allen – Executive Creative Director
Justin Tabakian – Art Director
Jordan Finlayson – Copywriter
Dan Dragicevic – Digital Designer
Nikki Drakul – Agency Producer
Jeremy Singer – Senior Strategist
Alanna Turney – Group Account Director
Sarah Badke – Account Supervisor
Julie Evans – VP, Executive Media Director
Adam Gaumont – Digital Director

Craft Toronto
Antonino Camillo – Product Designer
Luis Santos – Senior Integrated Producer
Jean-Pierre Goulet – Retouching Artist

Golin Harris
Lindsay Peterson – Managing Director, Canada
Noah Gomberg - Director
Roth & Ramburg
Nordest Studio
Lina Beaudin – Executive Producer

Engagement

Award: Gold
Campaign: #KeepTheGrey
Client: Unilever (Dove)
Agency: Edelman Canada

When a beloved Canadian newscaster in her prime was ousted from her network, there was a storm of conversation about workplace ageism across the nation. As a brand that has stood for real beauty for decades, Dove raised awareness around grey hair discrimination in the workplace and launched a social movement, #KeepTheGrey.

Credits:
Global Chief Creative Officer, Judy John
Chief Creative Officer, Canada: Anthony Chelvanathan
Chief Strategy Officer, Canada: Laura Kim
VP, Creative Director: Mary Soroka
VP, Creative Director: Shauna Roe
VP, Director of Production: Tamara Sulliman
Client Lead: Danielle Bozinoff
VP, Brand: Jennifer Meehan
Head of Influencer: Sara Rezaee
Influencer Specialist: Madison Boratto
Influencer Specialist: Gabriel-Lee Steed
Earned Media Specialist: Caelan McMichael
Data Intelligence Lead: Nicholas Boles
Data Intelligence: Polina Sandomirsky
Crisis & Risk: Sofiya Yusypovych
Crisis & Risk: Greg Vanier

Editor: Anthony DeLuca

Award: Bronze
Campaign: Runner 321
Client: Adidas
Agency: FCB

Credits:
Client: Adidas
Director, Brand Communication Sport Footwear and Apparel: Dustin Geddis - NAM Sports Marketing: Hygie Ordono - Snr. Manager, Brand Communications Running Footwear: Josie Johnson - Running Footwear: Andrew Lemoncello - Assistant Manager, Digital Publishing: Emily Crueger - Manager Digital Content: Sally Rubey - Senior Manager Digital Content: Rene Hirschbolz

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Andrew MacPhee, Leo Barbosa, Cuanan Cronwright - Associate Creative Director: Sally Fung - Associate Creative Director: Sara Radovanovich - VP, Managing Director: Ricky Jacobs, Tim Welsh - Account Supervisor: Chris Flynn - VP, General Manager Content: Ian Buck - VP, Content Development: Yotam Dor - Director of Project Management: Emily Mihalek - Chief Strategy Officer/Sr Planner: Shelley Brown - Strategist: Audrey Zink - VP Technology: Luiz Costa - UX/UI Tech Specialist: Lara Goldsmith

Divisional Vice President Global Brand Strategy & Innovation, Abbott: Chris Miller

Chris & Nik Nikic

Production Company: 456 Studios - VP, Integrated Production: Stef Fabich - Director of Broadcast Production: Sarah Michener - Producer: Sarah Michener

Postproduction Company: Suneeva - Director: Jason Van Bruggen - Executive Producer: Geoff Cornish

Postproduction Company: School Editing - Executive Producer: Sarah Brooks - Editor: Lynn Sheehy - Asst Editor: Fiona Alvarez

Colour Facility: Alter Ego - Colourist: Andrew Ross - Colour Assistant: Ebi Agbeyegbe

VFX/Finishing Facility: Alter Ego - On Line Artist: Sebastian Boros - On Line Assistant: Nupur Desai - Producer: Spencer Butt

Audio House: OSO Audio - Executive Producer: Hannah Graham - Producer: Lauren Dobbie - Creative Director: Daenen Bramberger - Engineer: Dylan Groff

Audio House: Citizen Music - Junior Producer: Kai Rizzuto - Head of Production: Molly Young - Creative Director: Tomas Jacobi - Composer: Nico Barry

PR Company: Current Global - CEO: Virginia Devlin - Senior Vice President, Client Experience: Shannon McGovern - Account Director, Client Experience: Sara Koerner

Innovative Media

Award: Gold
Campaign: OLG | CHATHAM PLAYS ON
Client: OLG - Ontario Lottery & Gaming
Agency: The Hive

In 1934, The Chatham Coloured All-Stars became Canada’s first all-Black team to win the Ontario Baseball Association Championship. To keep their memory alive for future generations, OLG partnered with Major League Baseball to bring the entire 1934 Chatham Coloured All-Stars back to life in baseball’s biggest video game—MLB The Show 22.

Credits:
Client: OLG
Director, Marketing Communications: Yvonne Leung
Manager, Marketing Communications: Kate Perkins-McVey
Director, Enterprise Brand Experience and Marketing: Greg Dermer
Director Enterprise Media & Commercial Sponsorship: Lou Pagnotta
Manager, Enterprise Brand Experience and Marketing: Atefeh Zare
Manager, Commercial Sponsorships and Media: Andreia Goncalves
Director, Social Media: Lisa Bassett
Manager, Social Media: Klaudia Las
Director, Media Relations: Tony Bitonti
Director, Equity, Diversity and Inclusion: Tyjondah Kerr
VP, Communications: Jenna LeBlanc
VP, Brand and Marketing Officer: Maxine Chapman

Partner Client: MLB
Senior Manager, International Partnership Activation: Andres Zapatas
Director, International Corporate Partnerships: Khalid Basyuni
Senior Coordinator, Partnership Activation • Sponsorship: Tyler Hart

Creative Agency: The Hive
Chief Creative Officer: Simon Creet
Chief Strategy Officer: Dustin Rideout
VP Client Services: Shawna Hayman
Associate Creative Director / Copywriter: Mike Albrecht
Associate Creative Director / Art Director: Ryan Speziale
Account Director: Lauren Smith
Project Director: Tracy Chang

Production Company: Fela
Director: LeSean Harris
Director of Photography: Shady Hanna
Producer: Jeff So
Executive Producer / Founder: Taj Critchlow
Executive Producer: Fuliane Petikyan
Chief Operating Officer: Dean Rosen
Head of Production: Amir Karimi
Integrated Producer: Mikayla Fasullo

Producers: Makers
Executive Producer: Roma Ahi
Producer: Sam Hall
Play Tester: Michael Narimalla
Editorial: Married to Giants
Offline & Online Editor: Nick Yumul
Assistant: Parnika Raj
Producer: Airees Angellakis
Colour: Artjail
Colourist: Clinton Homuth
Assistant: Austin Tang
Audio: Oso
Creative Director: Harry Knazan
Creative Director: Daenen Bramberger
Producer: Kristine Lippett
VFX: Daniel Pianezza

Media Agency: Mediacom
Group Account Director: Sandra Hayes
Account Director: Goli Samii
Media Planner: Jamie Ellis
Social team:
Account Manager: Alexander Widerszpil
Account Coordinator: Lisa Rahman
Programmatic team:
Programmatic Manager: Riya Raju

Award: Silver
Campaign: Truth Boxes
Client: Toronto Star
Agency: Leo Burnett Toronto

Credits:
Agency: Leo Burnett Toronto
Client: Toronto Star

Creative Agency: Leo Burnett, Toronto
President: Ben Tarr
Chief Creative Officers: Steve Persico, Lisa Greenberg
Managing Director, Account Services: Natasha Dagenais
Associate Creative Directors: Appanna Chetranda, Natee Likitsuwankool
Chief Strategy Officer: Tahir Ahmad
Group Strategy Director: Pooja Beri
Group Account Director: Kirk Round
Account Supervisor: Sim Singh
VP, Co-Production Director: Melanie Palmer
Integrated Project Coordinator: Sama Karam
Creative Coordinator: Andrea Goodwin

Production: Get Wrapped
Director, Product Management: Charlie Elliott
Owner: Niek Ermes

Production: The Pub Productions
Executive Producer: Terry Theofilactidis
Photographer: Alex Chan

Production: Blue Noise
Managing Director: Scott Walker
Creative Director: Kendra Schumaker

Toronto Star:
Chief Client Officer: Michael Beckerman

Award: Bronze
Campaign: 90 Minute Stat Holiday
Client: NorthStar Bets
Agency: Leo Burnett Toronto

Credits:
Agency: Leo Burnett, Toronto
Client: NorthStar Bets
Creative Agency: Leo Burnett, Toronto
President: Ben Tarr
Chief Creative Officers: Steve Persico, Lisa Greenberg
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Creative Director: Ryan Lawrence
Associate Creative Director: Appanna Chetranda
Associate Creative Director: Natee Likitsuwankool
Art Director: Priyanka Bhullar
Copywriter: Madi Dloomy
Senior Producer: Kali Kyriazis
Group Account Director: Kirk Round
Account Supervisor: Sim Singh
Integrated Project Coordinator: Sama Karam
Production House: Makers
Executive Producer: Terry Theofilactidis
Line Producer: Terry Theofilactidis
Director: Reid Marshall
DP: Andrew Wilxoc
Post Production: Leo Burnett Productions
Executive Producer: Janice Rebelo
Editor: Jason Grebski
Creative Coordinator: Andrea Goodwin
NorthStar Gaming Inc.
VP, Marketing: Dante Anderson

Public Relations

Award: Gold
Campaign: The Stage Zero Collection
Client: Love & Nudes
Agency: McCann Canada

1-in-2 Black women don’t know what breast cancer looks like, resulting in a 40% higher death rate than white women. Yet, nothing existed that showed breast cancer on darker skin shades. So, Love & Nudes, a lingerie brand by and for Black women, created The Stage Zero Collection – the world’s first breast cancer self-examination tools designed for Black women.

Credits:
McCann Canada
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
President: Ryan Timms
Art Director: Olivia Hashka
Copywriter: Jon Dick
Creative Director: Gail Pak
Creative Director: Mike Shuman
Copywriter: Elfreda Tetteh
Strategist: Alexandra Montgomery
Designer: Johan Hogdahl
Account Supervisor: Navjot Kaur
VP, Director of Production: Jacqueline Bellmore
Producer: Laurie Filgiano
Producer: Sharon Nelson-Bailey
Analyst, Business Insights and Data: Rachel Wilson
VP Digital Solutions: Andrew Brown
Developer: Michael Harley

Artist: Megan Campbell
Doctor:Dr. Mojola Omole

Production: Craft
Head of Content: Travis Wood
Producer, Director: Leen Tangney
Editor: Rod Reano
Animator: Jeromey Shannon
Designer: Pablo Rodriguez
Proofreader: Beverley Furer
Audio Engineer: Dino Cuzzolino
DOP: Alex Tong
AC: Praven Yoganathan

Post Production: Nice Shoes
Colourist: Tricia Hagoriles

Spark Innovations
President, Design Director: Chris Pearen
Senior Industrial Designer, Design Manager: Bartek Zalewski
Industrial Designer: Catalina Navarro
Industrial Designer: Asa Couture

Nova Product
Owner: Garry Campbell

Brand: Love & Nudes
Founder: Chantal Carter
Web Developer: Chris Twizell

PR: Weber Shandwick
SVP, Creative Strategy - Becca Young
VP, Client Expérience - Cynthia Reyes
VP, Integrated Media Strategy - Deane Code
VP, Strategic Planning - Alicia Aleksandrowicz
Associate, Client Experience - MacKenzie Sheridan
Associate, Integrated Media - Kayne Alleyne-Adams
Associate, Integrated Media - Ashley Mcfarlane
Senior Associate, Integrated Media - Krystal St. John
Associate, Integrated Media - Florencia Cassagnet
Associate, Integrated Media - Taya Lafontaine

Award: Silver
Campaign: #KeepTheGrey
Client: Unilever (Dove)
Agency: Edelman Canada

Credits:
Global Chief Creative Officer, Judy John
Chief Creative Officer, Canada: Anthony Chelvanathan
Chief Strategy Officer, Canada: Laura Kim
VP, Creative Director: Mary Soroka
VP, Creative Director: Shauna Roe
VP, Director of Production: Tamara Sulliman
Client Lead: Danielle Bozinoff
VP, Brand: Jennifer Meehan
Head of Influencer: Sara Rezaee
Influencer Specialist: Madison Boratto
Influencer Specialist: Gabriel-Lee Steed
Earned Media Specialist: Caelan McMichael
Data Intelligence Lead: Nicholas Boles
Data Intelligence: Polina Sandomirsky
Crisis & Risk: Sofiya Yusypovych
Crisis & Risk: Greg Vanier

Editor: Anthony DeLuca

Award: Bronze
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter
Designer: Ana-Marija Vlahovic, Crystal Huang
Account Team: Alyssa Guttman, Erika Dafoe
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Production House: Zulubot
Producer: Tim Lynch, Sarah Dayus
Motion Editor: Miguel Natividad
Original Music: Noah Mroueh, Zulubot
Mac Artist: Jeannette Downes

Brand Building

Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB

By offering anonymous banking to gamers, BMO saw a 13% surge in digital account openings, hundreds of hours of Engagement, and addressed myriad financial questions. Fear turned into confidence and gaming platforms into banking hubs.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable - Managing Director, Personal Banking: Mike Stean - Senior Manager, Segments Marketing: Alexis Chen - Gaming Relations Specialist: Sean Frame - Social Media Manager: Kenya Marcelline - Senior Manager, Media Communications: Kate Simandl

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Director: Danilo Boer - Executive Creative Director: Andrew MacPhee, Jeremiah McNama - VP, Creative Innovation: Eli Ferrara - Creative Director: Mike Kotevich - Associate Creative Director: Caleb McMullen - Associate Creative Director: Hussein Rumaithi
Copywriters: Patrick Gravel, Jacqueline Lee - EVP, General Manager: Tracy Little - VP, Group Account Director: Jessica Lax - Group Account Director: Hailey Scott - Director, Integrated Production: Maia Spetter - VP, Managing Director: Tim Welsh - Account Executive: Daniella Okezie - Chief Strategy Officer: Shelley Brown - Strategy Director: Stephanie Gyles - Strategy Director: Amanda Soares - VP, Strategy 1:1 Practice Lead: John Fung - Strategy Director, Content: Daisy Qin - UX/UI Tech Specialist: Lara Goldsmith - Full Stack Developer: Lily Han - Jr. Quality Assurance Analyst: Natasha Phillip - Broadcast Producer: Tania Overholt

Augmented Reality Room: FlyAR

Casting: Jesse Griffiths Casting Inc.

Production Company: Unified Content
Executive Producer: Laurie Jones - Executive Producer: Michi Lepik-Stahl - Director: Tom Feiler - Line Producer: Caitlin Cucco - Director of Photography: TJ Derry - Director of Photography: Adam Madrzyk - Editor: Peter Miller - Assistant - Editor: Luke Ionico - VFX: Jay Ryan - Colourist: Kristina Mileska - Online: Rebecca Burtnik - Producer: Rebecca Burtnik

Animator: Brent bergerson, Think Tank Creative

Music/Sound Company: Oso
Creative Director: Daenen Bramberger - Engineer: Leo Hicks - Executive Producer: Hannah Graham - Producer: Jane Heath

Media Agency: UM
Vice President, Client Business Partner: Ryan Hunter - Senior Director, Connections Planning: Sarah Fraser

Award: Silver
Campaign: First Day
Client: Scotiabank
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Directors: Dhaval Bhatt, Karine Doucet
Art Director: Kennedy Choi
Writer: Jenai Kershaw, Julie Day-Lebel
Group Strategy Director: Crystal Sales
PR Lead: Meredith Montgomery, Sara Lemmermeyer
Integrated Producers: Teresa Bayley, Jenna Fullerton
Studio Artists: Todd Bennett, Justin Chan, Brad Kumar
Director of Broadcast Production: Nadya MacNeil
Senior Broadcast Producer: Shannon Farrell
Production Company: Steam Films
Director: James Michael Chiang
DoP: Goh Iromoto
Line Producer: Dolores Salkin
Editing Facility: Nimiopere
Editor: Raj Ramnauth
Transfer House: Alter Ego
Colourist: Eric Whipp
Colour and Finishing Facility: Darling VFX
Online Artist: Alexa Salsberg
Audio House (English): Grayson Music
Producer (Audio House): Kelly McCluskey
Creative Director (Audio House): Ali Willa Milner
Engineer: Vlad Nikolic
Audio House (French): Circonflex
Engineer (French): Tanguy Meunier
French Voice Director (French): Julie Day-Lebel
Group Business Lead: Amanda Dornan
Group Account Director: Niki Sahni
Account Director: Michelle Corsbie
Account Supervisor: Kara Schulz
Account Manager: Geraldine Sebastian
Account Manager, Intern: Simone Fernandes
Account Director: Catherine Blouin-Mainville
Senior Strategist: Colin Kikcio
Strategist: Marguerite Gaylie
Public Relations Lead: Meredith Montgomery
Public Relations Account Director: Sara Lemmermeyer
Media Agency: PHD Media
Social Assistant: Rushil Sharma
Social Manager: Kristen Li
Associate Director, Digital Activation: David Lee
Digital Activation Director: Dana Dolensky
Planning Senior Manager: Felicia Pierskalla
Senior Manager, Activation: Brittany Caplan
Planning Manager: Drew Himel
Activation Assistant: Isabelle Lopez-Rodriguez

Client:
Global Chief Marketing Officer: Laura Curtis Ferrera
Vice President, Brand Management: John Rocco
Director, Marketing: Erin McGrath
Senior Manager, Marketing: Laurence Turner

Award: Bronze
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB

Credits:
Client: BMO
Head, Brand, Enterprise Social and Content: Jennifer Carli - Director, Brand Management & Enterprise Marketing: Jennifer Larson - Senior Manager, Enterprise Marketing & Social Impact Content: Danielle O’Hanley - Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Jeremiah McNama, Andrew MacPhee – Associate Creative Directors: Caleb McMullen, Hussein Rumaithi - Creatives: Nimy Leshinski, Les Soos, JP De Leon, Adam Tuck, Ariel Riske, Marie-Christine Lessard, Olivier Laplante - EVP, General Manager: Tracy Little - VP, Managing Director: Tim Welsh - VP, Client Service Lead: Erin Howes - Account Director: Leore Davids - Account Director: Ali Gayowski - Account Supervisor: Lauryn Richards - Account Supervisor: Sophia R’Bibo - Account Director: Michael Watier - Account Executive: Élizabeth Breault - Chief Strategy Officer: Shelley Brown - Strategy Director: Stephanie Gyles - Senior Strategist: Ally Dwyer-Joyce
Production Company: 456 Studios
Broadcast Producer: Tania Overholt - Integrated Producer: Anastasia Gal - Integrated Producer: Daniel Rankin
Online Production: I Am Static
Creative Director: Ron Gervais - Creative Director: Dave Greene - VFX / 3D Artist: Dave Greene - VFX / 3D Artist, Compositor, Art Director: Steven Hollman - VFX / 3D Artist: Chris Crozier - VFX Compositor: Rob Del Ciancio - Compositor: Julia Deakin - Executive Producer: Cathy Jefferies
Offline Production: Married to Giants
Editor: Nick Yumul - Assistant Editor: Parnika Raj - Executive Producer: Tanja Harney
Sound Design & Mix: Oso Audio
Creative Director: Daenen Bramberger - Assistant Engineer: Omid Geadizadeh - Executive Producer: Hannah Graham - Producer: Lauren Dobbie
Media Agency: UM Canada
Manager, Connection Planning: Marc-Andre Giasson - Director, Connection Planning: Fahmida Islam - Senior Planner, Connection Planning: Carolyn Hughes - Senior Manager, Portfolio Management: Lauren Klehammer
Influencer Outreach: REPRISE Canada
Associate Director, Social: Shannon Stone - Campaign Manager, Social: Sami Le - Creative Strategist: Darrell Evans - Content Manager: Annelie Gutgesell
PR Agency: Glossy
Shannon Stephaniuk

Business/Brand Impact

Award: Gold
Campaign: First Day
Client: Scotiabank
Agency: Rethink

There’s a lot of cookie cutter financial advice for newcomers, but the best advice comes from someone who was once in their shoes. Scotiabank’s ‘First Day’ campaign asked Canadians ‘What advice would you give yourself on your first day in Canada?’ and used that real advice to create a nuanced, empathy-driven 360 campaign.

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Directors: Dhaval Bhatt, Karine Doucet
Art Director: Kennedy Choi
Writer: Jenai Kershaw, Julie Day-Lebel
Group Strategy Director: Crystal Sales
PR Lead: Meredith Montgomery, Sara Lemmermeyer
Integrated Producers: Teresa Bayley, Jenna Fullerton
Studio Artists: Todd Bennett, Justin Chan, Brad Kumar
Director of Broadcast Production: Nadya MacNeil
Senior Broadcast Producer: Shannon Farrell
Production Company: Steam Films
Director: James Michael Chiang
DoP: Goh Iromoto
Line Producer: Dolores Salkin
Editing Facility: Nimiopere
Editor: Raj Ramnauth
Transfer House: Alter Ego
Colourist: Eric Whipp
Colour and Finishing Facility: Darling VFX
Online Artist: Alexa Salsberg
Audio House (English): Grayson Music
Producer (Audio House): Kelly McCluskey
Creative Director (Audio House): Ali Willa Milner
Engineer: Vlad Nikolic
Audio House (French): Circonflex
Engineer (French): Tanguy Meunier
French Voice Director (French): Julie Day-Lebel
Group Business Lead: Amanda Dornan
Group Account Director: Niki Sahni
Account Director: Michelle Corsbie
Account Supervisor: Kara Schulz
Account Manager: Geraldine Sebastian
Account Manager, Intern: Simone Fernandes
Account Director: Catherine Blouin-Mainville
Senior Strategist: Colin Kikcio
Strategist: Marguerite Gaylie
Public Relations Lead: Meredith Montgomery
Public Relations Account Director: Sara Lemmermeyer
Media Agency: PHD Media
Social Assistant: Rushil Sharma
Social Manager: Kristen Li
Associate Director, Digital Activation: David Lee
Digital Activation Director: Dana Dolensky
Planning Senior Manager: Felicia Pierskalla
Senior Manager, Activation: Brittany Caplan
Planning Manager: Drew Himel
Activation Assistant: Isabelle Lopez-Rodriguez

Client:
Global Chief Marketing Officer: Laura Curtis Ferrera
Vice President, Brand Management: John Rocco
Director, Marketing: Erin McGrath
Senior Manager, Marketing: Laurence Turner

Award: Silver
Campaign: Send All The Love
Client: CIBC
Agency: Courage

Credits:
Client: CIBC
Tammy Sadinsky - Chief Marketing Officer
Angela Sarino - VP, Business Partner Marketing
James Featherstone - Senior Director, Business Partner Marketing
Melissa Clark - Senior Manager, Customer Marketing
Jacqueline Hood - Manager, Customer Marketing

Agency: Courage
Founder, CCO: Dhaval Bhatt, Joel Holtby
Partner, CSO: Tom Kenny
Partner, President: Niki Sahni
Creative Director, Writer: Domenique Raso
Creative Director, Art Director: Cindy Marie Navarro
ACD, Writer: Hemal Dhanjee
ACD, Art Director: Steve Ierullo
Writer: Zac Smith
Art Director: Zeina Elshurafa
Group Strategy Director: Rami Dudin
Group Account Director: Saloni Wadehra
Account Director: Kat Ledgett
Account Executive: Darita Odobo
Account Coordinator: Sunaina Arora
Producer: Katie Fowler

Production: Spy Films
Director: Omri Cohen
Executive Producer: Marcus Trulli
Director of Photography: Brandon Kelly
Producer: Adrian Cheung
Production Coordinator: Leah Munro
Production Designer: Tatjana Green
Locations Manager: Anthony Guerriero
Production Manager: Trevor Evoy

Production Mumbai: Fingerprint Films
Executive Producer: Madhukar Kotian
Producer: Shiibu Tholat

Production Manila: Hot & Fresh
Executive Producer: Chris Esguerra
Producer: Nomer Mercado

Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Casting Associate: Kaitlin Lane
Real People Casting Associate: Sylvia Lee

Offline: Nimiopere
Editor: Nick Yumul
Assistant Editor: Shalini Menon
Executive Producer: Julie Axell

Transfer, Online: Alter Ego
Colourist: Wade Odlum, Lily Henry
Colour Assistant: Daniel Saavedra
VFX Artist: Joel Osis
Motion Designer: Ian Flaig
VFX Assistant: Saba Zahir
Producer: Mariya Guzova
Executive Producer: Hilda Pereira

Audio: Vapor Music
Creative Director: Ted Rosnick
Original Music, SFX: Vapor Music
Senior Engineer: Julian Rudd
Executive Producer: Lindsey Bates

Award: Bronze
Campaign: Sleep Advisor
Client: Scotiabank
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Dhaval Bhatt
Art Director: Kennedy Choi
Writer: Jenai Kershaw
Broadcast Producer: Alex Butt, Narissa Ward
Interactive Producer: Jenna Fullerton
Designer: Erin Struble
Lead Strategist: Crystal Sales
Studio Artist: Brad Kumar, Dustin Gamble
Account Serivces: Michelle Corsbie, Alex Rousom, Geraldine Sebastian
Client: John Rocco, Kate O'Donovan, Alexei Northover, Cristina Rizzardo

Customer Experience

Award: Silver
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB

Credits:
Client: BMO
Head, Brand, Enterprise Social and Content: Jennifer Carli - Director, Brand Management & Enterprise Marketing: Jennifer Larson - Senior Manager, Enterprise Marketing & Social Impact Content: Danielle O’Hanley - Marketing Manager, Brand & Sponsorship Advertising: Ann-Marie Beauchemin
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Jeremiah McNama, Andrew MacPhee – Associate Creative Directors: Caleb McMullen, Hussein Rumaithi - Creatives: Nimy Leshinski, Les Soos, JP De Leon, Adam Tuck, Ariel Riske, Marie-Christine Lessard, Olivier Laplante - EVP, General Manager: Tracy Little - VP, Managing Director: Tim Welsh - VP, Client Service Lead: Erin Howes - Account Director: Leore Davids - Account Director: Ali Gayowski - Account Supervisor: Lauryn Richards - Account Supervisor: Sophia R’Bibo - Account Director: Michael Watier - Account Executive: Élizabeth Breault - Chief Strategy Officer: Shelley Brown - Strategy Director: Stephanie Gyles - Senior Strategist: Ally Dwyer-Joyce
Production Company: 456 Studios
Broadcast Producer: Tania Overholt - Integrated Producer: Anastasia Gal - Integrated Producer: Daniel Rankin
Online Production: I Am Static
Creative Director: Ron Gervais - Creative Director: Dave Greene - VFX / 3D Artist: Dave Greene - VFX / 3D Artist, Compositor, Art Director: Steven Hollman - VFX / 3D Artist: Chris Crozier - VFX Compositor: Rob Del Ciancio - Compositor: Julia Deakin - Executive Producer: Cathy Jefferies
Offline Production: Married to Giants
Editor: Nick Yumul - Assistant Editor: Parnika Raj - Executive Producer: Tanja Harney
Sound Design & Mix: Oso Audio
Creative Director: Daenen Bramberger - Assistant Engineer: Omid Geadizadeh - Executive Producer: Hannah Graham - Producer: Lauren Dobbie
Media Agency: UM Canada
Manager, Connection Planning: Marc-Andre Giasson - Director, Connection Planning: Fahmida Islam - Senior Planner, Connection Planning: Carolyn Hughes - Senior Manager, Portfolio Management: Lauren Klehammer
Influencer Outreach: REPRISE Canada
Associate Director, Social: Shannon Stone - Campaign Manager, Social: Sami Le - Creative Strategist: Darrell Evans - Content Manager: Annelie Gutgesell
PR Agency: Glossy
Shannon Stephaniuk

Award: Bronze
Campaign: Shoppable Ornament
Client: BMO
Agency: FCB

Credits:
Client: BMO
VP North American Brand & Social Media: Jennifer Carli - Director, Brand Management & Enterprise Marketing: Jennifer Larson - Senior Marketing Manager, Brand & Sponsorship, Montreal: Ann-Marie Beauchemin - Senior Manager, Enterprise Marketing & Social Impact: Danielle O’Hanley - Marketing Coordinator, Brand Governance & Enterprise Marketing: Michelle Lam - Assistant Marketing Manager, Brand & Sponsorship, Montreal: Joanne Ly
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - Executive Creative Director: Andrew MacPhee, Jeremiah McNama - Associate Creative Directors: Caleb McMullen, Hussein Rumaithi - VP, Group Account Director: Erin Howes - Account Director: Ali Gayowski - Account Executive: Sophia R’Bibo - Strategy Director: Stephanie Gyles - Business Lead: Michael Watier - Project Lead: Isabelle Dion - Copywriter: Olivier Laplante
Production Company: 456 Studios
Integrated Producer: Anastasia Gal, Marco Gugliucciello - Retoucher: Carly Bright, Marcelle Faucher, Yongjin Kim - Production Artists: Alec James, Mark Paranteau, Joey Ng, Gasper Barone, Jesse Smith, Kitwa Lau, Luke Avoledo - QA: Zohrin Jivraj, Sarah Melse, David Gonzalez, Jayne Heaton, Mai Tanaka
Media Agency: UM Canada
Director, Connection Planning: Fahmida Islam - Manager, Connection Planning: Marc-André Giasson - Supervisor, Connection Planning: Carolyn Hughes - Media Assistant: Ben Graham

Engagement

Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB

By offering anonymous banking to gamers, BMO saw a 13% surge in digital account openings, hundreds of hours of Engagement, and addressed myriad financial questions. Fear turned into confidence and gaming platforms into banking hubs.

Credits:
Client: BMO
Chief Marketing Officer: Maja Neable - Managing Director, Personal Banking: Mike Stean - Senior Manager, Segments Marketing: Alexis Chen - Gaming Relations Specialist: Sean Frame - Social Media Manager: Kenya Marcelline - Senior Manager, Media Communications: Kate Simandl

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Director: Danilo Boer - Executive Creative Director: Andrew MacPhee, Jeremiah McNama - VP, Creative Innovation: Eli Ferrara - Creative Director: Mike Kotevich - Associate Creative Director: Caleb McMullen - Associate Creative Director: Hussein Rumaithi
Copywriters: Patrick Gravel, Jacqueline Lee - EVP, General Manager: Tracy Little - VP, Group Account Director: Jessica Lax - Group Account Director: Hailey Scott - Director, Integrated Production: Maia Spetter - VP, Managing Director: Tim Welsh - Account Executive: Daniella Okezie - Chief Strategy Officer: Shelley Brown - Strategy Director: Stephanie Gyles - Strategy Director: Amanda Soares - VP, Strategy 1:1 Practice Lead: John Fung - Strategy Director, Content: Daisy Qin - UX/UI Tech Specialist: Lara Goldsmith - Full Stack Developer: Lily Han - Jr. Quality Assurance Analyst: Natasha Phillip - Broadcast Producer: Tania Overholt

Augmented Reality Room: FlyAR

Casting: Jesse Griffiths Casting Inc.

Production Company: Unified Content
Executive Producer: Laurie Jones - Executive Producer: Michi Lepik-Stahl - Director: Tom Feiler - Line Producer: Caitlin Cucco - Director of Photography: TJ Derry - Director of Photography: Adam Madrzyk - Editor: Peter Miller - Assistant - Editor: Luke Ionico - VFX: Jay Ryan - Colourist: Kristina Mileska - Online: Rebecca Burtnik - Producer: Rebecca Burtnik

Animator: Brent bergerson, Think Tank Creative

Music/Sound Company: Oso
Creative Director: Daenen Bramberger - Engineer: Leo Hicks - Executive Producer: Hannah Graham - Producer: Jane Heath

Media Agency: UM
Vice President, Client Business Partner: Ryan Hunter - Senior Director, Connections Planning: Sarah Fraser

Award: Bronze
Campaign: Sound Shopping
Client: Interac
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Associate Creative Director/ Art Director: Michael Romaniuk
Associate Creative Director/Copywriter: Marco Buchar
Design Director/Designer: Jeff Watkins
Designer: Ana-Marija Vlahovic
Account Team: Alyssa Guttman, Sasha Dan
Strategy Director: Spencer MacEachern, Patrick Henderson
Client: Interac Corp.
Clients: Andrea Danovitch, Matt Houghton, Meghan Jeffery, Rachel Kellogg, Kenny Johnston, Matt Beck, Assaf Isaac
Media Agency: Media Experts
Media Team: Mackenzie McNevin, Denise Lum, Keaton Dale
PR Agency: Hill+Knowlton Strategies
PR Team: Cillian Murphy, Blaine Mackie, Kaleigh Ambrose, Aimee Legault
Sonic Branding Agency: Sixième Son
French Agency: The French Shop
Producer: Ola Stodulska, Houng Ngui
Production House: Zulubot
Head of Production: Adam Palmer
Zulubot Producers: Colleen Allen
Director: Sean Deakin
Post Production Company: Zulubot
Zulubot Post Producers: Sarah Dayus, Ben Bentivegna
Editor: Jessie Posthumus
Audio: Noah Mroueh

Innovative Media

Award: Silver
Campaign: Sound Shopping
Client: Interac
Agency: Zulu Alpha Kilo

Award: Bronze
Campaign: Talk Money to Me
Client: Coast Capital
Agency: Citizen Relations

Credits:
CCO: Josh Budd
CD, Art Director: Mike Lo Nam
CD, Writer: Abeer Verma
Copywriter: Gigi Rice
Director, Strategic Communications: Rebecca Myers
Senior Director: Katie Skinner
Associate Director: Olivia Lazazzera
Account Manager: Cristina Melo
Sr. Account Executive: Christina Demare, Julia Dumbrell
Account Executive: Iris Yee-Kiu To

Client: Coast Capital Savings
Vice President of Marketing: Andrew Rusk
Director of Brand Marketing: Trish Tambellini
Senior Manager, Public Relations: Erin McKinley
Senior Manager, Content Marketing: Jill Canty
Senior Manager, Brand Marketing: Ashley Gagnon
Vice President, Public Affairs, Communications and EDI: Roanne Weyermars

Public Relations

Award: Gold
Campaign: Talk Money to Me
Client: Coast Capital
Agency: Citizen Relations

For Valentine’s Day 2023, Coast Capital launched Talk Money to Me, an interactive card game providing an approachable way into the money talk. With a tailored media relations approach, street-style interviews, & creator content, the campaign generated more than 14 million impressions and established Coast as a true financial partner for Canadians.

Credits:
CCO: Josh Budd
CD, Art Director: Mike Lo Nam
CD, Writer: Abeer Verma
Copywriter: Gigi Rice
Director, Strategic Communications: Rebecca Myers
Senior Director: Katie Skinner
Associate Director: Olivia Lazazzera
Account Manager: Cristina Melo
Sr. Account Executive: Christina Demare, Julia Dumbrell
Account Executive: Iris Yee-Kiu To

Client: Coast Capital Savings
Vice President of Marketing: Andrew Rusk
Director of Brand Marketing: Trish Tambellini
Senior Manager, Public Relations: Erin McKinley
Senior Manager, Content Marketing: Jill Canty
Senior Manager, Brand Marketing: Ashley Gagnon
Vice President, Public Affairs, Communications and EDI: Roanne Weyermars

Award: Bronze
Campaign: Secret Sauce
Client: Mastercard Canada
Agency: McCann Canada

Credits:
McCann Canada
Josh Stein, Chief Creative Officer
Gail Pak, VP Creative Director
Mike Shuman, Creative Director
Roya Hakami, Sr. Copywriter
Adil Abdel-Gabar, Sr. Art Director
AJ Jones, Chief Strategy Officer
Yemina Kaiman, Sr. Strategist
Emily MacLaurin-King, VP Group Account Director
Lynda East, Account Director
Jill Simmonds, Account Supervisor
Jordan McConnell, Account Executive
Justyna Karas, Project Manager
Jacqueline Bellmore, VP Director of Production

Production: Alfredo Films
Director: Na Forest Lim
Executive Producer: Holly Rowden
Executive Producer: Alexander Henry
Producer: Amada Curtis
Production Manager: Tony Phibbs
1st AD: Conor O'Brien
DP: Kaayla Whachell
Sound: Blue Dunlap
Production Designer: Daria Savic
Wardrobe/Styling: Marie-Eve Tremblay
Hair/ Make-up: Christina Rubiales
Food Stylist: Kester Birch

Photography
Stills: Raina + Wilson
Patrick Ryder

Offline - Saints Editorial
Julie Simmons - Editor
Corinne Grans-Wood - Editor
Emily Mckay - Executive Producer
Transfer & Online - Darling VFX

Transfer
Kassi Bellamy - Colourist
Jesse Hilton - Colour Assistant

Online
Lauren Rempel - Flame artist
Faith Clark - Assistant flame artist
Morgan Campbell - Executive Producer

Craft (Digital/Social/OOH and label production)
Integrated Producer – Luis Santos
Retoucher - Jean-pierre Goulet
Production Designer - Antonino Camillo
Editor – Rob Etmanski
Distribution Services - Pedro Rodrigues
Proofreader - Beverly Furer

Casting
Andrew Deiters (CDC)

Grayson Music
Kelly McCluskey (EP)
Ali Willa Milner (Voice & Music Director)
Rich Hamilton (Music Director)
Niki Thay (Sound Design)
Brian Bernard (Engineer)

Sauce Production & Packaging
Skyflower + Astley Gilbert

Media Agency: Carat
Carieanne Nickerson (SVP, Group Account Director)
Vanessa Coutinho (Account Director)
Alexandre Mayer (Media Supervisor)
Sundas Rasool (Digital Director)
Yaseen Azam (Digital Planner)

PR Agency: Ketchum Canada
Erin Manning (Managing Director)
Melissa Coombes (Vice President)
Aaron Caissie (Managing Account Supervisor)
Michaela DiMarcantonio (Account Supervisor)
Rachel Bennett (Account Executive)
Katie Beckett (Account Executive)
Emily Haw (Associate Account Executive)

Brand Building

Award: Gold
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink

When we learned that restaurants all around the world were refilling Heinz bottles with generic ketchup, we knew we had to act. So, we launched Ketchup Fraud – a 360 campaign that called out this secret behaviour and inspired our fans to demand that they be served the real deal. Proving to restaurants all around the world that It Has To Be Heinz.

Award: Silver
Campaign: Jars
Client: Nescafé
Agency: Courage

Credits:
Agency: Courage
Founder, CCO: Dhaval Bhatt, Joel Holtby
ACD, Writer: Hemal Dhanjee
ACD, Art Director: Steve Ierullo
Writer: Chris Booth
Writer: Matt Miller
Art Director: Tommy Yong
Designer: Marina Khouzam
Partner, President: Niki Sahni
Group Account Director: Saloni Wadehra
Account Executive: Julia Ovcjak
Partner, CSO: Tom Kenny
Agency Producer: Clair Galea

Production: Spy Films
Director: Omri Cohen
Executive Producer: Marcus Trulli
Director of Photography: Adam Richards
Assistant Camera: Chris Strauss
Assistant Producer: Mark Forlenza
Assistant Producer: Adrian Cheung

Offline: Outsider Editorial
Editor: Cam Anderson
Editing Assistant: Daniel Karan
Editing Assistant: Andy Friesen
Executive Producer: Kristina Anzlinger
Senior Producer: Kayan Choi

Transfer, Online: Alter Ego
Senior Colourist, Partner: Eric Whipp
Colour Assistant: Malini Khotsiphom
VFX Artist: Eric Perrella
VFX Assistant: Nupur Desai
Motion Designer: Ian Flaig
Producer: Mariya Guzova
Executive Producer: Hilda Pereira

Audio: Vapor Music
Creative Director: Ted Rosnick
Executive Producer: Lindsey Bates
Sound Designer: Levi Considine
Audio Engineer: Ethan Myers

Photography: Fuze Reps
Photographer: Maya Visnyei
Photo Assistant: Rachel Cicoria
Prop Stylist: Catherine Doherty
Executive Producer: Nicole Gomez

Award: Bronze
Campaign: Heinz A.I Ketchup
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Xavier Blais, Zachary Bautista
Associate Creative Director : Geoff Baillie
Writer : Geoff Baillie, Xavier Blais, Aman Soin
Art Director : Zachary Bautista
Interactive Designer: Alex Fleming
Strategist: Julian Morgan
Producer: Alex Butt, Steph Walker-Wells, Katia Dupuy, Keegan Shay
Post Supervisor: Megan O'Connor, Shannon Ing, Emma Rozenblum
Digital Producer: Sheldon Sam
Proofreader: Marie-Hélène Lessard
Print Producer: AJ Merrick, Katia Dupuy
Studio: Brad Kumar, Cadu Rocha
Group Account Director: Jamie Sutherland
Account Director: David Greisman, Catherine Blouin-Mainville
Account Manager: Ashlynn Labinaz
Editor: Tyler Erdelac, Anna Vershinina, Ignacio Florez, Étienne Bergeron
Photographer: Emma Laberge
Video VFX: Dustin Gamble, Jean-Nicolas Duval
Sound: Circonflex
PR: Middle Child, Zeno Group
Media: Carat, Starcom

Client:
Head of Brand Comms North America: Nina Patel
Director, Brand Comms: Megan Lang
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Business/Brand Impact

Award: Gold
Campaign: Jars
Client: Nescafé
Agency: Courage

From pantries to garages, all over the world the Nescafé jar is filled with a lot more than just coffee. So, we created a campaign to celebrate all the sustainable ways people reuse their jars. With a shared universal truth, executed across film, OOH and social, we left Canadians with a simple message – every empty jar is full of possibilities.

Credits:
Agency: Courage
Founder, CCO: Dhaval Bhatt, Joel Holtby
ACD, Writer: Hemal Dhanjee
ACD, Art Director: Steve Ierullo
Writer: Chris Booth
Writer: Matt Miller
Art Director: Tommy Yong
Designer: Marina Khouzam
Partner, President: Niki Sahni
Group Account Director: Saloni Wadehra
Account Executive: Julia Ovcjak
Partner, CSO: Tom Kenny
Agency Producer: Clair Galea

Production: Spy Films
Director: Omri Cohen
Executive Producer: Marcus Trulli
Director of Photography: Adam Richards
Assistant Camera: Chris Strauss
Assistant Producer: Mark Forlenza
Assistant Producer: Adrian Cheung

Offline: Outsider Editorial
Editor: Cam Anderson
Editing Assistant: Daniel Karan
Editing Assistant: Andy Friesen
Executive Producer: Kristina Anzlinger
Senior Producer: Kayan Choi

Transfer, Online: Alter Ego
Senior Colourist, Partner: Eric Whipp
Colour Assistant: Malini Khotsiphom
VFX Artist: Eric Perrella
VFX Assistant: Nupur Desai
Motion Designer: Ian Flaig
Producer: Mariya Guzova
Executive Producer: Hilda Pereira

Audio: Vapor Music
Creative Director: Ted Rosnick
Executive Producer: Lindsey Bates
Sound Designer: Levi Considine
Audio Engineer: Ethan Myers

Photography: Fuze Reps
Photographer: Maya Visnyei
Photo Assistant: Rachel Cicoria
Prop Stylist: Catherine Doherty
Executive Producer: Nicole Gomez

Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations

Credits:
CCO: Josh Budd
Art Director: Shirley Xu Wang
Copywriter: Marly Dichter
Production: Frankie
Executive Producer: Dave Lembke
Fabricator: F&D Scene Changes
VP: Alexandra Green
Director: Emily Walker
Account Managers: Niki Javdan
Senior Account Executives: Alexandrea Smith
Account Executives: Katie Haller
SVP, Strategy: Lindsay Page
Senior Strategist: Malav Naik
Research Analyst: Shamshir Malik

Award: Bronze
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Morgan Tierney / Leia Rogers
Creative Directors: Bob Simpson and Pam Rounis
Associate Creative Director: Jordon Lawson
Art Director: Ashley Visvanathan
Writer: Thom Peters
Strategist: Sam Massooleh
Director of Broadcast Production: Laura Rioux
Broadcast Producer / Line Producer: Sarah Vingoe
Production Coordinator: Natalia Urquiza
Production Company: R+D Productions in association with Anthill Films
Director: Bob Simpson
Editor: Megan O'Connor, Leigh O’Neill, Rob Forbes, Bradley Smith
Post Production House: R+D Productions
Audio House: Wave Productions Ltd.
Account Services: Tianna Fung

Client:
Amanda Wang, A&W Canada
Claire Western, A&W Canada

Customer Experience

Award: Gold
Campaign: A Little Taste Of Hell
Client: Kraft Heinz Philadelphia Cream Cheese
Agency: Rethink

For decades, Philadelphia has been “A Little Taste of Heaven''. But heaven was no longer resonating. So for the first time ever, Philly left Heaven and created A Little Taste of Hell, the world’s hottest cream cheese.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Chief Creative Officer: Mike Dubrick
Executive Creative Director: Xavier Blais
Creative Director / Head of Art: Joel Holtby
Creative Director / Designer: Jake Lim
Associate Creative Director / Art Director: Nick Noh
Associate Creative Director / Copywriter: Jordan Darnbrough
Strategist: Julian Morgan, Tanvi Swar, Stacy Ross
Producers: Terri Winter, Kate Spencer, Todd Harrison, Shelby Spigelman, Spencer Houghton, Narine Artinian
Editor: Stephen Parker
Photographer: Dave Todon
Digital Artist: Mike Halbwachs
PR: Middle Child
On-Line: The Vanity
Audio House: Vapor Music
Group Account Director: Jamie Sutherland
Account Director: Joanna Oszczak
Account Supervisor: Monica Ha
Account Director: Kai de Bruyn Kops
Group Account Director: Amy Greenspoon
Account Director: Malcolm D'Souza
Account Director: Maiuran Sivakumar
Account Manager: Nina Erceg-Gogic

Award: Bronze
Campaign: Saintly Sip 'n' Suds
Client: Arterra
Agency: Bensimon Byrne

Credits:
Agency: Bensimon Byrne/Narrative/OneMethod
Chief Creative Officer (Bensimon Byrne): Joseph Bonnici
Creative Director (Bensimon Byrne): Lorne Covant
Associate Creative Director (Narrative): Katherine Flores
Copywriter (Bensimon Byrne): Megan Radisa, Jessica Fraioli
VP, Group Account Director (Bensimon Byrne): Laura Robinson
Business Lead (Bensimon Byrne): Alex Choi
Account Director (Narrative): Daliah Hijazi Marsons
Senior Project Manager (Bensimon Byrne): Kayla MacDonald
Senior Account Manager (Narrative): Fontane Choi
Director, XM (Narrative): Melissa Da Costa
Senior Account Manager, XM (Narrative): Jaclyn Kirk
Account Manager (Narrative): Kayla Metcalfe
Social Media Director (OneMethod): Kristina Kosa
Associate Director of Social Content (OneMethod): Rebecca Milner
Content Creator (Bensimon Byrne): Alycia Kosonic
Social Media Specialist (Bensimon Byrne): Ann Mathew
Head of Production (Bensimon Byrne): Michelle Pilling
Studio Director (OneMethod): Sanjay Mangar
Studio Designer (OneMethod): Rudy Cho
Creative Technologist (Bensimon Byrne): Jamie Kaiser

Client: Arterra Wines Canada
VP, Marketing: Marsha McFadgen
Director, Marketing: Emmanuelle Voirin
Senior Brand Manager: Gurston Allen
Associate Brand Manager: Anni Roussy
Social Marketing Lead: Chelsea Owen-Turner
Digital Marketing Specialist: Leila Natsheh

Photography: Westside Studios
Photographer: Briony Douglas

Merchandise Production (Independent)
Sustainable Fashion Designer: Natalya Amres

Paid Media: PHD
Group Account Director: Katarina Kovinjalo

PR and Earned Media: Golin
Managing Director: Lindsay Peterson
Account Director: Shaday Livingston
Account Manager: Sangeeta Dwarka

Engagement

Award: Gold
Campaign: Philadelphia Schmear Socks
Client: Kraft Heinz Philadelphia Cream Cheese
Agency: Rethink & Middle Child

When Nike announced Montreal-inspired Bagel Dunks, we knew they were missing something – cream cheese. Available in our three iconic flavours (Original, Strawberry, Chive & Onion), Philly Schmear Socks let people decide how they wanted to top their Bagel Dunks. Because no bagel is complete without Philadelphia, even if that bagel is a shoe.

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Strategist: Tanvi Swar, Sarah Phillips, Tevis Spence
Art Director: Michelle Budge
Writer: Jackson Byrne, Jeremie Lachance, Marie-Hélène Lessard
Print Producer: Kate Spencer, April Haffenden
Printers: Custom Labs powered by Outway
Media: Starcom, Carat
Account Services: Jamie Sutherland, Joanna Oszczak, Monica Ha, Catherine B. Mainville
PR: Middle Child, Zeno Group
Client Supervisors: Keenan White, Kaitlin Kocsis, Anne Field

Middle Child
Sean Citrigno, Managing Director
Gillian DiCesare, Vice President
Emily Kett, Account Director
Rebecca Fuller, Associate Account Director
Bea Ticsay, Senior Account Manager, Digital
Chandler Nowak, Senior Account Manager
Stéphania Masoabo, Account Manager
Patricia Gonzalez, Senior Account Executive
Charlotte Hefner, Senior Account Executive
Sabeeyha Bobat, Account Executive

Zeno Group
Missy Maher, EVP, Head of Integrated Communications
Jamie Dammrich, Senior Vice President
Courtney Pischke, Senior Vice President, Media Strategy
Alysa Winkler, Vice President
Bethany Stokoski, Account Supervisor
Veronica Smith, Senior Account Executive, Media Relations
Morgan Miller, Senior Account Executive

Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations

Credits:
CCO: Josh Budd
Art Director: Shirley Xu Wang
Copywriter: Marly Dichter
Production: Frankie
Executive Producer: Dave Lembke
Fabricator: F&D Scene Changes
VP: Alexandra Green
Director: Emily Walker
Account Managers: Niki Javdan
Senior Account Executives: Alexandrea Smith
Account Executives: Katie Haller
SVP, Strategy: Lindsay Page
Senior Strategist: Malav Naik
Research Analyst: Shamshir Malik

Award: Bronze
Campaign: LVII Meanz 57
Client: Kraft Heinz
Agency: Rethink & Zeno Group

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Zachary Bautista
Associate Creative Director : Geoff Baillie
Writer : Geoff Baillie, Phil Coulter
Art Director : Zachary Bautista, Stefan D'Aversa
Strategist: Julian Morgan, Emma Bayfield
Producers: Nadya MacNeil, Kate Spencer
Post Supervisors: Megan O’Connor, Shannon Ing
Digital / Print Producer: Kate Spencer
Studio: Brad Kumar/Justin Chan/Kostas Loukopoulos
Group Business Lead: Adam Ball
Group Account Director: Jamie Sutherland
Account Director: David Greisman
Account Supervisor: Jamie Flatow
Account Manager: Rachel Cloth
Director / Photographer: Tessa Greenberg
Cinematographer: Chloe Smolkin
Production Companies.: R+D Productions, MT Vernon Entertainment
EP/Line Producer: Steph Walker-Wells, Ken Franchi
Editor: Nick Greaves, R+D Post
Online / VFX / Motion Graphics: Ignacio “Nacho” Florez, R+D Post
Color / Audio: R+D Productions
Media: Carat, Publicis 57 Starcom
Printing House: Italic Printing
PR: Zeno Group
EVP, Head of Integrated Communications: Missy Maher
Senior Vice President: Jamie Dammrich
Senior Vice President: Heather Meehan
Vice President: Alysa Winkler
SVP, Media Strategy: Courtney Pischke
Account Supervisor: Bethany Stokoski
Senior Account Director: David Dwyer
SAE, Media Relations: Veronica Smith
Client: Megan Lang

Innovative Media
Award: Gold
Campaign: Heinz Slow This Ad
Client: Kraft Heinz
Agency: Rethink

To show the world the power of slow, Heinz created a media placement that had never existed before. Why? So we could air the world’s first-ever 0.57 second ad, which could only be understood in slow motion. And when people successfully slowed it down, they would be rewarded with a hidden DoorDash voucher code.

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Zachary Bautista
Associate Creative Director: Geoff Baillie
Writer : Geoff Baillie, Phil Coulter, Shawn Weidman
Art Director : Zachary Bautista, Stefan D'Aversa
Strategist: Julian Morgan, Emma Bayfield
Producers: Tricia Lapidario
Post Supervisors: Megan O’Connor, Shannon Ing
Digital Producer: Kyle Hicks
Print Producer: Kate Spencer
Studio: Brad Kumar, Justin Chan, Kostas Loukopoulos, Dustin Gamble
Group Business Lead: Adam Ball
Group Account Director: Jamie Sutherland
Account Director: David Greisman
Account Supervisor: Jamie Flatow
Account Manager: Rachel Cloth
Director / Photographer: Shanghoon
Cinematographer: Shanghoon
Production Companies.: Free Society
Executive Producer: Tony DiMarco
Head of Production/Producer: Dan Arki
Editor: R+D Post, Ralph Floro
Editor (UGC Video): Austin Blackmore
Online / VFX / Motion Graphics: Frame Distillery VFX, Rob Del Ciancio
Color: R+D Post, Adam Kemp
Audio: Vapor Music
Audio (UGC Video): R+D Post, Ed Zych
PR: Zeno Group
Media: Starcom

Client:
Head of Brand Comms North America: Nina Patel
Director, Brand Comms: Megan Lang
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Award: Silver
Campaign: Heinz A.I Ketchup
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Xavier Blais, Zachary Bautista
Associate Creative Director : Geoff Baillie
Writer : Geoff Baillie, Xavier Blais, Aman Soin
Art Director : Zachary Bautista
Interactive Designer: Alex Fleming
Strategist: Julian Morgan
Producer: Alex Butt, Steph Walker-Wells, Katia Dupuy, Keegan Shay
Post Supervisor: Megan O'Connor, Shannon Ing, Emma Rozenblum
Digital Producer: Sheldon Sam
Proofreader: Marie-Hélène Lessard
Print Producer: AJ Merrick, Katia Dupuy
Studio: Brad Kumar, Cadu Rocha
Group Account Director: Jamie Sutherland
Account Director: David Greisman, Catherine Blouin-Mainville
Account Manager: Ashlynn Labinaz
Editor: Tyler Erdelac, Anna Vershinina, Ignacio Florez, Étienne Bergeron
Photographer: Emma Laberge
Video VFX: Dustin Gamble, Jean-Nicolas Duval
Sound: Circonflex
PR: Middle Child, Zeno Group
Media: Carat, Starcom

Client:
Head of Brand Comms North America: Nina Patel
Director, Brand Comms: Megan Lang
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Award: Bronze
Campaign: KFCourt
Client: KFC Canada
Agency: Narrative

Credits:
Agency: Narrative/Bensimon Byrne
Chief Creative Officer (Bensimon Byrne): Joseph Bonnici
Executive Creative Director (Narrative): Jessie Sorell
Associate Creative Director (Narrative): Katherine Flores, Kyle Simons
Art Director (Narrative): Karen Ganeshwarran
Copywriter (Narrative): Rahman Sobrie
Senior Agency Producer (Bensimon Byrne): Katie Link
Managing Director (Narrative): Cathy Mitchell
Account Director (Narrative): Katie Mills
Vice President (Narrative): Lauren Baswick
Director, XM (Narrative): Melissa Da Costa
Senior Account Manager, XM (Narrative): Jaclyn Kirk
Project Manager (Narrative): Shireen Shah

Client: KFC Canada
Director, Marketing: Azim Akhtar

Production Company: Tier Zero Inc.
Director: Charlie Lindsay, Due Pinlac
Director of Photography: Kris Belchevski
Line Producer: Trae Nguyen
Executive Producer: Julian Nieva
Food Stylist: Adele Shaw

Editorial Company: Button Factory
Editor: Tim Pienta
Executive Producer: Katie Link

VFX/Finishing/Colouring: Darling VFX
VXF Artist: Lauren Rempel
VFX Assistant: Faith Clark
VFX Producer: Morgan Campbell
Colourist: Kassi Bellamy
Assistant Colourist: Jesse Hilton
Colour Producer: Morgan Campbell

Music & Sound: Grayson Matthews
Music & Audio Creative Director: Tyson Kuteyi
Music & Audio Executive Producer: Kelly McCluskey
Sound Engineer: Brian Bernard

Media: Wavemaker

Public Relations

Award: Gold
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations

Fun fact: Alberta, Canada has a particular penchant for oversized landmarks.
When we discovered a tiny Albertan hamlet of 83 called Cheadle, we found an opportunity to build a monument to memorialize the iconic orange dust with a similar name--Cheetle.

Credits:
CCO: Josh Budd
Art Director: Shirley Xu Wang
Copywriter: Marly Dichter
Production: Frankie
Executive Producer: Dave Lembke
Fabricator: F&D Scene Changes
VP: Alexandra Green
Director: Emily Walker
Account Managers: Niki Javdan
Senior Account Executives: Alexandrea Smith
Account Executives: Katie Haller
SVP, Strategy: Lindsay Page
Senior Strategist: Malav Naik
Research Analyst: Shamshir Malik

Award: Silver
Campaign: Heinz Vintage Drip
Client: Kraft Heinz
Agency: Rethink & Middle Child

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Zachary Bautista
Associate Creative Director : Geoff Baillie
Writer : Geoff Baillie, Aman Soin, Brendan Scullion
Sr. Art Director : Matt Dunn
Art Director : Zachary Bautista, Ashley Park, Max Bingham
Strategist: Julian Morgan
Producer: Alex Butt
Post Supervisor: Megan O’Connor, Shannon Ing
Print Producer: Agnes Gilchrist, AJ Merrick
Studio: Brad Kumar
Group Account Director: Jamie Sutherland
Account Director: Kai de Bruyn Kops, David Greisman
Account Supervisor: Emily Anzarouth
Account Manager: Rachel Cloth
Director / Photographer: Nikki Ormerod
Cinematographer: Nina Djacic
Production Co.: Undivided Creative
EP/Line Producer: Scott Houghton
Additional Photography: Nick Greaves
Editor: Tyler Erdelac
Online / VFX / Motion Graphics: Gimmick Studios
Colorist: Ismaël Ouattara, Post-Moderne
Original Music / Mix: OSO Audio
PR: Middle Child, Zeno Group
Media: Carat, Starcom
Printing House: TI Group

Client:
Head of Brand Comms North America: Nina Patel
Director, Brand Comms: Megan Lang
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Middle Child
Sean Citringo, Managing Director
Gillian DiCesare, Vice President
Emily Kett, Account Director
Rebecca Fuller, Associate Director
Chandler Nowak, Senior Account Manager
Bea Ticsay, Senior Account Manager, Digital
Joseph Crimi, Senior Account Manager
Patricia Gonzalez, Senior Account Executive
Charlotte Hefner, Senior Account Executive
Sabeeyha Bobat, Account Executive

Zeno Group
EVP, Head of Integrated Communications: Missy Maher
Senior Vice President: Jamie Dammrich
Account Supervisor: Isabella Sawyer
SVP, Media Strategy: Courtney Pischke
SAE, Media Relations: Veronica Smith

Award: Bronze
Campaign: Kraft Peanut Butter: Welcome Home Jars
Client: Kraft Heinz
Agency: Middle Child & The Kitchen

Credits:
Tom Evans - Head of The Kitchen
Simon Au - Executive Creative Director
Daniel Szczepanek - Creative Director
Devon Clarke - Sr Art Director
Joseph Thomas - Sr Copywriter
Mark Delisi - Copywriter
Nathen Ping - Art Director
Devin Bruun - Copywriter
Erin Beaupre - Copywriter
Wesley Webb - Design Lead
Vicenza Calomeno - Jr Designer
Gabriel Bortolotto - Content Creator
Adam Donnelly - Social Copywriter
Daniel Corrigan - Sr. Motion Designer
Branson Schell - Motion Designer
Julie Benevides - Head of Production
Jan Parma - Sr Producer
Nadine Farhat - Integrated Producer
Annie-Rose Mears - Business Lead
Prestan Tilley - Business Executive
Kathleen Bokar - Head of Digital & Social Strategy
Joseph Elkouby - Director, Strategy & Insights
Alex Broome - Sr. Performance Analyst
Morgan Myles - Sr Social Strategist
Vanessa Mahon - Social Media Manager
Benjamin Badiuk - Social Media Manager

Client - Kraft Heinz
Nina Patel - Head of NA Brand Communications
Megan Lang - Director, Brand Communications
Eseosa Gbinigie - Brand Manager
Marie Claire Hurtado - Brand Manager
Witch House Productions - Production House
I/O Studio - Post Production House

Carat - Media Agency
Alysha Hirji - Media Planner
Bradley Kowalski - AVP Group Account Director
Isabella Oliveros-Gonzalez - Media Planner
Marlee Camacho - Media Supervisor
Taha Hameedi - Performance Manager
Zachary Stern - Digital Director

Middlechild - PR Agency
Managing Director: Sean Citrigno
Vice President: Gillian DiCesare
Account Director: Emily Kett
Associate Director: Rebecca Fuller
Senior Account Manager: Chandler Nowak
Senior Account Manager, Digital: Bea Ticsay
Account Manager, Quebec: Stéphania Masoabo
Senior Account Executives: Patricia Gonzalez, Charlotte Hefner
Account Executive: Sabeeyha Bobat

Brand Building

Award: Gold
Campaign: Faces of Heroes
Client: London Health Sciences Foundation
Agency: GIANT Creative

The London Health Sciences Foundation 'Faces of Heroes' was a omni-channel campaign that was launched to increase donations and build brand awareness. We showcased actual LHSF donors to illustrate their critical role in providing the necessary care that patients, doctors and hospital staff need. Ads were run on TV, YouTube, Facebook, Instagram, Google and print.

Credits:
Andrew Stephenson - Creative Director / Director
Sandi Ackerman - Production Director
Jordan Crow - Production assistant
Sherry Wahid - Director of Research and Strategy
Chris Brown - Senior Paid Media Specialist
Guilherme Dorini - Senior Graphic Designer
Nik Pilecki - Director of Photography
Phong Tran - First Assistant Camera Operator
Dave Barrett - Grip
Nigel Campbell - Senior Video Editor
Heidi Janzen - Senior Marketing Officer, Brand and PR (LHSF)
Jon Munn – Associate Vice President, Marketing & Communications (LHSF)
Chris Boucher – Executive Vice President (LHSF)

Award: Silver
Campaign: Ricola Campaigning
Client: Ricola
Agency: FUSE Create

Credits:
FUSE Create
Steve Miller: Executive Creative Director, SVP
Jacquie Kostuk: Director, Creative Strategy
Rita Steinberg: Director, Digital Media
Emily Merrigan: Account Director
Lily Ljubicic: Account Supervisor
Natalie Jacome: Media Planner & Buyer
Mike Furlong: Copywriter
Patrick Carter: Art Director
Luigi Alliegro: Studio Designer
Emily Farrugia: Creative Strategist
Nicole Eum: Creative Strategist
Hayotha Thill: Creative Strategist

Award: Bronze
Campaign: Sun Life Healthy You
Client: Sun Life
Agency: Maple Leaf Sports & Entertainment

Credits:
Global Partnerships Leads, Sun Life: Paul Joliat, Chris Hewitt
Global Brand and Creative Lead, Sun Life: Marianne Arnaudon
Brand and Marketing Lead, Sun Life: Marie-Isabelle Pepin
Media and Performance Marketing Lead, Sun Life: Rebecca Burgum
SVP, Global Partnerships, MLSE: Jordan Vader
Vice President, Player Health & Performance, Toronto Raptors: Alex McKechnie
Creative Director, MLSE: Paul Matthews
Senior Director, Commercial Programming, MLSE: Terri Mattucci
Director, Global Partnerships, MLSE: Jessica Renaud
Manager, Global Partnerships, MLSE: Malick Ba
Account Manager, Global Partnerships, MLSE: Annabel Tory
Coordinator, Global Partnerships, MLSE: Kitty Xiao
Media Integrations Lead, MLSE: Robyn Heran
Content Strategist: Nikki Lewis
Copywriter: Katie Heindl
MLSE Producers: Angela Su, Carri Chen
Digital Design Lead: Nic Bradford
Digital Project Manager: Sandra Dimaano
Web Developer: Leonille Lavador
Web Coordinator: Annie Duong
Production: PIQUE Productions
Agency Partners: Publicis Canada and Leo Burnett
Media Agency: Wavemaker

Business/Brand Impact

Award: Gold
Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada

The condom industry overwhelmingly speaks to young men, which makes the condom aisle feel like an overwhelming place to shop. But Jems is designed for an evolving multiplicity of sex and gender expressions and isn’t shy about it, so we decided to focus on another, often overlooked target: seniors. Whose STI rates were shocking.

Credits:
CLIENT
Founder: Whitney Geller
Founder: Yasemin Emory
Managing Director: Kristin Germain-O'Donnell

AGENCY
Global CCO, dentsu: Fred Levron
CEO Canada: Stephen Kiely
CCO: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
ECD: Maxime Sauté
Creative Directors: Bernice Lo, Adam Notzl-Keyser
Global Executive Director: Eduardo Tavares
Associative Creative Directors: Maryann Tenaglia, Tyler Copoc
Designer: Jihye Bang, Eduardo Tavares
Copywriter: Tyler Copoc, Calder Forbes
Art Director: Maryann Tenaglia
Managing Director: Dimitra Georgakis
SVP, Account Service: Stephanie Gordon
Account Director: Anthony Luciano
Group Strategy Director: Patrick Henderson
Senior Strategist: Adrian Ver
SVP Communications: Kate Dobrucki
Global Executive Creative Producer: John Bleeden
SVP Studio & Operations: Kristie Filipp
Print Production Management: Rajesh Bhalsod, Zeinab Panahi
Print Production Studio: David Faris, Tessa Wolvekamp, Jody Wagner, Serena Colella, Tony Lu, Alejandra Claros, Belinda Fan, Maria Goss, Nico Mexner, Mickey Spinosa
Producers: Josh Malone, Liz May
Senior Editor: Kris Roberts
Director: Jordan Dashner
Director of Photography: Gurmeet Singh
Production Designer: Melanie Garros
Production Coordinator: Divya Bhootra

PUBLIC RELATIONS
Pomp & Circumstance PR: Taylor Clifton Longo, Rob Loschiavo, Cheyenne Freitas, Amanda Alvaro, Lindsay Mattick, Jennifer Dunsmore, Allie Martin
EGS: Effie Giannou, Jennifer Akhen, Maria-Gabriela Garcia-Rousiouk

PRINT
Print vendors: Presslinx Inc., Produceria

POST-PRODUCTION / VFX
Transfer: Darling VFX
Executive Producer: Morgan Campbell

EDITORIAL
Editorial: Saints Editorial
Editor: Jake Heise
Executive Producer: Mackenzie Goodwin

MUSIC/SOUND
Audio House: Grayson Music
Executive Producer: Kelly McKluskey

ANIMATION
Animation: Polyester Studio
Lead Animation: Jeffrey Brown
Animator: Ines Fragueiro
Executive Producer: Suzy Bradshaw

Award: Silver
Campaign: See What We Can Do
Client: Sinai Health Foundation
Agency: FUSE Create

Credits:
FUSE Create
Steve Miller: Vice President, Executive Creative Director
Linda Carte: Creative Director
Patrick Carter: Art Director
Mike Furlong: Copywriter
Lindsay Ditkofsky: Group Account Director
Blair Elliot: Account Director
Nicholas Dinatolo: Account Coordinator
Sharon Nelson-Bailey: Agency Producer
Terra Stephen: Integrated Producer

Radke
Ross Allen: Director
Dan Ford: Executive Producer
David Cranor: Producer
Erwin Abesamis: Production Manager
David Benchitrit: Production Coordinator

Award: Bronze
Campaign: Starve The Hunger
Client: Food Banks Canada
Agency: The Local Collective

Credits:
Campaign Title: Starve The Hunger
Client: Food Banks Canada

Agency: The Local Collective
Chief Creative Officer: Matt Litzinger
President: Kaitlin Doherty
Chief Strategy Officer: Alison Savage
Client Service Director: Amanda McMillan
Creative Director, Head of Design: Omar Morson
Copywriters: Chris Booth, Matt Litzinger
Art Directors: Joel Arbez, Matt Litzinger

Production Company: Scouts Honour
Director: Mark Zibert
Executive Producers: Rita Popielak, Simon Dragland
Directors of Photography: Mark Zibert, Eric Kaskens

Editorial: Nimeopere
Editor: Graham Chisholm
Asst Editor: Griffin Stobbs

Colour: Alter Ego
Artist: Wade Odlum

VFX: Tantrum
Artist: Dominik Bochenski
Producer: Margarita Reynes
Executive Producer: Victoria Holt

Audio: Rajakovic Electric
Composer: Mark Rajakovic
Executive Producer: Nicole Rajakovic

Print/OOH Production Credits:
Production House: Fuze Reps
Principal: Daniela Favot
CGI artist: Pierre Bourjo

Media Agency: M&K Media
PR Agency: SP Public Relations

Customer Experience

Engagement

Award: Gold
Campaign: Preemi
Client: The Canadian Premature Babies Foundation
Agency: DDB Canada

Credits:
AGENCY: DDB Canada
Executive Creative Directors: Adam Thur & Rica Eckersley
Art Director: Adam Thur
Copywriter: Rica Eckersley
VP, Design Director: Howard Poon
Designers: Hilary Zak, Mike Berson
VP, Strategy: Allison Canagasaby
Group Account Director: Shannon Rothschild
Vice President, Media Director: Kathy Shapka
CEO: Eve Remillard-Larose

FABRICATION: Makers
Executive Producer: Tasha Jameson
Producer: Nicole Camus
Production Coordinator: Mena Rizk

VIDEO PRODUCTION: Frankie Content

PUBLIC RELATIONS: Porter Novelli
Senior Communicator, VP: Valerie Mendonca
Senior Account Executive: Arefeh Ghane
Account Manager: Olena Gisys

PRINT PRODUCTION: Flexx Studio
Project Manager: Samantha Vink-Ludwig
Senior Production Artist: Ivan Brocic
Proofreader: Stephen Vogan

Public Relations

Award: Silver
Campaign: Real Nurse Costume
Client: Ordre des infirmières et infirmiers du Québec
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais, Nicolas Quintal
Art Director: Jean-Nicolas Duval
Writer: Isabelle Neault
Broadcast Producer (in house): Katia Dupuy
Lead Strategist: Pascal Routhier
Strategist: Anastasia Collet
Account Services: Mélanie Châteauneuf, Noémie Trottier, Victor Brunton
Production: Galerie Studio - Simone Noël
Director: Paul Dussault
Director of Photography: Alex Nolet
Photography: Paul Dussault
Post-production: Galerie Studio
Editing: Marc-Alexandre Dulude
Sound: Circonflex - Craig Murdoch
Media: Espace M - Vickie Dugas, Sophie Valcourt
Public Relations: Rethink - Meredith Montgomery, Kaitlyn Vian - Joëlle Paquette
Client Supervisor: Denise Beaulieu, Annie Beaucage, Marie-Noël Hade

Brand Building

Award: Gold
Campaign: Everyone Deserves Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Pizza Pizza is everywhere, for everyone, the pizza of the people. "Everyone Deserves Pizza" - a new brand platform as inclusive as pizza pizza. To prove we truly believe everyone deserves pizza. Every campaign under the platform addresses diverse circumstances, needs, and desires of pizza lovers everywhere.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter, Amaris Branco
Copywriter: Nicholas Kidd
Designer: Ana-Marija Vlahovic, Crystal Huang, Ben Ruby
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen, Erika Dafoe
Agency Producers: Teresa Bayley
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues, Zoe Pagazani, Ivy Yu
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor, Kareem Boulos, Faebri Michetti, Bartu Suer, Lily Lazzara, Justin Gagnon, Blake Goldring
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Production House: Zulubot
Producer: Tim Lynch, Sarah Dayus
Mac Artist: Jeannette Downes
Production House: Fuze Reps
Director: Jim Norton
Director of Photography: Zak Koski
Executive Producer/Line Producer: Tonya Norton
Food Stylist: Claire Stubbs
Post Production: Zulubot
Post Production Producer: Colleen Allen
Editor: Alain Elliot
Motion Editor: Miguel Natividad
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio Engineer/Original Music: Noah Mroueh

Award: Silver
Campaign: Scared Safe
Client: Play Alberta
Agency: McCann Canada

Credits:
McCann Canada
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
Creative Director: Mark Lovely
Associate Creative Director: Regan Fraser
VP, Strategy: Russ Rickey
Strategist: Jillian Zatka
VP, Director of Client Service: Sean Fero
Account Director: Steve Warme
Account Executive: Tyler Schulzke
VP, Media Director: Julie Evans
Sr. Media Strategist: Brittany Beatty
Writers: Regan Fraser, Michael Greco, Mark Lovely, Michael Milardo, Steve Mapp
Producer: Genevieve Strachan, Mia Metz
Agency Producer: Eastern Yoo

Production Company: Kiddo Films
Executive Producer: Michael Milardo

Director: Steve Mapp
Director of Photography: Byron Kopman

Editing House: The Editorial Factory - Siobhan Quinn (Producer)
Editor: John Evans

Post Production: Alter Ego - Andrew Tavares (Producer), Hilda Pereira (Executive Producer)
Colourist: Eric Whipp
VFX: Eric Perrella

Music & Sound: Six Degrees - Carolyn Ruether (Producer)
Music Director: Christian Goutsis
Engineer: James Allinson

Casting: James Sully

Award: Bronze
Campaign: 100 Years Young
Client: Canadian Tire
Agency: Touché!

Credits:
Touché!
Leo Burnett Toronto
Veritas Communications
Canadian Tire

Business/Brand Impact

Award: Gold
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Inflation keeps rising, mortgage rates keep rising, and gas prices are off the charts. But nobody should be priced out of pizza. To fight inflation, Pizza Pizza is introducing Fixed-Rate Pizza. Across Canada, pizza lovers can lock in any XL 4-topping pizza for a fixed rate of $16.99 for a 1-year term.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter
Designer: Ana-Marija Vlahovic, Crystal Huang
Account Team: Alyssa Guttman, Erika Dafoe
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Production House: Zulubot
Producer: Tim Lynch, Sarah Dayus
Motion Editor: Miguel Natividad
Original Music: Noah Mroueh, Zulubot
Mac Artist: Jeannette Downes

Award: Silver
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada

Credits:
CLIENT
VP, Communications: Melanie Fatouros Richardson
Senior Communications Manager: Kristen McGuey

AGENCY
Global Chief Creative Officer, dentsu: Fred Levron
Chief Executive Officer, Canada: Stephen Kiely
Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Managing Director: Dimitra Georgakis
VP, Strategy: Kevin McHugh
ECD: Ryan Paterson, Maxime Saute
ACD: Nathan Styles, Megan Kras
Copywriter: Ryan Paterson, Megan Kras
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Global Executive Creative Producer: John Bleeden
SVP Studio & Operations: Kristie Filipp
Producers: Jordan Kentris, Kateryna Hrycak, Josh Malone
PM: Sarah Ng, Stephanie Chu
Head of Technology: Walter Flaat, Michael Balders
UX/UI Leads: Kateryna Hrycak, Joe Brown
UX Designer: Susan Luc
Proofreaders: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean
SVP, Communications - Kate Dobrucki
Post Production Supervisor - Nathan Dharamshi
Operations Director, DWS Brazil: Thiago Winkler
Project Director, DWS Brazil: Aline Bof
Project Manager, DWS Brazil: Andreia Mello
Interactive Architect, DWS Brazil: Victoria Aiello
Associate Creative Director, DWS Brazil: Alisson Laschuk
UI Designer, DWS Brazil: Bruna Cardoso Slaviero
Mobile Developer, DWS Brazil: Mariana Andrade
Front End Developer, DWS Brazil: Victoria Duarte
Sr Front End Developer, DWS Brazil: Michael Aliendro
Sr Back End Developer, DWS Brazil: Juares Sipert
Lead Front End Developer, DWS Brazil: Daiane Oliveira
Lead Back End Developer, DWS Brazil: Felipe Sacramento
Product Owner, DWS Brazil: Isabella Bof
Product Manager, DWS Brazil: Ketlin Marques
Tester (QA), DWS Brazil: Rodrigo Lehnen

PUBLIC RELATIONS
Pomp & Circumstance PR, Cheyenne Freitas, Amanda Alvaro, Lindsay Mattick, Erika Ceddia, Derek Bathurst, Aleah Balas, Allie Martin, Alexandra Wassell,
EGS: Effie Giannou, Jennifer Akhen, Maria-Gabriela Garcia-Rousiouk

EDITORIAL
Editorial: Saints Editorial / Dentsu Creative Studio
Editor: Nick Coleman
Executive Producer: Mackenzie Goodwin
Motion Designer: Mark Dury, Matt Greenwood

MUSIC/SOUND
Audio House: Grayson Music
Executive Producer (audio): Kelly McKluskey

Award: Bronze
Campaign: LOTTO MAX Dream Bars
Client: OLG
Agency: FCB

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Brand Management and Marketing: Maxine Chapman - Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Brand Management and Marketing: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung - Marketing Communications Manager: Rochelle L Menezes - Senior Product Manager, Lotto Max: Melissa Finley

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Associate Creative Directors: Cody Sabatine, Joseph Vernuccio - Art Director: Franky Lo - Copywriter: Patrick Gravel - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Senior Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv - Account Supervisor: Jimmy Pun

Production Company: Offscreen Romance
Executive Producer: David Stulberg - Director of Photography: Christian Flook

Media Agency: MediaCom
Group Account Director: Sandra Hayes - Account Manager: Shirley Zheng - Senior Media Executive: Jason Lagance - Media Executive: Jamie Ellis - Assistant Media Executive: Michela Tenaglia - Account Manager: Alexander Widerszpil - Associate Account Manager: Akash Poojary - Account Coordinator: Ishan Garg - Account Coordinator: Lisa Rahman - Associate Director: Noyan Hilmi - Account Coordinator: Emma Duggan

Experiential Marketing Agency: T1
Senior Account Executive: Benjamin McDonald - Event Producer: Adam Ralphs - Account Manager: Katie Hicks - Senior Account Executive: Lida Qanun - Account Director: Angela Giovannini - Account Manager: Adjoa Atuahene - Senior Brand Ambassador: Heerthanaa Periban

PR Agency: Hill+Knowlton Strategies
Vice President, Content + Publishing and Digital Planning: Samantha Kay - Vice President, Consumer Markets: Kristy Dilbey - Senior Director, Influencer Marketing: Aimée Legault - Influencer Specialist: Mary Fournier - Account Director, Consumer Markets: Samantha D’Sa - Senior Consultant, Consumer Markets: Brooke Kelly - Consultant, Consumer Markets: Alicia Oliveri

Customer Experience

Award: Gold
Campaign: Trending 2 Table
Client: Voilà
Agency: FCB

TikTok is the source for viral food trends, causing ingredients to sell out during recipe frenzies. Voilà converted viral recipes into orders with a bespoke Trend Index to identify and capitalize on trends just as recipe views were hitting critical mass. We shortened the path to purchase by making TikToks shoppable for delivery in just one click.

Credits:
Client: Voila
SVP, Ecommerce: Sarah Joyce - Director of Marketing: Emily Demeo - Creative Lead: Dayna Barron - Marketing Manager: Veronique Auger - Customer Retention Manager: Elizabeth Oteng-Pabi - Performance Marketing Manager: Adi Jhamb

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Rob Sturch - Group Creative Director: Troy McGuinness - Creative Director: Mike Kotevich - Associate Creative Directors: Josh Haupert, Ben Playford - Art Director: Rowan McCormick - Senior Copywriter: Cathy Barbarossa - Designer: Iana Dukh - VP, Managing Director: Ricky Jacobs - VP, Managing Director: Tim Welsh - VP, Group Account Director: Hanh Vo - Group Account Director: Blake Connolly - Group Account Director: Melissa Legault - Group Account Director: Jon Rae - Account Supervisor: Maddie Milligan - Account Supervisor: Simran Dhamija - Account Executive: Alecia Forgeard - Sr. Strategist: Simran Kaur - Chief Strategy Director: Shelley Brown - VP Strategy Director: John Fung - Group Strategy Director: Paul Hanlon - VP, Content: Nat Tubanos - Strategy Director, Content Strategy: Daisy Qin - VP Strategy Director: Jesse Gilbert - Strategy Director: Thomas Wilkins - Senior Strategist: Allison Lochhead - Director, Integrated Producer: Maia Spetter - Sr. Integrated Producer: Kathryn Brown - Integrated Producer: Isabelle Leduc-Vallieres - Editor VFX: Tyler Strahl - Audio: Sidhartha Popli - Data Analyst: Jim Lee - Jr. Data Analyst: Veronika Kizhlo

Award: Silver
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada

Award: Bronze
Campaign: Sephora Illumination
Client: Sephora Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Associate Creative Director / Copywriter: Christina Roche
Associate Creative Director / Art Director: Andrea Por
Designer: Ana-Marija Matic
Managing Director, Zulubot: Leslie Uy
Director of Interactive Production, Zulubot: Ece Inan
Account Team: Lisa Walton-Rixon, Shauna McKenna, Chris Rosario, Mike Sutton
Strategy Director: Heather Segal, Patrick Henderson, Elyssa Seidman
Client: Sephora Canada
Clients: Allison Litzinger, Vanessa Mosakos, Caitlin Lindsay, Candice Dixon, Sheila Legault, Kaleigh Henderson, Amy Scott
Media Agency: Zenith Media
Media Team: Nicole Macpherson, Rahmeen Fazal, Nima Bellefeuille
PR Agency: Middle Child
PR Team: Jackie Kleinberg, Courtney Steinhart, Laura Linden
Director of Integrated Production: Ola Stodulska
Agency Producer: Teresa Bayley, Jesse Brook
Production House: Zulubot
Executive Producer: Adam Palmer
Director: Jimmy Vi
Director of Photography: Jack Chen
Line Producer: Adam Rodness
Production Manager: Roman Hul
Coordinator: Steve Goetz
Photographer: Genevieve Charbonneau – Fuze Reps
Photography Producer: Daniela Favot
Offline Edit Company: Zulubot
Offline Edit Producer: Siddhi Patel
Editor: Micah Rix-Hayes
Editor Assistant: Adrian Gluvakovich
Colour Transfer Company: Alter Ego
Colourist: Eric Whipp, Andrew Ross
Colour Producer: Genna McAuliffe
Online Company: Fort York
Online Artists: Marco Polsinelli, Serina Choi
Online Producer: Erica Bourgault-Assaf
Recording Studio: Pirate Sound
Creative Director / Engineer: Ian Boddy
Voice Director: Alex Nursall
Audio Producer: Maggie Blouin-Pearl
French Agency: The French Shop
Account Manager: Jessica Dubois
Production Coordinator: Jennifer Lankry
Creative Studio: Superbien
XM Agency: Wondermakr
Studio Mac Artist: Pavel Petrycki
Studio Editor: Cecilia Bernach
Studio Retouching: Nabil Elsaadi
Printer: Seamliss Graphics

Engagement

Award: Gold
Campaign: Hilton on the Green
Client: Hilton
Agency: FUSE Create

To demonstrate Hilton Canada’s unparalleled stay, we created a unique, once-in-a-lifetime experience that would appeal to golf enthusiasts and Canadian travellers alike: a one-of-a-kind, 200sqft, luxury pop-up hotel, right on a PGA tournament course.

Credits:
FUSE Create
Executive Creative Director: Steve Miller
Creative Director: Patrice Pollack
Art Director: Patrick Carter
Copywriter: Sam Rudykoff
Group Account Director: Zach Wright
Account Director: Ashley Sommerville
Director of Production: Anthony Mayes
Production Manager: Amanda Fusco
Integrated Producer: Terra Stephen
Production Coordinator: Raphaele Sohier
Account Coordinator: Caeleb Quinn
Production Partner: Artam Design Inc.
PR: Vanessa Francone
Social: Jacquie Kostuk, Nicole Eum

Additional Support
Video: Stephen Weir
Photography: Jake Killorn, Bryan Ulrich
Production Design: Marta Urbanowicz
Creative Support: Darren Marranca, Becky May

Award: Silver
Campaign: Moving Day Swearnitures
Client: IKEA
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Xavier Blais
Art Director: Steve Pepin, Preto Murara
Writer: Geneviève Jannelle, Aman Soin
Producer: Jenna Fullerton, Kate Spencer, Keegan Shay
Studio Artist: Brad Kumar, Todd Bennett, Justin Chan, Stephanie Sherwood, Ken Malley
Video Edit: Nick Greaves
Head of Strategy (Mandatory for each respective office): Pascal Routhier
Lead Strategist: Suzy Truong
Account Services: Catherine B. Mainville, Gabrielle Bergeron, Megan Christopher, Kiara Wilson
Sound: Circonflex
Media: Carat

Clients:
Jordan Sequeira
Carolyn Thrasher
Johanna Andren

Award: Bronze
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada

Credits:
CLIENT
VP, Communications: Melanie Fatouros Richardson
Senior Communications Manager: Kristen McGuey

AGENCY
Global Chief Creative Officer, dentsu: Fred Levron
Chief Executive Officer, Canada: Stephen Kiely
Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Managing Director: Dimitra Georgakis
VP, Strategy: Kevin McHugh
ECD: Ryan Paterson, Maxime Saute
ACD: Nathan Styles, Megan Kras
Copywriter: Ryan Paterson, Megan Kras
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Global Executive Creative Producer: John Bleeden
SVP Studio & Operations: Kristie Filipp
Producers: Jordan Kentris, Kateryna Hrycak, Josh Malone
PM: Sarah Ng, Stephanie Chu
Head of Technology: Walter Flaat, Michael Balders
UX/UI Leads: Kateryna Hrycak, Joe Brown
UX Designer: Susan Luc
Proofreaders: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean
SVP, Communications - Kate Dobrucki
Post Production Supervisor - Nathan Dharamshi
Operations Director, DWS Brazil: Thiago Winkler
Project Director, DWS Brazil: Aline Bof
Project Manager, DWS Brazil: Andreia Mello
Interactive Architect, DWS Brazil: Victoria Aiello
Associate Creative Director, DWS Brazil: Alisson Laschuk
UI Designer, DWS Brazil: Bruna Cardoso Slaviero
Mobile Developer, DWS Brazil: Mariana Andrade
Front End Developer, DWS Brazil: Victoria Duarte
Sr Front End Developer, DWS Brazil: Michael Aliendro
Sr Back End Developer, DWS Brazil: Juares Sipert
Lead Front End Developer, DWS Brazil: Daiane Oliveira
Lead Back End Developer, DWS Brazil: Felipe Sacramento
Product Owner, DWS Brazil: Isabella Bof
Product Manager, DWS Brazil: Ketlin Marques
Tester (QA), DWS Brazil: Rodrigo Lehnen

PUBLIC RELATIONS
Pomp & Circumstance PR, Cheyenne Freitas, Amanda Alvaro, Lindsay Mattick, Erika Ceddia, Derek Bathurst, Aleah Balas, Allie Martin, Alexandra Wassell,
EGS: Effie Giannou, Jennifer Akhen, Maria-Gabriela Garcia-Rousiouk

EDITORIAL
Editorial: Saints Editorial / Dentsu Creative Studio
Editor: Nick Coleman
Executive Producer: Mackenzie Goodwin
Motion Designer: Mark Dury, Matt Greenwood

MUSIC/SOUND
Audio House: Grayson Music
Executive Producer (audio): Kelly McKluskey

Innovative Media

Award: Gold
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada

Inflation Cookbook is a digital grocery shopping tool that tracks real-time food pricing to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data, tracking weekly price fluctuations of 400+ key ingredients across retailers at 80+ locations nationwide.

Credits:
CLIENT
VP, Communications: Melanie Fatouros Richardson
Senior Communications Manager: Kristen McGuey

AGENCY
Global Chief Creative Officer, dentsu: Fred Levron
Chief Executive Officer, Canada: Stephen Kiely
Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Managing Director: Dimitra Georgakis
VP, Strategy: Kevin McHugh
ECD: Ryan Paterson, Maxime Saute
ACD: Nathan Styles, Megan Kras
Copywriter: Ryan Paterson, Megan Kras
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Global Executive Creative Producer: John Bleeden
SVP Studio & Operations: Kristie Filipp
Producers: Jordan Kentris, Kateryna Hrycak, Josh Malone
PM: Sarah Ng, Stephanie Chu
Head of Technology: Walter Flaat, Michael Balders
UX/UI Leads: Kateryna Hrycak, Joe Brown
UX Designer: Susan Luc
Proofreaders: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean
SVP, Communications - Kate Dobrucki
Post Production Supervisor - Nathan Dharamshi
Operations Director, DWS Brazil: Thiago Winkler
Project Director, DWS Brazil: Aline Bof
Project Manager, DWS Brazil: Andreia Mello
Interactive Architect, DWS Brazil: Victoria Aiello
Associate Creative Director, DWS Brazil: Alisson Laschuk
UI Designer, DWS Brazil: Bruna Cardoso Slaviero
Mobile Developer, DWS Brazil: Mariana Andrade
Front End Developer, DWS Brazil: Victoria Duarte
Sr Front End Developer, DWS Brazil: Michael Aliendro
Sr Back End Developer, DWS Brazil: Juares Sipert
Lead Front End Developer, DWS Brazil: Daiane Oliveira
Lead Back End Developer, DWS Brazil: Felipe Sacramento
Product Owner, DWS Brazil: Isabella Bof
Product Manager, DWS Brazil: Ketlin Marques
Tester (QA), DWS Brazil: Rodrigo Lehnen

PUBLIC RELATIONS
Pomp & Circumstance PR, Cheyenne Freitas, Amanda Alvaro, Lindsay Mattick, Erika Ceddia, Derek Bathurst, Aleah Balas, Allie Martin, Alexandra Wassell,
EGS: Effie Giannou, Jennifer Akhen, Maria-Gabriela Garcia-Rousiouk

EDITORIAL
Editorial: Saints Editorial / Dentsu Creative Studio
Editor: Nick Coleman
Executive Producer: Mackenzie Goodwin
Motion Designer: Mark Dury, Matt Greenwood

MUSIC/SOUND
Audio House: Grayson Music
Executive Producer (audio): Kelly McKluskey

Award: Silver
Campaign: Trending 2 Table
Client: Voilà
Agency: FCB

Credits:
Client: Voila
SVP, Ecommerce: Sarah Joyce - Director of Marketing: Emily Demeo - Creative Lead: Dayna Barron - Marketing Manager: Veronique Auger - Customer Retention Manager: Elizabeth Oteng-Pabi - Performance Marketing Manager: Adi Jhamb

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Rob Sturch - Group Creative Director: Troy McGuinness - Creative Director: Mike Kotevich - Associate Creative Directors: Josh Haupert, Ben Playford - Art Director: Rowan McCormick - Senior Copywriter: Cathy Barbarossa - Designer: Iana Dukh - VP, Managing Director: Ricky Jacobs - VP, Managing Director: Tim Welsh - VP, Group Account Director: Hanh Vo - Group Account Director: Blake Connolly - Group Account Director: Melissa Legault - Group Account Director: Jon Rae - Account Supervisor: Maddie Milligan - Account Supervisor: Simran Dhamija - Account Executive: Alecia Forgeard - Sr. Strategist: Simran Kaur - Chief Strategy Director: Shelley Brown - VP Strategy Director: John Fung - Group Strategy Director: Paul Hanlon - VP, Content: Nat Tubanos - Strategy Director, Content Strategy: Daisy Qin - VP Strategy Director: Jesse Gilbert - Strategy Director: Thomas Wilkins - Senior Strategist: Allison Lochhead - Director, Integrated Producer: Maia Spetter - Sr. Integrated Producer: Kathryn Brown - Integrated Producer: Isabelle Leduc-Vallieres - Editor VFX: Tyler Strahl - Audio: Sidhartha Popli - Data Analyst: Jim Lee - Jr. Data Analyst: Veronika Kizhlo

Public Relations

Award: Silver
Campaign: LOTTO MAX Dream Bars
Client: OLG
Agency: FCB

Credits:
Client: Ontario Lottery and Gaming Corporation
Vice President, Brand Management and Marketing: Maxine Chapman - Vice President, Lottery and Customer Success: Kimberly Clark - Vice President, Brand Management and Marketing: Jenna LeBlanc - Director, Marketing Communications: Yvonne Leung - Marketing Communications Manager: Rochelle L Menezes - Senior Product Manager, Lotto Max: Melissa Finley

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Directors: Cuanan Cronwright, Leonardo Barbosa - Creative Directors: Michael Morelli, Marty Hoefkes - Associate Creative Directors: Cody Sabatine, Joseph Vernuccio - Art Director: Franky Lo - Copywriter: Patrick Gravel - Chief Strategy Officer: Shelley Brown - Strategy Director: Meg Siegel - Senior Strategist: Allie Lochhead - Senior Producer: Adriana Laborde - VP, Managing Director: Tim Welsh - VP, Client Services Lead: Cynthia Roach - Group Account Director: Solo Gritskiv - Account Supervisor: Jimmy Pun

Production Company: Offscreen Romance
Executive Producer: David Stulberg - Director of Photography: Christian Flook

Media Agency: MediaCom
Group Account Director: Sandra Hayes - Account Manager: Shirley Zheng - Senior Media Executive: Jason Lagance - Media Executive: Jamie Ellis - Assistant Media Executive: Michela Tenaglia - Account Manager: Alexander Widerszpil - Associate Account Manager: Akash Poojary - Account Coordinator: Ishan Garg - Account Coordinator: Lisa Rahman - Associate Director: Noyan Hilmi - Account Coordinator: Emma Duggan

Experiential Marketing Agency: T1
Senior Account Executive: Benjamin McDonald - Event Producer: Adam Ralphs - Account Manager: Katie Hicks - Senior Account Executive: Lida Qanun - Account Director: Angela Giovannini - Account Manager: Adjoa Atuahene - Senior Brand Ambassador: Heerthanaa Periban

PR Agency: Hill+Knowlton Strategies
Vice President, Content + Publishing and Digital Planning: Samantha Kay - Vice President, Consumer Markets: Kristy Dilbey - Senior Director, Influencer Marketing: Aimée Legault - Influencer Specialist: Mary Fournier - Account Director, Consumer Markets: Samantha D’Sa - Senior Consultant, Consumer Markets: Brooke Kelly - Consultant, Consumer Markets: Alicia Oliveri

Brand Building

Award: Gold
Campaign: Inployable
Client: CDSS
Agency: FCB

North America is facing a historic labour shortage, yet over 50% of people with Down syndrome still struggle to find paid, meaningful work. Employers had no idea this untapped workforce existed, let alone where to connect with them. Introducing inployable: The world’s first employment network for people with Down syndrome on LinkedIn.

Credits:
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande - Interim Executive Director: Laura LaChance - Marketing & Communications Manager: Courtney Cassel, Kristen Halpen - Senior Manager Fund Development & Donor Management: Pamela Massaro - Board Member: Ben Tarr

Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Andrew MacPhee - Associate Creative Directors: Sara Radovanovich, Sally Fung - Creative Directors: Ryan Dzur, Same Cote - Chief Strategy Officer: Shelley Brown - Strategist: Audrey Zink - Community Manager: Serena Luca - VP, Managing Director: Tim Welsh - Group Account Director: Blake Connolly - Account Executive: Sophie Seidelin - Executive Producer, Post Production: Elise Beauvais - Colourist: Conor Fisher - Editor, Social: Tyler Strahl - Agency Producer: Dan Rankin - Project Manager: Hani Adam - Production Manager: Jennifer Cachola - Production Artist: Mark Parenteau
Production Artist: Joey Ng - Proofreader: Melanie DaSilva Pinto - Proofreader: Zohrin Jivraj - Retoucher: Marcelle Faucher - Retoucher: Carly Bright - Quality Assurance: Kim Cheung-Quenneville

PR: Glossy
Shannon Stephaniuk

Production Company: Suneeva
EP: Geoff Cornish - Director: Jason Van Bruggen - Line Producer / PM: Joey Bilewicz - Director of Photography: Stuart Cameron - 1st AD: Conor O’Brien - Script Supervisor: Patricia Homonylo - Phantom Tech: Lanny Bolger - 1st AC: Alex Dametto - 2nd AC: Dorian Findlay - DIT/VTR: Dal Bridge - Gaffer: Kay Grospe - 2nd Electric: Kristoff Gallimore - 3rd Electric: Peter Rotundo - PKG Truck: Steve Couto - Key Grip: Rico Joyce - Sound Op: Nathan Street / Toronto Sound - Art Director: Brad Wilson - Set Dresser: Greg Goldsack - HMU Artist: Cathay Ann Cuthbert - SPFX Coordinator: Darcy Callaghan - Fire Safety: Al Sutton - Medic: Michael Petcu - PA’s: Ahmed Chewai, Molly West, Nikki Cupid, Alec Whittal - Craft: Paul Michon - Special thank you: William F Whites

Editing House: Married to Giants
EP: Amanda Henry - Editor: Liam Crawford

Online / VFX:
Executive Producer: Emily Goldberg - VFX / Online Artist: Jonny Ames

Audio House: Grayson Music
Audio Producer: Sharon Yokoyama - Director: Mark Domitric - Engineer: Brian Bernard - Music Supervisor: Rich Hamilton - Social Content Production - Director / DP: Julian Peter - Sound: Marco Furgiuele

Award: Silver
Campaign: Others
Client: Casey House
Agency: Bensimon Byrne/Narrative

Credits:
Bensimon Byrne/Narrative
Chief Creative Officer (Bensimon Byrne): Joseph Bonnici
Managing Director (Narrative): Cathy Mitchell
Executive Creative Director (Narrative): Debbie Chan
Creative Director (Bensimon Byrne): David Mueller, Gints Bruveris
Associate Creative Director (Narrative): Katherine Flores
Art Director: Amy Fernandes (Bensimon Byrne), Caleb Leung (Narrative)
Copywriter: Sam Ramsay (Bensimon Byrne), Talal Itani (Narrative)
Executive Producer (Bensimon Byrne): Michelle Pilling
Agency Producer (Bensimon Byrne): Caroline Clarke
Group Account Director (Bensimon Byrne): Will Dell
Vice President (Narrative): Lauren Baswick
Account Director (Narrative): Ashley Belfast
Account Director (Narrative): Cole Douglas
Director, XM (Narrative): Melissa Da Costa
Senior Account Manager, XM (Narrative): Jaclyn Kirk
Account Manager, XM (Narrative): Kayla Metcalfe
Account Coordinator (Narrative): Shehroz Asad

Casey House
Chief Executive Officer: Joanne Simons
Chief Development and Marketing Officer: Alanna Scott
Communications Director: Lisa McDonald

OPC Production
Executive Producer: Harland Weiss, Emily Harris, Donovan M. Boden, Isil Gilderdale
Director: Paul Shkordoff
Director of Photography: Jeremy Cox

Powerhouse Casting (Canada)
Casting Director: Andrew Hayes CDC, Tristan Abraham CDC

Martin Gibbons Casting (UK)
Casting Director: Martin Gibbons CDG

Rooster Post
Executive Producer: Melissa Khan, Bobbi Dedman
Editor: Michelle Czukar, Matt Blakley, Kyle Gregory Sanderson

Button Factory
Executive Producer: Caroline Clarke
Editor: Tim Pienta

Cycle Media Vancouver
Colourist: Sam Gilling

Berkeley Inc.
Audio Producer: Tyna Maerzke
Audio Director: Jared Kuemper
Audio Engineer: Jared Kuemper, Tyler Young, Marcel Hidalgo

Freelance
Music Composer: Kyle McCrea

Award: Bronze
Campaign: Love Scarborough
Client: Scarborough Health Network
Agency: EssenceMediacom, Ogilvy Canada

Credits:
Leighanne Mckee, Media Planning Director, EssenceMediacom

Mike Wiles, Managing Director Strategy, Ogilvy Canada

Lauren McCardle, SEM Director, EssenceMediacom
Jacob Bugelli, Social Account Supervisor, EssenceMediacom
Sruthi Mathew, Social Account Manager, EssenceMediacom

Business/Brand Impact

Award: Gold
Campaign: Bill it to Bezos
Client: Jane/Finch Community Centre
Agency: Angry Butterfly

The campaign helped JFC meet their donation targets within a week, with a Robinhood-style campaign that allowed the participants to take from the rich and give to those who were less fortunate. The campaign allowed us to enter the conversation about income inequality in a humorous way, and find a brand new use for an emerging platform.

Credits:
Agency: Angry Butterfly
CEO: Brent Choi
CCO: Erin Kawalecki
CSO: Graham Candy
ECD: Raul Garcia
Copywriter: Ian Dunlop
Art Director: Chenice Piercy
Senior Strategist: Lais Tavares
3D Artist: Liam Murphy
Digital ACD: Amr Elkouedy

Award: Silver
Campaign: Missing Matoaka: The True Story of Pocahontas
Client: Muskrat Magazine
Agency: BBDO Canada

Credits:
BBDO Canada
Chief Creative Officer: Max Geraldo
SVP, Executive Creative Director: Derek Blais
Chief Strategy Officer – Sarah Henderson
SVP, Integrated Production: Beatrice Bodogh
SVP, Business Director/Brand Reputation: Rebecca Flaman
Senior Project Manager: Fernanda Rodrigues
Art Director: Olga Netaeva
Copywriter: Hailey Ireland
VP, Digital Production: Jason Dick
Executive Story Editor: Fabio Montanari
Screenwriter: Lauren DeLeary
Screenwriter: Camille Beaudoin

Muskrat Magazine
Publisher and Editor-in-Chief - Rebeka Tabobondung

Original music score & sound design created by: TA2 Sound & Music
Director and Composer: Steve Gadsden
Audio Director: Oliver Wickham

Original music licensed through Canyon Records: Northern Cree - Singing Group
Nikamo -Sing! - Album
Singer's Song – Track
Voice Talent:
Matoaka and Matoaka Young Narrator: Quinn Roffey
John Smith, Ben, Lon, Thomas, Wiggins, Englishman 1 & 2: Steve Gadsden
Chief Powhatan, Governor Ratcliffe, Kekata, Kocoum, Native American Warrior, Namontack: Derek Blais
Grandmother / Elder: Dorothy Peters
Nakoma: Jocelyne Couture

Public Relations
Glossy PR
Hype PR

Award: Bronze
Campaign: I Knew All Along
Client: White Ribbon
Agency: Bensimon Byrne/OneMethod/Narrative

Credits:
Chief Creative Officer (Bensimon Byrne): Joseph Bonnici
Creative Director: David Mueller (Bensimon Byrne), Debbie Chan (Narrative)
Associate Creative Director (Bensimon Byrne): Ana Segurajauregui Sanchez
Art Director (Bensimon Byrne): Nina Hang
Copywriter: Megan Radisa (Bensimon Byrne), Sophia Wilby (OneMethod)
Agency Producer (Bensimon Byrne): Katie Link
Business Lead (Bensimon Byrne): Marli Bennett

White Ribbon
Executive Director: Humberto Carolo

Untitled Films
Executive Producer: Tom Evelyn
Director: Hubert Davis
Director of Photography: Kiel Milligan
Line Producer: Ian Fingland

Rooster Post
Producer: Sam MacLaren, Melissa Khan
Editor: Michelle Czukar

Fort York VFX
VXF Creative Director: Mike Bishop
VFX Producer: Valerie Moss
Flame Artist: James Marin, Andrew Rolfe
Flame Assistant: Abraham Lim

Alter Ego Post
Colourist: Eric Whipp

Berkeley Inc.
Audio Producer: Tyna Maerzke
Audio Director: Jared Kuemper
Audio Engineer: Jared Kuemper

Engagement

Award: Gold
Campaign: Fear Windows
Client: La Maison grise de Montréal
Agency: Rethink

In fiction, femicide is seen as entertainment. But the problem is very real: 184 women were murdered in the context of domestic violence in 2022 alone. So on Halloween, a night that glorifies fictional violence, La Maison Grise designed decals depicting scenes of domestic abuse, empowering people to fight femicides using their own windows.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Executive Creative Director, Design: Hans Thiessen
Group Creative Director: Sean O’Connor
Art Director: Mathieu Lacombe, Preto Murara
Writer: Charles Côté
Designer: Alex Bakker
Strategist: Suzy Truong
Broadcast Producer: Annick d’Auteuil
Director: Mathieu Lacombe, Charles Côté
Offline editor: Alijah Monckton
Online editor: Etienne Bergeron
Motion Designer: Leigh O’Neill
Director of photography: Jean-François Sauvé
Audio House: Circonflex
Account Services: Gabrielle Bergeron
Screen printing : BangBang
Media amplification: Sara Lemmermeyer, Meredith Montgomery, Gabrielle Bergeron
Client: Danielle Rouleau, Nathalie Lamarche

Award: Silver
Campaign: ReclaimYourName.dic
Client: Elimin8Hate
Agency: Citizen Relations

Credits:
Agency: Citizen Relations
CCO: Josh Budd
CD, Art Director: Mike Lo Nam
CD, Writer: Abeer Verma
SVP, Strategy: Lindsay Page
Director, Strategic Communications: Rebecca Myers
Vice President: Cher Lee
Account Director: Kristen Schaffrath
Sr. Account Manager: Jonathan Kim
Sr. Account Executive: Christina Demare, Daniel Ma
Account Executive: Katie Haller, Chantal Grainger
Vice President, Digital Strategy: Laura Brown
Production Designer: Antony Micheal Melven
Managing Partner: Brooke Leland, Jungle Media
Media Buying Assistant: Evann Kremer, Jungle Media
Web Developer: Oliver Morrissey
Director/Photographer: Nick Wong
Editor: Andy Ferreira
Sound: Boombox

Award: Bronze
Campaign: Inployable
Client: CDSS
Agency: FCB

Credits:
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande - Interim Executive Director: Laura LaChance - Marketing & Communications Manager: Courtney Cassel, Kristen Halpen - Senior Manager Fund Development & Donor Management: Pamela Massaro - Board Member: Ben Tarr

Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Andrew MacPhee - Associate Creative Directors: Sara Radovanovich, Sally Fung - Creative Directors: Ryan Dzur, Same Cote - Chief Strategy Officer: Shelley Brown - Strategist: Audrey Zink - Community Manager: Serena Luca - VP, Managing Director: Tim Welsh - Group Account Director: Blake Connolly - Account Executive: Sophie Seidelin - Executive Producer, Post Production: Elise Beauvais - Colourist: Conor Fisher - Editor, Social: Tyler Strahl - Agency Producer: Dan Rankin - Project Manager: Hani Adam - Production Manager: Jennifer Cachola - Production Artist: Mark Parenteau
Production Artist: Joey Ng - Proofreader: Melanie DaSilva Pinto - Proofreader: Zohrin Jivraj - Retoucher: Marcelle Faucher - Retoucher: Carly Bright - Quality Assurance: Kim Cheung-Quenneville

PR: Glossy
Shannon Stephaniuk

Production Company: Suneeva
EP: Geoff Cornish - Director: Jason Van Bruggen - Line Producer / PM: Joey Bilewicz - Director of Photography: Stuart Cameron - 1st AD: Conor O’Brien - Script Supervisor: Patricia Homonylo - Phantom Tech: Lanny Bolger - 1st AC: Alex Dametto - 2nd AC: Dorian Findlay - DIT/VTR: Dal Bridge - Gaffer: Kay Grospe - 2nd Electric: Kristoff Gallimore - 3rd Electric: Peter Rotundo - PKG Truck: Steve Couto - Key Grip: Rico Joyce - Sound Op: Nathan Street / Toronto Sound - Art Director: Brad Wilson - Set Dresser: Greg Goldsack - HMU Artist: Cathay Ann Cuthbert - SPFX Coordinator: Darcy Callaghan - Fire Safety: Al Sutton - Medic: Michael Petcu - PA’s: Ahmed Chewai, Molly West, Nikki Cupid, Alec Whittal - Craft: Paul Michon - Special thank you: William F Whites

Editing House: Married to Giants
EP: Amanda Henry - Editor: Liam Crawford

Online / VFX:
Executive Producer: Emily Goldberg - VFX / Online Artist: Jonny Ames

Audio House: Grayson Music
Audio Producer: Sharon Yokoyama - Director: Mark Domitric - Engineer: Brian Bernard - Music Supervisor: Rich Hamilton - Social Content Production - Director / DP: Julian Peter - Sound: Marco Furgiuele

Innovative Media

Award: Gold
Campaign: Bill it to Bezos
Client: Jane/Finch Community Centre
Agency: Angry Butterfly

The campaign helped JFC meet their donation targets within a week, with a Robinhood-style campaign that allowed the participants to take from the rich and give to those who were less fortunate. The campaign allowed us to enter the conversation about income inequality in a humourous way, and find a brand new use for an emerging platform.

Credits:
Agency: Angry Butterfly
CEO: Brent Choi
CCO: Erin Kawalecki
CSO: Graham Candy
ECD: Raul Garcia
Copywriter: Ian Dunlop
Art Director: Chenice Piercy
Senior Strategist: Lais Tavares
3D Artist: Liam Murphy
Digital ACD: Amr Elkouedy

Award: Silver
Campaign: Missing Matoaka: The True Story of Pocahontas
Client: Muskrat Magazine
Agency: BBDO Canada

Credits:
BBDO Canada
Chief Creative Officer: Max Geraldo
SVP, Executive Creative Director: Derek Blais
Chief Strategy Officer – Sarah Henderson
SVP, Integrated Production: Beatrice Bodogh
SVP, Business Director/Brand Reputation: Rebecca Flaman
Senior Project Manager: Fernanda Rodrigues
Art Director: Olga Netaeva
Copywriter: Hailey Ireland
VP, Digital Production: Jason Dick
Executive Story Editor: Fabio Montanari
Screenwriter: Lauren DeLeary
Screenwriter: Camille Beaudoin

Muskrat Magazine
Publisher and Editor-in-Chief - Rebeka Tabobondung

Original music score & sound design created by: TA2 Sound & Music
Director and Composer: Steve Gadsden
Audio Director: Oliver Wickham

Original music licensed through Canyon Records: Northern Cree - Singing Group
Nikamo -Sing! - Album
Singer's Song - Track

Voice Talent:
Matoaka and Matoaka Young Narrator: Quinn Roffey
John Smith, Ben, Lon, Thomas, Wiggins, Englishman 1 & 2: Steve Gadsden
Chief Powhatan, Governor Ratcliffe, Kekata, Kocoum, Native American Warrior, Namontack: Derek Blais
Grandmother / Elder: Dorothy Peters
Nakoma: Jocelyne Couture

Public Relations
Glossy PR
Hype PR

Award: Bronze
Campaign: Change The Bill
Client: Native Women's Association of Canada
Agency: TAXI

Credits:
Artists: Alexandra Beals, Mando Littlechild, Anna Heffernan, Jennifer Faria, Tracey Metallic, Adrienne Assinewai, Annette Sullivan, Claire Shannon-Akiwenzie, Laura Deiter, Jasmine Chowace (Caffyn), Pam Cailloux

Chief Creative Officer: Graham Lang
Executive Creative Director: Frank Macera
Senior Copywriter: Dylan Thompson
Senior Art Director: Carlos Veras
Design Lead: Sam Bullis
Senior Designer: Jennifer Yoon

President: Emma Toth
Director of Client Services: Tyler Harris
Account Director: Samantha Glasbey
Account Supervisor: Sara Thibeau

Group Strategy Director: David Synyard
Senior Strategist: Liam Norris

Senior Producer: Heather Hyland
Integrated Studio Team Lead: Henry Eugenio
Video Editor: Alexandra Beals
Digital Illustrator and Retoucher: Andrew O’Driscoll
Production Designer: Dave Kinsella
Integrated Studio Director: Maxime Boivin
French Proofreader and Translator: Chloee Desjardins

PR and Communications Lead: Aaron Nilsen

Clients:
NWAC CEO: Lynne Groulx
Director, Evidence in Action: Irene Goodwin
Chief Communications Strategist: Joan Weinman
Director of Communications: Nada Al Rifai

Public Relations

Award: Gold
Campaign: I Knew All Along
Client: White Ribbon
Agency: Bensimon Byrne/OneMethod/Narrative

66% of men say that having a daughter would make them more concerned about the issues women face in society. White Ribbon used this insight—The First Daughter Effect—to create a film that asks all men to reflect on their pasts, examine their own actions, and become role models of equity and respect.

Credits:
Chief Creative Officer (Bensimon Byrne): Joseph Bonnici
Creative Director: David Mueller (Bensimon Byrne), Debbie Chan (Narrative)
Associate Creative Director (Bensimon Byrne): Ana Segurajauregui Sanchez
Art Director (Bensimon Byrne): Nina Hang
Copywriter: Megan Radisa (Bensimon Byrne), Sophia Wilby (OneMethod)
Agency Producer (Bensimon Byrne): Katie Link
Business Lead (Bensimon Byrne): Marli Bennett

White Ribbon
Executive Director: Humberto Carolo

Untitled Films
Executive Producer: Tom Evelyn
Director: Hubert Davis
Director of Photography: Kiel Milligan
Line Producer: Ian Fingland

Rooster Post
Producer: Sam MacLaren, Melissa Khan
Editor: Michelle Czukar

Fort York VFX
VXF Creative Director: Mike Bishop
VFX Producer: Valerie Moss
Flame Artist: James Marin, Andrew Rolfe
Flame Assistant: Abraham Lim

Alter Ego Post
Colourist: Eric Whipp

Berkeley Inc.
Audio Producer: Tyna Maerzke
Audio Director: Jared Kuemper
Audio Engineer: Jared Kuemper

Award: Silver
Campaign: Glossed Over
Client: Cheekbone Beauty
Agency: Sid Lee

Credits:
AGENCY: Sid Lee
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Copywriter: Peter Sreckovic
Art Director(s): Raine Calucag, Sammy Lo
Designer(s): Matthew Beaubien
Head of Account Services: Zemina Moosa
Account Supervisor: Jamie Flatow
Head of Production: Amanda Loughran
Executive Producer: Elana Olavesen
Post-Production Producer: Lisa Clarke
Post-Production Director: Andréanne Denis
Post-Production Supervisor: Elizabeth Fedak, Lisa Clarke
Director : Thomas Fortier
Editor: Mac Thomson, Maxine Hood, Simon Gosselin
Audio Editor: Noah Dauphinais
Production Coordinator: Morgan Kendall, Hugo Beaupre, Gabriela Salon
PR Manager: Kristel Dupont
PR Coordinator: Linda Chen
Creative Services Director: Kyra Cohen
Sr. Creatives services Manager: Justin Hewitt

CLIENT: CHEEKBONE BEAUTY
Founder: Jenn Harper
EA to the founder: Breann Rogers
Digital strategy & marketing manager: Andrea Pohlmann

Sephora Canada
Project Manager, Marketing: Elizabeth Elliott
Senior marketing manager: Amanda Hungerford
Water First
Director of development and communications: Ami Gopal
Communications & development specialist: Mason Prout

Award: Bronze
Campaign: 4000 Cover Stories - Native Women’s Resource Centre of Toronto
Client: Native Women’s Resource Centre of Toronto
Agency: Veritas Communications and Forsman & Bodenfors

Credits:
Co-lead Agencies: Veritas Communications and Forsman & Bodenfors

Special Award Winners

Award: Gold
Campaign: Letters Home
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo

During the World Wars, Canadian soldiers sent millions of letters home to Canada. The Royal Canadian Legion and HomeEquity Bank, sent replicas of these letters to homeowners all across Canada, connecting them with the sacrifices of the past.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director/Art Director: Vic Bath
Creative Director/Copywriter: Dan Cummings
Associate Creative Director/Art Director: Michael Romaniuk
Associate Creative Director/Copywriter: Marco Buchar
Design Director: Damian Simev
Designer: Ana-Marija Vlahovic, Jackman Chiu
Agency Producers: Ola Stodulska, Tim Lynch, Sarah Lasch
Account Team: Lauren Boultwood, Samantha Tang
Strategy Director: Maxine Thomas
HomeEquity Bank / Royal Canadian Legion
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Jack Wilson, Saad Sharfuddin
Media Agency: OMD & iQuanti
Media Team: Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Ishita Aggarwal (iQuanti), Bindiya Jiwani (iQuanti)
PR Agency: Weber Shandwick
PR Team: Jennifer Wasley, Adam Bornstein
Production House: Zulubot
Director: Dan Cummings
Researcher: Chris Greenberg
Production House Producers: Ben Bentivegna, Colleen Allen
Post Production: Zulubot
Editor: Jessie Posthumus
Colour Grading: Felipe Chaparro
Motion Graphics: Miguel Natividad
Audio Engineer: Dino Cuzzolino
Photographer: Noah Mroueh
Senior Developer: Jake Edwards

Award: Silver
Campaign: Atlantic Lottery Corp - Known Player Reactivation Journey
Client: Atlantic Lottery Corp
Agency: William Thomas Digital
Credits:
Atlantic Lottery Corp:

Allison Goguen - Product Manager, Retention
Ryan Gullivar - Digital Marketing Specialist
Alicia Wakeham - Campaign Manager

William Thomas Digital:

Greg Elliott – Managing Director
Anne Chudy – Vice President, Strategy
Val Thomas – Associate Director, Strategy
Brett Cooper – Senior Digital Designer
Jessica Crone – Account Director
Justin Freeman – Project Manager
Jeff Lynch – Vice President, Client Engagement

Award: Bronze
Campaign: Call For No Entries
Client: The Advertising Club of Edmonton
Agency: FKA
Credits:
Executive Creative Director: Craig Markou - Design Director: Gord Montgomery - Copywriter: Colin Christiansen, Colin Winn, Craig Markou - Art Director: Gord Montgomery - Client: Pablo Herrera Cruz, Michelle Fowler - Senior Strategist: Rob Jennings - Senior Account Manager: Larissa Kho - Communications Manager: Rory O'Neil - Service Delivery Manager: Larissa Funk

Award: Gold
Campaign: ReclaimYourName.dic
Client: Elimin8Hate
Agency: Citizen Relations

MS Word is the most popular word processor in the world, but it still identifies non-English names as mistakes. Elimin8Hate created a custom dictionary of 8,000+ Asian names using a little-known function of MS Word and made it freely available for Canadians to download—normalizing Asian identity for more than a billion users in just a few clicks.

Credits:
Agency: Citizen Relations
CCO: Josh Budd
CD, Art Director: Mike Lo Nam
CD, Writer: Abeer Verma
SVP, Strategy: Lindsay Page
Director, Strategic Communications: Rebecca Myers
Vice President: Cher Lee
Account Director: Kristen Schaffrath
Sr. Account Manager: Jonathan Kim
Sr. Account Executive: Christina Demare, Daniel Ma
Account Executive: Katie Haller, Chantal Grainger
Vice President, Digital Strategy: Laura Brown
Production Designer: Antony Micheal Melven
Managing Partner: Brooke Leland, Jungle Media
Media Buying Assistant: Evann Kremer, Jungle Media
Web Developer: Oliver Morrissey
Director/Photographer: Nick Wong
Editor: Andy Ferreira
Sound: Boombox

Award: Silver
Campaign: Trending 2 Table
Client: Voilà
Agency: FCB
Credits:
Client: Voila
SVP, Ecommerce: Sarah Joyce - Director of Marketing: Emily Demeo - Creative Lead: Dayna Barron - Marketing Manager: Veronique Auger - Customer Retention Manager: Elizabeth Oteng-Pabi - Performance Marketing Manager: Adi Jhamb

Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Rob Sturch - Group Creative Director: Troy McGuinness - Creative Director: Mike Kotevich - Associate Creative Directors: Josh Haupert, Ben Playford - Art Director: Rowan McCormick - Senior Copywriter: Cathy Barbarossa - Designer: Iana Dukh - VP, Managing Director: Ricky Jacobs - VP, Managing Director: Tim Welsh - VP, Group Account Director: Hanh Vo - Group Account Director: Blake Connolly - Group Account Director: Melissa Legault - Group Account Director: Jon Rae - Account Supervisor: Maddie Milligan - Account Supervisor: Simran Dhamija - Account Executive: Alecia Forgeard - Sr. Strategist: Simran Kaur - Chief Strategy Director: Shelley Brown - VP Strategy Director: John Fung - Group Strategy Director: Paul Hanlon - VP, Content: Nat Tubanos - Strategy Director, Content Strategy: Daisy Qin - VP Strategy Director: Jesse Gilbert - Strategy Director: Thomas Wilkins - Senior Strategist: Allison Lochhead - Director, Integrated Producer: Maia Spetter - Sr. Integrated Producer: Kathryn Brown - Integrated Producer: Isabelle Leduc-Vallieres - Editor VFX: Tyler Strahl - Audio: Sidhartha Popli - Data Analyst: Jim Lee - Jr. Data Analyst: Veronika Kizhlo

Award: Bronze
Campaign: Uncharted Playgrounds
Client: BRP
Agency: Touché!

Credits:
Touché!
BRP

Award: Gold
Campaign: Dear Canada
Client: Maple Lodge Farms
Agency: King Ursa

‘Dear Canada’ was an open letter that transformed Canada’s #1 halal food brand into the Muslim community’s #1 advocate. By changing our messaging from food-centric content to cultural conversation, we created a national platform against Islamophobia— amplifying Muslim voices and garnering an invitation from the Canadian Senate to address the Committee on Human Rights.

Credits:
Client: Maple Lodge Farms
Director of Marketing: Sarah Khetty
Marketing Manager: Lucas Metz
Associate Brand Manager: Duaa Qadri

Agency of Record: riddoch communications
Creative Director: Brad Riddoch
Copywriter: Laura Haggland
Copywriter: Bill Wodhams
Art Director: Eddie Mortson
Group Account Director: Sandra Querin
Account Supervisor: Heidi Ackerman
Agency producer: Allana Lytle

Digital Agency of Record: King Ursa
Executive Creative Director: Grant Cleland
Associate Creative Director (CW): Kevin Hoessler
Associate Creative Director (AD): Steven Tiao
Copywriter: Kevin Hoessler
Copywriter: Claire Mills
Art Director: Steven Tiao
President: Cheryl Gosling
Group Business Director: Kristin Stefanyk
Senior Strategist: Nagmeh Phelan
Account Supervisor: Tara O’Brien
Account Executive: Kruthika Jayakumar
Senior Project Manager: Fauzan Siddiqui
Project Coordinator: Sama Karam
Community Manager: Saskia Rahim
Director, Media Strategy: Zain Zaidi
Media Buyer: Elliott Bradshaw
Director of Analytics: Ray Kwong
Data Analyst: Anna Popovych
Production Company: King Ursa
Director: Adeel Shamsi
Director of Photography: Allen Liu
Photographer: Jake Killorn
Editor: Noah Lalonde
Producer: Natalie Winardi
Production Manager: Vlad Motorykin
Production Assistant: Justin Stevenson
Stylist: Angela Koszuta

Editing Facility: Barbershop Editing
Editor: David Findlay

Colour Facility: Alter Ego
Colourist: James Graham

Casting Agency: Groundglass Casting

PR Agency: Craft Public Relations
Vice President: Stella Mok
Senior Account Manager: Brontë Wright
Account Manager: Kaila Currie-Bartlett

Media Agency: Media Dimensions Limited
President: Eric Orticello
Media Director: Lance Moreton
Media Buyer: Jessica Sels

Award: Silver
Campaign: Sephora Illumination powered by Colour iQ
Client: Sephora Canada
Agency: Zulu Alpha Kilo (Creative), Middle Child (PR), S1: Zenith Canada (Media)
Credits:
Marketing: Sephora Canada
Allison Litzinger - SVP, Marketing
Candice Dixon – Senior Director, Marketing Opps
Michelle Veilleux - Director, External Communications
Amy Scott - Creative Director
Caitlin Lindsay - Senior Manager, Marketing Campaigns
Sheila Legault – Senior Manager, Experiential Marketing & Events
Kaleigh Henderson – Manager, Social Media
PR: Middle Child
Creative: Zulu Alpha Kilo
Creative Studio: Superbien
Media: S1: Zenith Canada
Experiential Production Studio: Wondermaker

Award: Bronze
Campaign: Purolator's True North Small Business Grant Contest
Client: Purolator
Credits:
PUROLATOR
SVP Corporate Marketing & Strategy: Ramsey Mansour
Marketing Director: Stacey Cummings
Customer Solutions, SMB Team (Program Owner): Parveen Kandeerally, Lindsey Martin, Michelle Raven, Wanda Lum
Marketing Operations Support: David Ho, Jason Stevens, Andre Gordon, Deepak Khurana
Corporate Communications Support: Courtney Reistetter, Emily Innes-Leroux, Lucas Alves, Roohi Shaikh, Tallah Evanson
Diversity, Equity and Inclusion (DEI), Health and Wellness, and Community Investment Team Support: Amy Yamoah, Michelle Tomlinson, Cindy Bailey, Lucibelle Tan, Tony Manful
Retail Marketing Support: Adun Abiodun, Isha Talwar, Rina Pidair
Legal Support: Carla Saunders, Anya Carrigan, Susan Gemmiti
Internal Reviewers: Abhishek Gogna, Piero Coppola, Ashley Drew, Lisa Ramlochan, Sherri-Lin Francis, Tanya D’Leema, Kristi Persaud, Sue-Lynn Noel
Affiliate and Partner Support: Tim Hick, David Gizzie, Genevieve Page

CONTRIBUTING AGENCIES
Creative - Mantle Inc.: Lisa Mantle, Brian Mantle, Cristina Yulo and team
Adjudication - Response Innovations (RI): Scot Riches, Olie Navrotska and team
Video - Viral Media Group (VMG): Reid Campbell and team
Media Buy - mSix: Crystal Oxley, Juhi Jain and team
Retail Assets - Cotton Candy: James Daily, Valentina Cabrales
JUDGE COMMITTEE
Victoria Lennox, Miki Velemirovich, Kanth Pathmanathan, Stacey Cummings, Ann-Marie Fleming, Amy Yamoah

FEATURED SMALL BUSINESSES
Opal Rowe, Stush Patties
Anka Chan and Nicole Sanchez, Ruth
Dhruv Patel, Beam Commerce Inc./AfterSell
Lauren Moberly, Fallen Mountain Soap
Candice Drescher, Karen-Ann Xavier, and Jaqueline Czernecki, Able Sail Toronto
Lucy Cullen, EarthPup
Dean Gamey and Jeremy Marvin, Westman Soil Sampling
Jenna Jamieson, Jamieson General Stores
Isabelle and Olivia Leger, Sisterly Swimwear

Award: Gold
Campaign: Smartmail Marketing Engagement Program
Client: Canada Post
Agency: The&Partnership, Junction59 and Touché!

Canada Post was uniquely positioned to help businesses get inside the homes of Canadians, where purchase decisions were being made. Through an integrated campaign beginning with LinkedIn and a DM campaign, a wood-feel front door package acted as a reminder of the channel’s ability to reach consumers where it mattered most, when it mattered most.

Credits:
Client: Canada Post
• General Manager, Marketing: Danielle Doiron
• Director, Smartmail Marketing: Kristi Tomasin
• Manager, Enterprise Marketing: Daniya Hashmi

Agency: The&Partnership
• President: André Louis
• Group Strategy Director: Erika Maginn
• Strategist: Rebecca Lyttle
• Creative Director: Nabil Rachid
• Senior Copywriter: Dean Maruna
• Integrated Business Lead: Sophie Mair
• Group Account Director: Meghan Schroeder
• Account Director: Abbey Koma
• Account Manager: Marwa Eid

Agency: Junction59
•President: Marc Cooper
•Executive Creative Director: Curtis Wolowich
•Creative Director: Nicole Grimshaw

Agency (Media): Touché!
• Account Supervisor: Brenna Keogh
• Associate Director: Karina Black
• Digital Media Manager: Lakshita Seksaria

Agency: Tank
• VP Client Services: Lyne Mongrain
• Account Director: Anne-Louise Bélanger

Production Company: Junction59
• Producer: Ellie Lee
• Studio Production Artist: Gary Collver
• Senior Motion Graphic Designer – Brian Santangelo
• Studio Manager – Hannah Hall

Award: Silver
Campaign: Inployable
Client: CDSS
Agency: FCB
Credits:
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande - Interim Executive Director: Laura LaChance - Marketing & Communications Manager: Courtney Cassel, Kristen Halpen - Senior Manager Fund Development & Donor Management: Pamela Massaro - Board Member: Ben Tarr

Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna - EVP, Global Creative Partner: Danilo Boer - Executive Creative Director: Andrew MacPhee - Associate Creative Directors: Sara Radovanovich, Sally Fung - Creative Directors: Ryan Dzur, Same Cote - Chief Strategy Officer: Shelley Brown - Strategist: Audrey Zink - Community Manager: Serena Luca - VP, Managing Director: Tim Welsh - Group Account Director: Blake Connolly - Account Executive: Sophie Seidelin - Executive Producer, Post Production: Elise Beauvais - Colourist: Conor Fisher - Editor, Social: Tyler Strahl - Agency Producer: Dan Rankin - Project Manager: Hani Adam - Production Manager: Jennifer Cachola - Production Artist: Mark Parenteau
Production Artist: Joey Ng - Proofreader: Melanie DaSilva Pinto - Proofreader: Zohrin Jivraj - Retoucher: Marcelle Faucher - Retoucher: Carly Bright - Quality Assurance: Kim Cheung-Quenneville

PR: Glossy
Shannon Stephaniuk

Production Company: Suneeva
EP: Geoff Cornish - Director: Jason Van Bruggen - Line Producer / PM: Joey Bilewicz - Director of Photography: Stuart Cameron - 1st AD: Conor O’Brien - Script Supervisor: Patricia Homonylo - Phantom Tech: Lanny Bolger - 1st AC: Alex Dametto - 2nd AC: Dorian Findlay - DIT/VTR: Dal Bridge - Gaffer: Kay Grospe - 2nd Electric: Kristoff Gallimore - 3rd Electric: Peter Rotundo - PKG Truck: Steve Couto - Key Grip: Rico Joyce - Sound Op: Nathan Street / Toronto Sound - Art Director: Brad Wilson - Set Dresser: Greg Goldsack - HMU Artist: Cathay Ann Cuthbert - SPFX Coordinator: Darcy Callaghan - Fire Safety: Al Sutton - Medic: Michael Petcu - PA’s: Ahmed Chewai, Molly West, Nikki Cupid, Alec Whittal - Craft: Paul Michon - Special thank you: William F Whites

Editing House: Married to Giants
EP: Amanda Henry - Editor: Liam Crawford

Online / VFX:
Executive Producer: Emily Goldberg - VFX / Online Artist: Jonny Ames

Audio House: Grayson Music
Audio Producer: Sharon Yokoyama - Director: Mark Domitric - Engineer: Brian Bernard - Music Supervisor: Rich Hamilton - Social Content Production - Director / DP: Julian Peter - Sound: Marco Furgiuele

Award: Bronze
Campaign: Winning Future SMB Owners
Client: Intuit
Agency: Intercept
Credits:
Paige Coulier, Intuit Team Lead, Sr. Marketing Manager
Andrew Au, Intercept Strategy Lead
Claudia Chan, Intercept Creative Lead
Vania Putri, Intercept Designer
Sylvie Michaud, Intercept Account Lead
Gemma Graham, Intercept Account Support
Tara Cotter, Intercept Copywriter

Award: Silver
Campaign: Prime Video Canada TikTok Launch
Client: Amazon Prime Video
Agency: Anomaly
Credits:
Partner, ECD: Dave Douglass
Social & Comms Strategy Director: Matthew Stasoff
Social Strategist: Janet Briscoe
Content Creator: Devante Mowatt
Content Creator: Alessia Youkhanna
Business Director: Dori Adams
Account Executive: Jordy Francescangeli
Account Executive: Laura Guerrero
Account Coordinator: Shelby Perlinger

Award: Bronze
Campaign: Cirque du Soleil TikTok Account & Livestreams
Client: Cirque du Soleil Entertainment Group
Credits:
Content Producer: Carla Sifoni, Content Producer: Cassandra Cossentino, Content Coordinator: Emily Haim

Premiere Award Winners

Eva Salem
Senior Vice-President of Marketing and Brand
Canadian Tire Corporation

Biography

Eva Salem is the Senior Vice-President of Marketing and Brand at Canadian Tire Corporation (CTC), a role she was appointed to in January 2022 following eight years of success across progressive positions at CTC. As the senior-most brand marketer in the organization, Eva oversees all marketing and brand activities for Canadian Tire Retail (CTR), SportChek, Mark’s, Triangle Rewards, and CTC’s Owned Brands portfolio. She also leads CTC’s ESG strategy, sustainability initiatives, community involvement, content creation, and sponsorship.

Eva has elevated the role and influence of Marketing across CTC and is a driving force behind the company’s ongoing digital and customer-led transformation. As a leader, she fosters a collaborative environment, building agile, omnichannel, award-winning teams that drive deeper connections through data and insights to create more meaningful customer engagement.

Eva was instrumental in rebranding and launching Triangle Rewards, Canada’s largest and fastest-growing loyalty program with record-high credit acquisitions. Throughout the pandemic, she repositioned the CTC brand as a one-stop shop for helping Canadians navigate the challenges of COVID-19, resulting in unprecedented business growth and share gains. In 2022, Eva played a critical role in the evolution of CTC’s Brand Purpose and CTR’s year-long centennial birthday celebrations. Eva also uses her marketing expertise to lead CTC’s ESG journey; as the senior executive lead for ESG, Eva has shifted CTC’s mindset from risk and regulation to brand differentiation and business opportunity.

Eva holds an honours degree from Ivey Business School, and completed executive programs at Oxford, Harvard and Insead. She sits on the boards of Ad Standards of Canada, Canadian Tire Jumpstart Charities, and Rethink Breast Cancer, and is an active member of the Sinai Health and Princess

Margaret Hospital marketing committees. She has driven industry acclaim for CTR, which was named Canada’s Most Reputable Brand in 2020 by Léger, Canada’s Most Trusted Brand in 2023 by Morning Consult and the third most trusted retailer in the world by Newsweek/Statista in 2023. During Eva’s tenure, CTC has garnered the most creative campaign awards in its 100-year history. Eva’s leadership has not gone unnoticed; in 2020, she was recognized as one of the Globe and Mail’s Report on Business Best Executives, Strategy Magazine’s

Marketer of the Year in 2021, and the WXN’s Top 100 Most Powerful Women in 2022.

Professional Accomplishments

When CTC marked the hundredth birthday of CTR in 2022, Eva recognized the centennial as an inflection point: an opportunity to celebrate the company’s history while demonstrating its conviction to be Canada’s store for the next 100 years. To achieve this, Eva drove two key transitions:

CTC from a product-led to a purpose-led company by shifting to marketing that showcases the brand’s values and seeks to better the lives of Canadians through unique experiences.
CTR to a position of increased relevancy and loyalty among a new cohort of younger consumers.
The centennial began with Eva leading the evolution of CTC’s Brand Purpose – We Are Here to Make Life in Canada Better – a seismic shift that united the company and its employees. As the purpose also forms the basis of CTC’s multi-year Better Connected business strategy, Eva played a critical role in developing the company’s roadmap for long-term success and growth.
With the strategy set, Eva led her team to achieve the organization’s goals by driving deeper customer connections with a core growth segment: Young Millennial Families. With 76% of CTC Triangle loyalty members over the age of 39, it was critical to appeal to younger consumers to drive CTC’s continued success and future growth. Armed with the insight that millennials prefer experiences, seek value beyond price, and expect corporate purpose to be more than profit, Eva focused the year-long omnichannel birthday campaign on including innovative and engaging experiences, meaningful community initiatives, and a focus on value, such as:
Partnering with The Tragically Hip to re-record their infamous track “Ahead by a Century” (with Young Voices Toronto Children’s Choir) and raising $220,000 to empower girls across the country to be leaders in sport through the Keep Her in Play initiative.
A curated assortment of 40 commemorative products that sold 4.5 million units and extended the reach of the campaign.
A first-of-its-kind VR Christmas Tree decorator that saw 7,000 downloads and 400,000 visits in a matter of weeks.
A national “phygital” treasure hunt for CT Money, that grew TikTok followers by 6,000%.
15 influencer campaigns with 187 influencers garnering +488M media impressions, +17.7M engagements, and 320+ pieces of content.
A new Triangle Rewards integrated campaign gifted thousands of prizes to those who signed up for the program and offered double CT Money at gas stations when prices were at an all-time high.

Additional Details

Eva Salem forwards Canadian marketing by demonstrating and advocating for marketers to use their influence for the betterment of society. Eva and her team have proven CTC’s Brand Purpose is more than a tagline by consistently activating it over the past year, including publishing CTC’s first-ever ESG report, helping Jumpstart achieve record-setting fundraising results, and overseeing CTC’s Hurricane Fiona and Wildfire Relief efforts.

Eva’s purpose-driven leadership also demonstrates that marketers can drive meaningful social change. Under Eva’s direction, CTC was the first corporate sponsor to end its relationship with Hockey Canada due to its mishandling of sexual assault allegations; other sponsors followed, which ultimately forced

Hockey Canada to make necessary changes. CTC redirected its funds to other hockey organizations, such as the Black Girl Hockey Club and the national women’s para ice hockey team, and reaffirmed its commitment to gender equity through its Women’s Sport Initiative, a multi-million-dollar investment through which CTC will commit 50% of its sponsorship dollars to women’s professional sports. Eva continues to support women in sport as a member of the Jumpstart Board and championed evolving its mandate to focus on girls in sport, including launching new initiatives that reinforce a positive self-image and leadership, such as Play to Lead and Keep Her in Play.

Eva not only leads with purpose – she lives with purpose. Eva mentors future talent, including as a staunch supporter of CTC’s Emerging Marketers program, which proactively recruits and fast-tracks marketing talent to create bench strength and a viable path to the C-suite for marketers. Eva regularly judges panels and shares her insights as a speaker, including at the Marketing Evolution Summit and Retail Council of Canada’s Retail Marketing Conference in 2022. She promotes Canadian advertising and marketing excellence and is focused on increasing awareness of marketing’s expanded role in driving business growth. Eva also sits on the Ad Standards Board of Canada, a non-profit, self-regulating body that works to ensure the integrity and viability of advertising in Canada. Eva believes it is equally important to use her marketing expertise to support women’s causes, including as a Board member of Rethink Breast Cancer and promoting women’s health issues as a member of Sinai Health’s and Princess Margaret Hospital’s marketing advisory committees.

Zak Mroueh
Chief Creative Officer & Founder
Zulu Alpha Kilo

Biography

Zak’s track record of creativity and innovation spans 35 years as copywriter, creative director, and entrepreneur. Since the moment he entered the industry, he’s been a force for change.
But in 1987, Mroueh didn’t think he had a hope in hell for a career in advertising. Zak was told he didn’t have the right credentials, connections, or that all-important “in." All 300 application letters he sent were rejected. He finally landed a spot in the Saatchi & Saatchi mailroom. From there, he spent a year at Sears as a direct mail writer, followed by stints at SMW, Chiat\Day, BBDO, and McCann UK.

In 1999, Zak joined TAXI as a partner and creative director, leading the shop to global acclaim, winning no fewer than seven Agency of the Year titles. He oversaw work for iconic brands like BMW MINI, Canadian Tire, WestJet, Nike, Viagra, and TELUS.

In 2007, he left TAXI to found Zulu Alpha Kilo (aka “ZAK” in the NATO phonetic alphabet). With offices in Toronto, Vancouver, and New York, the agency has grown into a thriving 181-person shop. Mroueh has continued to create famous work for brands like Bell, Cineplex, Interac, Harley-Davidson, HomeEquity Bank, and Subaru.

Zak has built Zulu Alpha Kilo into one of the world’s top independent shops. Under his leadership, it’s been recognized as Agency of the Year by major international trades Campaign, The Drum, and Ad Age.
In 2021, Zak was inducted into the AMA (American Marketing Association) Canadian Marketing Hall of Legends.

Professional Accomplishments

Zak’s exceptional marketing leadership is underscored by three overarching themes that have made a significant positive impact on the industry and the individuals fortunate enough to work with him.

Challenging Industry Norms

Every industry has its norms, even though they might not be good for the business and its people. Zak fearlessly challenged conventions for the better of our industry.
Pushing the Boundaries of Creativity and Innovation

Zak is a beacon of creativity and innovation. His agency’s founding belief is “The World Needs More Creativity” and the culture that he fostered made the shop a magnet for top talent and ambitious clients.
A Champion of Diversity and Inclusion

Being a person of colour, Zak built DEI principles into his agency from its founding. He has always been someone who believes in helping under-represented groups. Zak launched his own scholarship program for BIPOC students called 20Doors. At a personal cost of $250,000, his initiative is providing 20 scholarships over 5 years, and Mroueh is personally mentoring all 20 students (8 scholarships have been awarded). Furthermore, Zak and his team have published their own DEI Progress Report for the past three years, openly sharing the agency’s journey.

Additional Details

Zak is a true Canadian creative leader, mentor, and builder of talent. Since his career started in the 1980s, Zak has been a champion of Canadian creativity and local talent. And in an industry of oversized egos, Zak prefers to be known as someone who follows through on the work and wants others around him to succeed. During his 9 years at TAXI and 15 years since founding Zulu Alpha Kilo, Zak has proudly recruited and mentored young creative talent who have gone on to run many of Canada’s top agencies (Christina Yu, Jordan Doucette, Dave Douglass, Lance Martin, Alexis Bronstorph, to name just a few—the full list reads as a who’s who of Canadian advertising). And in 2017, realizing that the ad industry had developed a bad reputation for unpaid internships, Zak conceived and launched an “employeeship” program that pays students for interviews and then awards full-time jobs to graduating students. The program is now in its sixth year and has inspired other agencies to create similar programs.

Ashley Faccenda
Associate Marketing Manager
Kruger Products Inc.

Biography

Ashley joined Kruger Products Inc. in 2017 as a Trade Marketing Coordinator shortly after graduating from the University of Guelph with a Bachelor of Commerce specializing in Marketing. Her experience as a trade marketer provided Ashely with a strong business acumen and insight into sales at a CPG company, giving her a direct line of sight to the impact marketing has on the shopper experience as well as the importance of cross-functional collaboration when working with key customers. Ashley quickly progressed in her career and joined the Marketing team in 2018 as an Assistant Marketing Manager where she supported the Bathroom Tissue Category as well as Ecommerce playing a key role in establishing a new path to consumers at the height of the pandemic. With a love of learning and open to new experiences, Ashley landed her third role within 6 years as an Associate Marketing Manager working exclusively on the leading tissue brands in Canada, Cashmere and Purex.

Ashley is a dedicated team player known for her love of learning that facilitates her ability to take on new challenges and stay on top of the latest industry trends so that she is continuously expanding her marketing knowledge. Ashley uses her creativity to recommend innovative ideas that breakthrough the traditional marketing landscape. A trusted collaborator, Ashley is focused on delivering results from a fully developed strategic plan.

Professional Accomplishments

As Associate Marketing Manager, Ashley has been able to expand the areas of responsibility within her role by being open to taking on new challenges to meet the needs of the team. Never satisfied with the status quo, Ashley is eager to make an impact that will advance her leadership skills as well as garner influence amongst her colleagues across the entire organization. She has effectively transitioned from learning and assisting senior team members with establish brands to leading projects by actively contributing to the strategic planning process.

In the last couple of years, Ashley has played an active role in the Annual Operating Plan process by delving into insights and creating meaningful business solutions. Her adept presentation skills have enabled her to effectively communicate and gain alignment amongst the leadership team and her cross-functional colleagues. As Ashley’s career has progressed, she has had oversight on the entire business planning cycle that includes regular business reviews encompassing results and insights. Her ability to work independently is dovetailed by here sense of initiative and here desire to take full ownership of her projects has led to have increasing oversight in Purex Brand.

Ashley also managed the Cashmere sponsorship with the National Bank Open ensuring strong awareness and consumer engagement through advertising and on-site activation. In 2022, Ashley coordinated the first of it kind panel discussion for Women's Day at Tennis Canada’s National Bank Open featuring distinguished speakers from tennis and sports industries who addressed the current issues surrounding youth participation in sports.

Adding to her marketing toolbox, Ashley learned the emerging e-commerce segment by contributing to the business review, managing media executions with key customers including Amazon, Loblaw Company Limited, Walmart and Instacart, as well as Criteo, having over-achieved all media metric targets.

Additional Details

This year, Ashley partnered with her colleague, Natasha Ramsinghani, in Canada’s Young Lions Competition to develop a two-page brief within a 24hr period. Their brief underscored the importance of truth and reconciliation through difficult conversations. The connection to the Scotties brand resulted in a meaningful and inspirational campaign that encouraged youth to raise awareness of Canada’s history. Motivated by the thrill of the competition, Ashley is also grateful for the learning experience where she appreciated brainstorming creative ideas, having the freedom to innovate without limitations and enhancing her writing skills.

Ashley is enrolled in the AMA mentoring program where she has had the opportunity to partner with an executive level marketer to develop her critical thinking skills, learn by example, and receive feedback and guidance on how to approach her marketing career. She has also completed CMA courses to deepen her knowledge of marketing best practices.

When it comes to sharing her passion for marketing, Ashley is eager to make a difference on students’ lives who are in their formative years as they consider establishing their own marketing career.

Ashley has participated in the Seneca College Student Program where she was invited to speak to a group of Brand Management students on one specific Kruger Products brand by providing an overview of the opportunities and challenges, positioning, and strategies during a one hour presentation and meeting. Ashley was tasked with creating an assignment for the students based on a challenge the brand was facing, e.g. how to engage millennials and then provided feedback on each student’s submission. The Seneca Professor expressed her gratitude for Ashley’s engaging and insightful presentation which was well received by the students.

Ashley also represents the marketing team for the annual Take Your Kids to Work program and presents to Grade 9 students about her education, her role and the experiences she has acquired in her years with Kruger Products.

Having been the point person for the Crohn’s and Colitis Canada partnership, Ashley led a group of employee volunteers to participate in the annual fundraising walk. The pandemic did not deter Ashley who found a way to engage employees through a gamification campaign that translated the real life, Cones For Crohn’s initiative into a fun and interactive platform online encouraging people to participate and donate to the cause.

The Top Cause and Best of the Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.

Best of the Best

Campaign Name: BMO Gamer's Branch
Client: BMO
Agency: FCB

Top Cause

Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada

This year’s awards were reviewed by a number of judges from across Canada, through a two round virtual process. The judging committee was co-chaired by Sabaa Quao, Chief Creative Officer at Cossette and Sandra Sanderson, Senior Vice President of Marketing at Empire Company Limited and Sobeys Inc.

Congratulations to all our winners!

2023 CMA Award Winners

Winners by Category

Automotive

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Innovative Media

Public Relations

Business

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Innovative Media

Public Relations

Consumer Products & Services

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Innovative Media

Public Relations

Financial

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Innovative Media

Public Relations

Food & Beverage

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Public Relations

Healthcare

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Public Relations

Retail/Consumer Businesses

Brand Building

Business/Brand Impact

Customer Experience

Engagement

Innovative Media

Public Relations

Social Causes

Brand Building

Business/Brand Impact

Engagement

Innovative Media

Public Relations

Special Award Winners

Canada Post Integrated Marketing Award

Environics Analytics Data-Driven Marketing Award

Meta Business Equality Marketing Award

LinkedIn B2B Marketing Award

TikTok Power of Entertainment Award

Premiere Award Winners

Marketer of the Year Presented by IGM Financial

Eva Salem Senior Vice-President of Marketing and Brand Canadian Tire Corporation

Lifetime Achievement Award

Zak Mroueh Chief Creative Officer & Founder Zulu Alpha Kilo

Achievement In Marketing Award

Ashley Faccenda Associate Marketing Manager Kruger Products Inc.

Best of the Best

Top Cause

Digital Services Tax

Major Sponsors

Eva Salem
Senior Vice-President of Marketing and Brand
Canadian Tire Corporation

Zak Mroueh
Chief Creative Officer & Founder
Zulu Alpha Kilo

Ashley Faccenda
Associate Marketing Manager
Kruger Products Inc.