CMA Café: Does Investing in Employer Brand Drive Innovation and Performance?

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join David Brown, President of Mindshape to discuss the role of employer brand in fostering employee engagement and driving organizational performance.

In this interactive discussion, attendees will explore the core elements of an effective employer brand and its value in building stronger organizations through talent attraction, retention and advocacy. This is an open and collaborative session, come ready to discuss:

• Creating an intentional organizational culture through employer brand
• How employer brand can have a positive impact on performance and innovation in todays hybrid work environment
• The value exchange – what employees really want beyond words

Please submit your questions and come prepared to chat. Only 15 spots available.

David Brown, President, Mindshape

With over 25 years of experience in brand strategy across both public and private sectors, David is a recognized marketing leader and strategist. He established Mindshape 30 years ago where he serves as senior strategist and CEO, helping leading organizations drive brand engagement, equity and growth. He shares his expertise as a public speaker and thought leader and has had the privilege of being recognized internationally for his agencies award winning work. David is a contributing advisor with Forbes and the CMA Brand Council.