Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Generative AI offers marketing a time to shine. It fuels both high-octane content creation and real-time data analysis, giving marketing teams the boost needed to deliver hyper-personalized customer communications.
At the same time, adopting GenAI on an enterprise scale and unlocking business value require trusted solutions – especially when dealing with IP and enterprise sensitive data. So how can you trust what you create?
Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experience. And let us show you how together, we put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.
Alexis Zamkow and Miglena Nikolova are excited to host this CMA café and discuss real enterprise use cases. We welcome your perspectives on how you are using the technology at your company today, and what your plans are for the future.
Please submit your questions and come prepared to chat. Only 15 spots available.
Alexis Zamkow, Global Offering Leader, Intelligent Marketing Transformation, IBM Consulting
Alexis oversees IBM’s Global Intelligent Marketing offering, which provides clients with the state-of-the-art technology, processes and expertise to deliver exceptional customer experiences designed to achieve revenue growth while optimizing costs. As both a client and agency practitioner of advanced data and analytics across marketing, sales and service, Alexis advocates for cross-functional engagement to meet end-to-end consumer needs and optimize employee productivity.
Miglena Nikolova, Portfolio Advisory Marketing Lead, IBM Canada
Miglena is a results-focused, globally minded marketing and communications strategist, with experience across industries including technology, financial services, consulting, and the not-for-profit sector. She works with clients to bring compelling marketing and communications strategies to life to drive business growth, create engagement and value for all stakeholders. She is passionate about diversity and inclusion, coaching and mentoring, creating work culture, creativity and innovation.
For more than 20 years, IBM and Adobe have partnered at the intersection of strategy, design and technology to digitally reinvent your business. Together, we deliver trusted, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.
Our consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners has earned us the reputation of being trusted experts in the ecosystem who handle many of Adobe’s largest and most complex clients.
Together, Adobe and IBM put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.
