Introduction to Canadian Marketing
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.
The course includes 6 modules which can all be completed at your own pace within 8 weeks from the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
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Members: $595
Non-Members: $795
CM Members: $476
CM Non-Members: $636
CPD Credits: Earn 10 CPD
At the end of participating in this course, you should be able to:
- Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
- Confidently assess, understand, and target the marketplace.
- Understand the process of value creation and communication in addition to pricing concepts and strategies.
- Connect foundational marketing concepts to the global environment and socially responsible marketing.
- Canadian Content Published in 2021
- Interactive Textbook
- Real Marketer Profiles
- Anywhere and anytime access
- Flexible to suit your schedule
- No travelling
- Online Certificate awarded upon successful completion of course requirements
This course is designed with those new to the Canadian Marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and
a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.
Module 1 – Assessing the Marketplace
- Understanding Marketing Fundamentals
- Developing Marketing Strategies and a Marketing Plan
Module 2 – Understanding the Marketplace
- Business-to-Business Marketing
- Evaluating and understanding Consumer Behaviour
Module 3 – Targeting the Marketplace
- Segmentation, Targeting, and Positioning
- Conducting Marketing Research
Module 4 – Value Creation
- Developing New Products
- Product, Branding, and Packaging Decisions
Module 5 – Value Communication
- Integrated Marketing Communications
- Advertising, Sales Promotions, and Personal Selling
Module 6 – Marketing in the Global Environment
- Global Marketing
- Ethics and Socially Responsible Marketing
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or
opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
