(Virtual) CMAprivacy: The Road Ahead

This dynamic panel explores the indispensable role of marketing in driving business success, innovation, and economic growth in today's digital landscape. Industry leaders and experts will discuss how marketing has evolved into a sophisticated, data-driven discipline that fuels business growth, enhances customer satisfaction, and determines a company's success in the global marketplace.

Key Takeaways:

• How data-driven marketing is revolutionizing customer engagement and business growth
• The role of marketing in driving innovation and maintaining global competitiveness
• The intersection of data utilization, consumer privacy, and business growth

Amanda Maltby
General Manager, Corporate Compliance and Regulatory Affairs, Canada Post (Moderator)

Amanda Maltby is an experienced business leader, executive and Board Director with more than 25 years in senior management roles. She has an extensive background in privacy and data governance, corporate compliance and ethics and public policy issues impacting marketing. Currently she is the General Manager, Corporate Compliance and Regulatory Affairs at Canada Post Corporation. Amanda also acts as the Corporation’s Chief Privacy Officer. Prior to that, she was Senior Vice-President, Public Affairs at Ipsos Reid, a global leader in market research and public affairs strategies where she worked with leading private sector, charitable and not-for-profit organizations. Amanda was previously Senior Vice-President, Public Affairs at the Canadian Marketing Association, where she represented the Association’s interests in national and international forums on issues related to data privacy, security and consumer protection and led the development of leading industry standards on marketing to children and teenagers, deceptive practices in telemarketing and ethical data sharing. She was a member of the federal government Task Force on Spam, Business/Consumer eCommerce Working Committee, and the federal government Working Group that established Canada’s first private sector privacy law, Personal Information Protection and Electronic Documents Act (PIPEDA). Amanda has also held senior roles in the federal government departments of Finance and Global Affairs.

In addition, Amanda has served on the boards of numerous non-for-profit organizations and industry associations in Canada and the US. Amanda is currently a Director of the Canada Marketing Association and serves as the Chair of the Association’s Public Affairs Committee. She is also a founding member of the Data Privacy Board who purpose is connect Canadian and US enterprises to enhance the privacy profession. She is an active volunteer in her community and sits on the Human Resources Committee of the Carleton Golf and Yacht Club.

Amanda holds a Hons BA in from Carleton University in Ottawa and is a certified privacy professional.

Gillian Mann
Senior Director, Customer & Loyalty Analytics, Loyalty & Marketing, Air Canada

With over 25 years of experience in airline and loyalty, Gillian currently leads a team of data scientists and BI professionals responsible for driving and delivering on Air Canada’s analytic roadmap in support of Air Canada commercial marketing and all aspects of the Aeroplan business, including member lifecycle management, product development & loyalty marketing.  With customer and member data at the heart of everything they do, Gillian and her team foster a data and customer centric culture within the organization while instilling data practices that are respectful of personal privacy and build consumer trust.  Gillian is an active member of the CMA's Privacy & Data Committee.

Rupen Seoni
Chief Client Officer, Environics Analytics

With over 25 years of experience in marketing and analytics, Rupen understands business needs and how data and analytics can help solve them. A Chartered Marketer, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and evaluate performance. Rupen appears regularly on CTV’s federal and provincial election coverage as a commentator on voters in key races.  Rupen held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics and earned a master’s degree in urban planning from the University of Toronto.

Quebec's Law 25 is setting new standards for privacy protection in Canada. Our expert panel will demystify this groundbreaking legislation, offering critical insights for marketers nationwide. This session is essential for understanding the far-reaching implications of Law 25.

Key Takeaways:

• The marketing implications of Law 25.
• Strategies for compliance without compromising marketing effectiveness
• Transforming compliance challenges into marketing opportunities

Kathleen Champagne
Managing Director, Privacy Lead, PwC Canada

Kathleen Champagne is a distinguished Managing Director at PwC, where she leads the Privacy Practice. Her career began on the advertising agency side, where she honed her skills as an Account Director in Direct Marketing before transitioning to the financial services industry. Here, she transitioned from marketing management to project management roles, eventually spearheading the CASL and GDPR Programs. Her exceptional leadership and deep understanding of privacy laws led her to oversee the Privacy Practice as Chief Privacy Officer for one of Canada's top banks, cementing her reputation as a thought leader in the field. 

In the past five years at PwC, Kathleen has worked with high-profile clients across various industries, developing robust privacy frameworks and program management enablers to provide a risk-based approach to complex Canadian and Global legislation. Her journey to becoming a Managing Director is a testament to her dedication, innovative thinking, and unwavering commitment to the field of privacy and data trust. Kathleen's strategic vision and practical solutions have been instrumental in shaping the privacy landscape, and she continues to drive excellence and foster trust in every project she undertakes. 

As Canada stands at a crossroads with its proposed privacy legislation, this forward-looking panel will provide critical insights into the potential future of federal privacy law and its implications for marketers. Whether Bill C-27 advances through parliament or alternative measures emerge, our expert panelists will offer the most current updates and practical guidance to help you navigate the evolving regulatory landscape.

Key Takeaways:

• Latest developments on Bill C-27, and potential scenarios if the bill doesn't advance as expected
• Practical strategies to future-proof your marketing initiatives and data practices amid regulatory uncertainty
• Best practices for building consumer trust and maintaining brand reputation in an evolving privacy landscape

Suzanne L. Morin
Vice-President, Chief Privacy and Data Ethics Officer, Sun Life

As Vice-President, Chief Privacy and Data Ethics Officer, Suzanne is responsible for overall privacy leadership at Sun Life and its subsidiaries worldwide. Her mandate includes the company’s Code of Conduct program and evolving standards for ethical use of data. Suzanne’s prior roles include leading the legal team in Quebec and compliance for IT.

Before joining Sun Life in 2015, Suzanne spent more than 20 years working in the communications industry, for businesses such as Bell Canada and BlackBerry.

A passionate believer in giving back to the community and helping to shape the public debate, Suzanne is actively involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section, CANON – the Canadian Anonymization Network, the Information Accountability Foundation,  and MediaSmarts, a leader in media and digital literacy. Suzanne served as an appointed member of the Board of the Standards Council of Canada for over a decade.

Suzanne has appeared before parliamentary and legislative committees, and speaks frequently at Canadian and international conferences.

Suzanne is always physically active, walking and working in the yard, loves jigsaw puzzles and coffee. She has a son and husband and divides her time between Ottawa and Montreal.

Andrew Schuster
Chief Technology Officer, Environics Analytics

As Chief Technology Officer, Andrew leads Environics Analytics (EA)’s Software Development and Information Technology teams, including Data Governance, Operations, and Infrastructure. Andrew plays a pivotal role in translating the company's business objectives into technical initiatives, fostering innovation, and keeping the organization at the forefront of both technological advancements and regulatory standards. Prior to this role Andrew led the team that developed ENVISION, EA’s second-generation online business intelligence platform. Andrew is a Certified Analytics Insights Professional (CAIP) and holds a Master’s degree in spatial analysis from Ryerson (now Toronto Metropolitan University).