(Virtual) CMAprivacy: The Road Ahead

This dynamic panel explores the indispensable role of marketing in driving business success, innovation, and economic growth in today's digital landscape. Industry leaders and experts will discuss how marketing has evolved into a sophisticated, data-driven discipline that fuels business growth, enhances customer satisfaction, and determines a company's success in the global marketplace.

Key Takeaways:

• How data-driven marketing is revolutionizing customer engagement and business growth
• The role of marketing in driving innovation and maintaining global competitiveness
• The intersection of data utilization, consumer privacy, and business growth

Sara Clodman
Chief Public Affairs and Governance Officer, The Canadian Marketing Association (CMA)

Sara Clodman is Chief Public Affairs and Governance Officer at the Canadian Marketing Association (CMA), where she leads the Association’s efforts to support a favourable public policy environment that enables organizations to effectively and responsibly serve consumers. She has been a leading voice for business on privacy law reform, consumer protection and competition matters. Her presentation to the House of Commons Standing Committee on Industry and Technology regarding Bill C-27 highlighted the urgent need for an effective privacy law that protects consumers, including minors, while enabling innovation for economic growth.

Sara's career includes senior positions at The Investment Funds Institute of Canada, the Canadian Life and Health Insurance Association and a major financial services company, as well as roles in the public and political sectors.  She is currently a board member of the Digital Advertising Alliance of Canada (DAAC).

Sara has sat on several boards, including the National Ballet School and Bridgepoint (formerly Riverdale Hospital). She served on the City of Toronto Committee of Adjustment for 12 years, including three years as Vice-Chair.

Sara holds an MBA from the Schulich School of Business at York University and an Honours BA from the University of Toronto.

Philippe Dufresne
Privacy Commissioner of Canada

Philippe Dufresne was appointed Privacy Commissioner of Canada on June 27, 2022. A leading legal expert on human rights, administrative and constitutional law, he previously served as the Law Clerk and Parliamentary Counsel of the House of Commons where he was responsible for the provision of legal and legislative services to the House, its Speaker, Members and committees, the Board of Internal Economy and the House Administration.

Prior to his appointment as Law Clerk of the House in 2015, he was the Canadian Human Rights Commission’s Senior General Counsel, responsible for legal services, litigation, investigations, mediations, employment equity and Access to Information and Privacy. During that time, he successfully appeared as counsel before all levels of Canadian Courts, including the Supreme Court of Canada in a number of key human rights and constitutional cases over the last two decades.

A member of the Bars of Québec, Ontario, and Massachusetts, he has served his profession and community in several different capacities, including as president of the constitutional and human rights law section of the Canadian Bar Association (Québec Branch) and as president of the International Commission of Jurists (Canada).

Commissioner Dufresne holds degrees in common and civil law from McGill University’s Faculty of Law, and has been a part-time professor with the University of Ottawa’s Faculty of Common Law and Queen’s University’s Faculty of Law. He regularly speaks on issues of privacy, human rights, administrative, and constitutional law in Canada.

Amanda Maltby
General Manager, Corporate Compliance and Regulatory Affairs, Canada Post (Moderator)

Amanda Maltby is an experienced business leader, executive and Board Director with more than 25 years in senior management roles. She has an extensive background in privacy and data governance, corporate compliance and ethics and public policy issues impacting marketing. Currently she is the General Manager, Corporate Compliance and Regulatory Affairs at Canada Post Corporation. Amanda also acts as the Corporation’s Chief Privacy Officer. Prior to that, she was Senior Vice-President, Public Affairs at Ipsos Reid, a global leader in market research and public affairs strategies where she worked with leading private sector, charitable and not-for-profit organizations. Amanda was previously Senior Vice-President, Public Affairs at the Canadian Marketing Association, where she represented the Association’s interests in national and international forums on issues related to data privacy, security and consumer protection and led the development of leading industry standards on marketing to children and teenagers, deceptive practices in telemarketing and ethical data sharing. She was a member of the federal government Task Force on Spam, Business/Consumer eCommerce Working Committee, and the federal government Working Group that established Canada’s first private sector privacy law, Personal Information Protection and Electronic Documents Act (PIPEDA). Amanda has also held senior roles in the federal government departments of Finance and Global Affairs.

In addition, Amanda has served on the boards of numerous non-for-profit organizations and industry associations in Canada and the US. Amanda is currently a Director of the Canada Marketing Association and serves as the Chair of the Association’s Public Affairs Committee. She is also a founding member of the Data Privacy Board who purpose is connect Canadian and US enterprises to enhance the privacy profession. She is an active volunteer in her community and sits on the Human Resources Committee of the Carleton Golf and Yacht Club.

Amanda holds a Hons BA in from Carleton University in Ottawa and is a certified privacy professional.

Gillian Mann
Senior Director, Customer & Loyalty Analytics, Loyalty & Marketing, Air Canada

With over 25 years of experience in airline and loyalty, Gillian currently leads a team of data scientists and BI professionals responsible for driving and delivering on Air Canada’s analytic roadmap in support of Air Canada commercial marketing and all aspects of the Aeroplan business, including member lifecycle management, product development & loyalty marketing.  With customer and member data at the heart of everything they do, Gillian and her team foster a data and customer centric culture within the organization while instilling data practices that are respectful of personal privacy and build consumer trust.  Gillian is an active member of the CMA's Privacy & Data Committee.

Rupen Seoni
Chief Client Officer, Environics Analytics

With over 25 years of experience in marketing and analytics, Rupen understands business needs and how data and analytics can help solve them. A Chartered Marketer, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and evaluate performance. Rupen appears regularly on CTV’s federal and provincial election coverage as a commentator on voters in key races.  Rupen held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics and earned a master’s degree in urban planning from the University of Toronto.

Rupinder Dhillon
Vice President of Enterprise Data Office, Sobeys

As Canada stands at a crossroads with its proposed privacy legislation, this forward-looking panel will provide critical insights into the potential future of federal privacy law and its implications for marketers. Whether Bill C-27 advances through parliament or alternative measures emerge, our expert panelists will offer the most current updates and practical guidance to help you navigate the evolving regulatory landscape.

Key Takeaways:

• Latest developments on Bill C-27, and potential scenarios if the bill doesn't advance as expected
• Practical strategies to future-proof your marketing initiatives and data practices amid regulatory uncertainty
• Best practices for building consumer trust and maintaining brand reputation in an evolving privacy landscape

Sara Clodman
Chief Public Affairs and Governance Officer, The Canadian Marketing Association (CMA)

Sara Clodman is Chief Public Affairs and Governance Officer at the Canadian Marketing Association (CMA), where she leads the Association’s efforts to support a favourable public policy environment that enables organizations to effectively and responsibly serve consumers. She has been a leading voice for business on privacy law reform, consumer protection and competition matters. Her presentation to the House of Commons Standing Committee on Industry and Technology regarding Bill C-27 highlighted the urgent need for an effective privacy law that protects consumers, including minors, while enabling innovation for economic growth.

Sara's career includes senior positions at The Investment Funds Institute of Canada, the Canadian Life and Health Insurance Association and a major financial services company, as well as roles in the public and political sectors.  She is currently a board member of the Digital Advertising Alliance of Canada (DAAC).

Sara has sat on several boards, including the National Ballet School and Bridgepoint (formerly Riverdale Hospital). She served on the City of Toronto Committee of Adjustment for 12 years, including three years as Vice-Chair.

Sara holds an MBA from the Schulich School of Business at York University and an Honours BA from the University of Toronto.

Andrew Schuster
Chief Technology Officer, Environics Analytics

As Chief Technology Officer, Andrew leads Environics Analytics (EA)’s Software Development and Information Technology teams, including Data Governance, Operations, and Infrastructure. Andrew plays a pivotal role in translating the company's business objectives into technical initiatives, fostering innovation, and keeping the organization at the forefront of both technological advancements and regulatory standards. Prior to this role Andrew led the team that developed ENVISION, EA’s second-generation online business intelligence platform. Andrew is a Certified Analytics Insights Professional (CAIP) and holds a Master’s degree in spatial analysis from Ryerson (now Toronto Metropolitan University).

Pamela Snively
Chief Data & Trust Officer, TELUS

Pamela Snively is the Chief Data & Trust Officer at TELUS. She leads the team responsible for privacy governance and data ethics, along with data management and a number of compliance functions, including the Anti-bribery & Corruption and Competition Law programs.  Pam approaches overall data governance through the lens of customer trust, leveraging TELUS’ Customer First principle to drive the organization’s commitment to privacy and data ethics.  

Pamela was the recipient of the 2017 Ontario Bar Association’s Karen Spector Memorial Award for Excellence in Privacy Law. She participates in a number of national and international think-tanks and governance bodies related to privacy and data governance, including serving as a Board member for the Information Accountability Foundation and on the Privacy and Data Advisory Committee for the Canadian Marketing Association.  She is also a founding member and Chair of Canada’s Business Privacy Group, a working group made up of some of Canada’s leading privacy professionals and industry associations focused on building trust in Canada’s digital ecosystem and legislative regime. 

Pam is a frequent speaker on privacy and data ethics and she actively encourages other organizations to join her in her mission to earn and elevate consumer trust in our digital ecosystem.

Suzanne L. Morin
Vice-President, Chief Privacy and Data Ethics Officer, Sun Life

As Vice-President, Chief Privacy and Data Ethics Officer, Suzanne is responsible for overall privacy leadership at Sun Life and its subsidiaries worldwide. Her mandate includes the company’s Code of Conduct program and evolving standards for ethical use of data. Suzanne’s prior roles include leading the legal team in Quebec and compliance for IT.

Before joining Sun Life in 2015, Suzanne spent more than 20 years working in the communications industry, for businesses such as Bell Canada and BlackBerry.

A passionate believer in giving back to the community and helping to shape the public debate, Suzanne is actively involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section, CANON – the Canadian Anonymization Network, the Information Accountability Foundation,  and MediaSmarts, a leader in media and digital literacy. Suzanne served as an appointed member of the Board of the Standards Council of Canada for over a decade.

Suzanne has appeared before parliamentary and legislative committees, and speaks frequently at Canadian and international conferences.

Suzanne is always physically active, walking and working in the yard, loves jigsaw puzzles and coffee. She has a son and husband and divides her time between Ottawa and Montreal.

Quebec's Law 25 is setting new standards for privacy protection in Canada. Our expert panel will demystify this groundbreaking legislation, offering critical insights for marketers nationwide. This session is essential for understanding the far-reaching implications of Law 25.

Key Takeaways:

• The marketing implications of Law 25.
• Strategies for compliance without compromising marketing effectiveness
• Transforming compliance challenges into marketing opportunities

Kathleen Champagne
Managing Director, Privacy Lead, PwC Canada

Kathleen Champagne is a distinguished Managing Director at PwC, where she leads the Privacy Practice. Her career began on the advertising agency side, where she honed her skills as an Account Director in Direct Marketing before transitioning to the financial services industry. Here, she transitioned from marketing management to project management roles, eventually spearheading the CASL and GDPR Programs. Her exceptional leadership and deep understanding of privacy laws led her to oversee the Privacy Practice as Chief Privacy Officer for one of Canada's top banks, cementing her reputation as a thought leader in the field. 

In the past five years at PwC, Kathleen has worked with high-profile clients across various industries, developing robust privacy frameworks and program management enablers to provide a risk-based approach to complex Canadian and Global legislation. Her journey to becoming a Managing Director is a testament to her dedication, innovative thinking, and unwavering commitment to the field of privacy and data trust. Kathleen's strategic vision and practical solutions have been instrumental in shaping the privacy landscape, and she continues to drive excellence and foster trust in every project she undertakes. 

Tony Guéret
Director, CRM & Digital Growth, Walmart Canada

Originally from France, Tony Gueret has worked for the past 15 years in Digital Marketing, primarily in CRM & Loyalty. Currently working at Walmart Canada as the Director of CRM & Digital Growth, Tony has lead personalization across owned channels such as email, push notifications, SMS and In-app messages and has also lead digitalization of store customers. Tony is always looking at ways to optimize marketing programs by using data and insights to drive actions beneficial to customers and the company. Tony believes that personalization is expected from customers, but Privacy should also be respected. Tony has worked very closely with Privacy and Legal teams to implement personalization strategies within the bounderies of Privacy and compliance legislation. Tony was pivotal in leading and implementing the CASL logic and tools at Best Buy Canada in 2014 as well as Law 25 logic at Walmart Canada in 2023. Tony embraces change, as change most often creates opportunities.

Mavis Mak
Senior Director, Data and Privacy, Loblaw

Mavis is a seasoned privacy lawyer, passionate about the privacy and technology space. She has earned a reputation for being a customer-focused and pragmatic privacy leader with more than 10 years of experience working in various industries including retail, professional services, telecommunications, health care and banking. Mavis is currently Senior Director, Data and Privacy and is responsible for overseeing the data and privacy advisory team for all Loblaw lines of businesses. Mavis graduated from Dalhousie University with a Juris Doctor degree and a Bachelor of Commerce degree from the University of Toronto. She has also obtained her CIPP/C designation from the International Association of Privacy Professionals.  

David Elder
Chair of the Privacy & Data Protection and Communications practice groups, Stikeman Elliott LLP

David Elder is Chair of the Privacy & Data Protection and Communications practice groups at Stikeman Elliott LLP, where he also serves as the firm's Chief Privacy Officer.  He provides privacy and marketing compliance advice to a wide range of Canadian and international businesses with respect to both online and offline activities.  He also provides advice with respect to managing data breaches and navigating privacy issues arising in M&A transactions.  David is recognized as one of the country’s foremost authorities on Canada’s Anti-Spam Legislation (CASL).  He serves as Special Digital Privacy Counsel to the Canadian Marketing Association, in which role he advocates and advises on a range of electronic privacy issues, including representing the CMA before several Parliamentary Committees.  He has for many years also been an active participant in legislative and policy developments respecting privacy.  Based in Ottawa, he has over 30 years of experience gained in private practice, government and corporate settings.