(Virtual) CMAprivacy: The Road Ahead

This dynamic panel explores the indispensable role of marketing in driving business success, innovation, and economic growth in today's digital landscape. Industry leaders and experts will discuss how marketing has evolved into a sophisticated, data-driven discipline that fuels business growth, enhances customer satisfaction, and determines a company's success in the global marketplace.

Key Takeaways:

• How data-driven marketing is revolutionizing customer engagement and business growth
• The role of marketing in driving innovation and maintaining global competitiveness
• The intersection of data utilization, consumer privacy, and business growth

Quebec's Law 25 is setting new standards for privacy protection in Canada. Our expert panel will demystify this groundbreaking legislation, offering critical insights for marketers nationwide. This session is essential for understanding the far-reaching implications of Law 25.

Key Takeaways:

• The marketing implications of Law 25.
• Strategies for compliance without compromising marketing effectiveness
• Transforming compliance challenges into marketing opportunities

As Canada stands at a crossroads with its proposed privacy legislation, this forward-looking panel will provide critical insights into the potential future of federal privacy law and its implications for marketers. Whether Bill C-27 advances through parliament or alternative measures emerge, our expert panelists will offer the most current updates and practical guidance to help you navigate the evolving regulatory landscape.

Key Takeaways:

• Latest developments on Bill C-27, and potential scenarios if the bill doesn't advance as expected
• Practical strategies to future-proof your marketing initiatives and data practices amid regulatory uncertainty
• Best practices for building consumer trust and maintaining brand reputation in an evolving privacy landscape