The Omnichannel Playbook for Better ROI, presented by The Trade Desk

Bob Cornwall, General Manager, Client Services, The Trade Desk

Bob Cornwall is the General Manager of Client Services for Canada at The Trade Desk. As an accomplished business leader, he excels in fostering relationships with executive leadership at agencies and brands and oversees a team focused on enhancing advertiser value through data-driven solutions and AI technology.

Prior to The Trade Desk, Bob spent 10 years at Google, responsible for Canadian Brand Activation efforts, Global YouTube/Video Ad Solutions and Education Programs, and serving as the Chief of Staff/Product Strategy & Operations Lead for YouTube Ads Engineering. Before Google, he built extensive experience in Brand Marketing working at Unilever, Kraft, and Mondelez. Bob is a graduate of Queen’s University with a BCom.

and more to come! 

Riley Armstrong, Director, Inventory Development, The Trade Desk

Joshua Nathan, Senior Director, Data Partnerships, The Trade Desk

Hailey McInnes
Senior Manager, Global Research & Insights, The Trade Desk

Hailey McInnes is a Senior Manager on the Research and Insights team at The Trade Desk, where she focuses on understanding key consumers to help advertisers optimize their media strategies. With 9 years of experience in media and advertising, she has held roles in media planning and buying at OMD and Merkley + Partners, working across a diverse range of industries, including automotive, tech, pharma, travel, and CPG.

Hailey specializes in helping businesses make informed decisions through insights and data, ensuring they effectively reach and understand their key audiences. She brings a deep expertise in identifying business challenges, uncovering solutions, and crafting insights-led stories that drive impact across organizations.

Aaron Fernandes
Senior Director, Integrated Media Solutions
Loblaw Advance

JJ Dobrovolski
Senior Director, Business Development, The Trade Desk

JJ Dobrovolski is the Senior Director of Business Development at The Trade Desk Canada, where he oversees strategic partnerships with key clients to help deliver insightful and impactful advertising solutions. With expertise spanning high-growth startups and Fortune 500 companies, JJ drives results across diverse industries including advertising, technology, consumer packaged goods, retail, finance, and market research.

Before joining The Trade Desk, JJ held leadership roles including Head of Beauty & Health at Amazon Ads Canada. He has also played pivotal roles at Kraft Heinz, and Nielsen. A graduate of the University of Toronto, JJ combines strategic vision with hands-on expertise, empowering brands to build meaningful connections with their audiences.