The Omnichannel Playbook for Better ROI, presented by The Trade Desk

In today’s dynamic business landscape, CFOs demand more than just traditional marketing KPIs—they want evidence that campaigns are driving meaningful top-line growth. For advertisers, achieving this means maximizing value, controlling costs, and leveraging premium inventory, innovative data partnerships, and advanced tools to deliver better ROI.

This session, led by The Trade Desk and its partners, offers a hands-on guide to crafting media strategies that elevate your marketing game.

From connecting with untapped audiences to optimizing omnichannel media investments across the open internet, discover how to deliver measurable impact by:

• Harnessing the power of data: Learn how retail networks and groundbreaking data partnerships can help you build your brand and capture market share.
• Reaching new audiences: Bridge the gap between traditional and digital channels to expand your audience.
• Learning from industry leaders: Gain inspiration from case studies and insights shared by leading brands that are achieving success with the latest innovations.