10/21/2025 12:30:00 PM
Vancouver @ 8:30AM - 11:00AM ET

The Case for Canada, Vancouver, B.C.

Members: $0

Non-Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Sutton Place Hotel Vancouver
845 Burrard Street Vancouver British Columbia V6Z 2K6 Canada
CPD CREDITS Earn 1.50 CPD
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Join the Canadian Marketing Association in Vancouver as we highlight and celebrate Canadian innovation and talent that is growing our domestic economy and putting Canada in the spotlight globally. This event brings together marketing professionals, industry leaders, and innovators from the industry in Vancouver for a morning of inspiration, learning, and networking. Gain valuable knowledge from expert speakers on cutting-edge marketing trends, strategies, insights, and opportunities for Canadian brands.

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

By attending this event, you grant the Canadian Marketing Association (CMA), and those authorized by the CMA, permission to photograph and/or record you. You also give the CMA a perpetual, irrevocable license to use these images or recordings — along with your name — in any media and for any CMA-related promotional purposes, including advertising, editorial, and digital use.

You understand that you will not receive payment or royalties, and you release the CMA and its partners from any related claims.

If you have concerns, please contact us before the event.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Cameron McFadyen

Ipsos

speaker

Fil Lourenco

SVP, Digital

dentsu

speaker

Garett Senez

Founder

Quark Baby

speaker

Gordon Cairns

Director, Media Transformation and Operations

Telus

speaker

Jennifer Fields

Senior Director, Business Development

The Trade Desk

speaker

Laura Pearce

Head of Marketing

Google Canada

speaker

Michelle McBeth

Strategic Planning

Cossette Media

speaker

Sasha Bricel

Director of Marketing Services

Nature’s Path

speaker

Tommy Turnbull

Senior Account Executive

Quantcast

Agenda

Omnichannel success means more than being everywhere; it’s about creating connected experiences that drive real impact. In this fireside chat, Plus Company and Quantcast share how omnichannel strategies powered by Autonomous AI and real-time data signals drive higher performance, stronger return on ad spend, and sustainable growth. Hear how fragmented media can be turned into connected, high-impact campaigns.

Tommy Turnbull
Senior Account Executive, Quantcast


Michelle McBeth
With over 15 years of experience in communication planning, Michelle McBeth specializes in building integrated media strategies that deliver measurable business impact. Michelle is passionate about uncovering category and consumer insights, driving innovation through data-led solutions, and ensuring media activations deliver tangible business results.

Michelle has led strategic planning and execution across diverse categories including retail, financial services, insurance, telecommunications, government, QSR, and tourism. Today, she brings her expertise in omnichannel strategy and data-driven media to help brands maximize investment and connect meaningfully with consumers.

Canada’s marketing landscape is evolving fast, and so is the way brands leverage data to engage consumers in a privacy-conscious way.

In this session, hear from media leaders as they explore how local collaboration and innovation are unlocking new levels of efficiency, reach, and measurement. Learn how TELUS is working with dentsu and The Trade Desk to optimize omnichannel campaigns and show how Canadian inventory and data integrations can drive smarter media strategies and stronger business outcomes.


Jennifer Fields (Moderator)
Senior Director, Business Development, The Trade Desk

Jennifer Fields is the Senior Director of Business Development for The Trade Desk in Canada, leading business development and partner management. For over 20 years, Jennifer has held roles focused on business development and sales for national and global media companies, including Yahoo!, Mode Media, Olive Media (Torstar) and Kijiji (eBay).


Gordon Cairns
Director, Media Transformation and Operations, TELUS


Fil Lourenco
SVP, Digital, dentsu

Laura Pearce
Head of Marketing, Google Canada

Laura Pearce is Head of Marketing for Google Canada, where she oversees all marketing to Canadian consumers and customers across Google & YouTube products & services, including Google AI & Gemini.  

Laura is a strategic and innovative marketer with over 20 years of experience in digital/social and multi-platform brand, product and performance marketing. Prior to Google, she has held marketing leadership roles at Twitter, AOL/Huffington Post, Blue Ant Media and more.

Cameron McFadyen (Moderator)
Ipsos


Sasha Bricel
Director of Marketing Services, Nature's Path


Garett Senez
Founder, Quark Baby


Laura Pearce
Head of Marketing, Google Canada

Laura Pearce is Head of Marketing for Google Canada, where she oversees all marketing to Canadian consumers and customers across Google & YouTube products & services, including Google AI & Gemini.  

Laura is a strategic and innovative marketer with over 20 years of experience in digital/social and multi-platform brand, product and performance marketing. Prior to Google, she has held marketing leadership roles at Twitter, AOL/Huffington Post, Blue Ant Media and more.

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023