Nonprofits Transformed - Campaigns Behind Their Growth & Success

• Key strategies behind some of Canada’s most successful nonprofit campaigns
• Mindsets required to motivate all interest groups required for buy-in
• Tactics for both internal and external participation and amplification
• Requirements for collaboration amongst departments, levels and other partners
•  Ideas on how to get out of your comfort zone and take calculated risk
• How to inspire extraordinary work that gets results

• Three case studies that transformed the Canadian nonprofit sector
• Insights & analysis of key campaign success factors
•  Key application points to consider for any organization of any size
• Interactive small group discussions with colleagues in a diverse range of organizations
•  A facilitator who specializes in purpose-driven marketing and teaches at the University of British Columbia’s Sauder School of Business

• Marketing, communications & fundraising professionals who work in the nonprofit corporate or government sectors
• Those who are eager to make a greater impact on any social or environmental cause
•  From a diverse range of experience, levels and locations across Canada

Joanne Turner is marketing strategist who helps organizations achieve bottom line results while driving positive social and environmental impacts. 

She has three decades of experience in strategic planning and has worked at several award-winning advertising agencies in Toronto, Vancouver and Australia, most recently as a partner at Rethink. Her work includes many of the world’s most successful brands including Bayer, Coca-Cola, General Mills, Heinz, Nestle, SC Johnson and Toyota, to name a few.

Joanne started her own Vancouver-based consultancy in 2008 to apply her big brand skills to nonprofit, corporate and government organizations that are striving to achieve both purpose and profit goals. Her research, analysis and strategic recommendations provide clear insights and tactics to increase internal & external awareness, engagement, revenue and all other forms of desired action.

Joanne is also an Adjunct Professor at the UBC Sauder School of Business and teaches undergraduate and graduate level courses in purpose-driven strategy.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague