Certified Digital Marketing Professional
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
Master the complete digital marketing ecosystem with Canada's premier certification.
Developed by global industry leaders, this isn't your typical online course—it's the practical foundation that transforms marketing professionals into strategic powerhouses.
You'll dive deep into the tools and tactics that actually move the needle: AI-powered campaigns, data-driven digital strategy, social media that converts, PPC that delivers ROI, and so much more. This hands-on approach means you're not just memorizing concepts—you're building campaigns, analyzing real results, and solving the same challenges you'll face in the boardroom.
By the time you complete this diploma, you'll speak the language of digital marketing fluently. You'll walk into strategy meetings with the confidence that comes from genuine expertise—not surface-level knowledge, but the deep understanding that lets you design comprehensive campaigns, execute them flawlessly, measure what matters, and optimize for maximum impact.
You'll emerge as the versatile digital marketing professional every company is desperately trying to hire—someone who can orchestrate entire digital ecosystems and deliver measurable business growth.
This course is ideal for: strategic marketing leaders, career-focused marketing professionals, emerging marketing talent, data-driven marketing specialists, business leadership and consulting.
The course is comprised of 10 modules, and you will have the flexibility to complete them within 24 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $1510
Non-Members: $3025
CM Non-Members: $2420
CPD Credits: Earn 28 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Master AI-powered digital marketing fundamentals by understanding core digital marketing principles while leveraging artificial intelligence tools for strategic planning, content creation, and campaign optimization across all digital channels.
- 2. Develop comprehensive digital marketing strategies that integrate multiple channels (SEO, PPC, social media, email, content marketing) into cohesive campaigns aligned with business objectives and measurable ROI outcomes.
- 3. Execute advanced search marketing excellence by implementing strategic SEO for organic rankings, managing sophisticated PPC and display advertising campaigns, and driving qualified traffic through integrated search strategies.
- 4. Create and optimize compelling content experiences through strategic content marketing, automated email campaigns, and social media engagement that drives customer journey progression and conversion optimization.
- 5. Build conversion-focused digital experiences by designing user-centered websites, implementing eCommerce and social commerce solutions, and optimizing customer touchpoints for maximum business impact.
- 6. Analyze and interpret complex marketing data using Google Analytics 4 (GA4) and advanced analytics tools to gain actionable insights, track performance across channels, and make data-driven strategic decisions.
- 7. Apply professional soft skills for marketing leadership including project management, agile thinking, strategic problem-solving, and persuasive communication that enhance job performance and career advancement.
- 8. Integrate AI technologies strategically across content creation, audience research, campaign optimization, and performance tracking to streamline workflows and maintain competitive advantage in the evolving digital landscape.
- 9. Execute omnichannel marketing campaigns that seamlessly combine organic and paid strategies across search, social, email, and content channels for amplified business results.
- 10. Demonstrate measurable business impact through comprehensive performance measurement, strategic optimization, and clear ROI demonstration that validates digital marketing's contribution to organizational growth.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - Digital Marketing Strategy
Build a comprehensive digital marketing strategy that seamlessly integrates AI to enhance planning, execution, and ROI. You'll learn to set clear objectives, define meaningful KPIs, and allocate budgets strategically. Master research-driven channel selection and craft creative strategies that truly engage audiences. Execute campaigns with confidence using actionable plans and a balanced media mix for maximum impact.
Topic Overview:
- Marketing Today
- Thinking Critically About Research
- Strategy and Forecasting
- Creative Brief
- Using a Media Plan
- Strategy and Return on Investment (ROI)
- Digital Audit
- Developing a Marketing Brief
- Working with an Agency
- Delivering a Campaign Action Plan
Module 2 - Web Optimization, eCommerce and Social Commerce
Create an impactful online presence that captivates and converts visitors into customers. Learn to design user-centred, frictionless websites that align perfectly with business goals and the buyer's journey. Master eCommerce fundamentals and social commerce tactics that drive sales, enhance customer satisfaction, and optimize performance through data-driven tools and A/B testing methodologies.
Topic Overview:
- Build Your Online Presence
- Website Optimization and the Buyer's Journey
- Main Pages of a Website
- UX and UI
- eCommerce Marketplaces
- A/B Testing for Website Optimization
- Analyzing and Reporting Using Social Media Tools
- How to Design a Website
- User-Centred Design and Website Optimization
- Design Principles
- eCommerce Solutions
- Website Metrics
- Social Commerce Channels
Module 3 - Email Marketing and Automation
Unlock email marketing's true potential through AI and automation to streamline campaigns and maximize impact. Design personalized, results-driven emails while navigating data protection laws and optimizing open and click-through rates. Leverage CRM tools and advanced metrics to boost engagement, generate quality leads, and foster brand loyalty while ensuring excellent deliverability and audience reach.
Topic Overview:
- Email and Omnichannel Marketing
- CRMs
- Email Marketing Workflows and Benefits
- Email Design and Images
- A/B Testing for Email Optimization
- Email Marketing Legislation and Regulations
- Marketing Automation
- Email Subject Lines and Copy
- Email Campaign Delivery Challenges
- Optimizing Email Campaign Performance
Module 4 - Search Engine Optimization
Build comprehensive SEO knowledge, from understanding how search engines and SERPs function to implementing strategic keyword research. Master technical, on-page, and off-page optimization techniques that boost organic rankings. Leverage free, paid, and AI-powered tools to measure and refine your SEO strategy for sustained online success and visibility.
Topic Overview:
- How Do Search Engines Rank Pages?
- How to Conduct SEO Keyword Research
- Page Experience Ranking Signal
- On-Page and Off-Page Optimization
- AI Tools for SEO
- Search Engine Results Page (SERP)
- Technical Optimization
- Google Search Console
- Free SEO Tools
- ChatGPT for SEO
Module 5 - Content Marketing
Master the art of crafting impactful content marketing strategies with a persona-focused, data-driven approach. Learn content creation, curation, and amplification while leveraging AI-powered tools and insights to connect with audiences, optimize the buyer's journey, and measure success effectively.
Topic Overview:
- What is Content Marketing?
- Content Intent
- Getting Ideas for Content Topics
- Content Creation and Content Curation
- Content Scheduling
- Topical and Evergreen Content
- Buyer Personas
- Creative Brief
- Getting Started with ChatGPT
- Analyzing Content Performance
Module 6 - Analytics with Google Analytics 4 (GA4)
Harness GA4's capabilities to transform raw data into actionable insights. Learn to set up, configure, and optimize GA4 while adhering to privacy best practices. Master AI-driven features to monitor campaigns, analyze customer journeys, and make data-driven decisions that maximize business performance and growth.
Topic Overview:
- Google Analytics 4 (GA4) Fundamentals
- GA4 Account Set-Up
- Types of GA4 Events
- Key GA4 Reports
- Real-Time Data in GA4
- AI for Data-Driven Decision-Making for Marketing (NEW!)
- Analytics, Data Privacy, and Protection
- Linking GA4 to Other Tools
- Advanced Custom Events in GA4
- UTM Tracking with URL Builder
- Audiences in GA4
- AI in Customer Journey Mapping (NEW!)
Module 7 - Professional Soft Skills for Digital Marketers
Enhance your professional toolkit with essential skills for thriving in today's dynamic workplace. Apply project management techniques, embrace agile thinking for innovation, and sharpen creativity alongside problem-solving abilities. Develop strategic thinking, time management expertise, and persuasive communication skills to drive both personal and business success.
Topic Overview:
- Seven-Step Framework for Managing Projects
- Applying the Agile Concept of the "MVP"
- Removing Barriers to Creativity
- Benefits of Strategic Thinking
- Strategies for Effective Communication
- Using the "Test and Learn" Approach
- Generating New Ideas
- Skills for Effective Problem Solving
- Saving and Creating Time
- Persuading an Audience
Module 8 - Paid Search (PPC) and Digital Advertising
Discover PPC and display advertising's potential to capture active consumers and elevate brand awareness. Learn strategic budgeting, bidding, and ad creation using platforms like Google Ads. Utilize AI-powered tools and advanced targeting to optimize campaigns, reduce costs, and maximize ROI while integrating display and video advertising into a cohesive marketing strategy.
Topic Overview:
- PPC Keyword Research
- Creating a PPC Campaign
- GDN, AI, and Performance Max
- Targeting for Demand Generation
- Paid Search Metrics and Reports
- Using AI with Google Ads (NEW!)
- Budgets and Bidding in Google Ads
- Display and Video Advertising
- Display and Video Ad Formats
- Remarketing for Display and Video Campaigns
- Search, Display, and Video Campaign Optimization
- AI and Performance Max (NEW!)
Module 9 - Social Media Marketing
Establish a powerful social media presence and leverage key platforms' capabilities to grow and engage audiences effectively. Discover impactful strategies for community building, execute successful paid campaigns, and unlock AI-driven tools to elevate social commerce and enhance your brand's reach across all channels.
Topic Overview:
- Influencing the Consumer Journey Using Social
- Key Social Media Platforms: Facebook, WhatsApp, and Instagram
- Key Social Video Platforms: YouTube and TikTok
- Sustaining a Social Community
- Five Key Steps for Creating a Social Campaign
- How Do Social Media Algorithms Work?
- Key Social Media Platforms: Twitter (X) and LinkedIn
- Setting Up a Social Media Experience for a Business
- Engaging an Audience Using Social Media
- Best Practices for Using AI in Social Media (NEW!)
Module 10 - AI-Powered Digital Marketing
Harness digital marketing's potential in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing modern business. Learn to craft 360-degree campaigns that deeply connect with your audience and drive meaningful results.
Topic Overview:
- What is Digital Marketing?
- Digital Marketing Channels
- Staying Relevant in Digital Marketing
- Competitive Research
- The Marketing Funnel and the Buyer's Journey
- Integrating Offline and Digital Marketing
- Inbound and Outbound Marketing
- What is AI in Digital Marketing?
- Audience Listening Tools
- Industry and Customer Research with AI (NEW!)
- The Evolution of the Buyer's Journey
Course Requirements:
Workload:
This CMA x DMI course consists of 10 modules. On average, this course will take 28 hours to complete, and learners have 24 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
This course is assessed by a two-hour exam. Candidates need to achieve a minimum of 60% to pass the exam.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
