Certified Digital Marketing Specialist - Social
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
Master advanced social media strategies that drive exceptional business results across all platforms.
Excel in social media marketing through AI-enhanced strategies using practical, hands-on learning experiences, industry expert guidance, and professional-grade tools that deliver immediate workplace impact.
This enhanced edition of the Social Media Specialist course, crafted by leading industry professionals, provides comprehensive social media expertise combined with cutting-edge AI-driven methodologies for strategic research, compelling content creation, and sophisticated campaign optimization.
Experience transformative learning through immersive, hands-on training modules, expert-guided demonstrations, interactive platform simulations, and exclusive access to professional resources that position you at the forefront of social media innovation.
Master the integration of traditional social media excellence with emerging AI technologies, enabling you to create strategies that resonate with audiences, drive engagement, and deliver measurable business results. This comprehensive program ensures you not only keep pace with rapidly evolving social media trends but establish yourself as a leader in AI-powered social media marketing.
Upon completion, you'll possess the advanced expertise and practical skills needed to make an immediate, measurable impact in your organization while positioning yourself for accelerated career advancement in the dynamic social media landscape.
This course is ideal for: social media marketing professionals, career-focused digital marketers, content marketers, social media consultants, freelancers, marketing managers, digital marketing specialists, customer service professionals, video marketing specialists, agency professionals, brand managers and communications professionals.
The course is comprised of 10 modules, and you will have the flexibility to complete them within 24 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $1510
Non-Members: $3025
CM Non-Members: $2420
CPD Credits: Earn 27 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Master AI-powered social research methodologies to conduct sophisticated audience analysis, competitive intelligence, and market trend identification that generates actionable strategic insights for campaign optimization.
- 2. Develop and execute comprehensive social media strategies using integrated planning frameworks that align multiple platforms with business objectives while measuring performance and demonstrating clear ROI.
- 3. Create high-converting content at scale by leveraging AI tools for ideation, production, and optimization across diverse content formats while maintaining authentic brand voice and audience engagement.
- 4. Optimize platform-specific performance across Meta's ecosystem (Facebook, Instagram, WhatsApp, Threads), LinkedIn, YouTube, TikTok, X, and emerging social applications using advanced targeting and advertising strategies.
- 5. Master social video marketing excellence by developing compelling video strategies, managing YouTube and TikTok channels, and utilizing video content to drive engagement, build communities, and generate measurable conversions.
- 6. Implement strategic social commerce and affiliate marketing by setting up integrated commerce solutions, optimizing paid performance, and leveraging influencer partnerships to drive sales and business growth.
- 7. Execute professional social customer service strategies that transform social interactions into positive brand experiences, manage crisis situations, and build long-term customer loyalty and satisfaction.
- 8. Build comprehensive measurement and analytics expertise using advanced reporting frameworks and performance analysis to continuously optimize strategies and demonstrate social media's contribution to organizational objectives.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - AI-Powered Social Research
Master targeted digital campaign development by harnessing consumer insights and AI-enhanced research methodologies. Transform raw data into actionable strategic insights, stay ahead of evolving market trends, and optimize marketing strategies to improve ROI while delivering personalized, impactful marketing efforts that resonate with your target audience.
Knowledge Gain:
- Importance of Social Research and Insights
- Establishing Brand Capabilities and Goals
- Audience Research Tools
- Competitive Research Methods
- Analyzing Data to Find Insights
- Creating Customer Personas
- Industry Trend Research
- AI for Data-Driven Decision-Making in Marketing
- AI in Customer Journey Mapping
Module 2 - AI-Powered Social Content
Build comprehensive social media strategies that engage audiences and drive conversions by aligning content with audience needs and platform-specific requirements. Harness AI for strategic content creation and optimization while utilizing diverse content formats and integrating influencer partnerships for cohesive, impactful marketing approaches.
Knowledge Gain:
- Content Marketing for Social
- Aligning Content to Priority Audiences
- Video in Social Content
- Content Ideation
- Getting Started with ChatGPT
- Image, Video, and Audio AI Tools
- Developing a Social Content Strategy
- Best Practices for Using AI in Social Media
- Increasing Social Content Reach
Module 3 - Facebook, Instagram, WhatsApp, Threads
Master Meta's comprehensive platform ecosystem by learning to utilize Facebook, Instagram, WhatsApp, and Threads effectively. Develop winning social media strategies, manage accounts efficiently, create tailored content strategies, and implement impactful paid advertising campaigns designed for maximum reach and optimal ROI.
Knowledge Gain:
- The Value of Mass-Appeal Channels
- Meta Business Suite
- Facebook and Instagram Insights
- Creating Instant Experience Ads
- The Fundamentals of Threads
- Optimizing Facebook Pages
- Facebook and Instagram Stories
- Targeting Options with Facebook and Instagram
- Customer Service on WhatsApp
Module 4 - Social Apps and Other Platforms
Discover the strategic benefits of integrating diverse social applications into your marketing approach. Learn effective account management techniques, develop brand advertising strategies, and utilize advanced analytics to measure and optimize campaign success. Master platforms like X, Pinterest, and WeChat to enhance comprehensive campaign performance.
Knowledge Gain:
- Social Apps for Business
- Advertising on Social Apps
- Managing an X Community
- Social App Analytics
- Pinterest Platform Features
Module 5 - Social Video Strategy
Develop compelling social video strategies designed to capture attention, drive meaningful engagement, and differentiate your brand in competitive markets. Expand your reach and nurture social audiences through strategic video content while optimizing impact through targeted advertising and data-driven insights for maximum ROI.
Knowledge Gain:
- Social Video Formats
- Interacting with an Online Community
- Video Discoverability and Optimization
- Building an Audience with Video
- YouTube Advertising Strategy
- Analyzing Performance on TikTok
- Video Optimization Tools
Module 6 - YouTube, TikTok and Social Video
Master brand awareness and engagement enhancement through strategic social video marketing. Build strong YouTube presence, harness TikTok's viral potential, and utilize Snapchat's and Twitch's advertising capabilities to target audiences effectively, optimize ad performance, and achieve measurable business results.
Knowledge Gain:
- Social Video Types
- YouTube Channel Management
- YouTube Platform Features
- TikTok Best Practices
- CapCut for Content Creation
- Snapchat Features
- Twitch
Module 7 - LinkedIn
Leverage LinkedIn strategically to build professional connections and enhance your organization's presence in the business community. Master key platform features, explore advertising best practices and ad formats, and utilize native analytics to measure and optimize campaign success for professional networking and B2B marketing.
Knowledge Gain:
- LinkedIn and the Customer Journey
- Social Selling on LinkedIn
- Affiliate, Showcase, and Career Pages on LinkedIn
- Advertising Strategy with LinkedIn
- Analyzing LinkedIn Campaign Performance
- LinkedIn Connections and Followers
- LinkedIn Targeting
Module 8 - Social Commerce and Affiliate Marketing
Explore social commerce and affiliate marketing's strategic role in comprehensive digital marketing approaches. Learn to establish social commerce stores, optimize paid advertising performance, and leverage affiliate and influencer marketing strategies to boost sales and achieve measurable, sustainable business results.
Knowledge Gain:
- Key Elements of Social Commerce
- Establishing Social Commerce Goals
- Setting Up an Integrated Social Commerce Shop
- Social Commerce Tactics
- Meta Pixel Targeting and Enhancing Paid Advertising
- Drawing eCommerce Insights from Multiple Data Sources
- Social Influencer Tactics and Strategy
- Setting Goals for Affiliate and Influencer Marketing
Module 9 - AI-Powered Social Strategy
Master comprehensive AI-powered social media strategy development from foundational planning through execution. Learn to set measurable goals, utilize data effectively, and plan creative content approaches. Discover how to create strategic media plans and analyze performance data to drive actionable insights and strategic innovation.
Knowledge Gain:
- Social Strategy Fundamentals
- Social Key Performance Indicators
- Creating a Media Plan for Social
- AI for Strategic Planning
- Social Strategy Research
- Social Strategy Measurement
- Analyzing Social Performance
- AI for Strategic Innovation
Module 10 - Social Customer Service
Master customer experience (CX) fundamentals and implement industry best practices while utilizing automation and crisis management strategies. Enhance social customer service performance through effective evaluation techniques and explore the transformative role of social customer service in the digital age for comprehensive brand management.
Knowledge Gain:
- Key Concepts of Customer Experience
- CX Strategy
- Elements of the Customer Journey
- Social Commerce and Customer Service
- Customer Service Implementation Plan
- Social Customer Service Models
- Social Media Crisis Management
- Measuring Customer Satisfaction
- Social Customer Service and Peer Communities
Course Requirements:
Workload:
This CMA x DMI course consists of 10 modules. On average, this course will take 27 hours to complete, and learners have 24 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
This course is assessed by a two-hour exam. Candidates need to achieve a minimum of 60% to pass the exam.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
