Digital & Social Selling

Members: $350
Non-Members: $695
CM Non-Members: $556

CPD Credits: Earn 9 CPD

Learning Outcomes:

By completing this course, you'll confidently:

• 1. Master the fundamentals of modern social selling by understanding how the buying journey has transformed and leveraging social media platforms to deliver strategic messaging that resonates with today's digital buyers.
• 2. Develop comprehensive prospect identification and targeting expertise through persona development, social intelligence tools, and digital research techniques that ensure optimal timing and positioning for engagement.
• 3. Create and execute content strategies that attract qualified customers by appearing strategically in target feeds, curating compelling social selling content, and building robust networks of engaged buyers.
• 4. Build meaningful buyer relationships through deep audience understanding, strategic content curation, and authentic engagement techniques that establish trust and drive sustained interaction.
• 5. Execute successful closing strategies and retention programs using social platforms to increase conversions, implement effective up-selling and cross-selling techniques, and cultivate long-term post-sale relationships that generate ongoing value. 

Benefits:

• Anywhere and anytime access
• Flexible to suit your schedule
• No travel time
• Interactive learning experience

CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements

Course Outline:

Module 1 - Fundamentals of Social Selling

Discover how the modern buying journey has undergone fundamental transformation and explore how strategic social media integration delivers your message more effectively. Master the essential principles of digital sales tools integration and build a comprehensive foundation for successful social selling implementation. 

Knowledge Gain: 

• The Changed Buying Process
• Key Concepts of Social Selling
• Advantages of Social Selling for Business 
  

Toolkits:

• Social Media Profile Checklist

Module 2 - Finding and Targeting Prospects

Master the development and refinement of precise target personas while leveraging social intelligence and listening tools to monitor online interactions and buyer behaviour patterns. Utilize advanced digital research methodologies to ensure strategic timing and positioning that maximizes prospect engagement opportunities. 

Knowledge Gain: 

• Building Customer Personas
• Researching to Refine Personas
• Social Listening & Intelligence
• Preparing for Engagement

Toolkits:

• Prospecting Practical Toolkit
• Buyer Persona Framework
• CMO Persona Template

Module 3 - Attracting Customers

Develop advanced techniques to strategically appear in your target audience's social feeds and capture their attention. Master the art of creating and curating compelling content specifically designed for social selling success while building and nurturing a robust network of qualified buyers. 

Knowledge Gain: 

• The Needs of your Target Audience
• Creating and Curating Content
• Matching Content with Channels
• Building and Engaging your Network

Toolkits:

• Content Tool: Seek, Sense, Share 
  

Module 4 - Increasing Engagement

Conduct comprehensive analysis of buyer needs and underlying motivations to curate content that resonates deeply with your target audience. Discover proven strategies to satisfy buyer requirements, build authentic rapport, and create meaningful interactions that drive engagement and trust. 

Knowledge Gain:

• Understand your Buyer
• Acquiring the Right Content
• Adding Insight for Buyers
• Sharing Content to Build Engagement 
  

Expert Insights:

• Content Curation with Anders Pink 

Module 5 - Closing and Retaining

Master strategies to continuously expand your buyer community while leveraging social platforms to enhance engagement and drive conversions. Develop expertise in digital up-selling and cross-selling techniques alongside building sustainable post-sale relationships that generate long-term value. 

Knowledge Gain:

• Strengthening Buyer Relationships
• Encouraging Direct Engagement
• Using Social Tools to Increase Conversion
• Upselling and Cross-selling
• Building a Deeper Post-sale Relationship 

Toolkits:

• BANT Practical Tool

Course Requirements:

Workload:
This CMA x DMI course consists of 5 modules. On average, this course will take 9 hours to complete, and learners have 12 week from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.

Pass Requirements:

This course is assessed by a one-hour exam; these are administered by our computer-based testing partner via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee. 

Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.