Email Marketing

Members: $350
Non-Members: $695
CM Non-Members: $556

CPD Credits: Earn 16 CPD

Learning Outcomes:

By completing this course, you'll confidently:

• 1. Design and optimize eCommerce websites using proven UX principles and conversion rate optimization techniques that directly influence customer purchasing decisions and drive measurable sales growth.
• 2. Master omnichannel customer acquisition by strategically implementing search engine marketing, email campaigns, social commerce, and affiliate marketing to attract and convert customers across multiple touchpoints.
• 3. Create customer-centric experiences through data-driven customer journey mapping, purchase funnel optimization, and agile thinking methodologies that enhance satisfaction and reduce cart abandonment.
• 4. Develop comprehensive channel strategies by selecting and optimizing the right mix of inbound and outbound marketing channels (social, content, display, video) aligned with your business goals and target audience behavior.
5. Implement conversion optimization systems using practical toolkits, KPI tracking, and performance measurement techniques to continuously improve website conversions and customer experience across all digital touchpoints.

Benefits:

• Anywhere and anytime access
• Flexible to suit your schedule
• No travel time
• Interactive learning experience

CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements

Course Outline:

Module 1 - Websites and UX

Discover how strategic website design directly influences customer purchasing decisions and drives conversion success for your business. 

Knowledge Gain:

• Key Features of E-Commerce Website
• Importance of User Experience
• The Principles of UX Design

Toolkits Included:

• UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

• Amazon and eBay: Learning from the Online Retail Giants
• A Juicy Future for Lemonade Insurance 

Module 2 - SEM and Sales Channels

Develop comprehensive understanding of critical demand generation channels including Google Display Network, social display advertising, and Meta network strategies. Master the implementation of YouTube ads and other social video platforms such as TikTok and Twitch to maximize campaign reach and engagement effectiveness. 

Knowledge Gain:

• Inbound Channels: Search Engine Marketing
• Optimizing a Paid Search Campaign
• Inbound Channels: Email, Affiliate, and Automation

Toolkits Included:

• SEO Keyword Research Toolkit
• PPC for eCommerce Tracker
• Google Ads Creator Template

Expert Insights:

• The Anatomy of an Effective Marketing Email
• Tips to Improve SEO for E-Commerce
• Affiliate Marketing Explained
• Combine your SEO and Affiliate Marketing Strategy
• Influencer Marketing: The Ultimate Guide 

Module 3 - Awareness and Consideration Channels

Learn how customers discover your website through diverse marketing channels, understanding which deliver high conversion rates versus those that generate browsing traffic. Master the strategic selection of optimal marketing channels aligned with your specific business objectives. 

Knowledge Gain:

• Inbound Channels: Social and Content
• Outbound Channels: Display and Video Advertising
• The Best Social Media Metrics to Focus on

Toolkits Included:

• Content and Channel Matrix Template
• Buyer Persona Template
• Digital Marketing Budgets - The Full Toolkit
• Seasonal Planning Checklist and Calendar

Expert Insights:

• Social Media Strategy That Drives Brand Awareness & ROI
• The Best Social Media Channels
• Content Optimization for Every Social Media Platform 

Module 4 - Social Commerce and eCommerce Tactics

Advance your expertise by mastering essential metrics, comprehensive reports, and optimization best practices for demand generation campaigns. Learn to leverage video analytics for social video campaign performance measurement, utilize effective data visualization techniques, and distinguish between reporting dashboards and data visualization tools. Access diverse learning resources including articles, videos, and toolkits designed to expand knowledge, inspire innovation, and provide actionable insights. 

Knowledge Gain:

• Understanding Social Commerce
• eCommerce Conversion
• Using CRM Features
• The Purchase Funnel

Toolkits Included:

• Facebook Data Feed Manager
• Targets and KPIs Toolkit
• Funnel Conversion Reporting Toolkit

Case Study/Webinar:

• Stripe: Driving the New Era of E-Commerce

Expert Insights:

• How To Set Up An Ecommerce Business
• Reduce Your Shopping Cart Abandonment Rates
• A Guide to eCommerce Conversion Optimization

Module 5 - Using Omnichannel and CRO to Improve the CX

Learn to enhance customer satisfaction through strategic analysis and implementation. Discover how to adapt your business approach and website to prioritize customer experience while selecting conversion rate optimization tactics that significantly improve website performance. 

Knowledge Gain:

• Creating E-Commerce Conversion Opportunities
• The Basics of CX
• Agile Thinking
• Changing the Customer Experience
• Using an Omnichannel Approach

Toolkits Included:

• Buyer Persona Template
• Channel Performance Tracker

Case Study/Webinar:

• Zillow: Unlocking A New Chapter in Real Estate

Expert Insights:

• Digital Accessibility
• Customer-centric Marketing Strategies 

Course Requirements:

Workload: 

This CMA x DMI course consists of 5 modules. On average, this course will take 16 hours to complete, and learners have 12 week from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.

Pass Requirements:

Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course. 

Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.