UX and Website Design
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
Create user-centered websites that convert visitors into customers.
Master the art of delivering exceptional user experiences through this comprehensive online UX and Web Design course designed to transform your design capabilities and strategic thinking.
This comprehensive program teaches the fundamental principles of outstanding design and user experience methodology that distinguishes world-class digital products. Develop expertise in graphic design fundamentals, persuasive creative messaging, systematic user testing methodologies, and strategic project management techniques essential for delivering fully optimized websites that exceed user expectations.
Experience accessible learning through strategically designed, bite-sized modules complemented by practical toolkits and real-world case studies that reinforce key concepts. This career-focused approach combines theoretical knowledge with immediately applicable skills through curated essential reading materials, compelling case studies, and actionable toolkits.
The integrated learning methodology ensures rapid familiarity with core UX and web design principles while building practical expertise in industry best practices. Upon completion, you'll possess the comprehensive skill set needed to create user-centered designs that not only meet aesthetic standards but also deliver measurable business results through superior user experience.
This course empowers you to bridge the gap between creative vision and strategic execution, positioning you to lead UX and web design projects that consistently deliver exceptional user experiences and drive meaningful engagement.
This course is ideal for: digital marketing managers, marketing professionals working in eCommerce, marketing generalists, traditional marketers, marketing team leads, small business owners and entrepreneurs.
The course is comprised of 5 modules, and you will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $350
Non-Members: $695
CM Non-Members: $556
CPD Credits: Earn 11 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Design user-centered websites and experiences by applying core UX principles, usability best practices, and systematic problem-solving approaches that transform visitors into engaged customers and drive conversion.
- 2. Master visual design and creative execution through graphic design fundamentals, brand consistency guidelines, and creative skill development that produces compelling, eye-catching content that resonates with target audiences.
- 3. Implement website optimization and SEO strategies by understanding search engine marketing, mobile optimization techniques, and user journey improvement that enhances discoverability and user satisfaction.
- 4. Execute data-driven website analysis and project management using Google Analytics, performance tracking tools, and systematic project management approaches that align website performance with measurable business objectives.
- 5. Bridge marketing strategy with technical implementation by developing comprehensive skills in web design, UX methodology, and optimization techniques that enable effective collaboration with design and development teams.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - Website Design and Problem-Solving
Discover the essential questions you need to address when developing your website strategy. Learn proven methodologies to measure and analyze customer behavior on your site while implementing systematic approaches to enhance their overall user experience and engagement.
Knowledge Gain:
- Web Design and Website Optimization
- Publishing a Basic Website
- Importance of User Experience
- 5 Usability Principles that make visitors stick
- Enhancing Your Problem-Solving Skills
Case Study/Webinar:
- Slack: Blowing Up the Business Communications Realm
Module 2 - Design-Led Websites and eCommerce
Transform visitors into paying customers by providing seamless, user-friendly experiences that drive conversion. This module teaches you to think strategically from your customers' perspective while developing systematic approaches to identify and solve their core problems through superior design and user experience.
Knowledge Gain:
- The Principles of UX Design
- Visual Design: Best Practices
- UX Patterns for Web Design
- The Power of Design-Led Content Marketing
- UX Prototyping and Testing
- Implementing Good UX Design
Toolkits Included:
- Infographic: The 5 Steps of Keyword Research
- Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar:
- Voice Search with Clark Boyd (podcast)
Module 3 - Graphic Design and Creative Skills
Master the creation of compelling visual content spanning from striking imagery to persuasive sales copy. This comprehensive module teaches you to deliver brilliant, eye-catching creative work that resonates authentically with your target customers and drives meaningful engagement.
Knowledge Gain:
- Enhancing Your Creativity
- Graphic Design Principles and Best Practices
- Design Foundations: Brand Guidelines and Consistency
- Designing and Building Graphics
Toolkits Included:
- Content Ideation Template
- Style Elements Template and Worksheet
Case Study/Webinar:
- Glossier: A Thoroughly Modern Beauty Brand
Module 4 - SEO for Websites
Master how customers discover and engage with your website while learning strategic approaches to improve user journeys and create mobile-optimized experiences that enhance visitor satisfaction and drive business results.
Knowledge Gain:
- Inbound Channels: Search Engine Marketing
- The Growth of eCommerce – and How to Optimize a Website for Mobile
Toolkits Included:
- On-Site SEO Audit Handbook
Case Study/Webinar:
- Why SEO is Changing and How Best to Respond
Module 5 - Tracking Websites and Project Management
Bridge the gap between website aesthetics and customer satisfaction by learning to research user behavior through advanced analytics and establish clear, identifiable objectives that align your website performance with business goals.
Knowledge Gain:
- Project Management
- Creating and Configuring a Google Analytics Account
- The Best Analytics Tools for Digital Marketing
- 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience
- Setting Goals with Google Analytics
Toolkits Included:
- One-year Gantt Calendar Template
- Funnel Conversion Reporting Toolkit
Case Study/Webinar:
- Tinder: Taking Dating into a Dystopian Future?
Course Requirements:
Workload:
This CMA x DMI course consists of 5 modules. On average, this course will take 11 hours to complete, and learners have 12 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
