When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
CMA Learning Hub
Perspectives
Articles
CEO Insights
Op-eds
CMA Connect
Advocacy
Advocacy Initiatives
Policy Topics
Government Priorities
Privacy Law Reform
Artificial Intelligence Regulation
Brand Safety
Consumer Protection Law
Competition Law
Diversity, Equity and Inclusion
Marketing to Kids
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
Author
Colleen Preisner
SVP, Managing Director, Shift Paradigm
ADVERTISEMENT
ADVERTISEMENT
AI Adoption by Canadian companies
Actionable Steps
call to action box
Articles Authored by me
Martech
Harnessing hyper-personalization in modern marketing
Mar 27
Major Sponsors