A Tale of Two Brands with Mike Leon, Brand Heroes

How to navigate the tricky balance between your own brand and your employers?

It's a familiar question in sales circles: 'what are you buying: the product or the person selling it?' Today, this question holds true in all corners of the organization. Personal branding matters, but maintaining the balance between the brand of the employee and that of their employer can be a tricky one, often frought with some big implications for career growth and the success of the corporate brand. In this interactive chat, we’ll talk strategies you can put to use right away including:

• What are the key differences between a personal and corporate brand?  How do the two interact?
• What are the inherent risks and rewards that come with mixing the two?
• What are some best practices to operationalize your personal and corporate brands.  (This will be looked at both from a marketing and talent acquisition context). 

Why is this a relevant topic for a CMA Café session?

When it comes to hiring and retaining top talent, their own brands matter big time.  And they’re looking for organizations whose brands not only align with there own, but can also help advance them.  For anyone who manages people, this is a chat not to be missed!

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