Meet Gen Z IRL: Capturing the attention of a generation

Join experts at Canada Post exploring exclusive research into Gen Z - the rising consumer generation. Our experts will guide you in understanding who Gen Z is, their unique needs and how to effectively engage them. This webinar includes a focused panel discussion and an interactive Q&A session, complementing the insights from our research. 

In this webinar, we'll explore: 

• The role of personal and brand values in Gen Z purchasing decisions

• The kinds of advertising Gen Z places its faith and trust in

• The evolving role of the mailbox in Gen Z's lives

• How generations compare to one another on important topics

Attend this webinar to learn why Canada Post research is a must-have for marketers looking to understand the mindset of Canadians, how their opinions relate to your marketing and advertising efforts, and where Canada Post expertise can help. 

Speakers

Doug Church
Co-Chair
Innovation Practice Group, Phase 5

Doug Church co-founded Phase 5 Consulting Group in 1991, a research-based consultancy with expertise in innovation, user experience design and customer experience serving global enterprises. With more than 30 years of experience, Doug has worked on numerous high-profile initiatives for global brands to help identify market opportunities, develop winning solutions and inform go-to-market decisions. He has led a number of studies for Canada Post examining trends in online shopping, delivery and advertising preferences. Doug has a BA (Law), an MBA and has served on advisory boards for non-profit, health care and educational institutions. He lives in Ottawa, Ontario.

Nadia Chegrinec
Director, Events and Sales Enablement
Canada Post

Nadia has been at Canada Post for 19 years and has worked on hundreds of integrated marketing initiatives for B2B customers. Nadia’s current focus is split between two portfolios. The first is the planning and execution of events for Canada Post Smartmail Marketing™, Parcels/Ecommerce and SMB customers. The second is managing sales enablement – ensuring that the Canada Post sales team has the tools, content and training they need to effectively provide solutions to customers.

Elisabeth Guida
Officer, Small Business Marketing
Canada Post

Elisabeth Guida is a Marketing Officer on the Small Business team. She is a recent Media Business graduate, with most of her work experience based in social media, email, and public relations management. Prior to joining Canada Post, she worked in a few Toronto based marketing agencies. She loves the creative side of marketing and getting to produce content that is really out of the box while appreciating and utilizing data and analytics in her creation processes.

Brittany Baltzer
Officer, Ecommerce Enterprise Marketing
Canada Post

Meet Brittany, a creative thinker keen to understand and leverage market trends that will help elevate marketing campaigns. With a decade of experience in the advertising industry, she has successfully executed complex multi-channel international projects for renowned brands like Booking.com, Uber and Axe.