Welcoming members Director level and up, to join up to 15 Marketing Leaders in this hybrid executive round table discussion.
We are in an era where most brands now understand the importance of showing they not only care about their customers, but also about their communities, and environment.
How can a strong brand with strongly rooted values by nature (ex Cooperative Group) or intention differentiate itself in the market? How can they prove their intention to the market? How can they balance their value/mission-based positioning with customers’ expectation while remaining competitive.
Join Björn Bruschke from Desjardins to discuss this topic about authenticity, connection, commitment, consistency, while bringing a brand to life.
In this interactive discussion, you will have the opportunity to share your thoughts and experiences and hear and learn from other marketing leaders.
Come ready to collaborate and discuss related topics such as:
Please submit your questions and come prepared to chat. Only 15 spots available.
Vice-President, Marketing Planning, and Implementation, Desjardins
Björn is Vice-President, Marketing Planning, and Implementation (Property and Casualty Insurance and Wealth Management and Life and Health Insurance), for the Desjardins Group. He joined the organization in 2016. He has extensive experience in financial services, developing successful marketing strategies and executions. He currently oversees and leads a team of marketing leaders responsible for the planning, integration and execution of marketing plans that drive meaningful business results.
Björn played a key role in Desjardins General Insurance Group’s successful State Farm brand transition efforts which brought Desjardins Insurance from brand lagger to one of the top brand leaders in Ontario. Throughout his career at Desjardins, he has delivered marketing strategies and campaigns that drive brand preference while generating profitable growth. He has also helped shape a digital first mindset across the marketing organization.
He firmly believes in building strong, meaningful, values-based brands to drive differentiation. He is pragmatic in his approach and relies on data-driven indicators while being connected to the voice of the client to optimize performance.
Björn is valued for his inclusive leadership, strategic vision, communication skills, and his ability to rally his teams around a common goal.
Björn graduated from Brock University with a bachelor’s degree in Business Administration specializing in Co-op Marketing.