Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
Join Mike Leon, Managing Director, Brand Heroes and Jenn Kew, AVP, Marketing & Communications, Echelon Insurance as they talk through an approach to finding your brands truth and leveraging it to build a brand strategy with heart.
Jenn and Mike will talk through the framework their two organizations leveraged when their two organizations collaborated on a brand strategy for Echelon Insurance, part of the CAA Club Group of Companies.
Topics of discussion include:
- How to have the right conversations to get to your brands truth
- How to leverage your key stakeholders and make them a part of the process
- How to use play based approaches to uncovering a brands truth
- Lessons learned as we look to the future.
Please submit your questions and come prepared to chat. Only 15 spots available.
Mike Leon,
Managing Director, Brand Heroes Inc.
Want to know what makes me a brander like no other? I’m tall and terrible at sports.
Seriously, when you grow up tall you start life believing you’re a star athlete until you actually try em. Your parents will tell you it builds character, but if I wanted to avoid being thrown in lockers, I knew I needed to tell my story a different way, which meant I had to see it differently too.
This might explain my over 25 year obsession with brands. I see the true story they’re not always able or prepared to see. Does this makes me a misfit? hell ya. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their own bad athletes - in whatever ways apply to them. Overtime, my team @ Brand Heroes got tired of hearing my opinions, so I spread them to the airwaves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding.
Oh and I write musicals. Ask me about that sometime.
Jennifer Kew
AVP, Marketing & Communications
Jennifer Kew is a dynamic leader bringing almost 15 years of experience in the financial services and insurance industries. Passionate about the influence of marketing in driving successful brands, Jenn is an expert in rebranding exercises through her experience with integrations, mergers, and acquisitions.
In her current role, Jennifer oversees all aspects of Echelon’s Marketing & Communications department, including Integrated and Digital Marketing, Internal & External Communications, Events, Sponsorship, Brand Strategy, and External Communications. Her responsibilities include strategizing and streamlining processes and collaborating cross-functionally to market Echelons’ Specialty products to the broker channel.
Jennifer holds a bachelor of design degree and is a Certified Marketing Specialist through the Canadian Marketing Association.
