The ESG Imperative. Translating Corporate Pressures into Your Marketing Strategy, Cynthia Pachovski

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this virtual executive round table discussion.

Join Cynthia Pachovski, CEO of Ipsos Canada, to discuss how marketers today must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.

Marketing leaders in Canada are at the front lines of ESG whether we like it or not. ESG isn’t the dominant business driver, but it is a significant factor in everything from product development to marketing. One in three Canadians (33%) say that it is more important for companies to focus on ESG rather than ensuring good service and quality products (45%).

We hope you can join us to discuss the opportunities and challenges that rising consumer demands for companies to do better from a social and environmental perspective mean for the marketing profession.

During the session we will want you to share your wins and fails, your hopes and fears when it comes to all things re: ESG Marketing. In return, we will share some insights into the rising expectations and the reputational and business risks and opportunities related to ESG.

Please submit your questions and come prepared to chat. Only 15 spots available.

Cynthia Pachovski
CEO, Ipsos Canada

Cynthia is an accomplished executive with more than two decades of experience leading market research and business development teams in various markets and regions.

In 2020 Cynthia re-joined Ipsos as Marketing Strategy & Understanding service line Lead, and then took over as CEO of Ipsos Canada in Sept 2022.

Cynthia led the Nielsen Consumer Insights and the Nielsen Media Digital Divisions in Canada.

Prior to Nielsen, Cynthia supported Ipsos in France as General Manager of the French overseas territories from 2007 to 2012.