2/14/2024 6:00:00 PM
1:00PM - 2:00PM ET CMA Café Executive Networking

(Virtual) Sink or Swim: Generative AI for Marketing, with Alexis Zamkow & Miglena Nikolova, IBM

Members: $0

Alexis Zamkow
Global Offering Leader, Intelligent Marketing Transformation IBM Consulting

Alexis oversees IBM’s Global Intelligent Marketing offering, which provides clients with the state-of-the-art technology, processes and expertise to deliver exceptional customer experiences designed to achieve revenue growth while optimizing costs. As both a client and agency practitioner of advanced data and analytics across marketing, sales and service, Alexis advocates for cross-functional engagement to meet end-to-end consumer needs and optimize employee productivity.


Miglena Nikolova
Portfolio Advisory Marketing Lead IBM Canada

Miglena is a results-focused, globally minded marketing and communications strategist, with experience across industries including technology, financial services, consulting, and the not-for-profit sector. She works with clients to bring compelling marketing and communications strategies to life to drive business growth, create engagement and value for all stakeholders. She is passionate about diversity and inclusion, coaching and mentoring, creating work culture, creativity and innovation.

speaker

Alexis Zamkow

Global Offering Leader, Intelligent Marketing Transformation

IBM Consulting

speaker

Miglena Nikolova

Portfolio Advisory Marketing Lead

IBM Canada Ltd.


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  • Microsoft-2023

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