SOLD OUT - Women in Business: Being Confident Communicators - Captivate Exclusive Experience

Alice Gogh, Chief Growth Officer, Captivate

Alice leads strategy, innovation, and product to deliver growth and foster a culture of change at Captivate. She leverages a diversified background centered around strategy and execution in organizations spanning legal, finance, insurance, and technology.

Sophie Allen-Barron, Senior Editor, Captivate

Sophie is currently Senior Editor in Captivate's Editorial department, working alongside a small dedicated team to curate content from premier editorial partners and ideate informative, engaging series for Captivate's network of screens. She has a journalism background with experience at B2B and B2C publications alike.

Kavita Chan, Vice President of Research, Captivate

Kavita Chan is currently the Vice President of Research at Captivate overseeing measurement, attribution, and Captivate’s research panel of 6,000 business professionals across the United States and Canada. Kavita has 20+ years of media experience across Local, National, and Syndicated television as well as the Out-of-Home space. Kavita is a strong mentor and relationship builder focused on talent development.

Jennifer Willey, Founder, Wet Cement

Please welcome Founder of Wet Cement, Jennifer Willey. Jenn develops critical business skills to accelerate inclusivity, leadership and growth through training, coaching, consulting and keynote speaking.

She helped build the Women’s Empowerment Initiative for the DPAA, the DOOH industry association, and is their subject matter expert and leads all programming. Jenn was Captivate’s first featured “Driver of Diversity” for our program recognizing diversity leaders. 

And she knows our industry–before launching Wet Cement 5 years ago, Jenn led sales, strategy and marketing for companies like Yahoo, AOL and The Trade Desk. Fun fact–she was a TV news anchor and reporter before that!

Moderator: Barbara Huggett
General Manager, SVP Ad Sales, Captivate

With over 25 years of experience in business development, media strategy and client relations, Barb is a business leader who excels at connecting brands with their most valuable audiences.  Her role is grounded in her abilities as a relationship builder focused on collaborative partnerships that deliver unique, integrated campaigns to achieve client success.

Christine Smith
Director of Marketing, Hyundai Auto Canada Corp.

As the director of marketing for Hyundai Auto Canada Corp. (HACC), Christine Smith leads a team of 20 marketing and PR professionals along with Hyundai Canada’s extended team of agencies and partners. Christine has a proven track record of building high-performing, cross-functional teams, aimed at solving the challenges brands face today in the increasingly complex and fragmented marketing landscape. With a background in digital and CRM marketing, Christine believes in the power of creative and media come together to drive real business impact and is proud to lead the talented and dedicated marketing team at Hyundai.

Christine has over 20 years of marketing experience with more than 15 years of experience in leading integrated agency teams and delivering award-winning marketing and communications campaigns. Prior to joining Hyundai Canada in 2021, Christine held a number of progressive roles at Innocean Canada in Toronto as well as at BBDO in New York and Toronto, and across a number of categories including CPG, automotive, telecommunications and technology.

Sonia Whiteson
Vice President Marketing – Banking, Mobile, Youth & New Client Growth, RBC

Sonia has over 20 years of strategic and tactical marketing experience with an emphasis on leading customer-centric Marketing transformation and high-performing marketing teams.

Known as a champion of change, Sonia has a passion for story-telling and fostering a differentiated brand and voice in a competitive environment.  In her current role, she leads teams that are focused on growing profitability through acquiring new customers, deepening client relationships and increasing client engagement and new channel adoption through innovative marketing strategies.

Sonia joined RBC, transitioning from the Broadcast industry, most recently at MuchMusic and MTV in Brand Partnerships where she was responsible for developing and implementing integrated partnership opportunities.

Sonia has over 20 years of progressively more senior experience with a focus on strategic planning, new product and brand launches and growing priority brands and segments.

She is widely recognized as a passionate driver of strategic solutions and someone who balances data-driven decision making with consumer insight and creative innovation.

A TMU alumni, she holds a Bachelor’s degree in Information Technology and a Minor in Marketing.

Tim Lute
Vice President, Commercial Strategy, Insights & Transformation, Conagra Brands

With 25 experience years at Coca-Cola, Sapsucker, and current role with Conagra Brands, I bring a wealth of experience at CEO and senior executive levels in both established and start-up CPG environments. My career highlights include building high-performance cultures, launching innovative products in disruptive markets, and fostering engagement for transformative results. Guided by core values of integrity, trust, and humility, I lead with a focus on connecting visions, crafting actionable strategies, and empowering others for greatness.