3/6/2024 6:00:00 PM
1:00PM - 3:30PM ET Online Training

Creative Strategic Thinking

Members: $310

Non-Members: $415

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 1.25 CPD
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We hear a lot about the importance of critical thinking but much less about creative thinking. With increasing complexity, uncertainty, and change in our lives – and the rise of AI and automation – the need to embrace human creativity to solve challenges has never been more important.

Overview Description:

Creative thinking is the ultimate human advantage. It’s how we use our brainpower to think differently, generate ideas, and create new from old. We use creative thinking to solve complex problems, challenge the status quo, and envision a brighter future. It is a vital business tool with which to find solutions to change and uncertainty.

Without creative thinking, there would be no innovation or advancement.

But too often our educational systems, our business structures, and our socio-political cultures stifle creativity. Have you ever experienced rote learning? Or boring, repetitive tasks? Or a don’t-rock-the-boat culture where only narrow-focused thinking is encouraged in silos?

Many people think they’re not creative because they don’t paint or write or act or sing. The truth is all of us can access creative thinking capabilities that can unleash the power of creativity.


Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

  • What constitutes ‘being creative’ and how it applies to your business
  • How to build creative confidence and your ability to think creatively
  • How to recognize and overcome obstacles to creativity
  • Creative tools to help address everyday business challenges
  • Practical tips to boost your creative thinking powers

 

  • A deeper understanding of creativity and the characteristics of creative people
  • Generating, Evaluating, and Nurturing ideas
  • Examples and anecdotes from the advertising and brand-building world
  • A curated selection of powerful creative thinking tools used by the top agencies
  • Practice sessions and relevant real-life case studies
  • Q&A

Broadly, everybody who values the power of creative thinking and wants to improve their creative thinking capacity. You may be in a creative industry looking to reinforce mindset and skills, or in an industry where strengthening creative thinking practices are needed to deliver change.

This training is suitable for a wide range of positions from Administrators and Coordinators to Managers, Directors, and Leaders with a minimum of 2-5 years experience.

Peter Wilken

Peter is a Brand Strategist, a Brand DNA Specialist, an Author and a Speaker. He helps individuals and organizations think and act more creatively to manage change, address business challenges and build stronger brands.

Peter ran advertising agencies for Ogilvy and Leo Burnett, and his last corporate role was as Head of BBDO Asia Pacific – BBDO has been ranked the No.1 Creative agency in the world for the last 13 consecutive years.

He is a co-winner of a Cannes Gold Lion; the Oscars of the advertising world and his book Dim Sum Strategy was recently published by Parafine Press NY.

speaker

Peter Wilken

Speaker, Author and Brand Strategy Consultant

Dolphin Brand Strategy

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023