3/19/2024 5:00:00 PM
1:00PM - 3:30PM ET Online Training

AI and the Future of Work in Marketing: An Executive Overview

Members: $310

Non-Members: $415

  • Velocity & Ubiquity: a macro view into the structural shifts and forces shaping AI adoption
    • Three key takeaways: Velocity, Democratization, Disruption
    • Expert views on AI and the future of work: McKinsey, BCG, KPMG
  • The Future of Work: 5 transformations that is reshaping the marketing team
    • Is the new MVP on your team going to be a machine?
  • What are you doing to get AI ready?
  • Productivity, Delivery and Capability Amplified
  • The rise of the AI Class
  • Redefining roles
  • Leadership Strategies
  • Top 10 takeaways for marketing leaders

  • Understanding AI's impact on marketing roles and team dynamics
  • Strategies for AI integration in marketing teams
  • Practical applications and ethical considerations

  • Enhanced Decision-Making Skills: Develop the ability to make more informed and data-driven decisions in marketing strategies, leveraging AI's predictive analytics and consumer insights.

  • Improved Leadership and Management Acumen: Strengthen leadership capabilities by learning how to effectively manage and motivate a diverse team of professionals and AI tools, fostering a harmonious and productive work environment.

  • Future-Ready Skillset: Equip yourself with the knowledge and skills necessary to stay ahead in a rapidly evolving marketing landscape, ensuring your readiness to adapt to ongoing technological advancements.

  • Increased Operational Efficiency: Understand how to implement AI-driven tools and processes to streamline marketing tasks, improve team productivity, and deliver more impactful marketing campaigns with optimized resource utilization.

  • Senior Marketing Executives and Managers: Individuals in high-level marketing roles, such as Chief Marketing Officers, Marketing Directors, and Senior Managers, who are responsible for strategic decision-making and leading marketing teams.
  • Marketing Team Leaders: Those who lead marketing teams and are responsible for integrating new technologies and processes, and who need to understand the impact of AI on team dynamics and workflow.
  • HR Professionals in Marketing Departments: HR managers and professionals within marketing departments who are involved in talent acquisition, training, and development, particularly in adapting HR strategies to the evolving needs of AI-driven marketing teams.
  • Business Strategists and Consultants: Individuals who provide strategic advice on marketing and business development, needing a deep understanding of AI's implications in marketing to offer relevant and future-proof strategies.

Karla Congson

Karla Congson is CEO and founder of OpenGravity a marketing agency based in Toronto, serving enterprise clients such as Sun Life Financial, Scotiabank, Deloitte, the Co-operators, the Canadian Medical Association, Staples and Nokia. She brings over two decades of marketing and strategy experience and her work has included business leadership and general management of top global and domestic brands, customer insights & analytics, brand strategy, client experience design and integrated marketing.

In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was responsible for driving customer experience, innovation and brand strategy for a high net worth platform. In 2017, she was part of the founding team that brought Singularity University to Canada through the first SingularityU national conference. Karla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of Canada’s largest digital marketing agencies and as Executive Vice President at WPP/Young & Rubicam Canada, Karla was responsible for country leadership of the Ford of Canada business spanning multiple marketing agencies. Prior to this Karla was the Vice-President Marketing at AIM Trimark, responsible for domestic brand and marketing leadership. In this capacity she also led a significant global brand strategy and architecture project for Invesco, the parent brand for AIM Trimark, leading to the global rollout of the Invesco masterbrand.
 

Karla has been building an AI-infused team within her own organization and has led Generative AI education sessions for organizations such as the TMX (Toronto Stock Exchange), the CMA and the UK Women Founders Group.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Karla Congson

CEO

OpenGravity Inc.

Title
Company
Sunnybrook Foundation
TD Bank Group
PwC Management Services LP
PwC Management Services LP
Aber Group Inc.
Aber Group Inc.
Canada Post Corporation
Cover-All Computer Services Corp.
Informco Inc.
TD Bank Group
TD Bank Group
TD Bank Group
Tekside.io
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Canadian Olympic Committee
Diabetes Canada
TPMC Consulting
Kaiser & Partners Inc.
Kaiser & Partners Inc.
Kaiser & Partners Inc.
CIBC - Canadian Imperial Bank of Commerce
CIBC - Canadian Imperial Bank of Commerce
Hyundai Auto Canada Corp.
FP Canada
TD Bank Group
TD Bank Group
Zulu Alpha Kilo Inc.
Canada Post Corporation
Canada Post Corporation
Canada Post Corporation
TD Bank Group
Captivate
Captivate
George Brown College - Centre for Business

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