Karla Congson
Karla Congson is CEO and founder of OpenGravity a marketing agency based in Toronto,
serving enterprise clients such as Sun Life Financial, Scotiabank, Deloitte, the Co-operators,
the Canadian Medical Association, Staples and Nokia. She brings over two decades of
marketing and strategy experience and her work has included business leadership and
general management of top global and domestic brands, customer insights & analytics,
brand strategy, client experience design and integrated marketing.
In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was
responsible for driving customer experience, innovation and brand strategy for a high net
worth platform. In 2017, she was part of the founding team that brought Singularity
University to Canada through the first SingularityU national conference. Karla has also held
the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of
Canada’s largest digital marketing agencies and as Executive Vice President at WPP/Young
& Rubicam Canada, Karla was responsible for country leadership of the Ford of Canada
business spanning multiple marketing agencies. Prior to this Karla was the Vice-President
Marketing at AIM Trimark, responsible for domestic brand and marketing leadership. In
this capacity she also led a significant global brand strategy and architecture project for
Invesco, the parent brand for AIM Trimark, leading to the global rollout of the Invesco
masterbrand.
Karla has been building an AI-infused team within her own organization and has led
Generative AI education sessions for organizations such as the TMX (Toronto Stock
Exchange), the CMA and the UK Women Founders Group.