3/21/2024 12:30:00 PM
Toronto @ 8:30AM - 11:00AM ET Exclusive Experience

(In Person) Solving the Addressability Gap Using AI, presented by Quantcast

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Non-Members: $0

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CM Non-Members: $0

Location: Malaparte
350 King Street West TIFF Bell Lightbox, 6th Floor Toronto Ontario M5V 3X5 Canada
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Over 50% of consumers are now invisible online, thanks to the deprecating third-party cookie. This huge addressability gap is growing, posing a threat to digital advertising performance.

The next evolution of digital marketing needs to solve this - and the answer lies in AI. A powerful discerning force, AI can sort and decipher the vast wealth of data online to spot audience signals and surface the detailed consumer trends and behaviors that brands need to tap into.

As a cookieless future looms, this ability to find, understand, and address 100% of online consumers will be crucial for brands to continue driving measurable outcomes on the open web.

This keynote will show you how AI can help you solve the addressability gap and nurture your marketing funnel for the upcoming year and beyond.

speaker

Alicia Perrotta

Head of Sales

Quantcast

speaker

Kristin Wozniak

Global Lead and SVP of Customer Success

Plus Company

speaker

Sam Gottfried

Head of Client Partnerships

Quantcast

Agenda

Sam Gottfried
Head of Client Partnerships, Quantcast

Sam is a sales leader and experienced partnerships executive with over 15 years of experience spanning agency, publisher, and adtech roles. Sam is currently Head of Client Partnerships for Quantcast across North America, and works closely with some of our largest partners to deliver measurable outcomes across the open internet. Sam lives in Toronto with his wife and two children, Emilia and Oscar.

Alicia Perrotta,
Head of Sales, Canada

Alicia is a sales leader and experienced adtech executive. She has 15 years of experience working in agency and sales roles in Toronto and is currently Head of Sales for Quantcast Canada. Alicia manages a team of seasoned Account Executives, who partner with agencies and marketers to deliver industry-leading digital performance and brand-focused initiatives. Alicia lives on the shores of Lake Simcoe, in Innisfil with her husband Andrew, and daughter Lila.


Kristin Wozniak
Global Lead and SVP of Customer Success at Plus Company

As the Global Lead and SVP of Customer Success at Plus Company, Kristin Wozniak inspires clients to think differently. A leading analytics, insight, and strategy expert, Kristin was named the 2021 Canadian Media Directors' Council Media Leader of the Year, and Women We Admire voted her one of Toronto's top 50 female leaders in September 2022. She is equally known for her prowess in data measurement, helping clients use synthetic data and generative AI to understand people and not their devices, and creating working cultures that recognize and celebrate the realities of people’s personal lives (e.g., who is a better multitasker than a working mom!). And her “more human” approach to corporate life has also impacted her approach to data and analytics, where she champions the idea of bringing humanity back into data.

In the world of CPG, Kristin helps brands leverage data to understand their customers better and what drives their everyday purchasing decisions. 

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Microsoft-2023