3/26/2024 5:00:00 PM
1:00PM - 3:30PM ET Online Training

Unlock the Power of AI: How AI Can Make You a Better Marketer

Members: $310

Non-Members: $415

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 1.25 CPD
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In today's fast-paced digital landscape, marketing professionals face the challenge of staying ahead of the curve. Artificial intelligence (AI) is transforming the marketing world, amplifying human potential and driving efficiency like never before. In this interactive training, participants will learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with their audience.



Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • The fundamentals of AI and its impact on marketing

  • How to effectively utilize AI tools you've heard of, such as ChatGPT and GPT-4, along with many you haven't, in your marketing strategy

  • Techniques to create personalized and targeted marketing campaigns using AI

  • How to analyze and interpret data to make informed marketing decisions

  • Best practices for integrating AI into your marketing workflow

 

  • Hands-on activities and case study examples to demonstrate real-world applications of AI in marketing
  • Invaluable reference material and resources to support your ongoing learning
  • Expert insights and guidance from industry-leading facilitator, Dave Burnett
  • Networking opportunities with like-minded marketing professionals
  • A forward-thinking mindset that will position you for success in the ever-evolving world of marketing

This training is tailored for marketing practitioners with 2-5 years of experience who are looking to expand their skillset and embrace the future of AI-enhanced marketing.

Dave Burnett is an accomplished author, columnist, speaker, and CEO of AOK Marketing, with over 22 years of experience in the marketing sector. He has successfully helped thousands of brands distribute millions of promotional products and implement multinational rewards and incentive programs. Dave is passionate about helping marketers turn their products and services into sustainable online businesses.

Dave holds an HBBA in Business from Wilfrid Laurier University and is a Harvard Business School Executive Education alumnus. He has been featured as a columnist in the National Post, sharing his expertise on entrepreneurship, small business, and growth strategies. With a strong background in promotions, promotional products, and entrepreneurship, Dave is well-equipped to guide marketing professionals in harnessing the power of AI to boost their marketing performance.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Dave Burnett, CM

President

AOK Marketing

Title
Company
TD Bank Group
BMO Bank of Montreal
TD Bank Group
Aber Group Inc.
HSBC Canada
HSBC Canada
Canada Post Corporation
TD Bank Group
TD Bank Group
TD Bank Group
TD Bank Group
TD Bank Group
TD Bank Group
Hyundai Auto Canada Corp.
British Columbia Automobile Association
Hyundai Auto Canada Corp.
TD Bank Group
Aber Group Inc.
Aber Group Inc.
Aber Group Inc.
Aber Group Inc.
Intercept Group
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Manitoba Blue Cross
Cover-All Computer Services Corp.
Informco Inc.
Cover-All Computer Services Corp.
Cover-All Computer Services Corp.
Canada Post Corporation
Canada Post Corporation
Canadian Marketing Association
CAA North & East Ontario
CIBC - Canadian Imperial Bank of Commerce
Sunnybrook Foundation
Sunnybrook Foundation
Brooks Creative House
Metrolinx
Kaiser & Partners Inc.
Kaiser & Partners Inc.
Kaiser & Partners Inc.
Kaiser & Partners Inc.
TD Bank Group
Kingstar Direct
TD Bank Group
TD Bank Group
Canada Post Corporation
Canada Post Corporation
TD Bank Group

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023