4/2/2024 5:00:00 PM
1:00PM - 2:30PM ET Exclusive Experience

(Virtual) Performance with Purpose: Achieving Results in Responsible Media - CBC/Radio-Canada

Members: $0

Non-Members: $0

CM Members: $0

CM Non-Members: $0

speaker

Benoit Skinazi

Chief Marketing Officer

Sharethrough

speaker

Elisa Boivin

Founder & Managing Director

footsprint

speaker

Gigi Forth

Executive Director, National and Corporate Sales

CBC & Radio-Canada Media Solutions

speaker

Julie Kerr

Executive Director, Digital Ad Product & Revenue Management

CBC & Radio-Canada Media Solutions

speaker

Sarah-Anne Ducreux

Chief Digital Officer

L’Oréal Canada, Consumer Products Division

Agenda

Elisa Boivin will present a case study on Youth to the People, a skincare brand with high-quality ingredients built around strong commitments to the planet, reflected at every stage . She'll share how Youth to the People deployed a growth strategy while remaining anchored in its brand values.

 Julie Kerr will share about CBC & Radio-Canada Media Solutions' five pillars of responsible media: diversity, equity and inclusion, data ethics, environmental sustainability, brand safety, and the importance of local media.


Julie Kerr
Executive Director, Digital Ad Product & Revenue Management 

Julie Kerr is the Sr. Director, Digital Ad Product & Revenue Management for CBC & Radio-Canada Media Solutions. In addition to a successful career working with premium brands, Julie has led go-to-market strategies of disruptive digital solutions and products for the last 20 years. Formerly Vice-President of Strategy and Development for GroupM, Julie has an impressive track record on both the agency (GroupM, Glassroom) and media (Rogers Media, TC Media, Bell Media) side of the business. Passionate about data and emerging technologies, Julie plays a key role in defining and delivering the creative strategy for CBC & Radio-Canada's digital advertising products. She holds Certificate Global Innovation Management from Boston’s Global Innovation Management Institute and graduated with a Global Executive MBA from the University of Toronto’s Rotman School of Management.


Elisa Boivin
Founder & Managing Director, footsprint

Elisa Boivin joined the global digital performance agency  Labelium in 2016, and has since occupied the positions of Media Account Director and Program Director, overseeing large international accounts across the Luxury, Fashion and Retail sectors. In 2020 she was named ESG Director for Labelium Americas, spearheading and executing a global ESG strategy for the region. In 2022 she founded Footsprint, a pioneering sustainability division of Labelium dedicated to decarbonizing the digital industry. As the Founder and Managing Director of  Footsprint, Elisa Boivin and her team are dedicated to unlocking digital sustainability as a key performance catalyst for advertisers. 

Julie Kerr (Moderator)
Executive Director, Digital Ad Product & Revenue Management 

Julie Kerr is the Sr. Director, Digital Ad Product & Revenue Management for CBC & Radio-Canada Media Solutions. In addition to a successful career working with premium brands, Julie has led go-to-market strategies of disruptive digital solutions and products for the last 20 years. Formerly Vice-President of Strategy and Development for GroupM, Julie has an impressive track record on both the agency (GroupM, Glassroom) and media (Rogers Media, TC Media, Bell Media) side of the business. Passionate about data and emerging technologies, Julie plays a key role in defining and delivering the creative strategy for CBC & Radio-Canada's digital advertising products. She holds Certificate Global Innovation Management from Boston’s Global Innovation Management Institute and graduated with a Global Executive MBA from the University of Toronto’s Rotman School of Management.


Elisa Boivin
Founder & Managing Director, footsprint

Elisa Boivin joined the global digital performance agency Labelium in 2016, and has since occupied the positions of Media Account Director and Program Director, overseeing large international accounts across the Luxury, Fashion and Retail sectors. In 2020 she was named ESG Director for Labelium Americas, spearheading and executing a global ESG strategy for the region. In 2022 she founded Footsprint, a pioneering sustainability division of Labelium dedicated to decarbonizing the digital industry. As the Founder and Managing Director of Footsprint, Elisa Boivin and her team are dedicated to unlocking digital sustainability as a key performance catalyst for advertisers. 


Benoit Skinazi
Chief Marketing Officer, Sharethrough

With over 15 years of experience in digital advertising, Ben has developed a comprehensive expertise across multiple facets of the industry, with a particular emphasis on programmatic advertising over the last decade. As a co-founder of Sharethrough, Ben not only led the demand-side sales team for 8 years as SVP of Sales but also played a pivotal role in shaping the company’s marketing strategy. Currently serving as the Chief Marketing Officer, he spearheads Sharethrough's sustainability initiatives, driving impactful projects that underscore the company’s commitment to environmental and social responsibility.

Prior to his tenure at Sharethrough, Ben honed his skills and expertise at notable organizations such as Toyota France, Cogeco Media, and Mediative/YPG, building a foundation that would fuel his entrepreneurial and strategic successes. Recognized as one of the Top 20 Emerging Young Entrepreneurs by C2 Montreal, Ben is a sought-after speaker at advertising conferences and universities, where he shares insights from his extensive experience to inspire industry professionals and students alike.

Outside of his professional endeavors, Ben’s passion for innovation, technology, and sustainability continues to drive his contributions to the advertising industry and beyond.


Sarah-Anne Ducreux
Chief Digital Officer (CDO), Consumer Product Division, L'Oréal

With over 15 years of experience leading brand expansion into new digital frontiers, Sarah-Anne brings her expertise across digital media, advocacy, and e-commerce to the beauty and luxury industry.

In Paris, she spearheaded the creation of Shiseido’s global digital and e-commerce department. In Switzerland, she was head of communications and digital for a Richemont watch brand.

More recently, she made her mark in the Canadian market as Wavemaker managing director before entering L’Oreal in 2021 where she has been driving A&I acceleration and shaping the new media roadmap for L’Oréal Canada CDMO.

Her passion for digital innovation continues to elevate L’Oréal’s digital presence in the ever-evolving landscape of consumer experiences.

 


Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Microsoft-2023

Featured Member