Rob Tait
Founder, Tait Strategy & Storytelling
A copywriter by training, a creative director by experience, and a swashbuckling storyteller at heart, Rob has lent his creativity, leadership and strategic acumen to the creation and execution of marketing programs for over 25 years. Renowned for making the complex simple and simple compelling, Rob has extensive experience writing and creating for a wide array of marketing formats: digital, CRM, experiential and traditional advertising.
A dual national, Rob has worked with some of marketing’s most successful companies on both sides of the border: Meta, McDonald’s, Apple, Roche, Hilton Worldwide, Johnson & Johnson, Mazda and, Kraft to name drop a few. His well-credentialed reputation is that of a highly strategic creative thinker, a deft writer, and an engaging presenter who has a penchant for storytelling.
Founder of Tait Strategy & Storytelling, Rob currently works with Meta (formerly Facebook Inc.) out of their NYC office on a number of work streams as varied as News Partnerships Marketing, Equity, Culture and Social Impact Marketing, and Facebook Brand for Creators marketing.
Rob offers subject matter expertise in several marketing and creative related pursuits: copywriting, content & brand strategy, presentation design & speaker notes development, name ideation, and brainstorming & meeting facilitation.