4/24/2024 5:00:00 PM
1:00PM - 3:30PM ET Online Training

The Art and Science of Writing Great Copy

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 1.25 CPD
Outlook ICal Google Calendar

The irony in this time of transformative digitalization of all things marketing coupled with the rapid erosion of attention spans and the growing dominance of in a blink of an eye video and imagery is that the written word is more important than ever.

On Writing Well

Writing great copy is both art and science. This training will strive to cover both.

Great writing can educate; it can entertain; it can inspire; it can persuade. Great copy often must do all of that and more. And that’s where the art comes in. Writing and rewriting to find just the right word, just the right phrase to engage; to paint a vibrant picture; to give new meaning to pictures it accompanies; to persuade often requires unlocking a talent for language that we all possess but often do not employ. The training will help you hone your talents.

But in the AI fueled, SEO dominant world of marketing, science plays a role as well. From how to structure copy for a website and social media character counts to crafting sub-text in a video script and putting syntax to work, effective copywriting requires a technical understanding of the platforms on which it lives and the formats it takes on.

Understanding both the art and science of writing great copy will equip you with the tools and hunger and unleash the power and persuasiveness of your own words. You will learn to say the right thing, to the right person in a way it has never been said before.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Mastering Storytelling in Copywriting: Learn to incorporate effective storytelling techniques in marketing copy to enhance engagement and persuasion.
  • Creative and Strategic Content Development: Develop skills to produce digital content, including overcoming writer’s block, using lateral thinking, and integrating brand voice and tone creatively and strategically.
  • Digital Content Writing Essentials: Gain practical knowledge in writing for digital platforms, with a focus on the technicalities and audience engagement strategies for web content, and the basics of video and audio scriptwriting.

 

  • A greater understanding and appreciation of how to employ the written word in the pursuit of business and marketing objectives
  • A greater command over your own copywriting and marketing talents
  • A better understanding on how AI can be a very effective tool but cannot replace the distinctiveness of the human voice.

  • Suitable for a wide range of marketing professionals aiming to enhance expertise in content creation and strategic communication.
  • Beneficial for communication roles interested in adopting storytelling and creative content to engage audiences.
  • Ideal for individuals looking to refine their skills and stay updated with the latest trends in writing impactful copy.

Rob Tait
Founder, Tait Strategy & Storytelling

A copywriter by training, a creative director by experience, and a swashbuckling storyteller at heart, Rob has lent his creativity, leadership and strategic acumen to the creation and execution of marketing programs for over 25 years. Renowned for making the complex simple and simple compelling, Rob has extensive experience writing and creating for a wide array of marketing formats: digital, CRM, experiential and traditional advertising.

A dual national, Rob has worked with some of marketing’s most successful companies on both sides of the border: Meta, McDonald’s, Apple, Roche, Hilton Worldwide, Johnson & Johnson, Mazda and, Kraft to name drop a few. His well-credentialed reputation is that of a highly strategic creative thinker, a deft writer, and an engaging presenter who has a penchant for storytelling.

Founder of Tait Strategy & Storytelling, Rob currently works with Meta (formerly Facebook Inc.) out of their NYC office on a number of work streams as varied as News Partnerships Marketing, Equity, Culture and Social Impact Marketing, and Facebook Brand for Creators marketing.

Rob offers subject matter expertise in several marketing and creative related pursuits: copywriting, content & brand strategy, presentation design & speaker notes development, name ideation, and brainstorming & meeting facilitation.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Rob Tait

Founder

Tait Strategy & Storytelling

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023