The Art and Science of Writing Great Copy

1. Mastering Storytelling in Copywriting: Learn to incorporate effective storytelling techniques in marketing copy to enhance engagement and persuasion.

2. Creative and Strategic Content Development: Develop skills to produce digital content, including overcoming writer’s block, using lateral thinking, and integrating brand voice and tone creatively and strategically.

3. Digital Content Writing Essentials: Gain practical knowledge in writing for digital platforms, with a focus on the technicalities and audience engagement strategies for web content, and the basics of video and audio scriptwriting.

A greater understanding and appreciation of how to employ the written word in the pursuit of business and marketing objectives.

A greater command over your own talents

This training is specifically designed for a wide range of professionals in the marketing field who are looking to deepen their expertise in content creation and strategic communication. This training is also highly beneficial for anyone in a communication role within an organization, looking to leverage the power of storytelling and creative content to connect with audiences and achieve marketing objectives. Whether you are looking to refine your skills or broaden your understanding of the latest trends in writing great copy, this training will provide valuable insights and practical tools to elevate your marketing effectiveness.

Rob Tait
Founder, Tait Strategy & Storytelling

A copywriter by training, a creative director by experience, and a swashbuckling storyteller at heart, Rob has lent his creativity, leadership and strategic acumen to the creation and execution of marketing programs for over 25 years. Renowned for making the complex simple and simple compelling, Rob has extensive experience writing and creating for a wide array of marketing formats: digital, CRM, experiential and traditional advertising.

A dual national, Rob has worked with some of marketing’s most successful companies on both sides of the border: Meta, McDonald’s, Apple, Roche, Hilton Worldwide, Johnson & Johnson, Mazda and, Kraft to name drop a few. His well-credentialed reputation is that of a highly strategic creative thinker, a deft writer, and an engaging presenter who has a penchant for storytelling.

Founder of Tait Strategy & Storytelling, Rob currently works with Meta (formerly Facebook Inc.) out of their NYC office on a number of work streams as varied as News Partnerships Marketing, Equity, Culture and Social Impact Marketing, and Facebook Brand for Creators marketing.

Rob offers subject matter expertise in several marketing and creative related pursuits: copywriting, content & brand strategy, presentation design & speaker notes development, name ideation, and brainstorming & meeting facilitation.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague