Project Management for Marketers 2024
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
As marketing becomes increasingly complex, cross-functional, and fast-paced, marketers are faced with the challenge of delivering value to both stakeholders and customers. While advancing their careers, marketers are also tasked with more significant projects, facing multifaceted obstacles with varied scope and budget. Marketing managers are juggling many balls–not just time, cost and quality, but people, resources and technology. The need for personal productivity and project process has never been higher.
This training is designed with marketers in mind, provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
Richard Toker, CM
President at Branderos
Richard Toker is a fixture in the Canadian marketing scene with extensive experience in both agency and client-side roles, including as a Director of Marketing at Rogers. As a solution-focused facilitator, trainer, and consultant, he has spent many years helping clients navigate challenging changes and develop their management skills. Richard also contributed to the development of the Chartered Marketer designation and serves as an ongoing instructor in the program.
As a boutique agency founder at Branderos, he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey’s & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank, and SIR Corp (Jack Astor’s, Scaddabush).
Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.
Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
President
Branderos Inc.