Project Management for Marketers 2024

• How to effectively initiate and plan a marketing project
• How to build a team and foster collaboration and performance
• The approach, tools, and techniques for breaking down a project into its logical steps and scheduling it
• How AI can assist in automating routine tasks and enhancing project tracking and reporting

• Improved overall know-how for marketing project management
• Techniques to help you become a more effective marketing project manager
• A project management approach for real-world usage as an emergent marketing project management leader and/or team player in your own organization
• Insights into leveraging AI to optimize project workflows and improve outcomes

• Entry to Mid-level managers
• Marketing managers and brand managers
• Agency account management professionals
• Brand communications specialists
• Technology enthusiasts looking to blend AI with marketing practices

Richard Toker, CM
President at Branderos

Richard Toker is a fixture in the Canadian marketing scene with extensive experience in both agency and client-side roles, including as a Director of Marketing at Rogers. As a solution-focused facilitator, trainer, and consultant, he has spent many years helping clients navigate challenging changes and develop their management skills. Richard also contributed to the development of the Chartered Marketer designation and serves as an ongoing instructor in the program.

As a boutique agency founder at Branderos, he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey’s & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank, and SIR Corp (Jack Astor’s, Scaddabush).

Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague