AI 101: A Marketer's Guide, presented by Microsoft

Welcome to Microsoft Advertising’s 30-minute AI 101 session! In this compact yet impactful webinar, we'll demystify artificial intelligence (AI) for marketers. Whether you're a seasoned pro or a newbie, join us as we explore the fundamentals of AI and its role in transforming marketing strategies. From prompting basics, to writing a marketing plan, creating ad copy, researching competitors and pitching ideas, you'll gain practical knowledge to enhance your day to day. Don't miss this opportunity to dip your toes into the AI pool and unlock new possibilities for your marketing career! 🚀🔍🎙️

Rachel Rogowin
Senior Development & Training Specialist, Microsoft Advertising

Rachel Rogowin has an extensive 20+ year career specializing in digital advertising. For almost 9 years she has been a part of Microsoft Advertising’s Learning and Development team, enabling teams internally and externally with product knowledge and sales capabilities. Prior to joining Microsoft, Rachel spent 12+ years at Google as an Agency Training Lead creating learning experiences for top Agency partners and started there on the Direct Sales team in Account Management. Outside of work, Rachel is busy with her husband and two energetic boys, exploring their city of Chicago.