5/7/2024 5:00:00 PM
1:00PM - 2:30PM ET

CMA Marketing Week - The Future is Now: AI Applications in Marketing

Members: $0

CM Members: $0

CPD CREDITS Earn 0.75 CPD
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The Future is Now: AI Applications in Marketing is a training session designed for marketing practitioners eager to harness the power of AI. This session will explore the application of AI in the marketing field, demonstrating how these technologies are not just futuristic concepts, but practical tools for today’s marketing activities.

Participants will gain an understanding of how AI is revolutionizing marketing, from automating routine tasks to providing sophisticated analytics and insights. The training will cover examples of AI implementation in marketing campaigns, showcasing how AI is used in customer segmentation, personalized content creation, and analytics.

Marketers get a glimpse of how to effectively integrate AI into their marketing activities, ensuring they remain competitive and innovative in a rapidly evolving digital landscape. The focus will be on practical, actionable insights that can be immediately applied to enhance marketing efforts.

Find out what other events are happening during CMA Marketing Week!

  • Welcome and Introduction
  • Understanding AI in the Marketing Landscape
  • Exploring AI Tools for Competitive Edge
  • AI-powered Media Planning and Targeting
  • Enhancing Campaign Development with AI
  • Integrating AI Tools into Marketing Strategies
  • Q&A
  • Closing and Key Takeaways

Practical AI Tools and Techniques: Introduce participants to key AI tools and techniques relevant to marketing, including SEO and content optimization.

This training is an opportunity for marketing professionals to get a glimpse into leveraging the power of AI, ensuring their marketing toolkit is current.

Marketing practitioners. 

Dave Burnett, CM
President
AOK Marketing

Dave Burnett is an accomplished author, columnist, speaker, and CEO of AOK Marketing, with over 22 years of experience in the marketing sector. He has successfully helped thousands of brands distribute millions of promotional products and implement multinational rewards and incentive programs. Dave is passionate about helping marketers turn their products and services into sustainable online businesses.

Dave holds an HBBA in Business from Wilfrid Laurier University and is a Harvard Business School Executive Education alumnus. He has been featured as a columnist in the National Post, sharing his expertise on entrepreneurship, small business, and growth strategies. With a strong background in promotions, promotional products, and entrepreneurship, Dave is well-equipped to guide marketing professionals in harnessing the power of AI to boost their marketing performance.

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Microsoft-2023