(Virtual) Marketing Week- Thought Leader Panel Discussion: Speaking to the Future Canadian Audience

Join us for an interactive panel discussion with members of the CMA’s thought leadership Councils.

This virtual event will focus on the importance of understanding how to craft messages for Canadian consumers and speak to diverse audiences with purpose and impact.

Key themes that attendees can expect to be covered include:

• The impact of understanding cultural nuances and the values of diverse groups,

• Different tactics and techniques teams can use to uncover cultural insights,

• Delivering authentic and relevant messaging to Canada’s multicultural audiences,

• How to validate that stories being shared will resonate with diverse audiences, and

• The impact of capturing the attention of newcomers to Canada pre-arrival.

Hear different perspectives and opinions from our community of thought leaders and learn something new to bring to your teams.

Registration is open to members and non-members. Sign up now!

Find out what other events are happening during CMA Marketing Week!