6/4/2024 12:30:00 PM
Toronto @ 8:30AM - 12:00PM ET In-Person Event

(In Person) CMAcx, presented by Environics Analytics: Canadian Consumers in 2024

Members: $99

Non-Members: $159

CM Members: $79

CM Non-Members: $127

Location: Sutton Place Hotel Toronto
355 King St W Porter Ballroom Toronto Ontario M5V 1J5 Canada

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Irene Daley

Vice President, Marketing

Canadian Tire Corporation

speaker

Viviane Gauci

SVP, Customer Experience & CMO

HomeEquity Bank

Agenda

Irene Daley
Vice President Marketing, Canadian Tire Corporation

Irene Daley is the Vice President of Canadian Tire Marketing at Canadian Tire Corporation (CTC). In this role, Irene leads brand strategy and full-funnel marketing campaigns for the company’s Canadian Tire Retail, Pro Hockey Life, and Party City banners, as well as Canadian Tire Jumpstart Charities. She oversees a best-in-class team of marketers who leverage customer data and insights to drive deeper brand trust and loyalty to further the iconic Canadian retailer’s continued growth and modernization.   

Before being named Vice President in 2022, Irene was the Associate Vice-President, Strategic Marketing, a role she had held since joining CTC in 2016. In this position, Irene led the evolution of many of Canadian Tire’s most iconic campaigns, including Canada’s Store, Canada’s Garage, Tested for Life in Canada, and We All Play for Canada, Canadian Tire’s Olympic and Paralympic campaign. Irene is a collaborative, inclusive, and supportive leader who champions her team and unleashes their strategic creativity with incredible results, evidenced by her team’s reimagining of Canada’s Store and Tested for Life in Canada, which have been highly recognized and awarded, including multiple wins at the Effies, Cassies, and Canadian Marketing Awards. Before joining CTC, Irene spent 17 years in consumer-packaged goods marketing leading large global brands such as Oreo, Ritz, the What’s Cooking recipe content strategy, and the Kraft Hockeyville community platform.

Irene is committed to living CTC’s Brand Purpose – We Are Here to Make Life in Canada Better – both inside and outside the company. She is a member of the Canadian Marketing Association’s Diversity, Equity and Inclusivity Committee, previously served as a Board Member of Big Brothers Big Sisters of Canada, and has volunteered for Habitat for Humanity. Irene holds a Bachelor of Commerce from Queen’s University and lives in Toronto with her husband and two children.


Viviane Gauci
SVP, Customer Experience & CMO

As Senior Vice President, Customer Experience & Chief Marketing Officer, Vivianne Gauci leads HomeEquity Bank’s marketing and customer experience design and delivery teams. She is responsible for driving originations growth by leading award-winning brand and performance marketing that has increased awareness and demand. Ms. Gauci is also responsible for the evolution of the bank into a customer-centric organization, leading a team that uses the voice of the customer to design and deliver experiences worth sharing.

Ms. Gauci joined HomeEquity Bank in 2015 and has over 20 years of experience in marketing, product development, and strategy in financial services including over 10 years at companies such as American Express and Aviva. She graduated with a Hons. Bachelor of Business Administration and holds her Master of Business Administration from the Schulich School of Business.

Ms. Gauci has been named a CMP Woman of Influence, sat on the board of the Canadian Association for Financial Institutions in Insurance, co-chaired the Financial Services Special Interest Group for the American Marketing Association and has judged the RBC Women Entrepreneur of the Year Awards.


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