Media 2024
Members: $1,395 (Reg. $1,395)
Non-Members: $1,695 (Reg. $1,695)
CM Members: $1,116 (Reg. $1,116)
CM Non-Members: $1,356 (Reg. $1,356)
Members: $1,395 (Reg. $1,395)
Non-Members: $1,695 (Reg. $1,695)
CM Members: $1,116 (Reg. $1,116)
CM Non-Members: $1,356 (Reg. $1,356)
Kindly confirm your interest by RSVPing, and we will reach out to you when registration for this course becomes available.
Media expenditures dominate advertising budgets, often claiming the largest portion of marketing allocation. Crucial decisions made during business and marketing planning significantly influence these allocations. While this course focuses on paid media, it covers the classification of paid, owned, and earned campaigns. The evolution of paying for media space will also be covered, exploring its transformation into today's advertising and media agencies.
The media course zeroes in on paid media, guiding you in linking media objectives to marketing strategies and overarching brand goals. Throughout this journey, we'll demystify the intricate terminology inherent in the media landscape.
Immerse yourself in the world of media planners and buyers, from crafting a media strategy to negotiating buys, assessing results against specific KPIs, and gauging their impact on the brand's bottom line. By the end of this course, you'll not only navigate media complexities but also master the art of aligning media’s results with brand success.
CMA’s Media course consists of course content, documents, and discussion boards. Throughout the 12-week course learners will be required to participate in weekly discussions, submit a series of exercises, and complete two projects. Learners will have the opportunity to engage with fellow learners and to ask direct questions to the instructors.
The following is a general outline of the course content.
1. Role of Media in a Marketer’s Toolbox
2. The Business of Media
3. Media Math
4. Applying Research to Media Buying and Planning
5. Offline Media Plan Application Activity
6. Core Fundamentals of Media Planning
7. The Fundamentals of Offline Media Buying
8. Core Fundamentals of Media Buying (Online)
9. Analysis of an Online Media Buy Application Activity
10. Post Analysis and Reporting Results
11. Media Ethics
12. Media and My Business
By the end of this course, you should be able to:
Features:
Benefits:
This course welcomes learners with all backgrounds, learners must achieve a final overall grade of 65% in order to qualify for a certificate pass and have the course count towards their requirements for the CM designation.
Workload:
This course is demanding, but very rewarding. The time required for the course will vary depending on your learning style, learners are likely to invest 6 - 8 hours per week. You will be required to complete a series of exercises and 2 projects to demonstrate the application of learning.
In the Event of Program Cancellation