Content Marketing
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
Members: $310
Non-Members: $415
CM Members: $248
CM Non-Members: $332
You’ve heard the stats before. We’re exposed to over 5,000 marketing messages a day. We have the attention span of a goldfish. We get lost in TikTok and often can’t find our way out. And you wonder why your banner ad isn’t getting clicks? Why you can't prove the effectiveness of your outdoor ad? It is increasingly difficult to defend the dollars spent in tactical marketing when you aren’t quite sure of the ROI. There has to be a better way.
Enter Content Marketing. Simply defined, Content Marketing is a strategic marketing approach designed to garner brand attention by focusing on the creation & distribution of relevant and interesting content aimed at attracting and retaining a defined audience. It’s about the pull vs. the push. Or in other words, content marketing is the stuff people want to see, not have to see.
Content Marketing is not new. But it is more important than ever before. If the pandemic taught us anything, it’s that brands must find new ways of connecting to consumers in authentic and compelling ways.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
President & CEO
Church+State