AI and Social Media: The Future of Engagement

• The cutting-edge AI trends and technologies that are dominating the current social media landscape.
• The power of AI in enhancing user engagement, satisfaction, and brand loyalty.
• Best practices for integrating AI into your social media marketing workflow.
• Techniques to create targeted marketing campaigns using AI.
• Challenges and limitations of integrating AI-based tools in social media strategy.

• Interactive exercises and cutting-edge AI technological insights.
• Industry examples to demonstrate real-world applications of AI in social media marketing.
• Invaluable reference material and resources to support your ongoing learning.
• Expert insights and guidance from industry-leading facilitator, Emily Baillie.
• Networking opportunities with like-minded marketing professionals.
• A forward-thinking mindset that will position you for success in the ever-evolving world of marketing.

This training is suited for marketing practitioners of all levels of experience who are looking to expand their skillset and plan for a future of AI-enhanced social media marketing.

Emily Baillie is a digital marketing & AI consultant, trainer, speaker and professor. With over 15 years of experience in the marketing sector, she has worked with large and small brands across various sectors including GlaxoSmithKline, Bruce County Economic Development, Adoption Council of Ontario, and Orillia & Lake Country Tourism. Emily has a passion for leveraging tech and AI trends.

Through her business Compass Content Marketing she provides content marketing strategy advisory services and leads custom-tailored social media and communications workshops and training for organizations.

She is a Chartered Marketer and a Panel Judge in the annual CMA marketing awards.

She holds a BA in Communications from Wilfrid Laurier University and a Certificate in Strategic Marketing from the University of Toronto.

With a strong background in social media marketing, digital strategy, and entrepreneurship, Emily is well-equipped to guide digital marketing professionals in harnessing the power of AI to boost their marketing performance.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.