CMA Café: Sustainability: It's Not Just About What You Do, It's About How You Communicate It

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Keith Barry, Partner and Vice-President, Strategy at LG2 to discuss the ins and outs of communicating about your sustainability efforts.

In this engaging presentation and discussion, attendees will discuss key topics and sensitivities around sharing a business’ green initiatives both internally and externally. Come ready to collaborate, share and discuss. Proposed topics of discussion include:

• Identifying and avoiding greenwashing
• How communicating creates progress for the business and community
• Unique challenges to different industries (e.g. goods vs. services)
• Examples of brands that are communicating well

Please submit your questions and come prepared to chat. Only 15 spots available.

Keith Barry, Partner, Vice-President, Strategy, LG2

Trained in industrial design, Keith has always taken a unique, user-centric approach to solving business problems and building brands. As Partner and VP, Strategy at LG2, he has helped large, complex businesses manage transformation strategically, whether it’s going through a merger and acquisition like Desjardins and State Farm or modernizing a crown corporation like LCBO into a brand Ontarians can get behind. Whether his thinking results in a campaign, brand positioning, a documentary, or a seamless user experience, Keith delivers strategies that have moved the needle for clients such as Audi, Nike, The Bay, Domino’s, Volkswagen, RBC, Porsche and Bell.